Business Analyst

We're building in a market that hit $47B in 2026 and is on track to hit $107.5B by 2028 and we're not chasing that opportunity from the sidelines. Our founding team brings marketing expertise from Kotak and Amazon paired with deep AI chops. We were selected into Google's AI Accelerator program, and we already have paying customers like Kotak and Myntra using the product in production.

Join us early and help build the infrastructure that turns AI marketing adoption (already at 88%) into real, scaled results for customers who are already paying for it, not case studies.

Role Name: Founding Product Manager, Applied AI

Location: Mumbai • Hybrid •

Reports to: CTO

WHAT THIS ROLE ACTUALLY IS

Weve built a multi-agent AI system for marketing. It works well out of the box but every client (their data, workflows, brand rules, compliance constraints, output preferences) is different. Generic doesn’t ship results. Customised does.

This role is the bridge: you sit between our agent architecture and the client’s reality. You understand both deeply, and you make the agents do what each specific client needs them to do.

You’re a PM who knows the spec-to-engineer handoff is where products die. So you don’t hand off. You open Claude Code or Codex and ship the change yourself.

WHAT YOU'LL DO

Day-to-day split: roughly 60% on client work, product judgment, and shaping what to ship — 40% directly in Codex and Claude Code shipping it.

·      Own client outcomes end-to-end. From discovery to live deployment, you are the person responsible for whether the agents actually solve the client’s problem.

·      Translate ambiguity into working systems. Clients don’t know what they want until they see it. You probe, prototype, demo, iterate — without waiting for an engineer to be free.

·      Customise the agents yourself. Tune prompts, build new agent capabilities, configure workflows, wire up integrations. Codex and Claude Code do the heavy lifting; your product judgment does the steering.

·      Diagnose creative problems sharply. When a CMO says “this doesn’t feel right,” you can question intelligently — is it the prompt, the input brief, the brand guidelines themselves, or the client’s own confusion? Most PMs nod and forward to engineering. The good ones diagnose first, then fix.

·      Feed learnings back to core product. Anything that gets customised 3+ times becomes a platform feature. You decide what graduates.

·      Build the playbook. As we scale from 10 to 50 to 100 clients, the customisation patterns you create, become the foundation others work from.

WHAT YOU NEED

·      Real product judgment. You can hear “we need a dashboard” and figure out the actual problem is “the marketing director doesn’t trust the agent’s decisions yet.” You’ve done this before, in a role where the outcome was on you.

·      Hands-on technical ability. You don’t need a CS degree, but you must be able to read code, write code with AI tools, debug, and ship. If you’ve never opened Claude Code or Codex and built something real, this role isn’t for you. Coding is part of the daily job, not an occasional adventure.

·      Comfort with agents as a system. You understand how LLMs fail, why prompts drift, what context engineering means, when to use tools vs. fine-tuning, why eval harnesses matter. If “MCP,” “tool use,” and “agent harness” feel like jargon, this isn’t the role.

Client-facing instincts. Comfortable in a room with a CMO, an enterprise IT head, and a junior brand manager — and you can switch register for each in the same meeting.

·      Creative literacy. You don’t need to be a designer. You do need to be able to tell the difference between “this output is technically broken” and “this output is technically fine but creatively wrong” — and chase the right thread.

·      Bias toward shipping. A working hack today beats a clean design next quarter.

YOU'LL THRIVE HERE IF

·      You’re a PM who realised the engineer handoff is where your products die.

·      You’ve quietly learned to ship in Claude Code or Cursor on the side because you got tired of waiting.

·      You want a role where coding ability is upside, not heresy.

·      You like marketing as a domain — or you’re willing to fall in love with it.

YOU WON'T THRIVE HERE IF

·      You want to write strategy decks more than you want to ship features.

·      You think “PM doesn’t code” is a principle worth defending.

·      You think AI is overhyped (we don’t).

·      You need a fully scoped backlog and weekly sprint rituals.

Key Requirements / Skills

• 6+ years of overall experience in software development with strong expertise in building scalable web applications.
• 2+ years of experience as a Technical Lead, managing development teams and driving project delivery.
• Strong technical decision-making ability, including architecture design, technology selection, and implementation of best practices.
• Front-end expertise: Strong experience in React, JavaScript, TypeScript, and building responsive and user-friendly UI/UX.
• Back-end development: Hands-on experience with Node.js, RESTful APIs, API design, and server-side architecture.
• Gen AI Expertise: Experience in building RAG & LLM Systems, implementing AI/ML models or integrating AI-based solutions to solve business problems.
• Cloud & DevOps exposure: Experience with AWS/Azure, understanding of CI/CD pipelines, and cloud-based deployments.
• Code quality & best practices: Experience in code reviews, Git version control, and ensuring maintainable and secure code.
• Team leadership: Ability to mentor developers, guide technical discussions, and collaborate across teams.
• Strong communication skills to effectively interact with technical and non-technical stakeholders.
• Experience working in high-compliance environments such as healthcare systems is a plus.

Education Qualifications:

• B.Tech/M.Tech in CSE/IT/AI/ML from a good university

A Concise Glimpse into the Role

We’re on the hunt for young, energetic, and hustling talent ready to bring fresh ideas and unstoppable drive to the table.

This isn’t just another role—it’s a launchpad for change-makers. If you’re driven to disrupt, innovate, and challenge the norm, we want you to make your mark with us.

Are you ready to redefine the future?

Apply now and step into a career where your ideas power the impossible!

Your Time Will Be Invested In

·      AI/ML Model Innovation and Research

·      Are you ready to lead transformative projects at the cutting edge of AI and machine learning? We're looking for a visionary mind with a passion for building ground breaking solutions that redefine the possible.

 What You'll Own

Pioneering AI/ML Model Innovation

·      Take ownership of designing, developing, and deploying sophisticated AI and ML models that push boundaries.

·      Spearhead the creation of generative AI applications that revolutionize real-world experiences.

·      Drive end-to-end implementation of AI-driven products with a focus on measurable impact.

Data Engineering and Advanced Development

·      Architect robust pipelines for data collection, pre-processing, and analysis, ensuring precision at every stage.

·      Deliver clean, scalable, and high-performance Python code that empowers our AI systems to excel.

Trailblazing Research and Strategic Collaboration

·      Dive into the latest research to stay ahead of AI/ML trends, identifying opportunities to integrate state-of-the-art techniques.

·      Foster innovation by brainstorming with a dynamic team to conceptualize novel AI solutions.

·      Elevate the team's expertise by preparing insightful technical documentation and presenting actionable findings.

What We Want You to Have

·      1-2 years' experience with live AI project experience, from conceptualization to real-world deployment.

·      Foundational knowledge in AI, ML, and generative AI applications.

·      Proficient in Python and familiar with libraries like TensorFlow, PyTorch, Scikit-learn.

·      Experience working with structured & unstructured data, as well as predictive analytics.

·      Basic understanding of Deep Learning Techniques.

·      Knowledge of AutoGen for building scalable multi-agent AI systems & familiarity with LangChain or similar frameworks for building AI Agents. 

·      Knowledge of using AI tools like VS Copilot.

·      Proficient in working with vector databases for managing and retrieving data.

·      Understanding of AI/ML deployment tools such as Docker, Kubernetes.

·      Understanding JavaScript, TypeScript with React and Tailwind.

·      Proficiency in Prompt Engineering for various use cases, including content generation and data extraction.

·      Ability to work independently and as part of a collaborative team.

·      Excellent communication skills and a strong willingness to learn.

Nice to Have

·      Prior project or coursework experience in AI/ML.

·      Background in Big Data technologies (Spark, Hadoop, Databricks).

·      Experience with containerization and deployment tools.

·      Proficiency in SQL & NoSQL databases.

·      Familiarity with Data Visualization tools (e.g., Matplotlib, Seaborn).

Soft Skills

·      Strong problem-solving and analytical capabilities.

·      Excellent teamwork and interpersonal communication.

·      Ability to thrive in a fast-paced and innovation-driven environment.

• Consolidating daily reporting from different advertiser dashboards
• Monitoring discrepancy between advertiser and publisher numbers
• Maintaining month-end consolidated reports for Publishers and Advertisers
• Perform ad trafficking, ensuring accurate implementation of creative assets, tracking codes, and targeting specifications.
• Monitor campaign performance, analyze data, and provide actionable insights to improve campaign effectiveness and optimize ROI.
• Collaborate with cross-functional teams to ensure campaigns are executed according to client objectives and deadlines.
• Stay up-to-date with industry trends, ad tech developments, and best practices to enhance campaign strategies.

• 2+ year of experience in Development in JAVA technology.
• Strong Java Basics
• SpringBoot or Spring MVC
• Hands on experience on Relationl Databases (SQL query or Hibernate) + Mongo (JSON parsing)
• Proficient in REST API development
• Messaging Queue (RabitMQ or Kafka)
• Microservices
• Any Caching Mechanism
• Good at problem solving

• 4+ years of experience in using Java/J2EE tech stacks
• Good understanding of data structures and algorithms.
• Excellent analytical and problem solving skills.
• Ability to work in a fast paced internet start-up environment.
• Experience in technical mentorship/coaching is highly desirable.
• Understanding of AI/ML algorithms is a plus.

Job Description:

• Excellent troubleshooting and communication skills
• Participate in requirements analysis and give estimates for development.
• Collaborate with internal teams to produce software design and architecture
• Client handling experience
• Write clean, scalable code using .NET programming languages
• Test and deploy applications and systems
• Revise, update, refactor and debug code
• Improve existing software
• Ability to work as a team player also as an individual contributor.
• Understanding of Scrum, Agile and Agile processes.

Required Knowledge, Skills, and Abilities:

• 3+ years of C#, .Net core, ASP.NET MVC professional development experience
• Candidate should have  hands-on with Logic App, Function App, Azure Function
• Working experience on SQL Server and No SQL Database
• Experience in ORM like LINQ & Entity Framework
• Knowledge of the NoSQL Database will be a great advantage.
• Great analytical skills and logical reasoning.
• Thorough understanding of object-oriented programming concepts, and data structures.
• Experience designing and consuming REST APIs
• Experience in JavaScript, jQuery or related frameworks.
• Knowledge of Code Repository systems including GIT, Github & SVN
• Should have strong practical knowledge of API Management Services (APIM)
• Good to have: Angular JS, React JS or any other frameworks.

Tools :  Visual Studio ,Visual studio code ,SQL server management studio, swagger and postman tool
Educational Qualification: BE, MCA OR Msc IT

About us

404 DM is a fast-growing data-driven creative solutions provider, with a portfolio of brands that include Myntra, Flipkart, and Wildcraft. Our team essentially stands for all things digital with an abundance of creativity. The focus lies in building - right from crafting compelling narratives that capture a brand's essence to the long-lasting relationships that are developed with each and every client, the agency believes that this is the driving force behind the work they do. 404 DM offers a wide variety of services in the digital sphere, including design, technology, media planning, and above all, creative strategizing that helps brands stand out amidst their contemporaries.

We are building this really cool product that will change the way brands do their marketing and acquire customers. We're looking for equally driven and highly skilled people to join us. We'd love to have a conversation with you and see if you and our team are the right fit for each other.

Roles and Responsibilities

• Defines site objectives by analyzing user requirements; envisioning system features and functionality.
• Designs and develops user interfaces to Internet/intranet applications by setting expectations and features priorities throughout the development life cycle; determining design methodologies and toolsets; completing programming using languages and software products; designing and conducting tests.
• Recommends system solutions by comparing advantages and disadvantages of custom development and purchase alternatives.
• Integrates applications by designing database architecture and server scripting; studying and establishing connectivity with network systems, search engines, and information servers.
• Completes applications development by coordinating requirements, schedules, and activities; contributing to team meetings; troubleshooting development and production problems across multiple environments and operating platforms.
• Enhances organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Supports and develops web application developers by providing advice, coaching.
• SADs (Senior application Developer ) maintain the job duties of a supervisor as well as a lower-level application developer These duties can include regular consultations with the Team concerning software, creating new programs, and testing newly installed programs to verify functionality.
• The managerial side of being a leader can include writing reports on team progress and presenting those reports to upper executive committees, per Coding standards. SADs also make executive-level standards decisions for their department, ensure company policies are being followed and counsel employees as needed

Desired Candidate Profile

• Bachelor's or Master's degree in information technology or computer sciences. Combining full - time academics degree with certification in computer languages and software programs could be an added advantage.
• At least 5 to 8 years of experience as a leader with hands-on experience in programming languages such as Javascript, HTML, C++, PHP, Angular, Ajax, Rest Api, Node.Js, JQuery, MySQL, API Oath Integration, Shopify, Open Source app development, Social media Developer tool.

Responsibilities:

• Executing implementation of strategic and operational SEO Strategies- On-Page, Off-Page & Technical SEO
• Performing an in-depth page analysis using various SEO tools & extension- Search Console, Analytics, SEMrush, Ahrefs, etc
• Performing technical and On-Page SEO analysis to identify and execute website optimization strategies to boost organic traffic and conversions
• Executing and monitoring data based on SEO targets and timelines- KPIs and OKRs in alignment with business strategy
• Coordinating with internal and external stakeholders across the organization to get things done on time
• Staying on top of SEO news, Google Updates and so on and implement them in relevant day-to-day activities
• Creating optimized content for product pages and blogs in lines with SEO best practices that can break the clutter online 
• Doing competitive analysis to fill in the SEO and content gaps for various product and landing pages
• Find out-of-the-box topics based on competitor analysis, trending topics, and various SEO tools

Requirements:

• 0-1 years of experience
• Basic analytical mindset for understanding SEO KPIs and handling Data
• Excellent in English verbal and written communication skills
• Comfortable in writing and editing content
• Comfortable with technical analysis and adept at learning things quickly
• Knowledge of Excel and Google Sheets- formulas, formatting, etc
• Adept with basic formatting, eye for detail, thorough research and analysis
• Proactive, responsible, hard-working, and diligent
• Ability to meet deadlines

Skills Required: Analytical Skills, Strategic Thinking, MS Office, Fluent in English, Writing Skills

If you want to learn and implement in-depth organic marketing, churn out SEO-friendly pages, have an eye for detail, and if data analysis does NOT scare you off- we'd love to meet you!