Sr. Data Scientist (Global Media Agency)
at Global Media Agency - A client of Merito
Our client combines Adtech and Martech platform strategy with data science & data engineering expertise, helping our clients make advertising work better for people.
- Act as primary day-to-day contact on analytics to agency-client leads
- Develop bespoke analytics proposals for presentation to agencies & clients, for delivery within the teams
- Ensure delivery of projects and services across the analytics team meets our stakeholder requirements (time, quality, cost)
- Hands on platforms to perform data pre-processing that involves data transformation as well as data cleaning
- Ensure data quality and integrity
- Interpret and analyse data problems
- Build analytic systems and predictive models
- Increasing the performance and accuracy of machine learning algorithms through fine-tuning and further
- Visualize data and create reports
- Experiment with new models and techniques
- Align data projects with organizational goals
Requirements
- Min 6 - 7 years’ experience working in Data Science
- Prior experience as a Data Scientist within a digital media is desirable
- Solid understanding of machine learning
- A degree in a quantitative field (e.g. economics, computer science, mathematics, statistics, engineering, physics, etc.)
- Experience with SQL/ Big Query/GMP tech stack / Clean rooms such as ADH
- A knack for statistical analysis and predictive modelling
- Good knowledge of R, Python
- Experience with SQL, MYSQL, PostgreSQL databases
- Knowledge of data management and visualization techniques
- Hands-on experience on BI/Visual Analytics Tools like PowerBI or Tableau or Data Studio
- Evidence of technical comfort and good understanding of internet functionality desirable
- Analytical pedigree - evidence of having approached problems from a mathematical perspective and working through to a solution in a logical way
- Proactive and results-oriented
- A positive, can-do attitude with a thirst to continually learn new things
- An ability to work independently and collaboratively with a wide range of teams
- Excellent communication skills, both written and oral

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About us
- Innoviti (http://www.innoviti.com/">innoviti.com) is India’s largest provider of payment solutions to Enterprise merchants.
- Processing $10 Bn of payments from 2000 cities. We today have 76% of Enterprise market share.
- Enterprises such as Reliance, Landmark Group, Shoppers Stop, Pantaloons, Hamleys, Van Heusen, Louise Phillipe, Madura Garments and several other hundreds of Enterprises are our customers.
- Our vision is to use technology to unlock the hidden value in payments, helping large and small businesses constantly find new and unique ways to grow faster with lesser efforts.
- We believe payment transactions are more than money moving pipes. Whenever a payment happens, it is not only the merchant who makes money, but also the brand whose product was sold and the bank whose payment instrument was used. A merchant, brand, and bank talk to the same consumer, however there is no easy way for them to talk to each other. Our technology makes this collaboration happen, and makes it happen at the point of payment. We help them share customers and share marketing budgets, in turn targeting customers better than possible otherwise. By making it happen at the point of payment we ensure for each party that their marketing efforts are translating into sales.
- Today our technology has helped large businesses grow faster with lesser efforts. They have been able to offer EMI, BNPL, Cashbacks, Loyalty Point redemption and other offers with merchants, brands and banks participating in it. Every day new use cases are designed and stitched using our technology platform.
- Our next target are small merchants. For them, the problems are far larger and more complex. They have no means to access the marketing budgets or customers of large brands or banks. They cannot even cross the regional offices of these businesses. This is where we come in. We are bringing the power of the technology created for large merchants to these businesses. Helping bring the power of large brands and banks with whom we already partner to small merchants.
- Innoviti’s first target category in this segment is small merchants selling electronic goods – mobiles, durables, laptops etc. They are struggling the most as their customers find attractive offers online through partner brands and banks, which they can’t match in their stores. These businesses offer the advantage of touch, feel and explanation in local language. What they lack is the technology to discover, access customers and attract them with superior offers.
- GENIE, our smart marketing platform helps them do that. It is a mobile app that integrates with bank and brands on one end and Google and Facebook on the other. It not only helps them discover and access customers searching for these products online, but also attract them to their stores with offers better than online.
- The app was launched in July 2021 and has shown a 100% month-on-month growth, with more than 23% of the merchant’s monthly sales now happening through it.
- In the next 5 years Innoviti wants to scale up its GTV from $10Bn to $30Bn, multiplying its revenue 10X.
- We want to be recognized in this space as the company that transformed the payments industry by showing ways of extracting value from payment transactions better than anyone else. We want to be setting the path for the next generation of payment solutions, that will be followed by others.
- Towards this we need to hire aggressive talented individuals, who firmly believe that no problem is unsolvable. That there is always a way to solve the toughest of problems. Those who get excited by solving such tough problems at scale, and seeing the impact of that around them in the market. Those who feel fulfilled when they see that it is making a difference to the lives of people around them.
To drive this roadmap the company is looking for talent who are ready to do what no payments platform has done before and what every payment platform will do thereafter.
Would you like to join this journey?
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Experience in Unit test tools like cppunit, gtest.
Know-how and experience of SAFe/Agile Development
Knowledge in Automotive Safety Standards and Processes (ASPICE).
Logical, Analytical and Debugging/Problem-Solving skills
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B.E/B.Tech in Computer Science with hands on with Embedded software development on RTOS
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Job Description
Responsibilities of a Campaign Manager
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Keep the promises made to the customer in terms of deliverables.
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Continuous research on Audience and product to ensure an appropriate match and share as well as get insights from the customer
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Design a marketing plan and get it approved by the customer
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Design and implement the planned campaign to achieve the customer KPI
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Negotiate deals with third party publishers as a part of the marketing plan
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Implement the campaign by ensuring traffic (Campaign Trafficking )
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Analyze the campaign
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Report the results to the customer
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Deep analysis of the data
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Optimize the campaign based on the data
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Guide the customer on a technology road map for their requests.
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Keeping the floodlight implementation at the correct trigger points to get the data
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Keep the customer updated and aware of the progress.
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Communicate to keep customer sentiment high
Business Responsibilities
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Increase the revenue per customer by giving a marketing plan which they accept.
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Providing marketing plans for new customers to the Customer Development team for business development
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Designing Innovative and performing campaigns which lead to increased revenue by the customer.
Technology
Stay abreast with the concepts and updates in the core technologies DV 360, Campaign Manager and Google Ads, and GA 360.
|
Functional Competencies |
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Planning & Strategy |
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Trafficking, Conversion setup |
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Optimization, Bidding, Budgets, and Targeting |
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Reporting, Analysis, and insights |
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