Graphic Designer

Strong Senior Graphic Designer Profile from a B2C/D2C/Consumer products background with AI exposure

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Mandatory (Experience 1): Must have 7+ years of graphic design experience, with at least the recent 4+ years in B2C/D2C/Consumer brands (preferably FMCG, personal care, lifestyle)

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Mandatory (Experience 2): Must have hands-on experience designing for marketplace/e-commerce listings (Amazon, Flipkart) — product images, banners, A+ content, and promotional creatives

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Mandatory (Experience 3): Must have hands-on experience across social media campaigns, digital ads, and brand communication in multiple formats

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Mandatory (Experience 4): Must have hands-on experience with packaging, labels, cartons, and product-related design

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Mandatory (Skill 1): Must have strong design fundamentals — typography, composition, layout, colour, and visual hierarchy

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Mandatory (Skill 2): Must be able to work independently, taking a brief from requirement to final execution, including from Excel sheets, Word docs, PPTs, emails, or verbal discussions

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Mandatory (Tools 1): Must have strong working knowledge of Adobe Photoshop, Illustrator, InDesign, and the broader Creative Suite

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Mandatory (Tools 2): Must be able to use AI-based creative and image-generation tools for ideation, visualisation, and productivity

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Mandatory (Portfolio): Portfolio is mandatory and must demonstrate work across e-commerce, campaigns, social media, and packaging

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Mandatory (Collaboration): Must be comfortable working directly with marketing managers, category teams, sales teams, and cross-functional stakeholders rather than depending only on formal creative briefs

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Mandatory (Company): B2C/D2C/Consumer product companies

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Preferred (Tools): Knowledge of Premiere Pro or After Effects.

Location: Bangalore (Work from Office)

About the Role

We are looking for a Senior Visual Designer with 3–5 years of experience to lead the visual identity and creative execution of our brand across digital channels. This role is ideal for someone who has previously worked with a D2C (Direct-to-Consumer) brand, owning everything from brand identity and marketing campaigns to social media creatives and digital assets.

You will collaborate closely with Marketing, Product, Content, and Growth teams to build a consistent and engaging brand presence across customer touchpoints.

Key Responsibilities

• Own the end-to-end visual branding for the company across digital and offline channels.
• Design high-quality creatives for social media, digital marketing campaigns, performance ads, websites, landing pages, email campaigns, and other marketing initiatives.
• Ensure brand consistency across all customer-facing communication and touchpoints.
• Translate marketing objectives into compelling visual concepts and campaign assets.
• Collaborate with Content, Growth, and Product teams to create engaging visual storytelling.
• Design marketing collateral including presentations, brochures, banners, packaging, event creatives, and promotional materials.
• Create illustrations, icons, and custom graphic assets where required.
• Develop and maintain brand guidelines, templates, and reusable creative assets.
• Stay updated on design trends, social media formats, and emerging creative best practices.

Must-Have Qualifications

• 3–5 years of experience as a Visual Designer or Graphic Designer.
• Prior experience working with a D2C or consumer brand, owning end-to-end branding and creative execution.
• Strong portfolio showcasing branding, social media campaigns, marketing creatives, and digital design work.
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.
• Strong understanding of typography, color theory, composition, layout, and visual storytelling.
• Experience designing creatives for Instagram, Facebook, LinkedIn, YouTube, and other digital platforms.
• Ability to work across multiple campaigns while maintaining brand consistency.
• Excellent attention to detail and strong communication skills.

Good to Have

• Experience creating creatives for performance marketing campaigns (Meta, Google, YouTube, etc.).
• Motion graphics or animation skills using After Effects, Premiere Pro, or similar tools.
• Experience with packaging design, merchandising, or print collateral.
• Basic knowledge of video editing and short-form content creation.
• Experience working in a fast-paced startup or high-growth consumer brand.

What We're Looking For

• A creative thinker with a strong eye for aesthetics and branding.
• Someone who can take ownership of the brand's visual language and evolve it over time.
• Ability to balance creativity with business and marketing objectives.
• Strong collaboration skills and the ability to work with cross-functional teams.
• Passion for creating impactful visuals that enhance brand recognition and customer engagement.

Preferred Background

Candidates should have previously worked with D2C, consumer internet, e-commerce, beauty & personal care, fashion, lifestyle, food & beverage, health & wellness, or other consumer brands, with hands-on experience managing end-to-end branding and creating high-quality social media and marketing creatives.