Marketing Growth Lead

We're Searching for a hard core sales person who is itching to move to marketing function. Preferably alumnus of MICA, SIMC or a having a great communications background. Must have good sense of humour. PS: This is complete EQUITY based role. People looking for salary do not apply. What You Will Be Doing: You are responsible for budgeting, planning and supervising all Marketing and CRM activities Part of your duties will include more than assembling, leading and motivating your staff. Your dedication as their mentor is key. Your well-thought-out strategy ensures an efficient customer experience during onboarding and conversion Responsibility and strategic orientation for all CRM actions, aiming for a lasting increase in customer value What You Bring To The Job: After successfully graduating in Business Administration, Marketing or Business Informatics, resp. obtaining a comparable degree in a relevant field, you have logged at least 3-6 years of management experience in Marketing, preferably in a startup or eCommerce company Online marketing is something you- re quite familiar with, but your focus is in offline-marketing You wield an excellent record in developing marketing communication and advertisement media Through your experience with classic B2B-sales, you know Call Centers/telemarketing like the back of your hand Thanks to your outstanding analytic skills, you- re used to organize the marketing goals by using clearly measurable KPI. Your know-how about web-tracking and managing tags is a big plus for this field You have experience in leading larger teams and come an open personality, a strong sense of responsibility, entrepreneurial thinking and negotiation power Extraordinary conceptional skills, a creative mindset and a hands-on mentality are your strongest suits Your readiness of mind, an independent and structured working method and a great sense of humor complete your profile READ AGAIN: This is complete EQUITY based role. People looking for salary do not apply.

Looking for a Senior Digital Marketing Manager to be responsible for marketing strategy for the organization and to drive initiatives to improve SEO, performance ads and brand presence. Our ideal candidate is a blend of analytical and creative, passionate about driving metrics while also being very sensitive to brand and user experience, and distinctive at operating in highly collaborative and cross-functional settings. This role partners closely with our design, engineering, analytics, and broader marketing teams.

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• Use data, cross-functional input, and best practices to build a plan for how to optimize the organization digital marketing efforts.
• Develop and maintain marketing performance dashboards. Create and manage implementation of analytics tracking requirements for SEO, performance ads, emailers and any other marketing initiative in the company. Draw insights using the data to enhance marketing performance.
• Work with marketing, engineering, and design to deliver data driven results on A/B tests, SEO, Google Ads, Linkedin Ads, email sequences and customer lifecycle marketing from lead generation to deal closure.
• Work with content creators to ensure content is distributed effectively, generates leads, and improves SEO objectives.
• Manage all ppc campaigns to drive lead generation with right metrics.
• Growth hacks and technical expertise in marketing with various tools like Google analytics, Hubspot, SEO tools, Adwords, Heatmaps etc would be required.
  
  

• Data-driven. You get deep into data to generate hypotheses, run experiments, and scale successful findings.
• Creative. You partner well with design and are excited about building novel things.
• Passionate about customers. You have deep empathy for users and are able to adapt how you communicate to best reach and engage your audience. You have excellent verbal and written communication skills.
• Organized. You are able to manage highly interdependent, complex projects and keep various work streams on track.
• Ambitious. You are eager to make an impact at orzanization. You thrive in a fast-moving, dynamic, hyper-growth environment and are able to operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.
• A team player. You are able to work with a range of disciplines to execute on your work and thrive seeing different points of view on an issue.

• 5-7 years of relevant work experience in digital marketing, growth marketing and analytics.
• Candidates from SaaS, top institutes like IIM/IIT/NIT/SpJain/NITIE/FMS will be preferred.
• Key skills required:  Content marketing, On page and off page SEO, data driven, good knowledge of SEO tools and  marketing analytics.

 

Challenging opportunity, tough problems and a very good growth path. An excellent opportunity to work with a team of highly talented young professionals. We also offer a whole load of benefits to make your stay enjoyable with the organization.

 

A SaaS commerce company helping organizations enhance employee engagement by offering products in the area of employee engagement via Empuls, sales & channel incentive management via Compass, and loyalty & rewards management via Plum. We welcome you to explore the website to learn more about us.

 

If you find this role exciting and want to join us at Bangalore, India, then apply by clicking below. Provide your details and upload your resume. All received resumes will be screened, shortlisted candidates will be requested to join for a discussion and on mutual alignment and agreement, we will proceed with hiring.

 

Seeking SEO expert minimum experienced 3 to 5 years heaving good knowledge in ON PAGE & OFF PAGE SEO & could manage our SEO team as well .An SEO expert will include keywords or phrases in the content to generate traffic to website.Must be heaving knowledge ( Skyscrapers Technique in SEO ) .

Responsibilities

• Crafting the performance marketing strategy for the company and managing the overall online marketing calendar around the same
• Managing all online properties of the brand
• Measuring ROI and a set of other KPIs, based on in-depth analysis of standard digital metrics
• Liaising with multiple agencies, as well as internal offline and traditional marketing teams to devise and execute innovative marketing campaigns throughout the year
  
  

Requirements

• 5+ years experience in Digital Marketing with experience in Digital Advertising, Website Management, Lead Generation, and/or Lifecycle Marketing
• Experience with problem-solving and analytical skills including conducting qualitative and quantitative research, analyzing data, data visualization, developing hypotheses, synthesizing insights & recommendations
• Experience with digital and web analytics and data tracking tools (e. g., Google Analytics, ) and SQL
• Website management and technology experience including CMS, HTML, CSS, and Javascript
• Experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
• Experience using various Facebook Interfaces: Ads Manager, Power Editor, Business Manager, Page Insights
• Experience with ad serving tools and DSPs (e. g., DoubleClick, Adobe Advertising Cloud)
• Experience working both strategically as well as in an executional capacity to build and deploy the campaign
• Experience presenting ideas to several stakeholders at once
• Experience collaborating and coordinating with internal and external cross-functional teams
• Experience with digital marketing and digital measurement latest trends and best practices

Content Marketing, Digital Marketing, Google Ads Words, SEM,SEO, Social Media Marketing

Person should be handling company sales and maketing by sending email to the target Audience and clients, Competitve research , Content Analysis and Email Marketing.

What you will do:

• Executing digital marketing strategies across channels including email, social media and display advertising campaigns
• Driving achievement of growth objectives like app installs, display, search, affiliates among others
• Improving the design, UX, traffic and content of the website
• Designing, building and maintaining organization’s social media presence
• Measuring and reporting performance of all digital marketing campaigns and assessing against goals (ROI and KPIs)
• Creating paid campaigns on social media platforms
• Identifying trends and insights, optimizing spend and performance of campaigns based on the insight
• Growing the lead volume at a sustainable cost
• Collaborating with internal teams to create landing pages and optimizing user experience
• Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Managing agencies and affiliates
• Driving maximum ROI from campaigns

 

What you need to have:

• MBA/ PGDM from Tier-1/2 B-School and/ or B. Tech. from a Tier I college
• Analytical skills: Keen interest in evaluating product/market situations, analyzing raw data, and transforming it into actionable marketing strategies
• Demonstrate a positive, ‘can-do’ attitude
• Willingness to roll up your sleeves and get things done
• Strong business acumen and detail orientation
• Outstanding presentation skills
• Excellent problem-solving skills
• Knowledge in OKR, Agile
• Knowledge in Jira, CRM, Power BI
• Exceptional verbal and written communication skills
• 2-4 years of experience in Digital Marketing
• Prior experience in handling campaigns development in terms of digital along with ATL/ BTL channels
• Experience in handling Campaign Management on Google, Facebook, LinkedIn, Twitter etc.
• Experience in performance marketing and affiliate marketing
• Understanding of digital marketing platforms and passion for technology
• Ability to optimize CPC and CPL in an effective manner
• Ability to manage multiple projects with varying priority at one time to deliver results on time and under budget
• High level of integrity and dependability with a strong sense of urgency and results orientation
• Thorough knowledge of web analytics (e.g. Google Analytics, Web Trends etc.) and Google AdWords    

 

Almost a decade old, it is a venture committed to bring together a varied range of traditional crafts and techniques of dyeing, weaving, printing and hand embroidery. The founders have dedicated their life to promote Indian Block Prints and provide employment and Hand-Embroidery training to women so that numerous underprivileged women can be empowered.
What you will do:

 

What you must have:

• Creating engaging content and implementing strategic syndication across all our key social channels (SoMe and newsletter)
  
• Daily interaction with our Spice Village community on social media platforms in both English and German(using Google Translate) 
• Monitoring of performance indicators such as impressions, clicks, views etc and creating reports for these KPIs
• Developing newsletter campaigns using MailChimp in both English and German
• Identifying user growth partnerships and being proactive for these partnerships
• Working with multiple internal stakeholders to develop beautiful brand-led content that’s appropriate for all social media platforms
• Complete a monthly competitor analysis
• Create Facebook ads and google ads based on the campaigns
• Implement unique Facebook ad strategies and experiment using A/B testing 
• Monitor paid campaign performance using commonly used KPIs 
• Create a better social media experience for our followers rather than just focusing on promotions 
• Track customer journey for customers coming through Social Media (Organic and Paid) 

We are looking for someone that has experience working with multiple brands in the social media marketing space. Must be well-organized, a strong communicator, client-facing, rock-star that bleeds social media marketing. We are growing and need someone that can hit the ground running! Candidate will oversee Social Media campaigns which include but are not limited to research, campaign & content creation, execution, monitoring, and reporting. Knowledge of some SEO best practices is also helpful but not a requirement (we can teach) as it is correlated to items we do in the social marketing and SEO space. RESPONSIBILITIES ● Work with clients to create a social media strategy that collaborates with marketing, PR and advertising campaigns, research top influencers, competitors, and trends in clients’ industries. ● Create timely and engaging content optimized for the platform used and intended audience. ● Monitor sites for customer service opportunities and initiate conversations on behalf of the client. ● Be happy, smile, and bring a positive attitude to the office ● Analyze and report social media actions on a monthly basis for successes and new opportunities. ● Create engaging and professional visuals that reflect client and their brand (Customize social media pages (ex. Facebook, Twitter, Google+, YouTube), develop supporting offline collateral, create original content, etc). ● Stay current with social media trends and tools – includes attending networking and educational events, reading blogs, and listening to podcasts. ● Continue to refine and define our social marketing process. ● Work with teams to create a solid branding message that’s reflected in Guerrillas marketing materials, social media content and shared by employees ● Available to attend events we sponsor on a monthly basis (usually no more than 1-2) on behalf of Guerrillas outside of standard hours SKILLS & EXPERIENCE ● 2+ years of social media marketing experience (prefer to have account management experience). ● Experience including but not limited to Facebook, LinkedIn, Google+, Google Communities, Twitter, Flickr, YouTube, Pinterest, and more. ● Knowledge of social media and analytics software (Hootsuite, Raven Tools, Google Analytics, Facebook Insights, etc.). ● Working knowledge of social media paid advertising campaigns including Facebook, Linkedin, and Twitter. ● Ability to blog about social media on the Guerrillas website based on research, experience, and relevant social media news. ADDITIONAL CONSIDERATION FOR... ● Strong understanding of user-generated content management, content marketing, and reputation management. ● Strong, professional written and verbal communication skills. ● Strategic content creation and excellent writing skills. ● Ability to work independently and in a team environment. ● Exceptional time management skills including the ability to handle multiple clients with changing priorities.

Job Description and skill requirements

 

Digital Marketing Manager

(This role will come with Sales Targets and commensurate rewards)

 

Role

• Plan and execute digital marketing campaigns across different digital marketing platforms
• Understanding of SEO/SEM, Marketing database, email and display campaigns
• Design, build and maintain Social Media presence
• Thorough monitoring of all social media ,digital spends and optimizing the budgets
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Experience in setting up and optimizing Google AdWords campaigns

 

Skill Requirements:

• Self-Starter and a go getter!
• Proven experience in the Ecommerce space – Minimum of 2 years of experience in a similar role
• Understanding of digital marketing landscape, concepts and best practices.
• Knowledge of one of the web analytics tools (e.g. Google Analytics, Net Insight or Web Trends etc.)
• Analytical mindset and critical thinking.
• Excellent communication and interpersonal skills.