
Marketing Automation Intern (WhatsApp, CRM & Tracking)
Company: Miror – Women’s Hormonal Health Platform
Duration: 1 year
Location: On-Site (Bengaluru
Stipend: ₹20,000/ month
About Miror
At Miror, we’re on a mission to redefine how women experience midlife — especially during perimenopause, menopause, and beyond.
This is a stage that affects every woman, bringing with it more than 50 physical and emotional symptoms that often go unaddressed or misunderstood.
For too long, menopause has been surrounded by silence, stigma, and resignation.
Miror exists to change that — through science, technology, and empathy.
We’re building a FemTech ecosystem where women can access care, community, and credible information during one of the most transformative phases of life. Our mission is simple but bold: to make midlife a time to celebrate, not fear.
Our Work So Far
Over the last two years, Miror has become one of India’s fastest-growing communities for women’s health and wellness.
We’ve:
Partnered with experts from the Indian Menopause Society, the State Government of Karnataka, and the National Health Mission.
Built India’s largest digital menopause care community, impacting over 80,000 women through our online and offline initiatives.
Been featured in reputed publications such as Forbes, The Guardian, Times of India, and YourStory.
Launched industry-first programs, including:
Tiara – India’s first rewards program for women in midlife.
HRT Centre of Excellence – a pioneering platform driving awareness and access to Hormone Replacement Therapy.
All About You – a personalized wellness framework for holistic midlife health.
Symptom Tracker by Miror – an evidence-based tool to help women understand and manage their changing bodies.
Workplace with Miror – a corporate well-being initiative helping organizations support their women employees during midlife.
Role Overview
We’re looking for a Marketing Automation Intern to help us build, manage, and optimise WhatsApp-first automation journeys across the customer lifecycle, while also supporting event tracking and marketing analytics.
This is a hands-on, execution-focused role where you’ll work closely with the growth team on real automation and tracking use cases.
Key Responsibilities
Marketing Automation (Primary)
· Build and manage WhatsApp automation flows (onboarding, abandoned cart, post-purchase, reactivation, seasonal campaigns)
· Translate customer journeys into automation logic and flow diagrams
Execute broadcast campaigns aligned with offers, product launches, and wellness themes
· Work on user segmentation based on behavior, purchase history, and lifecycle stage
· A/B test message copies, timing, and flow logic to improve engagement and conversions
Tracking & Analytics (Secondary)
· Assist in managing and validating Meta Pixel, Google Ads Pixel, and GA events
· Support GTM event setup, testing, and debugging (page view, add to cart, purchase, key funnel events)
· Ensure automation flows and campaigns are correctly tracked end-to-end
· Monitor and report key metrics like open rate, CTR, conversion rate, and drop-offs
·
Who Should Apply
· Final year BBA / MBA (Marketing) students or recent pass-outs
· Strong interest in CRM, lifecycle marketing, and automation
· Basic understanding of Meta Ads, Google Ads tracking, and funnels
· Familiarity with pixels, events, and GTM (hands-on or academic/project experience is fine)
· Analytical mindset and attention to detail
· Interest in startups, D2C, health, or wellness brands is a plus
Good to Have (Not Mandatory)
· Experience with WhatsApp automation tools (WATI, Interakt, Aisensy, CleverTap, WebEngage, etc.)
Exposure to GA4 dashboards and conversion tracking
Copywriting skills for short-form WhatsApp messages
What You’ll Learn
· End-to-end lifecycle marketing for a D2C health brand
· WhatsApp automation at scale
· Real-world pixel & GTM event management
· How tracking, automation, and performance marketing connect to LTV and retention
What We Offer:
· Attractive incentive-linked pay structure.
· An opportunity to grow with one of India’s most promising FemTech startups.
· Work on a mission that is positively transforming millions of lives.
· A dynamic, inclusive, and purpose-driven work culture.
· Growth opportunities and learning across health, wellness, and tech verticals.
Looking forward to connecting with Head of Sales – India is ready to shape a sustainable future with us!
Best Regards,
Indrani Dutta
Senior HR Manager
Miror Therapeutics Pvt. Ltd
Visit: www.miror.in
Visit: https://www.sohamenergy.in/

About Mirorin
About
Miror Therapeutics is a FemTech startup redefining women’s health—from perimenopause to full-spectrum care—with science-backed supplements tailored for 150M+ Indian women and over a billion globally. Creating a Menopausitive World
Candid answers by the company
Role & Responsibilities:
· Design engaging graphics for Miror’s social media, ensuring brand consistency.
· Create artwork, illustrations, and promotional content for social media (Photoshop,
· Illustrator required).
· Develop marketing materials and ensure brand consistency across collateral (Illustrator,
· Photoshop, InDesign required).
· Support community-building initiatives, product launches, services, apps, and other monetization efforts.
· Assist with UI/UX design by creating wireframes, storyboards, and prototypes (Figma proficiency is a plus).
· Edit and produce videos for social media (Adobe Premiere Pro).
Preferred Candidate Profile:
· Expertise in Photoshop and Illustrator/Corel Draw.
· Strong typography, color theory, and layout design skills.
· Experience in video production (Adobe Premiere Pro).
· Knowledge of UI/UX design is a plus.
· Excellent communication skills and attention to detail.
· Ability to work in a collaborative, fast-paced environment.
· Must be able to work from the office.
Qualifications
· Degree or certification in Graphic Design or related field
· 4-5 years or more of experience in graphic design
· Proficient in Adobe Creative Suite
· Strong communication, conceptual thinking, typography skills and design skills
· Portfolio of work
Why Join Us?
● Be part of a high-growth startup tackling a real need in women’s healthcare.
● Work with a passionate, purpose-driven team.
● Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
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- Lead and mentor a team of algorithm engineers, providing guidance and support to ensure their professional growth and success.
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MINIMUM QUALIFICATIONS:
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NICE TO HAVE SKILLS:
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Summary of Role
We are looking for a passionate and skilled Product Manager, we expect you to bring a fresh pair of eyes for both product planning and product marketing. This includes managing the product throughout the Product Lifecycle, gathering and prioritizing product and customer requirements, defining the product vision, and working to deliver winning products.
Must Have Background for this Role:
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- Previous experience in Fintech domain
- Bachelor’s degree (MBA preferred)
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- Build innovative financial products in a cross-functional team. Deeply understand the needs and problems of our users.
- Develop product positioning strategies.
- Work closely with engineering to ensure developers understand the required functionality and are building the right functionality to meet the market need and are easy to implement and maintain.
- Recommend and drive implementation of improvements to the product development process
- Document and manage the user experience.
- Proven problem-solving capabilities.
- Deliver a monthly revenue forecast.
Also Nice to Have Skills and Background:
- Excellent written and verbal communication skills
- Excellent teamwork skills
- Demonstrated success defining and launching excellent products
JD for QA Engineer:
- Must have worked on web based applications like React(Frontend) and Drupal CMS(backend)
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- Strive for excellence in quality by looking beyond obvious scenarios and stated requirements and by keeping end user needs in mind.
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- Work closely with the Development, Product Management, Design and Content team for release of the feature/product.
- Recreate production reported issues to determine root cause and verify the fix.
- Stay current with the latest technology, tools and methodologies; share knowledge by clearly articulating results and ideas to peers.
- Self-starter, takes initiative, identifies and completes tasks, should be goal driven.
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- Graduate or Masters in Computer Science Engineering or a related field.
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- Strong testing & technical skills with excellent knowledge of designing tests for early defect identification.
- Hands on experience in creation and execution of test cases/test plans.
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- Excellent debugging, troubleshooting and analytical skills.
- Understanding of Performance, and Security Testing techniques.
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- Hands on experience with technologies like React, and Drupal CMS
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Opportunity
We are a small team of closely knit engineers who were able to build a product that helped us to scale until this point. The company’s growth from here is based on the strategy of focusing on enterprise customers and making products ready for them.
Laundry industry has critical workflows and complex integrations with hardware and machines, and the new developers need to be more confident and fearless about making changes in the system. This will help to deliver products faster to the customers while building more robust products.
We are looking for an experienced QA Test Automation Engineer to be part of our team. Your understanding of functional testing, writing maintainable tests, written and verbal communication skills will be put to the test.
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- Manage release from the QA perspective and keep the affected parties informed.
- Identify quality assurance process bottlenecks and suggest actions for improvements.
- Preparing test cases for unit, integration and end-end testing.
- Plan and manage automation testing strategy for QDC.
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