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Ecommerce sales & Marketing
Ecommerce sales & Marketing

Ecommerce sales & Marketing at Future consumer · Mumbai · 3 - 12 years · ₹15L - ₹18L / yr · Raised funding · Posted 26 Jul 2021

Future consumer's logo

Ecommerce sales & Marketing

Shikha Khare's profile picture
Posted by Shikha Khare
3 - 12 yrs
₹15L - ₹18L / yr
Mumbai
Skills
Sales
Marketing
  • The position is responsible for manages and directs an E-commerce sales force to achieve sales and profit goals.
Responsible for driving growth and development for the channel by strategically building relationships with bbonline, Amazon and other online marketing venues. This role effectively develops and cross-functionally executes comprehensive online sales and ecommerce business development plans.

  • Develop ecommerce sales strategies to meet revenue and growth targets
  • Implement and utilize analytics to track sales trends and identify opportunities for growth
  • Conceptualize digital marketing initiatives, analyze data and measure results
  • Partner with brand to leverage all marketing opportunities on platforms like Big basket, Grofers, Flipkart, Swiggy, Amazon, Nykaa etc.
  • Create and manage product descriptions for online marketplace platforms
  • Pioneer and create new opportunities with ecommerce accounts, identifying white space and marketing opportunities to generate sales
  • Build a trust and foster a relationship to be recognized as a premium ecommerce supplier
  • Conduct extensive online research, at all times understanding marketing and sales strategies from all major ecommerce retailers
  • Actively participate in scheduled internal weekly and annual sales meetings, preparing in advance to share relevant and beneficial information
Collaborate with  sales peers, design teams and management to ensure that you are offering the very best assortment to the customer
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
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About Future consumer

Founded :
1996
Type :
Product
Size :
1000-5000
Stage :
Raised funding

About

Future Consumer Limited(FCL), a part of theFutureGroup, is a forward-looking Food and FMCG company with 27 brands in over 65 categories, dedicated to making new-age products for the fast movingconsumergeneration of restless aspirers that constantly seeks something new
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Connect with the team

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Shikha Khare

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Industry: FMCG – Food Products / D2C Brand

Location: Pune

Experience: Minimum 2 Years

Employment Type: Full-Time, Permanent


About the Role:

We are looking for an experienced E-Commerce Executive to manage and grow our online sales channels across leading e-commerce and quick-commerce platforms. The ideal candidate should have hands-on experience in FMCG/D2C e-commerce operations, catalog management, sales optimization, inventory coordination, and performance reporting.


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  • Coordinate with platform POCs for promotions, campaigns, visibility, and operational issues.
  • Develop strategies to achieve sales targets and improve product visibility and conversions.
  • Analyze sales trends, platform performance, and customer behavior to identify growth opportunities.
  • Coordinate with production, warehouse, and logistics teams for smooth order fulfillment.
  • Monitor inventory and address issues related to stock-outs, delays, returns, and cancellations.
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  • Prepare weekly and monthly sales and performance reports using Microsoft Excel.
  • Work closely with marketing and digital media teams on e-commerce campaigns and promotions.
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Desired Candidate Profile

  • Minimum 2 years of experience in E-Commerce Operations, preferably in FMCG or D2C.
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Industry: FMCG - Food Products (D2C Brand)


Employment Type: Full-Time, Permanent


Roles and Responsibilities:

1. Online Catalog Management

Ensure menu and product catalog hygiene across all e-commerce platforms.

Update product listings, descriptions, pricing, and availability.

Regularly audit online catalogs to identify and resolve bugs or inconsistencies.

2. E-Commerce Platform Operations

Handle operations on platforms like Amazon, Shopify, Big Basket, Swiggy Instamart, Blinkit, and others.

Liaise with platform points of contact (POCs) to align on promotions, campaigns, and strategies.

Coordinate with platforms to resolve technical or operational issues promptly.

3. Sales and Performance Optimization

Meet and exceed sales targets through data-driven strategies and promotions.

Formulate and execute marketing strategies to boost product visibility and increase sales.

Research and on board new e-commerce portals to expand the brand’s digital footprint.

Analyse sales trends, identify gaps, and optimize listings for maximum visibility and conversion.

4. Customer Coordination

Address and resolve customer queries and complaints across e-commerce platforms.

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5. Logistics and Order Fulfilment

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6. Online Reputation Management

Monitor and manage the brand’s online reputation across all platforms.

Respond to customer feedback and reviews professionally and promptly.

Work with the marketing team to implement strategies for maintaining a positive brand image.

7. Data Analysis and Reporting

Use tools like Excel to analyse sales data, customer trends, and platform performance.

Generate and present weekly and monthly performance reports.

Provide actionable insights to optimize campaigns and product placements.

8. Collaboration and Coordination

Work closely with internal teams, including marketing, production, warehousing, and logistics.

Partner with digital media teams to develop promotional campaigns for e-commerce platforms.

Stay updated on the latest trends in the e-commerce landscape and implement best practices.


Desired Candidate Profile:

Experience: Minimum 2 years in e-commerce operations, preferably in FMCG or D2C sectors.

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Strong proficiency in Microsoft Excel for data analysis and reporting.

Excellent organizational and multitasking abilities.

Strong communication skills for internal and external coordination.

Analytical mind-set to identify trends and formulate data-driven strategies.

Education: Bachelor’s degree (B.B.A/B.M.S or equivalent preferred).

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We are currently looking to hire a  Sales Manager –(FMCG Division) to join our team.


Position:  Sales Manager (FMCG Division)

 

Location: Pune 


Experience Required: : 5–12 years of FMCG (Food) sales experience — experience in Modern Trade / E commerce / Quick Commerce / HoReCa is essential.


Qualification: Bachelor’s Degree required; MBA / Master’s in Marketing preferred.


Job Description :

We’re seeking a driven and detail-oriented Sales Manager to lead FMCG expansion across Modern Trade, Quick Commerce, HoReCa, and E-commerce (Amazon) channels.


The ideal candidate will combine strong sales acumen with operational discipline, brand understanding, and team leadership to drive growth and profitability across verticals.


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Sales & Business Development

 Develop and execute sales strategies across Modern Trade, Quick Commerce, HoReCa, and E-commerce (Amazon) channels.

 Drive Quick Commerce tie-ups (Blinkit, Zepto, Swiggy Instamart, etc.)

ensuring consistent fill rates, visibility, and on-time delivery.

 Expand and manage Modern Trade business — new tie-ups, branding opportunities, and store-level execution.

 Acquire and manage HoReCa accounts, ensuring strong partnerships and growth.

 Explore and onboard new retail store tie-ups and distributors to strengthen reach and

market penetration.

 Maintain vertical-wise P&L accountability, ensuring profitability across all sales channels.

 Ensure payment cycles are monitored and reconciled as per company policy. E-Commerce & Brand Coordination

 Oversee Amazon listings and catalog management, ensuring all products are correctly priced, described, and optimized.

 Maintain online hygiene — ensuring accurate inventory, images, descriptions, ratings, and timely response to customer queries.

 Coordinate with the marketing team for updated creatives, offers, product launches, and campaign rollouts across digital platforms.


 Identify and execute branding opportunities within partner stores and online marketplaces.


Team & Operations :

 Conduct regular store and market visits to ensure proper visibility, placement, and compliance.

 Train, mentor, and develop the sales and promoter team to enhance performance and product knowledge.

 Maintain strong vendor relationships and follow-up for timely supply and collections.

 Collaborate closely with operations for smooth delivery logistics and minimal wastage (RTC losses).

 Provide market insights, competitor analysis, and category feedback to guide business strategy.


Qualifications & Requirements

 Bachelor’s Degree required; MBA / Master’s in Marketing preferred.


 5– 12 years of FMCG (Food) sales experience — experience in Modern Trade / E-commerce / Quick Commerce / HoReCa is essential.


 Strong leadership and team-building capabilities.

 Excellent communication, negotiation, and relationship management skills.

 Hands-on experience in Amazon / online retail operations preferred.

 Analytical mindset with sound knowledge of market trends, pricing, and brand visibility strategies.



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About the Company

We are a fast-growing D2C FMCG food brand focused on delivering high-quality food products through both owned and third-party e-commerce platforms. The organization operates in a dynamic, customer-first environment and emphasizes innovation, digital expansion, and operational excellence across online marketplaces. With a strong presence across leading e-commerce and quick-commerce platforms, the company is rapidly scaling its digital footprint nationwide.


Roles and Responsibilities


1. Online Catalog Management

  • Ensure product catalog hygiene across all e-commerce platforms
  • Update product listings, descriptions, pricing, and availability
  • Conduct regular audits to identify and resolve listing issues or inconsistencies


2. E-Commerce Platform Operations

  • Manage day-to-day operations on platforms such as Amazon, Shopify, BigBasket, Swiggy Instamart, Blinkit, and others
  • Coordinate with platform points of contact (POCs) for promotions, campaigns, and operational alignment
  • Resolve technical and operational issues in a timely manner


3. Sales and Performance Optimization

  • Drive sales growth through data-backed strategies and promotions
  • Plan and execute initiatives to improve product visibility and conversion
  • Identify and onboard new e-commerce platforms to expand digital reach
  • Analyse sales trends and optimize listings for performance


4. Customer Coordination

  • Handle customer queries, complaints, and feedback across platforms
  • Work closely with customer support teams to enhance the buying experience
  • Implement strategies to improve customer satisfaction and online ratings


5. Logistics and Order Fulfilment

  • Coordinate with production, warehousing, and logistics teams
  • Track and resolve issues related to delays, returns, and cancellations
  • Monitor inventory levels to avoid stock-outs or overstocking


6. Online Reputation Management

  • Monitor brand reviews and ratings across e-commerce platforms
  • Respond to customer feedback professionally and promptly
  • Collaborate with marketing teams to maintain a positive brand image


7. Data Analysis and Reporting

  • Analyse sales and platform performance using Excel and related tools
  • Prepare weekly and monthly performance reports
  • Share actionable insights to optimize campaigns and product placement


8. Cross-Functional Collaboration

  • Work closely with marketing, production, warehouse, and logistics teams
  • Coordinate with digital media teams on platform-specific promotions
  • Stay updated on e-commerce trends and best practices


Desired Candidate Profile


Experience:

  • Minimum 1 years of experience in e-commerce operations
  • FMCG or D2C background preferred


Platform Expertise:

  • Hands-on experience with Amazon, Shopify, Swiggy Instamart, Flipkart, and similar platforms


Education:

  • Bachelor’s degree (BBA, BMS, or equivalent preferred)
Read more
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Key Responsibilities

Sales & Business Development

 Develop and execute sales strategies across Modern Trade, Quick Commerce, HoReCa, and E-commerce (Amazon) channels.

 Drive Quick Commerce tie-ups (Blinkit, Zepto, Swiggy Instamart, etc.)

ensuring consistent fill rates, visibility, and on-time delivery.

 Expand and manage Modern Trade business — new tie-ups, branding opportunities, and store-level execution.

 Acquire and manage HoReCa accounts, ensuring strong partnerships and growth.

 Explore and onboard new retail store tie-ups and distributors to strengthen reach and market penetration.

 Maintain vertical-wise P&L accountability, ensuring profitability across all sales channels.

 Ensure payment cycles are monitored and reconciled as per company policy. E-Commerce & Brand Coordination

 Oversee Amazon listings and catalog management, ensuring all products are correctly priced, described, and optimized.

 Maintain online hygiene — ensuring accurate inventory, images, descriptions, ratings, and timely response to customer queries.

 Coordinate with the marketing team for updated creatives, offers, product launches, and campaign rollouts across digital platforms.


 Identify and execute branding opportunities within partner stores and online marketplaces.

Team & Operations

 Conduct regular store and market visits to ensure proper visibility, placement, and compliance.

 Train, mentor, and develop the sales and promoter team to enhance performance and product knowledge.

 Maintain strong vendor relationships and follow-up for timely supply and collections.

 Collaborate closely with operations for smooth delivery logistics and minimal wastage (RTC losses).

 Provide market insights, competitor analysis, and category feedback to guide business strategy.


Qualifications & Requirements

 Bachelor’s Degree required; MBA / Master’s in Marketing preferred.


 5–7 years of FMCG (Food) sales experience — experience in Modern Trade / E- commerce / Quick Commerce / HoReCa is essential.


 Strong leadership and team-building capabilities.

 Excellent communication, negotiation, and relationship management skills.

 Hands-on experience in Amazon / online retail operations preferred.

 Analytical mindset with sound knowledge of market trends, pricing, and brand visibility strategies.

Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
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