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Presales / Sales Head - Real Estate Sector
REAL ESTATE
Presales / Sales Head - Real Estate Sector
REAL ESTATE 's logo

Presales / Sales Head - Real Estate Sector

at REAL ESTATE

12 - 18 yrs
₹12L - ₹15L / yr
Chennai
Skills
Sales
Presales
Real Estate

Job Description: Head – Pre-Sales


Location: Chennai


Experience: 12–15 years


Reporting To: Head – Sales & Marketing


Role Objective - lead and scale the pre-sales engine to drive qualified lead generation, conversion readiness, and seamless handover to sales — ensuring speed, quality, and consistency in customer engagement across all projects.


Key Responsibilities


1. Lead Management & Conversion Engine


Own end-to-end lead lifecycle (inbound, outbound, digital, channel partners)


Design and optimize lead qualification frameworks


Ensure speed-to-lead and response SLAs are met consistently


Drive lead-to-site visit and site visit-to-booking conversion improvement


2. Pre-Sales Operations & Process Excellence


Build and standardize pre-sales SOPs, scripts, and workflows


Establish call quality frameworks and audit mechanisms


Drive CRM discipline, data hygiene, and funnel visibility


Ensure zero leakage across the funnel


3. Team Leadership & Capability Building


Lead, hire, and scale high-performing pre-sales teams


Set daily/weekly targets and performance metrics


Coach team on objection handling, product pitch, and closure readiness


Drive a performance culture (not activity-based, outcome-based)


4. Marketing Alignment & Campaign Effectiveness


Work closely with marketing to improve lead quality


Provide real-time feedback on campaign performance


Influence targeting, messaging, and channel mix


5. Customer Experience & Engagement


Ensure consistent and high-quality first interaction experience


Design structured follow-up journeys


Minimize lead drop-offs and improve customer responsiveness


6. Analytics & Reporting


Track and report:


Lead source effectiveness


Conversion ratios (stage-wise)


Cost per qualified lead


Build predictive insights for demand and conversion trends


Key Metrics (KPIs)


Lead-to-site visit conversion %


Site visit-to-booking conversion %


Speed-to-lead (TAT)


Lead aging & follow-up adherence


Cost per qualified lead


CRM data accuracy %


Team productivity (per executive)


Must-Have:


12–15 years in real estate pre-sales / inside sales


Strong exposure to residential projects (apartments/villas/plots)


Proven track record of handling high-volume lead funnels


Hands-on experience with CRM systems (Salesforce, Zoho, etc.)


Strong team handling (10–30 members)


Good-to-Have:


Experience in digital-first lead environments


Exposure to channel partner ecosystems


Analytical mindset with data-driven decision making

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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