Marketing Automation Intern (WhatsApp, CRM & Tracking)
Company: Miror – Women’s Hormonal Health Platform
Duration: 1 year
Location: On-Site (Bengaluru
Stipend: ₹20,000/ month
About Miror
At Miror, we’re on a mission to redefine how women experience midlife — especially during perimenopause, menopause, and beyond.
This is a stage that affects every woman, bringing with it more than 50 physical and emotional symptoms that often go unaddressed or misunderstood.
For too long, menopause has been surrounded by silence, stigma, and resignation.
Miror exists to change that — through science, technology, and empathy.
We’re building a FemTech ecosystem where women can access care, community, and credible information during one of the most transformative phases of life. Our mission is simple but bold: to make midlife a time to celebrate, not fear.
Our Work So Far
Over the last two years, Miror has become one of India’s fastest-growing communities for women’s health and wellness.
We’ve:
Partnered with experts from the Indian Menopause Society, the State Government of Karnataka, and the National Health Mission.
Built India’s largest digital menopause care community, impacting over 80,000 women through our online and offline initiatives.
Been featured in reputed publications such as Forbes, The Guardian, Times of India, and YourStory.
Launched industry-first programs, including:
Tiara – India’s first rewards program for women in midlife.
HRT Centre of Excellence – a pioneering platform driving awareness and access to Hormone Replacement Therapy.
All About You – a personalized wellness framework for holistic midlife health.
Symptom Tracker by Miror – an evidence-based tool to help women understand and manage their changing bodies.
Workplace with Miror – a corporate well-being initiative helping organizations support their women employees during midlife.
Role Overview
We’re looking for a Marketing Automation Intern to help us build, manage, and optimise WhatsApp-first automation journeys across the customer lifecycle, while also supporting event tracking and marketing analytics.
This is a hands-on, execution-focused role where you’ll work closely with the growth team on real automation and tracking use cases.
Key Responsibilities
Marketing Automation (Primary)
· Build and manage WhatsApp automation flows (onboarding, abandoned cart, post-purchase, reactivation, seasonal campaigns)
· Translate customer journeys into automation logic and flow diagrams
Execute broadcast campaigns aligned with offers, product launches, and wellness themes
· Work on user segmentation based on behavior, purchase history, and lifecycle stage
· A/B test message copies, timing, and flow logic to improve engagement and conversions
Tracking & Analytics (Secondary)
· Assist in managing and validating Meta Pixel, Google Ads Pixel, and GA events
· Support GTM event setup, testing, and debugging (page view, add to cart, purchase, key funnel events)
· Ensure automation flows and campaigns are correctly tracked end-to-end
· Monitor and report key metrics like open rate, CTR, conversion rate, and drop-offs
·
Who Should Apply
· Final year BBA / MBA (Marketing) students or recent pass-outs
· Strong interest in CRM, lifecycle marketing, and automation
· Basic understanding of Meta Ads, Google Ads tracking, and funnels
· Familiarity with pixels, events, and GTM (hands-on or academic/project experience is fine)
· Analytical mindset and attention to detail
· Interest in startups, D2C, health, or wellness brands is a plus
Good to Have (Not Mandatory)
· Experience with WhatsApp automation tools (WATI, Interakt, Aisensy, CleverTap, WebEngage, etc.)
Exposure to GA4 dashboards and conversion tracking
Copywriting skills for short-form WhatsApp messages
What You’ll Learn
· End-to-end lifecycle marketing for a D2C health brand
· WhatsApp automation at scale
· Real-world pixel & GTM event management
· How tracking, automation, and performance marketing connect to LTV and retention
What We Offer:
· Attractive incentive-linked pay structure.
· An opportunity to grow with one of India’s most promising FemTech startups.
· Work on a mission that is positively transforming millions of lives.
· A dynamic, inclusive, and purpose-driven work culture.
· Growth opportunities and learning across health, wellness, and tech verticals.
Looking forward to connecting with Head of Sales – India is ready to shape a sustainable future with us!
Best Regards,
Indrani Dutta
Senior HR Manager
Miror Therapeutics Pvt. Ltd
Visit: www.miror.in
Visit: https://www.sohamenergy.in/
Shubham Vishwakarma
Full Stack Developer - Averlon
About Mirorin
About
Miror Therapeutics is a FemTech startup redefining women’s health—from perimenopause to full-spectrum care—with science-backed supplements tailored for 150M+ Indian women and over a billion globally. Creating a Menopausitive World
Candid answers by the company
Role & Responsibilities:
· Design engaging graphics for Miror’s social media, ensuring brand consistency.
· Create artwork, illustrations, and promotional content for social media (Photoshop,
· Illustrator required).
· Develop marketing materials and ensure brand consistency across collateral (Illustrator,
· Photoshop, InDesign required).
· Support community-building initiatives, product launches, services, apps, and other monetization efforts.
· Assist with UI/UX design by creating wireframes, storyboards, and prototypes (Figma proficiency is a plus).
· Edit and produce videos for social media (Adobe Premiere Pro).
Preferred Candidate Profile:
· Expertise in Photoshop and Illustrator/Corel Draw.
· Strong typography, color theory, and layout design skills.
· Experience in video production (Adobe Premiere Pro).
· Knowledge of UI/UX design is a plus.
· Excellent communication skills and attention to detail.
· Ability to work in a collaborative, fast-paced environment.
· Must be able to work from the office.
Qualifications
· Degree or certification in Graphic Design or related field
· 4-5 years or more of experience in graphic design
· Proficient in Adobe Creative Suite
· Strong communication, conceptual thinking, typography skills and design skills
· Portfolio of work
Why Join Us?
● Be part of a high-growth startup tackling a real need in women’s healthcare.
● Work with a passionate, purpose-driven team.
● Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
Company social profiles
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