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Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

About HighLevel

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 4 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million hostnames.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen. Learn more about us on our YouTube Channel or Blog Posts

About the Role

We’re looking for a Senior Software Engineer to join our Agency Module and Billing Team, which powers the foundation of our Agency Ecosystem — enabling seamless onboarding, management, and monetisation experiences for HighLevel’s agencies and their clients.

Today, over 100K agencies run their businesses with HighLevel, collectively serving 2M+ businesses of all scales — primarily SMBs. The Company Module and Agency Billing systems are at the heart of this growth, helping agencies onboard faster, manage finances effortlessly, and scale their operations with reliability and transparency.

This team builds and scales key components like Agency Signup, Agency Billing, and the HighLevel Affiliate Program, all integrated into our whitelabeled platform that empowers businesses to deliver customised experiences under their own brand. These systems are critical to the growth and sustainability of HighLevel’s ecosystem — supporting thousands of agencies and their downstream customers with robust, scalable, and secure infrastructure.

As a Senior Software Engineer, you’ll play a pivotal role in designing and evolving these core systems. You’ll work on challenges across frontend and backend architecture, distributed systems, payment integrations, and multi-tenant SaaS design — ensuring reliability, scalability, and a seamless experience for agencies across web and mobile platforms.

You’ll collaborate closely with Product Managers, Designers, and other Engineers to deliver powerful and intuitive solutions that help agencies scale faster and manage their businesses effortlessly.

Responsibilities

• Own and contribute to architecture and development across Agency Module, Billing, and Affiliate systems, driving technical excellence across frontend and backend services.
• Design and implement robust backend APIs for subscription management, payments, invoicing, and affiliate tracking, using test-driven development and scalable distributed patterns (caching, messaging, queuing).
• Deliver performant frontend experiences for agency onboarding, billing dashboards, and affiliate management using modern frameworks and component-driven architecture with strong state management principles.
• Architect secure integrations with third-party payment gateways (e.g., Stripe, Razorpay, PayPal, etc.) and internal microservices, ensuring accuracy, reliability, and compliance in all financial transactions.
• Implement and maintain observability, logging, and monitoring to ensure high availability and rapid incident resolution across critical billing and agency workflows.
• Champion platform security and compliance by enforcing best practices across authentication, authorization, data protection, and rate-limiting — ensuring the integrity of sensitive financial and user data.
• Leverage LLMs and AI-assisted tools to accelerate development, automate testing, refactoring, and documentation, while maintaining strong reliability guardrails.
• Collaborate cross-functionally with Product Managers, Designers, and other Engineering teams to ensure alignment between business goals and technical architecture.
• Participate in technical reviews, deep dives, and on-call rotations, fostering a culture of accountability, operational excellence, and continuous improvement.

Requirements

• 4+ years of hands-on software engineering experience building and scaling robust backend systems and high-performance frontend applications.
• Strong backend engineering and distributed system design skills, with hands-on experience in API development, data modeling, and systems architecture using either Node.js, GoLang or Java.
• It is preferred if the candidate has experience in TypeScript, PostgreSQL, MongoDB, and Redis as well.
• Expertise in backend performance optimization, caching strategies, and event-driven architectures (e.g., Redis, Kafka, Pub/Sub).
• Familiar with modern frontend frameworks (React, Vue, Angular), advanced UI engineering patterns, and CSS libraries like Bootstrap or Tailwind CSS.
• Advanced experience with complex state management libraries (e.g., Redux, Vuex, MobX) and architectural design of large-scale application state.
• Proven track record of optimizing frontend performance and web vitals at scale, including experience with server-side rendering (SSR), edge, or hybrid rendering architectures.
• Familiarity with frontend and backend observability - including monitoring, tracing, error tracking, and performance profiling in production (e.g., Grafana, Prometheus, Sentry, PostHog).
• Strong understanding of security best practices across the full stack—including authentication, authorization, access control, secure data flow, and privacy compliance.
• Excellent communication and cross-functional collaboration skills, able to drive complex initiatives, lead technical discussions, and mentor junior engineers.

EEO Statement:

At HighLevel, we value diversity. In fact, we understand it makes our organisation stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities, and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences while providing excellent service to our clients and learning from one another along the way! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

 Automation & MuleSoft experience is a must

 Automation Tools -> Test NG + Rest Assured

 Testing scope -> Integration & API Automation testing (EAPI/PAPI/SAPI), Salesforce integration experience is required

 Mulesoft experience -> Knowledge of API-led architecture, API specification knowledge, Anypoint platform experience - Runtime Manager/Exchange/API Manager/Anypoint Monitoring/Visualizer & Experience with Anypoint Studio is required for the QA Lead

 DevOps automation -> Integrating automated test to DevOps pipelines (Jenkinds/GitHub Actions). GitHub actions experience is a plus.

Programming Languages: Strong proficiency in Java, Python, JavaScript, or C# for writing automation scripts.

 API Testing Tools: Expertise in Postman, REST Assured, Karate, and similar tools for REST API validation and automation.

 Automation Frameworks: Hands-on experience with Selenium, Cypress, Playwright, TestNG, JUnit, and BDD frameworks like Cucumber or SpecFlow.

 CI/CD Integration: Ability to integrate automated tests into pipelines using Jenkins, GitHub Actions, or Azure DevOps.

 Version Control: Familiarity with Git, Bitbucket, and branching strategies for collaborative development.

 Database Knowledge: SQL for data validation and backend testing.

Testing Expertise

 API Automation: Design and execute automated API tests, validate endpoints, and ensure reliability across environments.

 Functional & Regression Testing: Strong understanding of test types including smoke, sanity, and integration testing.

 Defect Management: Experience with tools like Jira and TestRail for tracking and reporting

As a Digital Marketing Trainer, you will design, deliver, and continuously improve training programs that equip learners with hands‑on skills across the digital‑marketing spectrum—SEO, SEM, social media, content marketing, email automation, analytics, and emerging AI‑driven tactics. You will combine real‑world campaign experience with engaging instructional techniques to help students, corporate teams, or career‑changers become job‑ready digital marketers.

• Looking for candidates with good experience in a manufacturing firm with logistics / transportation functions
• Need experience with transport cost sheet along with logistics planning.
• Basic knowledge about transport management system, different truck types, transport automation and technology is essential

• He/She will be responsible for diagnostics in transportation and focusing on zero based clean sheet costing for transportation lanes
• He/She will solve transport / logistics cost sheet in logistics domain

• Have outstanding written and spoken English and experienced in writing business letters for the organization, technical documentation including manuals.
• Responsible for a full range of activities which ensure the operational effectiveness and excellence of the business unit.
• Ability to Review, analyze, and create detailed documentation of business systems and user needs, including workflow and steps required to develop or modify computer programs.
• Have the ability to Design & develop new process & provide expert advice on and/or assist in implementing new processes.
• Have vast experience in proofing and editing.
• Excellent computer skills and expertise in using Microsoft Office tools.
• Have excellent research skill and can use Internet research tools in an efficient way
• Have good Knowledge and experience in SEO techniques.
• Comfortable and ease with using popular web technologies.
• Work with multiple Business Departments and IT teams to capture requirements and help designing and implementing the solution
• Ability to communicate effectively both over the phone and in person & Strong research skills developed through work experience and course work.

BI Developer

Roles and Responsibilities:

• Comprehensive knowledge of SQL
• Expertise as a Microsoft BI Developer (SQL Server, SSIS)
• Experience and understanding of build and deploy processes
• A structured approach to software development (agile or waterfall), and a thorough understanding of the full software development lifecycle
• Knowledge and experience in experience banking
• Contribute to planning and estimation of sprints, features and releases
• Integrate new data sources using SQL, SSIS and C#
• Contribute to the testing and UAT phases
• In addition SQL Server 2014, Integration Services, Analysis Services, and Reporting Services (SSIS, ), Microsoft .NET, Tableau, Power BI, Data warehouse design

Nextyn is looking for a highly motivated individual with good communication skills for an operations role. 
The individual will be responsible for communicating with the team, setting up meetings and coordinating payments. 
Must be good with:

1. Communication Skills (English)
2. Microsoft Excel
3. Microsoft Word
4, Microsoft Powerpoint