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Influencer Marketing

Influencer Marketing at health and wellness industry · Mumbai, Navi Mumbai, thane · 3 - 12 years · ₹12L - ₹14L / yr · Posted 24 Mar 2026

3 - 12 yrs
₹12L - ₹14L / yr
Mumbai, Navi Mumbai, thane
Skills
influencer

Influencer Discovery & Relationship Building


Identify and onboard high-potential creators across Instagram, YouTube, Facebook, and X—especially in fitness, wellness, lifestyle, nutrition, and food.


Build strong, long-term relationships with creators, talent managers, and agencies.


Maintain an active pipeline of diverse influencers aligned with brand values.


Campaign Planning & Execution


Lead end-to-end execution of influencer campaigns—from briefing to publishing.


Develop clear briefs that communicate goals, brand tone, and creative direction.


Ensure timely delivery of high-quality influencer content across platforms.


Content Governance & Performance Tracking


Review influencer content for brand alignment, messaging, and visual compliance.


Track, measure, and report campaign KPIs including reach, engagement, CPV, CTR, and conversions.


Generate insights and recommendations to consistently improve campaign performance and ROI.


Budget Management & Operations


Own influencer budgets, negotiation, and cost optimization.


Coordinate contracts, invoices, and payouts with internal teams and agencies.


Maintain accurate campaign and cost documentation.


Innovation, Trends & Creative Strategy


Stay ahead of social media trends, creator formats, and emerging platforms.


Recommend new partnership ideas—collabs, challenges, tutorials, product reviews, and more.


Bring fresh, creative ideas to elevate brand storytelling through influencers.


What We’re Looking For

3+ years of experience in influencer marketing (D2C, FMCG, or wellness is a big advantage).


Strong understanding of the Indian creator ecosystem and platform-specific nuances.


Excellent communication, relationship-building, and negotiation skills.


Solid analytical mindset with experience tracking campaign performance and ROI.


Passion for health, fitness, nutrition, or wellness (major plus!).


Ability to thrive in a fast-paced, growth-driven environment and manage multiple projects.


Why Join Us


Work with a brand that’s shaping the future of health & wellness in India.


Creative freedom and ownership over high-impact influencer initiatives.


A collaborative, fast-moving team that values innovation and results.


Opportunity to grow your career in one of India’s most exciting consumer categories.


3+ yrs experience purely in skincare haircare D2C company


Ask them the following questions


How many influencers have you worked with so far?


What monthly budget have you handled in your previous roles?


How many influencer databases have you created?


Do you still have access to the databases you created?


Most used social media platform?


Very good communication skills needed


Should have worked with 100+ influencer


Budgets handle should be more than 15+ lakhs per month


Only mumbai based candidates No relocation no remote


Database should be 1000


Major platform handle must be instagram

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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