Salesforce Developer

Content Strategist / B2B Content Marketer

EXPERIENCE : 3 - 5 Years

As we expand our marketing efforts, we’re looking for a Content Strategist / B2B Content Marketer who can translate complex ideas into powerful stories that resonate with our ideal customer profile and fuel our demand generation efforts.

Role Summary:

We are looking for a strategic content marketer who can craft high-value content that is aligned with our ICP and demand generation goals. You will own the planning, development, and optimization of thought leadership content that drives awareness, engagement, and leads.

Roles & Responsibilities:

●      Research, write, and optimize blogs, eBooks, whitepapers, reports, and other long-form content.

●      Collaborate with SEO & design to ensure content is both discoverable and visually engaging.

●      Develop monthly content calendars aligned with campaigns, ICP, and lead lifecycle.

●      Ghostwrite or support director-level content (LinkedIn posts, interview-style articles, etc.).

●      Contribute to newsletters, landing pages, and social copy as needed.

●      Maintain quality, originality, and consistency across all formats.

Must have skills:

●      3-5 years of experience in B2B content marketing or content strategy.

●      Strong storytelling and writing skills with a portfolio of long-form content and campaign-driven copywriting.

●      Understanding of SEO, content funnels, and ICP-based content planning.

●      Comfortable collaborating with designers and subject matter experts.

●      Self-starter with a proactive mindset and the ability to work in a fast-paced, high-growth environment.

Good to have skills:

●      Experience in IT services or SaaS domain.

Qualification: BE/Dip in Civil Engineer

Experience: 1 to 5+Years

1.   Preparing and implementing project plans.

2.   Structural analysis & Design, Engineering drawings.

3.   Ability to work on deadlines and within budgets

4.   Preparing monthly and daily reports detailing progress on engineering procurement.

5.   Quality Assurance and Quality control.

6.   Problem-solving skills

7.   Excellent verbal and written communication skills

8.   Negotiating, supervisory and leadership skills

9.   Complete knowledge of relevant legislation.

10. liaising with Architect, electrician, plumber, and painter and subcontractors

11. Analyze the results of tests on building materials, such as concrete, wood, asphalt, or steel, for use in particular projects

12. Highly flexible with the ability to work independently or within a team environment

13. Preparing a Reconciliation statement based on Quality of materials received, Quality of materials use and calculate the materials wastage.

14. Excellent knowledge of design and visualizations software such as AutoCAD, Civil 3D or similar.

15. Proficiency in site layout, grading, utility design, erosion control, pipelines, water and sewage systems and waste disposal units

16. Over seeing periodical repairs/ renovations, maintenance works in the existing branches and group companies.

17.  Experience in store purchase of Raw materials.

18. Worked with subordinates of Plastering, Brick work, Shuttering, Execution, Blog building,

Concreting, Leveling, waterproofing, Labour control and Interior work

19. Willingness to travel and work in different locations when required.

• Must be passionate about designing for web and social media
• Must have experience in Facebook & Google Ad Graphics Proven graphic designing experience
• A strong portfolio of illustrations or other graphics
• Familiarity with design software and technologies (such as InDesign, Illustrator, CorelDraw and Photoshop)
• Must have video creation experience
• A keen eye for aesthetics and details
• Excellent communication skills, Must be quick in understanding and implementing ideas
• Ability to work methodically and meet deadlines
• Degree in Design, Fine Arts or related field is a plus
• With Good Communication Skills.
• Experience 3+ yrs

Profile:

·      Head the product management for the 3rd party products including Smallcase, Mutual Funds, IPO, Insurance, Loan, Credit cards, Bank accounts, Gold, Bonds, etc.

·      Lead a team of 7-10 Product Managers

·      Responsible for revenue, market share, vol. of these products from 3 channels – online platforms, digital marketing, offline channels

·      Own process and product development for these products

·      Continuous competition tracking

·      Training the various channels on products

·      Coordinating with various teams to ensure timely completion of dependent activities

·      Responsible for timely responding and resolving client queries / complaints

·      Preparing volume/revenue/usage data reports

·      Work closely with; & manage expectations of; multiple stakeholders like Business, Marketing, Compliance, Risk, Design, Technology, Program, and External vendors

·      Single handedly take couple of product features from vision to launch stage

·      Preparing short-term and long-term roadmaps of the products/features

·      Define KPIs and set up benchmarks, to measure the performance of the product

·      The candidate should have an analytical mindset who should be able to use data at ease – in finding hidden patterns and for understanding user behavior

·      We are looking for someone who has deep empathy for the end customer

·      Our candidate is the one who is extremely passionate about making his product a market success – a growth hacking mentality is what we are looking for

·      The candidate should have hands-on experience in owning the complete product cycle – having taken multiple products from ideation to launch stage

·      Past experience in industries like Fin-tech, AI/ML, Health-tech, Food-tech, Content-tech, Edu-tech, Gaming-tech, Social-tech etc. is an add-on but not at all mandatory

Qualification:

·      Min. 3 years of product management experience in owning/growing 3rd party products

·      Awesome communication and relationship building skill

·      Able to solve complex problems in an structured manner

Reporting to: Product Head                                                                           Location: Mumbai

Job Description:



We are seeking a talented and experienced B2B SaaS SEO Content Writer to join our team. In this role, you will play a critical part in creating engaging and high-quality content for our SaaS (Software as a Service) business, targeting a B2B audience. Your primary focus will be on creating content that is optimized for search engines and designed to attract and engage potential customers.

Responsibilities:

• Produce well-researched, informative, and engaging content that aligns with our B2B SaaS industry, including blog posts, articles, whitepapers, case studies, and website content.
• SEO Optimization: Conduct keyword research to identify relevant search terms and phrases, and incorporate them into your content to maximize organic visibility.
• Collaborate with the marketing team to develop content strategies that align with business goals and industry trends.
• Promote your content through various channels, including social media, email marketing, and other online platforms, to increase reach and engagement.
• Create content that speaks directly to our target audience, addressing their pain points and providing valuable solutions.
• Stay current with SEO and content marketing best practices, industry trends, and competitors' strategies to continually improve our content efforts.

Qualifications:

• Experience/ knowledge in B2B SaaS content writing with a focus on SEO optimization.
• Exceptional writing and editing skills, crafting engaging and informative content.
• A strong understanding of SEO principles, keyword research, and on-page optimization.
• Familiarity with B2B SaaS and authoritative writing on related topics.
• Strong research skills to gather data, statistics, and insights to support your content.
• Track record producing content driving organic traffic, engagement, and conversion.
• Collaborative skills, meeting deadlines in a fast-paced, cross-functional setting.
• Proficiency with SEO and content marketing tools (SEMrush, Ahrefs, Google Analytics).

A portfolio of previous work showcasing your B2B SaaS and SEO content writing skills.

Management & Organization:

• Develop unique and engaging content to meet in-house and clients’ multiple requirements
• Create a wide variety of content across industry verticals like case studies, white papers, corporate brochures, emails, blogs, articles, social media snippets, and more
• Create social media and search engine optimized content.
• Communicate effectively with clients, meet strict deadlines, and follow clients' editorial guidelines.
• Bachelor’s Degree with preferred Major in English, Journalism, Marketing, Advertising or Communications.
• Minimum of five years’ experience as a copywriter/content writer.
• Knowledge of website marketing and search engine marketing.
• Knowledge of information gathering, planning, and organizing methods and principles.
• Experience with desktop publishing tools.
• Experience working on software programs like Photoshop, CorelDraw, HTML.