Lighting Artist

We are seeking a creative and detail-oriented Graphic Designer to produce visually compelling designs that align with our brand identity. The ideal candidate will create engaging graphics for digital and print media, collaborating closely with marketing, content, and product teams.

Key Responsibilities

• Develop creative designs for marketing materials, social media, websites, advertisements, brochures, and presentations
• Create logos, layouts, banners, infographics, and brand assets
• Collaborate with marketing and content teams to understand project requirements
• Ensure brand consistency across all visual materials
• Revise designs based on feedback and ensure timely delivery
• Prepare final artwork for print and digital publishing
• Stay updated with design trends, tools, and industry best practices

Required Skills & Qualifications

• Bachelor’s degree or diploma in Graphic Design, Visual Arts, or a related field
• Proven experience as a Graphic Designer or similar role
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Basic knowledge of UI/UX and digital design principles
• Strong creativity, typography, and layout skills
• Ability to manage multiple projects and meet deadlines

ROLES AND RESPONSIBILITIES:

Video-led Content Strategy:

• Implement the video-led content strategy to meet business objectives like increase in views, leads, product awareness and CTR
• Execute the video content framework that talks to a varied TG, mixes formats and languages (English and vernacular)

Production:

• Ability to write/edit clear and concise copy and briefs unique to the platform, and influence/direct designers and agencies for creative output
• Creating the monthly production pipeline, review and edit every piece of video content that is produced
• Explore AI-based and production automation tools to help create communication stimuli at scale
• Manage our agency and partner ecosystem to support high-scale video production
• Manage the monthly production flow and maintain data sheets to enable ease of tracking
• Increase CTR, Views and other critical metrics for all video production

Project Management:

• Oversee the creation of various video formats, including explainer videos, product demos, customer testimonials, etc.
• Plan and manage video production schedules, ensuring timely delivery of projects within budget
• Upload and manage video content across multiple digital platforms, including the digital platforms and other relevant platforms
• Ensure all video content is optimized for each platform, following best practices for SEO and audience engagement
• Coordinate with the content team to integrate video content on the platforms
• Maintain an archive of video assets and ensure proper documentation and tagging

Capabilities:

• Drive the development of capabilities around production, automation, upload, thereby leading to a reduction in TAT and effort
• Work with technology teams to explore Gen AI tools to deliver output at scale and speed
• Identifying opportunities for new formats and keeping up with trends in the video content space

Customer obsession and governance:

• Relentless focus on making customer interactions non-intrusive; using video content to create a frictionless experience
• Zero tolerance for content and communication errors
• Develop a comprehensive video guidelines framework that is easy to use by businesses yet creates a distinct identity for the brand
• Have a strong eye for grammar and ensure that every content unit adheres to the brand tone of voice
• Create checks and balances in the system so that all customer-facing content is first time right, every time

Performance tracking:

• Tracking and analyzing production, go-live status and engagement metrics using tools like Google Analytics, etc.
• Gauge efficacy of video content produced, and drive changes wherever needed
• Provide regular reports on video performance, identifying trends, insights, and areas for improvement

IDEAL CANDIDATE:

Qualifications:

• Bachelor's degree in Communications, Digital Marketing, Advertising or a related field
• Proven experience as a creative/content writer or in a similar role, preferably with exposure to AI-driven content creation.

Work Experience:

• 3-5 years of relevant experience in the space of content marketing/advertising, experience in Digital Marketing with a focus on video content, will be an advantage

Skills:

• Excellent command over the English language
• Hands-on experience of copywriting, editing, and creating communication
• Ability to handle complex briefs and ideate out of the box
• Creative thinking and problem-solving skills, with a passion for storytelling and visual communication
• Deep customer focus by understanding customer behaviour and analyzing data & real-world experiences
• Detailed orientation & very structured thinking, think of customers' entire journey and experience
• Strong communication and collaboration skills to effectively work with diverse teams
• Passion for emerging technologies and the ability to adapt to a fast-paced and evolving environment
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet tight deadlines
• Proficiency in AI tools and video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and familiarity with graphic design
• software (e.g., Adobe After Effects, Photoshop)

PERKS, BENEFITS, WORK CULTURE:

Our people define our passion and our audacious, incredibly rewarding achievements. The company is one of India’s most diversified non-banking financial companies, and among Asia’s top 10 Large workplaces. If you have the drive to get ahead, we can help find you an opportunity at any of the 500+ locations we’re present in India.

Websites.co.in lets micro businesses build a functional website in about

15 minutes. We serve nearly 4 million users across 190 plus countries with support for 98 languages. The app holds a 4.5 rating based on nearly 50,000 reviews.

Role overview, full time, salary range 2.5 to 5 LPA.

1. Run Meta Ads and Google Ads end to end, including planning, targeting, budgeting, optimisation and reporting.
2. Improve ROAS with structured experiments, clear control of CAC and steady optimisation of CTR and conversion rates.
3. Manage performance marketing across paid funnels while owning the full social media execution cycle.
4. Build monthly content calendars aligned with paid campaigns.
5. Track campaign data, identify drop offs and adjust strategy based on performance.
6. Work with design, sales and product to keep messaging consistent and output steady.
7. Mandatory experience in SaaS marketing with proven results in scaling paid acquisition and improving ROAS.

• Preparing and designing rough draft illustrations according to client specifications.
• Creating complete illustrations by combining painting, hand-drawn and digitally created images.
• Refining image design using illustration software.
• Enhancing the design concept using a wide range of colours and graphics.

Requirements:

CANDIDATE MUST BE FROM KOLKATA LOCATION

MUST HAVE Good Communication skills

COMFORTABLE WITH NIGHT SHIFT

• Proven work experience as an Illustrator, Graphic Designer or similar role
• Demonstrable portfolio of completed illustrations
• A strong portfolio of digital illustration work
• Solid knowledge of Adobe Illustrator
• Strong aesthetic and conceptual skills
• Ability to collaborate and meet deadlines

Salary: 30,000/- to 40,000/-

Minimum 1-3 years of experience in graphic design, branding, illustrations etc in Creative Agencies. Experience in basic graphic design software - Adobe Photoshop, Adobe Illustrator etc. Experience in Animation software - Flash/After Effects is preferred Good communication skills. Experience in Adobe Creative Suite (at least Photoshop, Illustrator and After Effects). Experience with other creative software is a big plus.

Freshers are eligible to take interview

Video Editor:

1+ years of video editing and design experience in Adobe Premiere Pro and After Effects (including sound sync, audio noise removal, colour correction, title animations, should work on templates) Ability to work independently and be a proactive learner Good communication skills verbal and written Excellent project management skills and ability to deliver projects according to timelines.

Job title: Video Editor intern

About Us:

Barcadly Services is a full fledge "Digital Marketing Agency" Our head office is in Mumbai & Kolhapur, the company was established in the year 2018.

We strongly supports and follows the mission of Digital India laid down by Prime Minister Shri. Narendra Modi and provides cost-effective branding solutions for start-ups & big companies in India. At Barcadly services, you will get an insight regarding what is it like to work with a pioneering Digital Marketing Agency in India.

After all, you will only seldom find someone as efficient as we are, when it comes to offering personalized performance marketing.

Thanks to our tight-knit team we have been able to assist over 170 + businesses and establishing themselves in the digital arena."

Position Overview:

We are seeking a creative and enthusiastic Video Editor Intern to join our team. This internship provides an exciting opportunity for individuals interested in gaining hands-on experience in video editing and production. The ideal candidate will have a passion for storytelling through video, strong technical skills, and a desire to learn and grow in a dynamic environment.

Responsibilities:

•   Assist in editing raw footage into engaging and polished videos.

•   Collaborate with the creative team to develop video concepts and storyboards.

• Incorporate visual effects, transitions, and other elements to enhance the overall quality of videos.

• Trim and rearrange footage to improve pacing and narrative flow.

•   Add music, sound effects, and voiceovers to enhance the storytelling process.

•   Color correct and adjust video footage to maintain visual consistency.

•    Assist with the organization and management of video assets and project files.

•   Stay up-to-date with industry trends and best practices in video editing software and techniques.

•   Support the production team during video shoots and other related tasks as needed.

Requirements:

•   Currently enrolled in or recently graduated from a film production, digital media, communications, or related program.

•     Proficiency in video editing software such as Adobe Premiere Pro, Final Cut Pro, or DaVinci Resolve.

•   Strong understanding of video editing techniques, including pacing, timing, and storytelling.

•   Creative mindset with a keen eye for detail.

•   Excellent communication and collaboration skills.

•    Ability to work in a fast-paced environment and meet tight deadlines.

•   A portfolio showcasing video editing projects (academic or personal projects are acceptable).

Preferred Qualifications:

•  Basic knowledge of motion graphics and animation software (e.g., Adobe After Effects).

• Experience with color grading and correction techniques.

The individual will be the go-to person for developing concepts, graphics and creating an appropriate design language for the brands. Creating visual elements to deliver the communication efficiently and aesthetically pleasing manner would be needed the most.

•  Coordinate with the account managers to discuss the brand requirements.
•  Get a detailed brief to interpret the client’s needs and develop a creative concept that suits their purpose.
•  Creating drafts of design with the briefs available and through data research.
•  Presenting final output of creative concepts to the account managers.
•  Working with a wide range of media tools and software.
•  Working as a part of team with account leads, copy writers, technical dept. and of course the design team.
•  Updated with current fashion of design trends, application packages, visual arts, time limits and anything that impacts the design.
•  Creating design layouts and concepts as per layout principles and design concepts.

We are looking for a UI/UX Designer to turn our software into easy-to-use products for our clients.

In this role, you would be defining and implementing a great user experience for software, web applications, and platforms to meet customer needs and business objectives. The expectation would be to enhance the user experience by combining workflows and interfaces for our customers.

Responsibilities:

• Strong analytical and design principles needed for intuitive solutions 
• Ability to communicate with the team and document the requirements and solutions elegantly.
• Gain a deep understanding of user needs, user psychology, and goals and communicate them to cross-functional product teams.
• Manage multiple projects simultaneously across diverse product teams.
• Design web app interfaces and product experiences for a wide range of e-commerce products.
• Conduct concept and usability testing and develop test suites
• Develop UI mockups and prototypes that clearly illustrate how sites function and look like
• Adhere to style standards on fonts, colors and images.
•  Create personas through user research and data
•  Develop wireframes and prototypes 
• Create original graphic designs (icons, logo, product images other graphics required for softwares etc)
•  Keep abreast of competitor products and industry trends
•  Excellent communication skills
•  Test ideas and rapidly incorporate user and team feedback.
•  Help establish new and/or improve existing workflows as necessary including the full customer journey spanning discovery, purchase, and on-going product services.

 Requirements:

• 0.6 -2 years of proven experience as a UX Designer or similar role for the website, tablet, and mobile view.
• Strong portfolio of design projects with links to the projects. (Dribbble, Behance or any other platform)
• Experience in HTML/CSS,LESS,SasS, Javascript, Bootstrap, jQuery will be a plus.
• Experience with Design Software tools like Adobe Illustrator, Adobe Photoshop, Sketch/Figma/Adobe XD, Invision, Interaction Design, User Experience (UX) Design, and Wireframing tools.
• Familiar with Material Design, Design Thinking, UI Design Patterns, User Research Methods.
• Working experience with agile sprints, participating in design reviews and retrospectives and managing task/ticket life cycle on project management software.
• Knowledge of Usability Factors in Human Computer Interaction.
• Problem-solving aptitude.

Education:

Bachelors or higher degree in a User Experience related field such as (UI & UX design, HCI, Interaction Design, Graphic Design, B.E or BCA) [Or equivalent professional experience].