Cutshort logo
For Employers
health and wellness industry logo
Influencer Marketing

Influencer Marketing at health and wellness industry · Mumbai, Navi Mumbai, thane · 3 - 12 years · ₹12L - ₹14L / yr · Posted 24 Mar 2026

3 - 12 yrs
₹12L - ₹14L / yr
Mumbai, Navi Mumbai, thane
Skills
influencer

Influencer Discovery & Relationship Building


Identify and onboard high-potential creators across Instagram, YouTube, Facebook, and X—especially in fitness, wellness, lifestyle, nutrition, and food.


Build strong, long-term relationships with creators, talent managers, and agencies.


Maintain an active pipeline of diverse influencers aligned with brand values.


Campaign Planning & Execution


Lead end-to-end execution of influencer campaigns—from briefing to publishing.


Develop clear briefs that communicate goals, brand tone, and creative direction.


Ensure timely delivery of high-quality influencer content across platforms.


Content Governance & Performance Tracking


Review influencer content for brand alignment, messaging, and visual compliance.


Track, measure, and report campaign KPIs including reach, engagement, CPV, CTR, and conversions.


Generate insights and recommendations to consistently improve campaign performance and ROI.


Budget Management & Operations


Own influencer budgets, negotiation, and cost optimization.


Coordinate contracts, invoices, and payouts with internal teams and agencies.


Maintain accurate campaign and cost documentation.


Innovation, Trends & Creative Strategy


Stay ahead of social media trends, creator formats, and emerging platforms.


Recommend new partnership ideas—collabs, challenges, tutorials, product reviews, and more.


Bring fresh, creative ideas to elevate brand storytelling through influencers.


What We’re Looking For

3+ years of experience in influencer marketing (D2C, FMCG, or wellness is a big advantage).


Strong understanding of the Indian creator ecosystem and platform-specific nuances.


Excellent communication, relationship-building, and negotiation skills.


Solid analytical mindset with experience tracking campaign performance and ROI.


Passion for health, fitness, nutrition, or wellness (major plus!).


Ability to thrive in a fast-paced, growth-driven environment and manage multiple projects.


Why Join Us


Work with a brand that’s shaping the future of health & wellness in India.


Creative freedom and ownership over high-impact influencer initiatives.


A collaborative, fast-moving team that values innovation and results.


Opportunity to grow your career in one of India’s most exciting consumer categories.


3+ yrs experience purely in skincare haircare D2C company


Ask them the following questions


How many influencers have you worked with so far?


What monthly budget have you handled in your previous roles?


How many influencer databases have you created?


Do you still have access to the databases you created?


Most used social media platform?


Very good communication skills needed


Should have worked with 100+ influencer


Budgets handle should be more than 15+ lakhs per month


Only mumbai based candidates No relocation no remote


Database should be 1000


Major platform handle must be instagram

Read more
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos

About health and wellness industry

Founded
Type
Size
Stage

About

N/A

Company social profiles

N/A

Similar jobs (10)

Nabhya Ayurveda
Mumbai
0 - 1 yrs
₹3L - ₹4.2L / yr
Social Media Marketing (SMM)
Influencer marketing
Copy Writing
Content Strategy
Communication Skills
+2 more

Job Title: Social Media & Influencer Executive

Location: Malad East, Mumbai — In-office (Monday to Saturday)

Employment Type: Full-time

Experience: 6 Months to 1 year

Reports to: Founder


About the Role

We are a fast-growing, founder-led direct-to-consumer (D2C) company. We're looking for a Social Media & Influencer Executive to handle our day-to-day organic social media execution primarily on Instagram — alongside owning influencer relationships end to end. You'll ensure content goes out at the right time, in the right way, while also identifying, onboarding, and managing influencers who represent the brand.


Key Responsibilities

Social Media

Schedule and publish content (reels, posts, stories) across social platforms — knowing the right day, time, and format for maximum reach.

  • Maintain and update the content calendar in line with the strategy set by Founder.
  • Write clear, error-free captions and copy in English for posts, reels, and stories.
  • Track day-to-day performance (reach, engagement, saves, shares, follower growth) and report on what's working.
  • Engage with the community — respond to comments, DMs, and relevant conversations in the brand's niche.
  • Stay updated on trending formats, audio, and cultural moments, and flag opportunities to the Organic Marketing Head.
  • Coordinate with video editors to ensure content is ready and posted on schedule.


Influencer Management

  • Identify and shortlist relevant influencers/creators for the brand's niche.
  • Reach out to influencers, pitch collaborations, and negotiate basic terms (barter/paid).
  • Brief influencers clearly on deliverables, timelines, and brand guidelines.
  • Follow up on content delivery, review it for brand fit, and coordinate posting schedules.
  • Maintain relationships with influencers for repeat collaborations.
  • Track and report on influencer campaign performance (reach, engagement, conversions where applicable).
  • Keep records of influencer contracts, payments, and deliverables organized.


Must-Have Skills & Qualifications

  • Strong written and spoken English — you'll be communicating directly with influencers and drafting captions/copy.
  • Good understanding of when and how to post for reach — timing, formats, hashtags, platform best practices.
  • Experience reaching out to, negotiating with, and managing influencers/creators.
  • Comfortable using social media scheduling and analytics tools.
  • Detail-oriented, organized, and able to manage multiple influencers/deadlines at once.
  • Familiarity with trends, reels, memes, and niche content culture.


Good to Have (Plus Points)

  • Existing network of influencers/creators in relevant niches.
  • Experience using tools like Canva, Meta Business Suite, or influencer marketing platforms.
  • An eye for good content and what performs well on Instagram.


What We Offer

  • Direct collaboration with the Founder and Production team.
  • Room to grow into a larger organic/social media role as the brand scales.
  • Fast-paced, hands-on experience at a growing D2C company


Read more
Tap Invest
Anusree TP
Posted by Anusree TP
Bengaluru (Bangalore)
0 - 2 yrs
₹3L - ₹5L / yr
influencer marketing

Marketing Executive/Intern: (0-2 Years)

About the Role: BondScanner is looking for a Marketing Executive/Intern to join our Growth Marketing team, with a strong focus on Affiliate and Influencer Marketing. You'll own day-to-day execution of partner and creator-led growth channels, working directly with senior marketing leadership. Strong performers will be converted to a full-time role at the end of 3 months.

What You'll Do

Affiliate Marketing:

  • Identify, onboard, and manage affiliate/partner relationships across finance and investing niches
  • Track affiliate performance (clicks, signups, conversions, payouts) and optimize commission structures
  • Coordinate with affiliate networks and individual partners on creatives, links, and tracking setup
  • Monitor affiliate compliance and flag fraudulent or low-quality traffic

Influencer Marketing:

  • Source and shortlist finance/fintech influencers and content creators across Instagram, YouTube, and X
  • Manage outreach, negotiation, briefing, and campaign execution end-to-end
  • Track influencer campaign performance (reach, engagement, conversions, ROI) and build a repeatable playbook
  • Build and maintain relationships with a pipeline of creators for ongoing collaborations

Supporting Channels:

  • Support content and social team with campaign assets tied to affiliate/influencer pushes
  • Track and report on growth metrics (CAC, conversion rate, ROI by channel) using analytics tools
  • Conduct competitor research on affiliate/influencer strategies in the fintech and investing space

What We're Looking For

  • Pursuing or recently completed a degree in Marketing, Business, Communications, or related field
  • Genuine interest in affiliate and influencer/creator marketing
  • Comfortable with outreach and relationship management — cold emails/DMs, negotiation
  • Basic understanding of marketing tools or willingness to learn quickly
  • Familiarity with social platforms and creator ecosystems (Instagram, YouTube, X)
  • Analytical mindset — comfortable tracking ROI and campaign performance
  • Excellent written and verbal communication skills
  • Self-starter with strong ownership, able to work in a fast-paced startup environment

Details

  • Duration: 3 months {Converted to Full time post the tenure after performance review}
  • Location: On-site


Read more
MAVA
at MAVA
Manoj Kumar
Posted by Manoj Kumar
Remote only
2 - 4 yrs
₹4L - ₹8L / yr (ESOP available)
Instagram
Facebook Marketing
Social Media Marketing (SMM)
Ads design

MAVA is building an AI product for physical commerce in the US. We’re looking for a hands-on marketer who can help us create consumer demand across individual US cities.


You will be Employee No. 3 and own marketing end to end. This role isn't for someone who only creates strategies or manages agencies. You will work directly with the founder and execute from day one.


What you’ll do:


  • Plan and run city-level consumer and SMB campaigns in the US
  • Identify, negotiate with, and manage creators and influencers
  • Develop short-form content for Instagram, TikTok and other channels
  • Run and optimize Meta advertising campaigns
  • Create offers, rewards, referral programs and local activations
  • Coordinate shoots, creatives, landing pages and campaign execution
  • Experiment rapidly and identify repeatable growth channels
  • Measure visits, engagement, leads and conversions—not vanity metrics
  • Do the early-stage grunt work required to build marketing from zero


What we’re looking for:

  • 2+ years of consumer, D2C or growth-marketing experience
  • Hands-on experience running Meta ads
  • Experience working with creators, influencers or UGC
  • Strong understanding of short-form content
  • Ability to generate ideas and personally execute them
  • Strong written communication and attention to detail
  • Entrepreneurial, resourceful and comfortable working without a playbook
  • Willingness to work with the intensity and ownership of an early founding team

Experience with US consumers, local campaigns, retail, marketplaces or multi-city launches is an advantage.

This role is not primarily about SEO, blogs or corporate brand management. The immediate objective is to attract consumers, drive measurable action and discover what scales.


Location: Remote initially; Hyderabad later

Compensation: Fixed pay + performance incentives + ESOPs


Built by a second-time, proven founder.

Read more
fashion industry
fashion industry
Agency job
Delhi, Gurugram, Noida, Ghaziabad, Faridabad
2 - 7 yrs
₹9L - ₹12L / yr
Marketing
Social Media Marketing (SMM)
Brand Management
Digital Marketing

Hiring: Marketing Manager


Experience: 2–6 Years Industry: Fashion / Retail / Apparel


Working Days: 5 Days



We are looking for a young, dynamic, and hands-on Marketing Manager to lead brand building and marketing campaigns


The ideal candidate should be a self-starter with fresh, out-of-the-box ideas and strong experience in fashion/apparel marketing, retail marketing, digital marketing, and brand building.


Key Responsibilities

• Own and strengthen the brand identity across retail, digital, and outdoor touchpoints • Conceptualize, plan, and execute marketing campaigns to drive footfall, engagement, and brand recall • Develop creative and cost-efficient marketing initiatives, including organic social media, partnerships, in-store activations, and influencer collaborations • Plan and execute marketing initiatives that directly contribute to retail sales growth across EBOs, MBOs, and department stores • Manage the brand's digital and social media presence, including content calendars, social platforms, e-commerce marketing, and online presence • Track campaign performance, ROI, and sales impact and continuously optimize marketing spends • Work closely with Retail, Sales, and Design teams to align marketing initiatives with business priorities and new collection launches • Monitor competitor activity, fashion trends, market developments, and consumer preferences to keep campaigns relevant


Required Skills & Competencies

• 2–6 years of experience in Marketing, Brand Management, or a related field • Fashion, retail, or apparel industry experience preferred • Strong ideas-first and entrepreneurial mindset • Proven ability to deliver impactful campaigns with limited or no budgets • Strong understanding of social media, digital marketing, and e-commerce platforms • Ability to analyze campaign metrics, ROI, and sales impact • Excellent communication, coordination, and project management skills • Strong understanding of brand building and retail marketing


Qualification



Graduate/Postgraduate in Marketing, Mass Communication, Business Administration, or a related field.



Read more
The Vue Studios
Gautam Shah
Posted by Gautam Shah
Remote only
2 - 5 yrs
₹3L - ₹5L / yr
Social Media Marketing (SMM)
Content Strategy
Ideation
Operations
Brand Management
+5 more

🚀 WE’RE HIRING — SOCIAL MEDIA MANAGER


Build brands. Drive conversations. Own the digital presence.


At Vue Studios, we work with ambitious brands across fashion, lifestyle, D2C and emerging businesses, helping them build meaningful digital ecosystems.


We’re looking for a Social Media Manager who can take complete ownership of brands — from strategy and ideation to execution, publishing and performance.


What you’ll own:


🎯 Social Media Strategy & Content Planning

💡 Content Ideation & Creative Direction

📱 Day-to-day management of Instagram & other platforms

✍️ Content calendars, captions & brand communication

🤝 Coordinate with creative, production & client teams

📈 Tailored Branding Solutions & Custom Presentation Drafting

📊 Track performance, identify insights & optimise content

🚀 Stay ahead of trends and turn them into relevant brand opportunities

👑 Most importantly — think like a brand owner, not just a social media executor.


What we’re looking for:


• 2–4 years of relevant social media experience

• Strong understanding of Instagram & current content trends

• Excellent communication and writing skills

• Ability to understand brand identity and translate it into content

• Strong strategic and creative thinking

• Someone who can independently manage multiple brands and timelines

• Prior experience with Fashion / Lifestyle / D2C brands is highly preferred


Why Vue Studios?


✨ Work with exciting and established brands

🎨 Creative freedom to experiment and execute

🚀 Exposure to the complete digital ecosystem — strategy, content, production & performance

🤝 A collaborative team that values ownership over hierarchy

📈 Opportunity to grow with a fast-moving agency


This is not a “post-and-report” role.

We’re looking for someone who wants to build brands, understand audiences and create work that actually moves the needle.


📍 Location: Mumbai

💼 Type: Full Time | Hybrid

⚡ Joining: Immediate / Short Notice Preferred


Think you’re the right fit?


Vue Studios — Let’s build something people remember.

Read more
House AI
at House AI
1 candid answer
Addicting Elements Support
Posted by Addicting Elements Support
Remote only
0 - 1 yrs
₹0 / mo
Social Media Marketing (SMM)
Influencer Marketing

About the Company

House AI is a U.S.-based company headquartered in Miami, Florida, building what it calls the "Amazon for interior design." The app combines AI-powered interior redesign with the ability to discover and purchase furniture, décor, and other products within the same experience. House AI is available in 172 countries and has reached one million app downloads. In the United States, the app ranks among the top 10 on the App Store, and it ranks among the top 5 in Europe. Through partnerships with boutiques and interior-design companies, House AI supports the customer journey from product discovery through packaging, shipping, and returns.


Responsibilities

  • Use Instagram, YouTube, and other social platforms to find creators whose audiences are interested in interior design, home décor, lifestyle, shopping, and technology.
  • Send thoughtful direct messages to selected, relevant creators and introduce them to House AI.
  • Build creator relationships and encourage suitable creators to make videos showcasing House AI and its interior-design experience.
  • Present potential creators with clear, commission-based collaboration opportunities and communicate the partnership structure professionally.
  • Personalize outreach based on each creator's content and maintain a respectful, persuasive tone in every interaction.
  • Keep a simple record of messages sent, replies received, interested creators, partnership discussions, and useful feedback.
  • Share creator responses and observations with the team to help improve future outreach and collaboration strategies.
  • Work one-on-one with a personal coach who will provide guidance and help resolve questions promptly throughout the internship.

Requirements

  • No previous experience is required. Motivated high school students and college freshers are encouraged to apply.
  • Comfort using social media and sending direct messages; familiarity with Instagram or YouTube is sufficient.
  • Good English communication skills, both written and conversational.
  • A friendly, respectful communication style and the confidence to reach out to new people and discuss collaboration opportunities.
  • Openness to learning, consistency, and willingness to follow coaching and feedback.
  • There are no strict academic, technical, or prior-work requirements for this internship.

Details

  • Duration: 1 month
  • Type: Unpaid, remote, flexible hours. Commissions available.
  • Openings: 20
  • Perks: Certificate of Completion, Letter of Recommendation
  • Application deadline: 9 Oct 2026

This is a one-month, remote, unpaid internship. High-school students applying to colleges or universities in the United States or elsewhere may receive a letter of intent and a certificate upon successful completion, which can support their experience and extracurricular profile. Top-performing interns may also receive a letter of recommendation. Commissions available.

Read more
SwitchKart
Swapna Ganachari
Posted by Swapna Ganachari
Bengaluru (Bangalore)
2 - 4 yrs
₹6L - ₹12L / yr
Social Media Marketing (SMM)
Community Management
Content Marketing


About the Role

SwitchKart is on a mission to make technology more accessible and more sustainable — we're in the business of recommerce, giving old smartphones a second life, cutting down e-waste, and extending the lifecycle of every device we touch.

We are looking for someone who gets culture, has a sharp sense of humour, and can make everyday content feel genuinely entertaining.

You will be SwitchKart's brand face who grows into the voice of the brand over time. This is not a traditional marketing role. You are a creator first. You will build SwitchKart's presence across Instagram and YouTube Shorts, collaborate with influencers, and show up in cultural spaces where our audience spends their time. Along the way, you'll find fun, interesting ways to educate people — making them think differently about what happens to their old devices, and why it matters.


What You'll Do


• Be the Brand Voice: Develop and own SwitchKart's social media personality — witty, savvy, humorous, and relatable. You are the everyday person who just gets it.

•  Create Content: Ideate and produce short-form video content for Instagram Reels and YouTube Shorts. The content universe will evolve — you will help shape it.

• Drive the Core Message: Make 'selling your old phone to SwitchKart' feel like the obvious, smart move. Find fresh, entertaining angles to say this without ever sounding like an ad.

• Influencer Collaborations: Identify and work with tech YouTubers, unboxing creators, lifestyle creators, gaming influencers, and comedy-adjacent personalities. Build real creative partnerships, not transactional ones.

 • Cultural Sponsorships: Help activate SwitchKart's presence at standup comedy shows, gaming events, podcast sponsorships, and college campus activations. Show up where the audience already is.

  • Grow the Channel: Own the Instagram and YouTube Shorts channel — track performance, understand what works, and constantly iterate on content strategy.

  • Evolve the Brand: As the face of SwitchKart's identity, you will have real input into how the brand looks, sounds, and behaves online.


What We're Looking For


Must Have

          

 •  A genuine sense of humour — you can find the funny in the everyday

 •  Strong instinct for short-form video — you understand what makes people stop scrolling

 •  Comfortable being on camera and directing content

 •  2–4 years of experience in content creation, social media, digital marketing, or similar

 •  Deep familiarity with Instagram and YouTube — you live on these platforms

 •  Ability to ideate, shoot, and edit independently

 •  Strong written and spoken communication in English and/or Hindi


Good to Have


 •  An existing social media presence or portfolio of video content

 •  Experience working with or alongside influencers

 •  Understanding of brand collaborations and sponsored content

 •  Familiarity with the southern cities cultural landscape

 •  Basic knowledge of social media analytics and performance metrics


Why SwitchKart


 • You will build a brand from near-scratch — your creative fingerprint will define SwitchKart's identity.

 • High creative freedom — the content universe is yours to shape and evolve.

 • Work at the intersection of humour, culture, and a genuinely interesting business.

 • Real ownership, fast feedback, and a team that moves quickly.


Read more
Realityrift
Manoj Dinde
Posted by Manoj Dinde
Hyderabad
2 - 3 yrs
₹5L - ₹6L / yr
Digital Marketing
Social Media Marketing (SMM)
Search Engine Optimization (SEO)
Google Adwords
Facebook Marketing
+9 more

About the role


We are looking for a Growth Marketing Executive to drive the growth of HelloAria, our AI assistant that has already reached tens of thousands of users, largely through word of mouth. This is a growth and product marketing role, distinct from sales marketing. You will own how the right people discover HelloAria and stay with it, across influencer marketing, social platforms, and paid advertising.


This is a full time, on-site role based in Hyderabad.


Key responsibilities


- Identify, reach out to, and build lasting relationships with relevant influencers and creators

- Own the day to day of our social and marketing platforms, including content, scheduling, and community engagement

- Plan, launch, and manage paid campaigns on Google Ads and Meta (Facebook and Instagram), including budgets, targeting, creatives, and performance

- Continuously track the metrics that grow users, run experiments, and double down on what works

- Report on growth performance and share clear insights with the team


Requirements


- 3 years of hands-on experience in growth or product marketing, not primarily sales marketing

- Practical experience running Google Ads and Meta Ads

- Experience with influencer outreach and managing social media platforms

- Comfortable with marketing analytics and making decisions from data

- Organised, self-driven, and able to own targets and numbers

- Strong written communication in English


Good to have


- Experience marketing a product, app, or SaaS rather than a service

- Familiarity with tools like Google Analytics, Meta Business Suite, and content scheduling tools

- An eye for creative and messaging that converts


What we offer


- Ownership of growth for a live AI product that people already use every day

- A small, fast-moving team where your work shows up in real users, week after week

- Real, measurable marketing experience on a product with global reach


About Realityrift Innovations


Realityrift Innovations is a product-first software and AI company. We build our own products, including HelloAria, alongside custom software for businesses across the US, UK, and Europe. We are backed by NVIDIA Inception, AWS, and Google Cloud.

Read more
vardhaman
vardhaman
Agency job
Delhi, Gurugram
5 - 9 yrs
₹7L - ₹10L / yr
Marketing
Brand Management
Digital Marketing
Social media management

hands-on Marketing Manager to lead brand building and campaign efforts for Numero Uno.

out-of-the-box ideas to the table, drives high

DUTIES & RESPONSIBILITIES

cost-efficient marketing activations (organic social, partners

end-to-end -

continuously optimize spend allocation across channels.

HIRING COMPETENCIES

ideas-first mindset - someone who brings new concepts to the table rather than waiting to be

marketing, and e

Read more
Rimigo
at Rimigo
2 candid answers
Aditya Shirole
Posted by Aditya Shirole
Bengaluru (Bangalore)
0 - 5 yrs
₹6L - ₹12L / yr
Social Media Marketing (SMM)
Social media management
Social media strategy

About Rimigo

Rimigo is a travel platform built to put the traveller first - helping people plan and book perfect vacations. We're building a brand people genuinely love, and social is where that brand lives.


The Role

You'll own Rimigo's social presence end-to-end - strategy, filming, editing, publishing. You'll be the face of the brand on camera.


What You'll Do

  • Ideate, create, and publish content across platforms
  • Appear on camera regularly - reels, videos, short-form and long-form
  • Build and own the content calendar
  • Write hooks, scripts, and captions that land
  • Spot trends early and move fast on them


What We're Looking For

  1. Social Media Content Creation - Ability to ideate, create, and publish engaging content for Instagram, YouTube, and LinkedIn.
  2. On-Camera Presence - Confident and comfortable appearing on camera regularly for reels, videos, interviews, and other content formats.
  3. Strong Writing & Storytelling - Excellent writing skills with the ability to create compelling hooks, scripts, captions, and social-first content.
  4. Video Content Creation - Understanding of shooting, editing, and producing short-form and long-form video content.
  5. Content Strategy & Planning - Ability to develop content calendars, identify trends, and plan content around brand and audience goals.
  6. Platform Expertise - Strong understanding of Instagram, YouTube, and LinkedIn formats, algorithms, trends, and audience behaviour.
  7. Creative & Trend-Driven Thinking - Ability to spot trends, experiment with new formats, and turn ideas into engaging, shareable content.


Read more
Why apply to jobs via Cutshort
people_solving_puzzle
Personalized job matches
Stop wasting time. Get matched with jobs that meet your skills, aspirations and preferences.
people_verifying_people
Verified hiring teams
See actual hiring teams, find common social connections or connect with them directly.
ai_chip
Move faster with AI
We use AI to get you faster responses, recommendations and unmatched user experience.
Did not find a job you were looking for?
icon
Search for relevant jobs from 10000+ companies such as Google, Amazon & Uber actively hiring on Cutshort.
companies logo
companies logo
companies logo
companies logo
companies logo
Get to hear about interesting companies hiring right now
Company logo
Company logo
Company logo
Company logo
Company logo
Linkedin iconFollow Cutshort
Users love Cutshort
Read about what our users have to say about finding their next opportunity on Cutshort.
Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
Companies hiring on Cutshort
companies logos