You should have a strong grasp of current marketing tools and strategies and be able to lead
integrated digital marketing campaigns from concept to execution. Digital marketing managers
will work with the marketing team, supporting teams (such as programmers) to launch campaigns
on time and on budget.
Responsibilities-
● Lead research for SEO-friendly keywords.
● Well-versed with on and off-page SEO activities.
● Should be able to do a detailed audit of the website to roll out the best possible strategies.
● Should be comfortable as an IC.
● Monitor technical search engine optimization issues and help in fixing them.
● Optimize the content of landing pages, blogs, and websites.
● Direct and coordinate content teams in off-page search engine optimization tasks like a link-
building, forum commenting, etc.,
● Analyze the insights and create a report on all aspects of SEO including the audience,
traffic, views, clicks, rankings, etc.
● Collaborate with the Marketing and Sales teams during the marketing campaigns.
● Collaborate with the Content team to develop the right approach for the marketing
initiatives.
● Stay up to date regarding search engine optimization and marketing standards.
● Execute tests, collect and analyze data and results, and identify trends and insights in order to
achieve maximum ROI in paid search campaigns
● Perform ongoing keyword discovery, expansion, and optimization
Qualifications-
● BS/MS degree in marketing or a related field
● Proven working experience of 3+ years in SEO
● Knowledge of keyword research and data mining tools
● Should have worked in a brand side role for at least 2 Years
● Highly creative with experience in identifying target audiences and devising digital
campaigns that engage, inform, and motivate
● Deep knowledge of Google Analytics and other data analysis tools.
About AJACKUS
Ajackus is a people-centric technology company that helps small to medium-sized businesses and digital startups grow faster. With 11 years of experience in creating purposeful impact, we assist clients in enhancing their technological capabilities by building highly efficient and accountable remote technology teams that use a patented architecture to create secure and scalable business solutions.
We’ve been recognized as a ‘Great Place To Work’ and are intentional about creating a diverse and flexible culture for our team. We believe in our values, our culture, and in providing a platform for every individual to share their suggestions and ideas through an ownership-based model. For our strong ethics and value system, we have been recognized by the Government of India under the 'Companies that Care' initiative.
Ajackus has team members working from every part of India, our hybrid work policy allows us the flexibility and choice to work from anywhere while being productive and efficient. We provide a lucrative bouquet of benefits that don't just focus on great compensation structure but cover the holistic perspective of an associate's life.
Our solutions have saved lives (Healthcare), brought transparency in commerce (Fintech), helped people with the assets for life (Real-Estate), and allowed people to build on top of what we have created (Open Source). Besides these, we have extensively explored emerging technologies like IoT, AI/ML, and worked in industries like electronics, telecommunication, e-commerce, mental health & wellness, travel, media & publishing, entertainment, etc.
Our philosophy is simple, we may not know all the answers, but we know how to find all answers. Come, join us, in this journey to create a true impact in the world!
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2. Performing ongoing keyword research including learning and expansion of keyword opportunities
3. Researching and implementing content advice for organic SEO success
4. Managing multiple projects
5. Performing keyword research & mapping
6. Managing the organization's website
7. Running technical audits on our websites
Requirements:
1. Excellent writing skills
2. Knowledge of on-page, off-page, and link building
3. Deep knowledge of social media and branding
4. Experience in managing relevant SEO tools
5. Good English communication skills
6. Have good command over off-page SEO and on-page SEO
- To drive and execute performance marketing for the DTC & E-Commerce brands. To track and analyze various digital marketing initiatives.
Key Deliverables of the Role:
- Manage all paid search campaigns on Google, Facebook, and LinkedIn, as well as other search and display marketing engines.
- Execute on monthly and quarterly plans to grow user base and manage marketing budgets on Search engines, social media, and other digital channels.
- Optimizing channels and campaigns for cost and performance managing both the cost of traffic and cost of acquisition- including responsibility for landing page, funnel optimization (working with revenue and product teams) to improve relevance and improve conversion rates.
- Responsible for the creation, set-up, and execution and optimization of various ads and campaigns.
- Implementing campaigns using a structure and strategy that best suits business and goal.
- Performing keyword research and writing ad copy
- Analyzing performance data and optimizing campaigns to ensure they are continuously bringing quality traffic to our websites while maintaining a strong ROI for every stakeholder's marketing budget.
- Communicate with the stakeholders on a regular basis to report on campaigns and overall health and provide recommendations to enhance performance
- Implementing Paid Search industry best practices, new trends and technologies, and platform updates (e.g. AdWords, FB, Linked IN etc.)
- Traffic ad campaigns and builds on ad serving platforms.
- Conduct A/B tests in ads to understand contributing factors that drive the business forward.
- Monitor and analyze advertising trends, make optimizations recommendations.
Knowledge, Skills & Competencies :
- Ability to handle large media spends while catering to different internal business customers.
- Minimum 5 years of experience working directly for an advertiser, agency, ad tech or social media platform.
- Minimum 5 years of experience managing digital media including Facebook, Google, LinkedIn etc.
- Excellent written and verbal communication skills; effectively communicate with internal stakeholders at all levels of the organization, vendors, and team members.
- Plan and implement the overall SEO strategy [On & Off-page SEO (Quality backlinks)]
- Work with Google Analytics, Google Webmaster & Bing Webmaster tools
- Create and manage inbound marketing strategies
- Analyze the competition and provide suggestions for improvement
- Manage company's social media accounts
- Manage and improve the website and social media content
- Blogs and landing pages promotion using off and on-page SEO strategies
- Keyword generation for both blog and landing pages
- Analyze and fix SEO issues on websites
- Keep updated with the latest industry trends and ensure that the company is in front of the industry developments
JOB BRIEF:
We are looking for an SEO (Search Engine Optimization) person who will lead our web marketing and analytics activities with content strategy, link building and keyword strategy.
JOB DESCRIPTION:
- Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
- Prioritize keywords to attract target audience.
- Monitor and analyse SEO statistics such as redirects, click rate, bounce rate and others.
- Build systems and best practices to ensure that all content is optimal for SEO.
- Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
- Communicate the performance of process improvements to the Management team.
- Provide feedback regarding any broken links or other problems through the appropriate channels.
- Watch popular SEO Publications and blogs to stay updated on the latest innovations, tools and techniques.
- Research and analyse competitor advertising links.
WHAT POSITION DEMANDS:
- At least 3 years’ experience within the SEO industry
- Strong working knowledge of the latest SEO and SEM techniques and algorithm updates
- Good knowledge of Google Webmaster Tools, Google Analytics and Adwords
- Strong team management skills
- A proven track record in delivering high performance SEO strategies for a range of clients
- Experience in creating effective outreach strategies
- Excellent communication and client-facing skills
- Excellent presentation and reporting skills
- Knowledge of ranking factors and search engine algorithms
WHAT WE OFFER YOU:
- Stable, consistent work hours.
- Competitive salary & comprehensive benefits.
- A fast-paced & high energy work place.
- 5 days working
We are looking for a Client Key Account Manager who has an experience in coordinating with the clients and the Digital marketing team. The Account manager will be the liaise between clients and the internal teams (content writers/graphic designers/ implementors/ Billing) to ensure the timely and successful delivery of solutions pertaining to our client's needs. Knowledge of LinkedIn Advertising or PPC campaign is a must. Also, understanding of tech is a plus since we have major tech clients on board.
Experience - 4 years - 5 years as an Account manager experience
The Ideal Candidate
Client Management: Your main task as an Account Manager is to understand and manage clients’ expectations, coordinating with the client and the team and keep them aware about the actions you're taking and how we're progressing. Communication with the client will be basic as your main job is to get results for the clients. Responding to client queries (Account updates, Billing Inquiries, or General complaints) in an effective manner, via Phone calls, Emails, and Chats within the time limits and following up to ensure resolution whenever required.
LinkedIn Ads / PPC campaign: Experience with LinkedIn Ads / PPC campaign is required. You are expected to to make day to day changes in the LinkedIn ad manager and take care of the campaigns. Not only do you need to know the fundamentals of LinkedIn or PPC Ads, but also be experienced enough to come up with campaign strategies and manage long term while getting results.
Accounts handled: You should have handled minimum 50 lakhs worth of ad spent in past on either PPC campaign / LinkedIn Ads campaigns.
Problem Solving: We’re always here to support our team members but you need to be someone who can roll up your sleeve and do your best to deal with problems - and solve those which you can actually solve. Identifying customer needs, and problems and taking proactive steps to maintain positive experiences.
Marketing Strategy: Your main job is to learn about the client's business and understand what they sell, who they sell to, etc. in order to use this to guide the client towards strategies that help their ad campaigns become as profitable as possible (with the account executive’s & account lead’s help).
Important Personality Traits
- Persuasive, Assertive, Confident, Direct
- Strong English proficiency
- Should be available in IST time zone
- Willing to work in US time zone, as and when required
- Remote working.
- Fast Internet & Power backup (if you have frequent power cut issues).
- Ready for Video calls at all times. Video calls are an integral part of maintaining the human connection while working from Anywhere.
Working on SEO, (Pay Per Click) PPC, email marketing and other types of online marketing campaigns. Be creative and strategise ongoing online marketing campaigns and deliver ideas & results to clients.
Desired candidate would be responsible for generating leads through outbound calls and online/email marketing across the globe.
Must be able to conduct demos and deliver client presentations
Can make their own database for email marketing
• Develop strong and innovative digital marketing strategies, using SEO, PPC
• drive traffic to company pages and generate interest in company products and services
• Create engaging written, graphic, and video content while staying up to date on latest marketing technologies and social media.
Responsibilities:
- Plan and execute all performance marketing campaigns, including but not limited to SEM, Google Display and Discovery ads, remarketing & email campaigns
- Manage budgets and campaigns across all digital channels to drive strong return on investment by optimisimng cost per qualified lead
- Plan, execute, and measure experiments and conversion tests
- Manage landing pages and optimize user experience
- Ensure successful planning, execution, optimization for key traffic KPIs via paid, organic & other media channels
- Identify trends and insights, and optimize spends and performance based on the insights
Requirements:
- Any Bachelor’s/ Master’s degree
- Certifications in Google and Facebook ad management strongly preferred
- 1-3 years of experience in setting up and optimizing Google AdWords & Facebook Ad campaigns.
- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Demonstrable experience managing SEM, marketing database, email, social media and/or display advertising campaigns
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
GetMyUni is a Times Internet-backed ed-tech start-up disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - choosing a college, by providing them access to exhaustive college information, data points, the student is given ratings, reviews, forums, and a student connect platform.
For colleges, we are a one-stop student recruitment solution equipping them with
High-Quality Student Leads
Highly Cost Optimal Marketing and Communication solutions
Job Responsibilities :
- Ideate and create compelling content for web and social media platforms
- Attention to detail in implementing the best SEO practices
- Knowledge of SEO/ User-friendly content for a website
- Collaborating with other departments to create narrative and informative content
- An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.
Skills Required :
- Proficiency in English (written and verbal).
- Proficient in MS Office (Excel, Word, and Powerpoint).
- Excellent interpersonal skills.
Career Roadmap with us:
- First Six Months [Concentration in Core Content]
- Learning to design content that both humans and search engines will love
- Understanding how to cater to content based on user behavior using advanced tools such as:
- Google Webmaster and Analytics
- Google Trends
- Get professionally trained in editing and proofreading web content
- Get creative with video and pictorial representation of web content
- Next One Year [Concentration in Content + SEO]
- Become fluent in analysis - Competitors and Keywords
- Get hands-on experience with Advanced SEO Tools
- SEMRush
- Ahref
- Screaming Frog
- Crazy Egg
- Expertise in technical and Off-page SEO
- Next Six Months [Concentration on Product Development]
- Developing products or sub-products from the ideation stage to the implementation stage
- Creating the entire structure of a web portal and prototyping
- Setting up roadmaps and strategies for product performance
- Effective inter-team communication and coordination
- Use product management tools
