Yocket is India’s largest and most active platform for study-abroad aspirants. Since 2015, we’ve helped over 1 million students secure admissions to top global universities like Harvard, MIT, Oxford, Stanford, and UC Berkeley. Our services include expert counseling, test preparation, visa assistance, and education loans in partnership with 12+ financial institutions including HDFC, Avanse, and Leap Finance.

Key Responsibilities

Plan, execute, and manage paid marketing campaigns across Meta Ads Manager and Google Ads Manager
Track and optimize lead generation funnels across all performance channels
Set up and manage tracking tools like Google Analytics (GA4), Google Tag Manager (GTM), and Facebook Pixel
Monitor and report on key campaign performance metrics such as CTR, CPL, ROAS, and customer acquisition cost
Conduct A/B testing on creatives, targeting strategies, and landing pages
Collaborate with the creative team on ad copy and video content; openness to appear in video ads is a plus
Stay updated on digital marketing trends, platform updates, and competitor activity

Requirements

1–3 years of experience managing paid campaigns on Google and Meta platforms
Strong analytical skills and a good understanding of performance marketing metrics and conversion funnels
Experience using analytics and tracking tools such as GA4, GTM, and Facebook Pixel
Ability to manage multiple campaigns and budgets in a performance-driven environment
Prior experience in EdTech or D2C industries is a strong advantage
Good communication skills and a collaborative mindset

Perks & Benefits

Medical insurance for you and your immediate family
Access to professional psychological counseling
Supportive, mentor-driven work culture
Opportunity to make a meaningful impact on students’ academic journeys

About Yocket

Key Responsibilities

Plan, execute, and manage paid marketing campaigns across Meta Ads Manager and Google Ads Manager
Track and optimize lead generation funnels across all performance channels
Set up and manage tracking tools like Google Analytics (GA4), Google Tag Manager (GTM), and Facebook Pixel
Monitor and report on key campaign performance metrics such as CTR, CPL, ROAS, and customer acquisition cost
Conduct A/B testing on creatives, targeting strategies, and landing pages
Collaborate with the creative team on ad copy and video content; openness to appear in video ads is a plus
Stay updated on digital marketing trends, platform updates, and competitor activity

Requirements

1–3 years of experience managing paid campaigns on Google and Meta platforms
Strong analytical skills and a good understanding of performance marketing metrics and conversion funnels
Experience using analytics and tracking tools such as GA4, GTM, and Facebook Pixel
Ability to manage multiple campaigns and budgets in a performance-driven environment
Prior experience in EdTech or D2C industries is a strong advantage
Good communication skills and a collaborative mindset

Perks & Benefits

Medical insurance for you and your immediate family
Access to professional psychological counseling
Supportive, mentor-driven work culture
Opportunity to make a meaningful impact on students’ academic journeys

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About Yocket

Founded :

2015

Type :

Services

Size :

100-1000

Stage :

Profitable

About

We are Yocket, India's most loved study abroad consultancy with a massive family of more than 1 million+ aspirants! With the help of our product, 'Yocket Premium', we aim to facilitate end-to-end premium study abroad counselling in a digital and progressive way.

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