Manager – Growth Marketing

Job Title: Academic Counsellor – EdTech Sales | Student Counselling & Admissions

Location: Andheri E, MIDC

Company: Boston Institute of Analytics

Working Days: Monday to Saturday (10:30 am to 7:30 pm)

Experience: Minimum 1 year in EdTech sales, academic counselling, or a related field

Job Description:

As an Academic Counsellor, you will provide essential academic counselling and career guidance to prospective students, helping them navigate course offerings, admissions requirements, and career opportunities in the analytics industry. You will be a key part of our admissions team, working closely with students and their families to drive student enrolments and support student retention.

Key Responsibilities:

• Student Counselling: Provide personalized guidance to prospective students on BIA’s academic programs, course offerings, fees, curriculum, and prerequisites.

• Admissions Assistance: Guide students through the admission process, including application submissions, interviews, and document verification to ensure a seamless experience.

• Lead Follow-Up and Conversion: Follow up with potential leads and inquiries, using lead conversion techniques to drive student enrolments.

• Presentations & Online Counselling: Conduct engaging presentations, online counselling, and face-to-face meetings to explain the features, benefits, and career opportunities associated with BIA’s courses.

• Record Maintenance: Maintain accurate records of student counselling sessions, follow-up actions, and feedback in alignment with data management best practices.

• Career Counselling: Provide career advice on job opportunities, certifications,

and upskilling relevant to the analytics industry to help students achieve their professional goals.

• Collaboration: Work closely with the marketing and admissions teams to drive enrolments, meet student intake targets, and achieve organizational goals.

• Industry Awareness: Stay updated on the latest trends in education and analytics to provide informed, insightful guidance.

• Relationship Building: Build positive relationships with students, parents, and educational partners to foster student engagement and retention.

Preferred Candidate Profile:

• Experience: Minimum of 1 year in EdTech sales, academic counselling, or a related field.

• Communication Skills: Excellent English communication and presentation skills, both verbal and written.

• Interpersonal Skills: Strong customer-facing and interpersonal skills with a charismatic, competitive, and enthusiastic personality.

• Negotiation Skills: Ability to engage prospective students and their families effectively, with strong negotiation skills to support lead conversion.

• Technical Skills: Proficiency in Microsoft Office and familiarity with CRM tools or other record-keeping systems for effective data management.

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Mid-Level Marketing Assets Developer & Curator (B2B Telecom Market)

Position Overview:

 We are seeking a skilled and creative Marketing Assets Developer & Curator to join our dynamic at

Globe Teleservices Pte. Ltd. As a key member of our marketing team, you will be responsible for

the creation and development of various digital marketing assets such as corporate profile &

investors decks, product literature -Brochures. Your role will be critical in crafting visually engaging

and compelling presentations that effectively communicate the value propositions of our tech

solutions to clients, investors, and other stakeholders to drive business growth. At the same time

maintaining a library or database of marketing materials, ensuring they are up to date and easily

accessible to the marketing team and other departments.

Job Description:

 Marketing Assets Creation & curation: Develop and design visually appealing corporate decks,

investors decks, and product decks that align with our brand guidelines and effectively showcase

our B2B tech solutions. Manage and maintain a library of marketing collateral, ensuring that

materials are up-to-date and readily accessible for internal and external use.

 Content Collaboration: Collaborate with cross-functional teams, including product managers, sales,

and in house marketing designer, to gather necessary insights, data, and technical information to

create content that resonates with our target audience.

 Visual Storytelling: Utilize your creative skills to visually represent complex technical concepts and

data in a clear and concise manner, ensuring ease of understanding for both technical and non-

technical audiences.

 Branding Consistency: Ensure all digital assets adhere to our brand identity, messaging, and style

guidelines, maintaining a consistent and cohesive brand image throughout.

 Market Awareness: Stay up-to-date with industry trends, market developments, and customer

needs to ensure our digital assets remain relevant and effective in conveying our value proposition.

 Presentation Enhancement: Continuously explore innovative ways to enhance the visual impact of

presentations through the use of graphics, images, animations, and other multimedia elements.

 Quality Assurance: Review and proofread digital assets to maintain accuracy, grammar, and overall

quality, presenting a professional and polished final product.

 Deadline Management: Work efficiently to meet project deadlines, multitasking across various

projects and ensuring timely delivery of digital assets.

Team Management: Individual Contributor reporting to Sr. Mgr. Marketing Communication.

Qualifications and Skills/ Experience & Expertise:

 Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.

 Proven experience 2-4 years in creating and designing corporate decks, investors decks, and

product literature for B2B SaaS /tech solutions providers.

 Proficiency in presentation software (e.g., PowerPoint, Keynote) and graphic design tools (e.g.,

Adobe Creative Suite).

 Strong visual storytelling and data visualization skills.

 Excellent attention to detail and ability to adhere to brand guidelines.

 Solid understanding of B2B tech solutions and their value propositions.

 Creativity and a keen eye for aesthetics and design trends.

 Strong communication and collaboration skills to work effectively with cross-functional teams.

 Ability to manage multiple projects and meet tight deadlines.

 A proactive and self-motivated individual with a passion for innovation in visual communication.

 Familiarity with the Telecom industry & products like CPaaS, UCaaS, A2P messaging will be an

added advantage

 Excellent communication and collaboration skills, with a keen eye for detail and design aesthetics.

Key Deliverables:

 Marketing Collaterals: Create high-quality product literature and marketing collaterals.

 KPI: Timely delivery of visually appealing, engaging, and on-brand marketing materials.

 Content Effectiveness: Monitor & measure the impact of marketing content on lead generation and

brand awareness.

 KPI: Demonstrated improvement in lead generation metrics and engagement rates.

 Brand Consistency: Ensure brand consistency across all marketing materials and channels.

 KPI: Positive feedback from stakeholders on adherence to brand guidelines.

 Cross-Functional Collaboration: Collaborate effectively with internal teams and external vendors.

 KPI: Positive feedback on teamwork, communication, and project management.

 Market Understanding: Stay updated with industry trends and customer insights to inform content

strategies.

 KPI: Active participation in industry events, competitive analysis, and market research

initiatives.

Location: Vashi, Navi Mumbai

Work Duration: Monday to Friday

Education: Any graduate with digital certifications (a must)

Remuneration: Negotiable based on candidate’s level of experience.

Company Overview

Globe Teleservices, is a one-stop solution for international voice, messaging, cloud, and anti-fraud services,

catering to the ever-evolving needs of the Telecom ecosystem. With our secure and seamless interconnections,

coupled with top-notch solutions, we enable innovations that connect our global clients with the world. Backed

by years of experience in the telecom industry, we offer direct interconnections across 87 MNOs ensuring

efficient communication solutions.

Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline. Join us on this transformative journey today!

About Company

As a leading force in the telecommunications industry, GTS takes pride in empowering economies through secure and transformative technology. Our comprehensive suite of services includes international voice, SMS,cloud, and anti-fraud solutions, connecting businesses with customers worldwide and propelling them to new heights. Seamless connectivity, fortified with customizable messaging options, allows us to provide flexibility and scalability to meet diverse needs.

By harnessing the power of next-gen technology, we enable innovation

to facilitate secure and seamless connections. Our origin-based routing maximises quality, productivity, and profitability for our clients. With intelligent communications offering real-time call monitoring, cost analysis, and advanced BI tools, we ensure a cost-effective and efficient communication experience. Our dedication to excellence has earned us recognition and awards far and wide including

Tier 1 A2P SMS vendor for Mobile

Network Operators (MNO) in ROCCO’s A2P SMS Market Impact Report, CC Global Awards, Eurasia Awards and many more.

As proud members of renowned forums like GSMA, MEF, GLF, TM forum, and others, we continue to shape the future of the industry with unwavering commitment.

Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline, solidifying GTS as a global partner for cutting-edge communication solutions.

Job Description

What will you do at Skillovilla ?

• Learn & understand Skillovillas products, prospective clients & services well.
• Understand customer needs, and requirements and correlate solutions and customer requirements
• Identify and qualify new customers coming from our inbound and outbound lead funnel.
• Developing strong relationships with customers, connecting with key business executives and stakeholders.
• Document all pertinent customer information and conversations in the CRM system
• Respond, engage and qualify inbound/outbound leads and inquiries.
• Execute planned sales activities and develop a target list of high-potential new customers.
• Achieve monthly & quarterly quotas.
• Perform effective online demos to prospects.
• 
  

What do we need from you?

• Exceptional communication skills, both oral and written, coupled with excellent listening skills and a positive and energetic phone presence (Hindi, English Mandatory, knowing regional languages will be a plus).
• Ability to make focused efforts to win customers.
• The ideal candidate should be strategy-driven with a research-based approach.
• Ability to multitask, prioritize and manage time effectively.
• 
  

Academic Qualification : Any Graduation/ Post Graduation (completed and pursuing final year students).

Location : Bangalore (Work from Office)

Education:
Bachelor’s/ Master’s degree in related field with 2+ years of experience in ERP product sales. .

Skills

• Excellent communication (verbal and written), time management skills, fast learner, self‐ motivated, and comfortable taking initiative and handling multiple projects simultaneously  
• Excellent customer approach, interpersonal and influencing skills
• Proficient and demonstrable experience in prospecting, qualifying, creating value-based demonstrations
• A sales person with a proven, successful background in sales of 2+ years of experience in ERP sales.

• Responsible for New Business Development via prospecting, qualifying, selling and closing software product sales in the Enterprise Division.
• Develop and implement strategy sales in the particular region to maximize growth opportunities, strengthen market share and maximum customer retention.
• Attracting new clients by innovating and overseeing the sales process for the business.
• Responsible for enhancing revenue, within existing and new clients, through continuous client engagement
• Set up meetings with potential clients and listen to their wishes and concerns, Improving sales strategy.
• Research and identify new market opportunities.
• Creates and conducts effective presentation and product demos
• Build & Strengthen market intelligence & sales analytics for identification of opportunities, effective client solutioning and deal conversion.
• Consistently meet and exceed sales targets
• Foster a collaborative environment within the organization.
• Identify trends and customer needs, building a short/medium/long-term sales pipeline in accordance with targets
• Prepare and deliver pitches to potential investors.
• Create and conduct proposal and presentation based on clients’ needs and closing of orders
• Be responsible for conduct webinar about our product.
• Provide timely weekly, monthly and quarterly sales reports
• Client Relationship management

• Work on inhouse projects on our award-winning Data Security Platform in Enterprise Environments
• Ensuring that the customer expectations are met within the committed timeframes.
• Only Freshers and Immediate Joiners

Frontend Developer.

Experience: 3 - 5 years

Skills: React , UI Development, JavaScript,  HTML5, CSS , J Query, JSON, Bootstrap, Typescript, 

Optional:  jasmine, karma

• Responsible to develop web applications using React.
• Write and maintain the front-end code of web applications & To work in UI development.
• Experience in Responsive / Material UI Development.

• Able to interact with the team and understand functional requirements and create design documents for new features.
• Exposure to bug fixing, maintenance, continuous integration releases.
• Participate in sprint planning and story elaboration sessions.
• Candidate should be able to work independently in an Agile project.
• Experience with Test-Driven Development, Integration testing and Agile processes.