Presales / Sales Head - Real Estate Sector
at REAL ESTATE
Job Description: Head – Pre-Sales
Location: Chennai
Experience: 12–15 years
Reporting To: Head – Sales & Marketing
Role Objective - lead and scale the pre-sales engine to drive qualified lead generation, conversion readiness, and seamless handover to sales — ensuring speed, quality, and consistency in customer engagement across all projects.
Key Responsibilities
1. Lead Management & Conversion Engine
Own end-to-end lead lifecycle (inbound, outbound, digital, channel partners)
Design and optimize lead qualification frameworks
Ensure speed-to-lead and response SLAs are met consistently
Drive lead-to-site visit and site visit-to-booking conversion improvement
2. Pre-Sales Operations & Process Excellence
Build and standardize pre-sales SOPs, scripts, and workflows
Establish call quality frameworks and audit mechanisms
Drive CRM discipline, data hygiene, and funnel visibility
Ensure zero leakage across the funnel
3. Team Leadership & Capability Building
Lead, hire, and scale high-performing pre-sales teams
Set daily/weekly targets and performance metrics
Coach team on objection handling, product pitch, and closure readiness
Drive a performance culture (not activity-based, outcome-based)
4. Marketing Alignment & Campaign Effectiveness
Work closely with marketing to improve lead quality
Provide real-time feedback on campaign performance
Influence targeting, messaging, and channel mix
5. Customer Experience & Engagement
Ensure consistent and high-quality first interaction experience
Design structured follow-up journeys
Minimize lead drop-offs and improve customer responsiveness
6. Analytics & Reporting
Track and report:
Lead source effectiveness
Conversion ratios (stage-wise)
Cost per qualified lead
Build predictive insights for demand and conversion trends
Key Metrics (KPIs)
Lead-to-site visit conversion %
Site visit-to-booking conversion %
Speed-to-lead (TAT)
Lead aging & follow-up adherence
Cost per qualified lead
CRM data accuracy %
Team productivity (per executive)
Must-Have:
12–15 years in real estate pre-sales / inside sales
Strong exposure to residential projects (apartments/villas/plots)
Proven track record of handling high-volume lead funnels
Hands-on experience with CRM systems (Salesforce, Zoho, etc.)
Strong team handling (10–30 members)
Good-to-Have:
Experience in digital-first lead environments
Exposure to channel partner ecosystems
Analytical mindset with data-driven decision making
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