Brand Manager

Responsibilities will include:

• Define the brand’s marketing strategy, deliver against app brand objectives
• Drive the development and execution of integrated marketing campaigns at national/regional levels
• Develop, manage, and analyzes branding campaigns across marketing channels - offline and online
• Coordinate with agency and internal design team to execute the campaign
• Analyze campaigns and provide strategic recommendations

Attributes we value:

• Strong analytical foundation with meticulous attention to detail
• Strong verbal and written communication skills
• Strong intellectual curiosity
• Extremely organized and detail-oriented
• Proficiency in Excel

Requirements:

• Graduation/Post-Graduation from a tier-1 institute
• Demonstrative experience in executing brand campaigns
• Work-ex: 4 - 8 years

About FOY

FOY is redefining employee engagement and workplace experiences through innovative solutions that help organizations create happier, more connected, and productive workplaces. We are seeking a dynamic Brand Manager to strengthen FOY’s brand presence, drive impactful marketing initiatives, and ensure consistent brand communication across all touchpoints.

Role Overview

The Brand Manager will be responsible for developing and executing brand strategies that enhance awareness, engagement, and business growth. This role requires a strategic thinker with strong marketing expertise, creative vision, and the ability to manage multiple campaigns and stakeholders effectively.

Key Responsibilities

• Develop and execute brand strategies aligned with business objectives and growth plans.
• Ensure consistent brand positioning, messaging, and visual identity across all marketing channels.
• Plan and manage integrated marketing campaigns to drive brand awareness and engagement.
• Collaborate with content, design, social media, and performance marketing teams to deliver cohesive brand initiatives.
• Conduct market research, competitor analysis, and consumer insights studies to identify growth opportunities.
• Manage brand communication across digital, offline, PR, events, and partnership channels.
• Oversee the creation of marketing collateral, presentations, case studies, and brand assets.
• Monitor and analyze campaign performance, brand metrics, and customer feedback to optimize strategies.
• Coordinate product launches, events, and promotional activities from a branding perspective.
• Build and maintain relationships with external agencies, vendors, and strategic partners.
• Ensure all brand communications reflect the company’s values, vision, and market positioning.

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field.
• 4–7 years of experience in brand management, marketing, communications, or related functions.
• Strong understanding of brand strategy, consumer behavior, and marketing principles.
• Experience in managing multi-channel marketing campaigns.
• Excellent communication, presentation, and stakeholder management skills.
• Strong analytical skills with the ability to interpret market and campaign data.
• Experience working with creative teams, agencies, and cross-functional departments.
• Proficiency in marketing tools, analytics platforms, and project management software.

Preferred Skills

• Experience in startups, SaaS, Consumer Tech, or B2B technology sectors.
• Knowledge of digital marketing, content marketing, and performance marketing.
• Experience managing employer branding and corporate communications initiatives.
• Familiarity with PR, influencer marketing, and event marketing.

Key Attributes

• Strategic and creative thinker.
• Strong ownership and execution mindset.
• Excellent organizational and project management skills.
• Ability to work in a fast-paced and dynamic environment.
• Results-driven with a strong focus on brand growth and business impact.

What We Offer

• Opportunity to shape and scale a growing brand.
• Collaborative and innovation-driven work culture.
• Exposure to high-impact marketing and business initiatives.

Significant opportunities for professional growth and career advancement.

JOB DETAILS:

- Job Title: Director – Brand Marketing

- Industry: Media and entertainment Industry

- Experience: 8-12 years

- Working Days: 5

- Job Location: Noida

- CTC Range: Best in Industry

Required Skills: Brand Strategy & Positioning Ownership, Cultural & Creative Judgment, Earned Media, PR & Social Brand Voice, Integrated Brand Campaign Leadership, Cross-Functional Brand Governance

Criteria:

• 8+ years of experience in Brand Marketing, Brand Strategy, Creative Strategy, or Brand Leadership is Must.
• Experience working on or scaling meaningful consumer brands (media/entertainment preferred)
• Must have owned brand meaning, not just executed campaigns
• Must have launched or scaled a brand platform, not only shows or campaigns
• Prior ownership of earned media, social brand voice, and PR
• Fluent Hindi is mandatory
• Exposure to regional cultural contexts is a strong advantage
• OTT experience is a plus

Description

Role Overview (Non-Negotiable)

This role is the custodian of company’s brand meaning, voice, and long-term equity. The Director – Brand Marketing owns the master brand and its child brands, ensuring company scales nationally while preserving cultural depth, authenticity, and emotional consistency.

You own brand meaning, not just marketing output.

What You Own

• Brand positioning, narrative, and long-term brand truth
• Brand tone, voice, and cultural posture
• Earned media, social brand voice, and PR narratives
• Final authority on how company shows up across all channels
• What the brand amplifies—and what it consciously avoids

Key Responsibilities

Brand Strategy & Positioning

• Define and evolve company’s core positioning as the platform for India’s regional cultures
• Own master brand architecture across regions, IPs, and markets
• Protect the “red thread” connecting cultures without dilution or tokenism
• Act as final brand gatekeeper across product, content, marketing, partnerships, and PR

Earned Media & Brand Voice

• Own brand social handles, PR, and cultural conversations
• Act as Editor-in-Chief of company’s public voice
• Ensure social presence feels cultural, not promotional
• Exercise judgment on public engagement vs. silence

Integrated Brand Campaigns

• Lead brand strategy for flagship launches, regional expansion, and national moments
• Ensure every campaign has a strong idea, emotional depth, and scalability
• Align brand equity with performance marketing without short-term erosion

Creative Direction & Governance

• Set creative standards for visual identity, copy, and storytelling
• Ensure respectful, non-stereotypical representation of regional cultures
• Build brand guardrails that protect meaning without limiting creativity

Cross-Functional Leadership

• Work closely with Content, Performance, Product, and CRM teams
• Act as the brand conscience—calling out dilution or short-termism when needed

This Role Is NOT For

• Social media managers or execution-only marketers
• Brand marketers without commercial accountability
• Candidates who see brand and performance as opposing forces
• Candidates dependent on large teams or budgets to create impact

ROLES AND RESPONSIBILITIES:

We are looking for a senior brand strategist professional, who can help us deliver innovative strategic directions that benefit our client’s business with measurable results. The candidate should have thorough knowledge and experience in the methods and application of tools to deliver an effective programme. Candidates should have experience with both mass and premium brands as well as FMCG, durables, and service categories.

Experience with digital-first or digitally marketed brands is an advantage that we look forward to.

ROLES & EXPECTATIONS:

• Drive brand and business strategy processes in our firm.
• Thorough practical knowledge and experience in implementing methods, tools and processes with capabilities to handhold teams to deliver at the highest standards.
• Proficient in conducting research programs to uncover customer and user needs, business and market findings, drawing insights for branding, service and CX design for digital and traditional applications.
• Conduct primary and secondary market research in marketing, sales and consumer experience.
• Programming workshops, conducting them and creating a comprehensive outcome report with insights and recommendations.
• Bring an idea to life on a whiteboard, articulate it, create systems and deliver.
• Strong understanding of pan-India markets across a wide range of verticals and categories.

IDEAL CANDIDATE:

• Excellent storytelling skills, capable of good verbal and written communications, client interfacing and presentation skills.
• Proficient in putting together presentations and strategy decks.
• Good articulation and writing skills.
• Understanding business, data tools and analytics (The math of it)
• Capable of managing and building relationships with senior client executives with strong domain-level competence along with a well-informed worldview.
• Team player capable of working across verticals with leadership skills.

ADVANTAGEOUS / OPTIONAL SKILLS:

• Experience in ethnographic, observational and behaviour studies.
• Management skills, idea creation, directing and delivering through a creative team.
• Interest in trends and analysis of brands, brand strategies and staying up-to-date and well-informed.
• Experience in analyzing the brand and marketing landscape and writing advisory and opinion articles on branding and brand communication.
• Well-informed and knowledgeable with a world view.
• Observant and aware of current trends and their evolution.

Reports to: Marketing Director / VP of Marketing

Type: Full-time

Job Summary:

We are seeking an experienced and strategic Senior Brand Manager to lead and execute brand strategies that drive growth and enhance brand equity. The ideal candidate will have a proven track record in brand management, a deep understanding of consumer behavior, and the ability to manage cross-functional teams effectively.

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Key Responsibilities:

1. Brand Strategy Development:

Develop and implement comprehensive brand strategies aligned with business goals.

Define brand positioning, target audience, and key messaging.

2. Marketing Campaign Management:

Lead the planning, execution, and analysis of multi-channel marketing campaigns.

Collaborate with creative, media, and digital teams to ensure cohesive brand communication.

3. Market Analysis & Insights:

Conduct market research to understand consumer needs, competition, and industry trends.

Analyze sales data and campaign performance to refine strategies.

4. Budget Management:

Manage the brand budget, ensuring effective allocation of resources.

Track and report on ROI for marketing activities.

5. Product Development Support:

Work closely with product development teams to align new products with brand strategy.

Lead go-to-market strategies for product launches.

6. Team Leadership:

Mentor and guide junior brand managers and marketing coordinators.

Facilitate cross-functional collaboration with sales, PR, and product teams.

7. Brand Performance Monitoring:

Develop and monitor KPIs to track brand performance.

Provide regular reports and insights to senior management.

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Key Requirements:

Education: Bachelor’s degree in Marketing, Business Administration, or a related field (MBA preferred).

Experience: 5+ years of brand management experience, preferably in [industry, e.g., FMCG, Tech].

Skills:

Proven ability to develop and execute successful brand strategies.

Strong analytical skills and proficiency in using data for decision-making.

Excellent communication and leadership skills.

Proficiency in marketing tools and software (e.g., Google Analytics, CRM systems).

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Key Competencies:

Strategic thinking

Creativity and innovation

Financial acumen

Project management skills

Consumer-centric mindset

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To Apply: Please submit your resume and a cover letter

detailing your relevant experience to [contact email].

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Would you like to add or adjust anything in this JD?

Mid-Level Marketing Assets Developer & Curator (B2B Telecom Market)

Position Overview:

 We are seeking a skilled and creative Marketing Assets Developer & Curator to join our dynamic at

Globe Teleservices Pte. Ltd. As a key member of our marketing team, you will be responsible for

the creation and development of various digital marketing assets such as corporate profile &

investors decks, product literature -Brochures. Your role will be critical in crafting visually engaging

and compelling presentations that effectively communicate the value propositions of our tech

solutions to clients, investors, and other stakeholders to drive business growth. At the same time

maintaining a library or database of marketing materials, ensuring they are up to date and easily

accessible to the marketing team and other departments.

Job Description:

 Marketing Assets Creation & curation: Develop and design visually appealing corporate decks,

investors decks, and product decks that align with our brand guidelines and effectively showcase

our B2B tech solutions. Manage and maintain a library of marketing collateral, ensuring that

materials are up-to-date and readily accessible for internal and external use.

 Content Collaboration: Collaborate with cross-functional teams, including product managers, sales,

and in house marketing designer, to gather necessary insights, data, and technical information to

create content that resonates with our target audience.

 Visual Storytelling: Utilize your creative skills to visually represent complex technical concepts and

data in a clear and concise manner, ensuring ease of understanding for both technical and non-

technical audiences.

 Branding Consistency: Ensure all digital assets adhere to our brand identity, messaging, and style

guidelines, maintaining a consistent and cohesive brand image throughout.

 Market Awareness: Stay up-to-date with industry trends, market developments, and customer

needs to ensure our digital assets remain relevant and effective in conveying our value proposition.

 Presentation Enhancement: Continuously explore innovative ways to enhance the visual impact of

presentations through the use of graphics, images, animations, and other multimedia elements.

 Quality Assurance: Review and proofread digital assets to maintain accuracy, grammar, and overall

quality, presenting a professional and polished final product.

 Deadline Management: Work efficiently to meet project deadlines, multitasking across various

projects and ensuring timely delivery of digital assets.

Team Management: Individual Contributor reporting to Sr. Mgr. Marketing Communication.

Qualifications and Skills/ Experience & Expertise:

 Bachelor's degree in Marketing, Graphic Design, Communications, or a related field.

 Proven experience 2-4 years in creating and designing corporate decks, investors decks, and

product literature for B2B SaaS /tech solutions providers.

 Proficiency in presentation software (e.g., PowerPoint, Keynote) and graphic design tools (e.g.,

Adobe Creative Suite).

 Strong visual storytelling and data visualization skills.

 Excellent attention to detail and ability to adhere to brand guidelines.

 Solid understanding of B2B tech solutions and their value propositions.

 Creativity and a keen eye for aesthetics and design trends.

 Strong communication and collaboration skills to work effectively with cross-functional teams.

 Ability to manage multiple projects and meet tight deadlines.

 A proactive and self-motivated individual with a passion for innovation in visual communication.

 Familiarity with the Telecom industry & products like CPaaS, UCaaS, A2P messaging will be an

added advantage

 Excellent communication and collaboration skills, with a keen eye for detail and design aesthetics.

Key Deliverables:

 Marketing Collaterals: Create high-quality product literature and marketing collaterals.

 KPI: Timely delivery of visually appealing, engaging, and on-brand marketing materials.

 Content Effectiveness: Monitor & measure the impact of marketing content on lead generation and

brand awareness.

 KPI: Demonstrated improvement in lead generation metrics and engagement rates.

 Brand Consistency: Ensure brand consistency across all marketing materials and channels.

 KPI: Positive feedback from stakeholders on adherence to brand guidelines.

 Cross-Functional Collaboration: Collaborate effectively with internal teams and external vendors.

 KPI: Positive feedback on teamwork, communication, and project management.

 Market Understanding: Stay updated with industry trends and customer insights to inform content

strategies.

 KPI: Active participation in industry events, competitive analysis, and market research

initiatives.

Location: Vashi, Navi Mumbai

Work Duration: Monday to Friday

Education: Any graduate with digital certifications (a must)

Remuneration: Negotiable based on candidate’s level of experience.

Company Overview

Globe Teleservices, is a one-stop solution for international voice, messaging, cloud, and anti-fraud services,

catering to the ever-evolving needs of the Telecom ecosystem. With our secure and seamless interconnections,

coupled with top-notch solutions, we enable innovations that connect our global clients with the world. Backed

by years of experience in the telecom industry, we offer direct interconnections across 87 MNOs ensuring

efficient communication solutions.

Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline. Join us on this transformative journey today!

About Company

As a leading force in the telecommunications industry, GTS takes pride in empowering economies through secure and transformative technology. Our comprehensive suite of services includes international voice, SMS,cloud, and anti-fraud solutions, connecting businesses with customers worldwide and propelling them to new heights. Seamless connectivity, fortified with customizable messaging options, allows us to provide flexibility and scalability to meet diverse needs.

By harnessing the power of next-gen technology, we enable innovation

to facilitate secure and seamless connections. Our origin-based routing maximises quality, productivity, and profitability for our clients. With intelligent communications offering real-time call monitoring, cost analysis, and advanced BI tools, we ensure a cost-effective and efficient communication experience. Our dedication to excellence has earned us recognition and awards far and wide including

Tier 1 A2P SMS vendor for Mobile

Network Operators (MNO) in ROCCO’s A2P SMS Market Impact Report, CC Global Awards, Eurasia Awards and many more.

As proud members of renowned forums like GSMA, MEF, GLF, TM forum, and others, we continue to shape the future of the industry with unwavering commitment.

Headquartered in Singapore, our rapidly growing presence extends across 25+ countries in Asia, the Middle East, LATAM, Africa, America and many more in the pipeline, solidifying GTS as a global partner for cutting-edge communication solutions.

Are you looking to work in the ecommerce space? Read on to know more.

Our client is a 360-degree boutique firm that provides single-point branding and eCommerce growth consulting to its clients. They have best-in-class professionals with a combined experience of over 40 years in Retail, Textiles, FMCG, Fashion, Consumer Durables and more. They create online brands for their clients through strategies like marketplace management, marketing, social media channels, and analytics that help planning and forecasting.

Currently, they are helping businesses from Fashion, Lifestyle and Personal technology to create a unique space in leading marketplaces like Amazon, Flipkart, Myntra, TataCliq etc. With over Rs.100 crores revenue generated through their 10000+ listings, the team is led by passionate entrepreneurs with a mission to simplify the digital market and e-commerce presence for all businesses.

As a Client Success Manager, you will be responsible for managing clients’ account end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, measuring performance, and deriving insights.

What you will do:

• Taking complete ownership for a portfolio of accounts
• Understanding the client and their business from a holistic perspective
• Strategizing and creating a robust plan of action/ roadmap for clients
• Guiding a team of 2-3 people to work on client’s listings, reviews, account health and day to-day operations
• Tracking and driving the progress of various projects to ensure timely delivery
• Being responsible for all regular (and ad hoc) reporting and analysis
• Onboarding clients on multiple marketplaces by liaising with category managers at respective marketplaces
• Co-ordinating with various Marketplaces for solving queries and issues regarding the accounts
• Reviewing every account in the portfolio in complete detail to understand the current level of performance
• Being accountable for hitting goals and driving sustainable growth
• Preparing and presenting plans and results to the clients

• Minimum bachelors' degree in any field
• Strong analytical skills including Microsoft Excel
• Proactive, Team Player, requires good co-ordination and networking capabilities
• Good written communication skills and typing speed in English
• Self-motivated with passion for e-commerce
• Outstanding client handling & communication skills both written & verbal

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

• Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
• Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
• Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
• Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
• Execution:Make sure marketing initiatives resonate with the target market
• Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

• Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
• Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
• Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
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DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.