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Performance Marketing Lead (B2C, FinTech)
NBFC Industry
Performance Marketing Lead (B2C, FinTech)
NBFC Industry 's logo

Performance Marketing Lead (B2C, FinTech)

at NBFC Industry

Agency job
3 - 6 yrs
₹23L - ₹30L / yr
Mumbai
Skills
Google Adwords
Business-to-consumer marketing
Social Media Marketing (SMM)
Digital Marketing
Marketing
Email Marketing
Content Marketing
Performance management
Search Engine Marketing (SEM)
Facebook Marketing
Performance Testing
Marketing Strategy
Market Research
Market analysis
Technology Marketing
B2B Marketing

REVIEW CRITERIA:

MANDATORY:

  • Strong performance marketer profile
  • Must have 2.5+ years of experience in performance marketing in B2C Fintech product companies
  • Must have strong hands-on expertise in running campaigns on Google Ads, Meta Ads, LinkedIn Ads, Youtube, Whatsapp etc
  • Must have 1+ experience in customer acquisition in FinTech, B2C
  • Must have experience with Appsflyer, Branch, Mixpanel or similar analytical tools
  • B2C Fintech Product companies 


ROLE & RESPONSIBILITIES:

We are looking for a Performance Marketing Manager who’s obsessed with data, experiments non-stop, and loves using tech to solve real-world growth problems. This role is not just about running ads — it’s about building a data-driven customer acquisition machine for our digital personal loan app. You’ll work directly with our Risk, Data Science, and Collections teams to understand the kind of borrowers we want — and then figure out the most efficient way to acquire them, online or offline.


  • Own all paid marketing efforts across Google, Meta (Facebook/Instagram), YouTube, and offline channels
  • Understand which borrower segments perform best (from a credit and collections view), and design campaigns to reach them.
  • Run continuous A/B tests — creatives, audiences, copy, landing pages, everything
  • Use AI-powered platforms and automation tools to improve targeting, bidding, and creative delivery
  • Work closely with the Data Science team to refine acquisition models and drive precision targeting
  • Collaborate with the Risk and Collections teams to ensure you’re acquiring high-quality, repaying customers
  • Optimize every part of the funnel — from install to disbursal to repayment
  • Build dashboards with attribution tools like Appsflyer or Branch to track campaign and cohort performance
  • Explore innovative and non-traditional channels — including WhatsApp, influencers, partnerships, and offline integrations
  • Use creative automation tools to test and scale ad creatives rapidly
  • Analyze performance across customer segments — not just for acquisition cost, but also for repayment behavior and profitability


IDEAL CANDIDATE:

  • 2.5+ years of experience in digital marketing for personal loans in a fintech or NBFC
  • Strong experience running campaigns on Google Ads, Meta (Facebook/Instagram), Whatsapp, YouTube
  • Experience working with credit or risk teams to build smarter targeting strategies
  • Familiarity with mobile app performance marketing and conversion funnels
  • Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics tools


BONUS IF YOU HAVE:

  • Worked with AI/ML-based platforms for marketing (e.g. Smartly.io, Madgicx, Segment, custom tools)
  • Experience with creative automation tools to scale visual testing (e.g. Pencil, Canva + automation stacks)
  • Exposure to offline acquisition channels — like DSA networks, on-ground campaigns, referral programs, or embedded finance
  • Comfort running queries or pulling your own reports using tools like SQL, Google Sheets, or basic data dashboards


PERKS, BENEFITS AND WORK CULTURE:

  • Work directly with Founders: Mikhil Innani, former co-founder of PharmEasy and ex-Product Head at Hotstar, and Diksha Nangia, a former banker and CFA Charterholder.
  • Best of both worlds: startup energy + listed company stability.
  • Competitive pay and fast-track growth.
Read more
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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