Performance Marketing Specialist - Goregaon East
KEY RESPONSIBILITIES
• Set up and manage advertising accounts across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other platforms.
• Plan, build, launch, and manage campaigns end to end across all platforms.
• Create and manage audiences — including custom, lookalike, and retargeting audiences.
• Set up conversion tracking and events (GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag) and ensure they fire correctly on the website.
• Set up and manage forms, lead capture, and landing-page conversions.
• Manage budgets, bidding strategies, and pacing across channels.
• Write and test ad copy, coordinate with design on creatives, and run A/B tests.
• Monitor performance daily and optimize for CTR, CPC, CPA, ROAS, and conversion rate.
• Build and present clear performance reports and dashboards with actionable insights across all platforms.
• Stay current with platform updates, ad policies, and industry best practices.
REQUIRED SKILLS & QUALIFICATIONS
3–5 years of hands-on performance / paid media experience.
• Proven experience setting up and managing Google Ads, Meta Ads, and LinkedIn Ads accounts with real budgets and results.
• Strong command of campaign planning, execution, and reporting across platforms.
• Experience creating and managing audiences (custom, lookalike, retargeting).
• Solid knowledge of conversion tracking setup and how it connects to websites and forms (GA4, GTM, Meta Pixel, LinkedIn Insight Tag).
• Understanding of key metrics (CTR, CPC, CPA, ROAS, CAC) and the full marketing funnel.
• Comfortable working with data, reporting, and turning numbers into decisions.
• Strong analytical and communication skills.
Shubham Vishwakarma
Full Stack Developer - Averlon
About Hunarstreet Technologies Pvt Ltd
About
At Hunarstreet Technologies Pvt Ltd, we specialize in delivering India’s fastest hiring solutions, tailored to meet the unique needs of businesses across various industries. Our mission is to connect companies with exceptional talent, enabling them to achieve their growth and operational goals swiftly and efficiently.
We are able to achieve a success rate of 87% in relevancy of candidates to the job position and 62% success rate in closing positions shared with us.
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Follow CutshortShubham Vishwakarma
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