In-house Content Creator - Kanidivali West

Role Overview:

Are you passionate about reshaping the digital landscape and optimizing conversion journeys? If so, your journey begins with us at Astra! We're on the lookout for a Conversion Rate Optimization (CRO) Specialist who thrives on data-driven strategies and relentless optimization.

Join our team, armed with cutting-edge tools and technologies, as we embark on a mission to redefine success.

About us:

Astra is a cyber security SaaS company that makes otherwise chaotic pentests a breeze with its one of a kind Pentest Platform. Astra's continuous vulnerability scanner emulates hacker behavior to scan applications for 8300+ security tests. CTOs & CISOs love Astra because it helps them fix vulnerabilities in record time and move from DevOps to DevSecOps with Astra's CI/CD integrations.

Astra is loved by 650+ companies across the globe. In 2023 Astra uncovered 2 million+ vulnerabilities for its customers, saving customers $69M+ in potential losses due to security vulnerabilities. 

We've been awarded by the President of France Mr. François Hollande at the La French Tech program and Prime Minister of India Shri Narendra Modi at the Global Conference on Cyber Security. Loom, MamaEarth, Muthoot Finance, Canara Robeco, ScripBox etc. are a few of Astra’s customers.

Your mission:

• Craft and implement data-driven CRO strategies, elevating website performance and boosting conversion rates.
• Collaborate with SEO & PPC teams, breathing life into underperforming blogs/landing pages for improved SERP and MQLs.
• Conduct qualitative & quantitative research, uncovering insights to enhance website metrics and MQLs.
• Team up with Content, Sales, & PMM to align messaging with customer pain points and keyword intent.
• Bring design/layout changes to life with the designer and developer, optimizing user flows.
• Execute A/B and multivariate tests, recording experiments and tracking their impact on conversion metrics.
• Collaborate with the sales team to revolutionize downstream conversions, devising creative plans for MQLs to SQLs and enhanced closed-won percentages.

Requirements for the role:

• 1-4 years of CRO experience in B2B SaaS marketing.
• Strong communication & interpersonal skills.
• A/B testing and optimization proficiency.
• Understanding of user experience and content flow.
• Readiness for remote work.
• Project management skills, mastering multitasking and meeting deadlines.
• Strong analytical & presentation skills.
• Critical thinking & problem-solving abilities.
• A relevant marketing degree or CXL certification in CRO is a plus.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 

🧩 About the Role

We are looking for a Lead UI/UX Designer who can drive end-to-end design for our digital products. The ideal candidate will be responsible for creating intuitive, user-centric experiences while leading design initiatives and collaborating closely with product and development teams.

🎯 Key Responsibilities

• Lead the UI/UX design process from research to final delivery
• Conduct user research, usability testing, and competitor analysis
• Create wireframes, prototypes, and high-fidelity designs
• Build and maintain scalable design systems
• Collaborate with product managers and developers for seamless execution
• Ensure consistency and quality across all digital touchpoints
• Mentor and guide junior designers
• Stay updated with the latest design trends and best practices

🎯 Requirements

• 6+ years of experience in UI/UX or Product Design
• Strong portfolio showcasing end-to-end design projects
• Proficiency in tools like Figma, Adobe XD, Sketch
• Solid understanding of user-centered design principles
• Experience with web and mobile applications
• Strong problem-solving and communication skills
• Experience in handling or leading a design team is a plus

Research and identify new business opportunities - including new markets, growth areas, trends, customers, partnerships, products, and services - or new ways of reaching existing markets.

Seek out the appropriate contact in an organization.

Generate leads and cold-call prospective customers.

Meet with customers/clients face to face or over the phone.

Foster and develop relationships with customers/clients.

Understand the needs of your customers and be able to respond effectively with a plan of how to meet these.

Think strategically - seeing the bigger picture and setting aims and objectives to develop and improve the business.

Work strategically - carrying out necessary planning to implement operational changes.

Have a good understanding of the business’s products or services and be able to advise others about them.

Ensure staff are on board throughout the organization, and understand the need for change and what is required of them.

Discuss promotional strategy and activities with the marketing department.

Liaise with the finance team, warehousing, and logistics departments as appropriate.

Seek ways of improving the way the business operates.

Attend seminars, conferences, and events where appropriate.

Keep abreast of trends and changes in the business world.

Roles and Responsibilities:

1. Identifying potential clients and partners, and reaching out to them to understand their requirements and counsel the students to choose Skill Dunia courses.
2.  You will be responsible for managing relationships with existing clients and partners, as well as developing new relationships to help drive business growth.
3. You will be responsible for managing the entire sales process, from lead generation to closing deals. This may include creating sales opportunities, negotiating, managing the onboarding process for new clients and taking referrals to create new business ideas
4. Build sales lead through referrals and cold calling to generate sales (monthly target/revenue-oriented)
5. Collaborate with the Sales and Marketing team to plan and oversee new marketing initiatives

We are looking for someone with 4-7 years of experience in iOS / iPhone applications development with:

- Strong Object Oriented design and programming skills in SWIFT

- Good working experience in iOS SDK (Cocoa Touch, UIKit, Core Data, Core Location, etc.) and XCode

- Proficient in writing Unit and UI Test Cases and delivering quality work

- Good experience with MVVM architecture

- Experience in web services integration (REST APIs, JSON, XML), to connect iOS applications to back-end services

- Experience with offline storage, threading, and performance tuning is desired

- Understanding of Apple's design principles and interface guidelines

** Areas of Responsibility ** 

- Involvement in all aspects of development: playing a critical role in the design, planning, development, and deployment and help develop best practices for future development

- Fast prototyping of proof-of concept features/applications based on a brief

- Developing and maintaining new features in Mobile Application development

- Owning the delivery of an entire piece of a system or application

- Using technical knowledge and creative thinking to provide the most innovative solutions

- Optimizing the performance of the apps and keeping up to date with the latest industry trends in mobile technologies

** Required Skills ** 

- Dedicated to delivering high-quality work and adhering to timelines

- Must be a good team player, good learner, and self-starter

- Must have strong leadership and team management qualities
- Good analytical and problem-solving skills

- Good communication skills 

- Must have strong decision-making skill

Perks and Benefits 

Company provided meals, Medical Insurance and other perks.