Senior Data Engineer

We are looking for an experienced Marketing Manager to lead our digital marketing efforts. This role will focus on increasing our visibility, generating quality leads, and driving sales through a blend of SEO, LinkedIn outreach, email marketing, and paid ads on Google, Facebook, and other channels. You will work closely with the sales team to ensure marketing efforts are effectively aligned with business goals and sales targets.

Key Responsibilities:

SEO Strategy & Execution:

• Develop and implement SEO strategies to improve organic search rankings and drive organic traffic.
• Perform keyword research, on-page and off-page SEO, and content optimization.
• Monitor SEO performance and make adjustments to maximize impact.

Lead Generation via LinkedIn & Email Marketing:

• Execute LinkedIn outreach and email campaigns to target and generate high-quality leads.
• Build and manage email marketing funnels to nurture and convert leads.
• Optimize LinkedIn strategies for better engagement and conversion.

Paid Advertising Campaigns:

• Plan, manage, and optimize paid advertising campaigns on Google, Facebook, and other relevant platforms.
• Monitor ad performance, budget allocation, and ROI to ensure optimal results.
• Conduct A/B testing and other performance analyses to refine ad strategy.

Content Marketing & Collaboration:

• Collaborate with content creators to produce high-quality, engaging content that supports SEO and lead generation goals.
• Develop a content calendar that aligns with overall marketing objectives.

Data-Driven Decision Making:

• Track, analyze, and report on the performance of marketing campaigns and initiatives.
• Use data and analytics to drive informed decisions and optimize campaigns for improved results.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in digital marketing with a focus on SEO, lead generation, LinkedIn outreach, email marketing, and paid advertising.
• Proven experience in planning and executing SEO strategies.
• Strong track record of successful LinkedIn and email marketing campaigns.
• Hands-on experience with Google Ads, Facebook Ads, and other paid media platforms.
• Excellent analytical skills with experience using analytics tools (e.g., Google Analytics).
• Strong written and verbal communication skills.
• Ability to work independently, set priorities, and handle multiple tasks.

Preferred Skills:

• Certifications in SEO, Google Ads, or Facebook Ads.
• Experience with marketing automation tools.
• Familiarity with CRM systems and lead management processes.

• Improve the look and feel of interactive computers and product software
• Create overall concepts for the user experience within a business webpage or product, ensuring all interactions are intuitive and easy for customers
• Analyze customer responses and website data to determine high traffic web pages and why some perform better than others
• Design the aesthetics to be implemented within a website or product, from the layout menus and drop-down options to colors and fonts
• Build storyboards to conceptualize designs and convey project plans to clients and management
• Account for and track the human-computer interaction (HCI) element of a design
• Create surveys for research through various social media platforms to gather feedback on user's ease of use
• Conduct testing of completed applications, websites and software to Assess user experience

• Design, build and maintain high performance, reusable, and reliable Java & Kotlin code
• Writing unit-tests code for robustness, including edge cases, usability, and general reliability
• Take ownership of product/features: End to end development with testing and meet the deadline
• Work closely with our product and design teams to customize the Khatbook experience for the Android platform.
• Prototype new and redesign features.
• A focus on UI design principles and making apps work intuitively.
• Contribute best-in-class programming skills to develop highly innovative, consumer-facing mobile products.
• Writing efficient android code in Java/Kotlin following MVP framework guidelines.
• Tracing and profiling android java code. Own and manage the finance technology control frameworks.

Job Description for IBM MDM Developer:

Role: IBM MDM Developer

Location: Pune

Experience – 5-9 Years

Notice Period: Under 60 days

JD for IBM MDM developer: 

• Experience in customizing IBM MDM version 11.4 or above versions. 11.6/Advance Edition is preferred version.
• Experience with IBM MDM Customization includes Extension, Addition, Business proxies, SDP, Match-Merge Rules, Event Manager, Notification Framework - Exposure to MDM Information Domains (Party, Contract, Product, Location etc.)
• Good experience in Java with RSA/ RAD IDE, SOAP Web Services/rest web service, XML, XSD, WSDL.
• Good experience in SQL preferably with Oracle DB.
• Basic knowledge of Unix
• Should be able to work as Independent team member
• Good communication skills.
• Good to have knowledge on OpenShift, Mulesoft or Camel

• Degree in English.
• Portfolio published articles.
• Experience doing research using multiple sources.
• Familarity with web applications.
• Excellent english written and able to communicate and collaborate effectively.
• Knowledge of Digital Marketing Tactics, including SEO, EMAIL MARKETING.
• MS Office suite experience

About Kiwi India Pvt .Ltd.
Kiwi is a mobile entertainment company backed by top tier investors.  We're focused on building the next generation of mobile entertainment platforms and applications incorporating rich media content and AI.  Located in Bangalore, Karnataka, and Santa Monica, California, the company has previously built hit mobile titles on both Android and iOS, with top grossing games on the Android platform.  

OUR PRODUCT

Joyride is a live game show app, with a growing lineup of interactive and diverse shows. Players can team up with their friends to compete against the community and split real cash prizes, and even host their own shows! 

On Joyride, you'll get to:

• Play in live shows for real money and bragging rights!
• Create your show and play on-camera for your followers 
• Play as a team with friends 
• Interact with the community in text chat to find new friends
• Join video chats with friends to keep playing when the show's over

We have the following games live:

1. Quizzo: Live trivia game. Careful - if you get one wrong, you’re out!
2. Trivia Crush: It’s all about speed! Answer the trivia questions as fast as possible to make the cut. 
3. Music Mania: This song sound familiar? Guess the song title to stay in the game!
4. Film Frenzy: Know this movie? Guess the film title to stay in the game!
5. Sold!: Guess the auction price for an array of weird and wonderful items!
6. Superfans: Are you the expert on Harry Potter? DC Comics? Then this show is for you - all themed trivia, all the time.
7. Swipe: See how well you know our guests as you swipe through potential dates!
8. The Crush: Help our guest choose between two potential dates as they get to know each other on camera
9. Drawzzle: Watch the Host draw clues, and guess the word  to stay in the game

….And many more shows coming soon.

Get a glimpse of Joyride (Channels where we stream our game shows):

https://www.youtube.com/channel/UCMiF2_uNIIlSnLpkPO-Lwhw">Youtube Channel

https://www.twitch.tv/onjoyride">Twitch Channel

https://www.facebook.com/JoyrideTV/">FB Page

JOB DESCRIPTION

Key Responsibilities:

• Track key metrics including retention, monetization, virality and general engagement. Provide various product and user insights to optimize the metrics and drive key business decisions
• Research into market data as well as user demographics to make well-informed decisions on future business strategies, product roadmap and production roadmap
• Bring expertise in your product areas and conduct rigorous A/B tests and data analysis to help improve customer experiences and identify profitable growth opportunities
• Managing various real-time reports and help stakeholders translate reports and data into actionable insights. This includes:
• P&L, LTV, virality and user behaviour reports with Product Team
• App performance, programming bugs with Tech Team
• User Acquisition and cost reports with Marketing Team and more

Skills Required 

• 7+ years of analytics experience in a consumer internet business with exceptional quantitative skills
• 2+ years of experience in product analytics 
• Experience in analytical methods (like ANOVA, Distribution theory, regression, forecasting, Machine Learning Techniques, etc.) is a plus
• Experience in mobile or social games is a plus
• Experience in managing and leading teams is a plus
• Proficient in SQL, scripting (either of spreadsheets scripting/VBA/Java etc.)
• Experience in statistical analysis using a statistical programming language like R
• Detail-oriented and data driven mindset and aptitude for solving complex, unstructured problems involving multidimensional datasets 
• Proven ability to work effectively with multifunctional teams
• Driven to succeed with a strong work ethic
• Excellent interpersonal and communication skills
• Bachelors or Masters in engineering/statistics or similar field from top tier colleges like IITs, IIITs is preferred