IBM BPM Admin

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Responsibilities

• Design and develop scalable web applications using Java and Angular/React
• Collaborate with cross-functional teams to define, design, and ship new features
• Maintain code quality through code reviews and automated testing
• Implement RESTful APIs to support front-end functionality
• Troubleshoot and debug applications to ensure optimal performance
• Participate in agile development processes and contribute to continuous improvement

Qualifications

• Bachelor's degree in Computer Science or related field
• 3+ years of experience in full stack development using Java and Angular/React
• Strong understanding of front-end technologies like HTML, CSS, and JavaScript
• Experience with back-end development including RESTful API design
• Familiarity with database technologies such as SQL and NoSQL
• Excellent problem-solving skills and attention to detail

Exp: 4-6 years

Position: Backend Engineer

Job Location: Bangalore ( office near cubbon park - opp JW marriott)

Work Mode : 5 days work from office 

Requirements:

● Engineering graduate with 3-5 years of experience in software product development.

● Proficient in Python, Node.js, Go

● Good knowledge of SQL and NoSQL

● Strong Experience in designing and building APIs

● Experience with working on scalable interactive web applications

● A clear understanding of software design constructs and their implementation

● Understanding of the threading limitations of Python and multi-process architecture

● Experience implementing Unit and Integration testing

● Exposure to the Finance domain is preferred

● Strong written and oral communication skills

• Actively work with Product Managers to scope out and plan projects
• Be actively involved in hiring and growing our engineering team
• Plan and organize sprints with a highly ambitious group of engineers
• Actively work with engineers helping them break roadblocks throughout the sprints
• Involved in building and reviewing Project Architecture
• Actively review Code, Product and API Specifications
• Develop engineers on the team and help them advance in their careers
• Care about agility as much you care about scalability and availability
• Build and help us evolve our culture
• Teams at Our Company is expected to be comfortable working across the stack, delivering new features and products from start to finish
• Most products are Ruby on Rails applications with ReactJS frontends. We have PostgreSQL for most of our storage, and everything is hosted on AWS

• Clear and influential in both, writing and person
• Being a role model for the team
• Bringing-in the experience of building and scaling system to 100x
• Programming expert - help team resolve programming related issues as quickly as possible and introduce the team to better ways of building products.

• Opportunity to work with "India’s leading B2B" E-commerce venture. The company grew its revenue by more than 5.5x last year to reach to a 350 Cr annual revenue run rate scale. We invite you to be part of the upcoming growth story of B2B sector through Us.
• Opportunity to work with most dynamic individuals in Asia recognized under Forbes 30 Under 30 and industry stalwarts from across companies like Microsoft, Paypal, Gravitas, Parksons, ITC, Snapdeal, Fedex, Deloitte and HUL
• Our Company is featured in LinkedIn Top Startups 2019: The 25 hottest Indian companies to work for!
• Working here translates into being a part of a dynamic start-up with some of the most enthusiastic, hardworking and intelligent people in a fast paced and electrifying environment
• Our company has been awarded as the most Disruptive Procurement Startup of the year - 2017
• Being a company that is expanding itself every day and working towards exploring newer avenues in the market, every employee grows with the company
• The position provides a chance to build on existing talents, learn new skills and gain valuable experience in the field of Ecommerce