HR Manager

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Executive will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

• Coordinate with other support functions to develop marketing material
• Define schedules, handle posting on social media
• Keep an eye on the trends, suggest and execute campaigns around them
• Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain social media presence, increase the availability of multiple platforms
• Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS, BMM degree in marketing or a related field
• Proven working experience of more than 2 years in digital marketing & contribution to B2B sales if any.
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experience with A/B and multivariate experiments.
• Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
• Strong analytical skills and data-driven thinking.
• Up-to-date with the latest trends and best practices in online marketing and measurement.

UPCRED powers AI-Recommendation on Social Content Creators, helping them discover content monetisation and helping Brands/Businesses explore Influencer Marketing.

The company’s advert platform is powered by artificial intelligence, which is used by businesses for Influencer Discovery, Campaign Management, and Campaign Analytics through UPCRED Pixel Management.

Our technology visions to have one-third of the world's social consumers discover new things through recommendation feeds from their favourite social media creator and which connects advertisers to these audiences to grow their business.

UPCRED Social has long-term partnerships with a variety of digital content creators and has the vision to democratize the social earning for content creators in India.

UPCRED Advert wants to be an all-in-one influencer marketing platform designed to help businesses own their influencer relationships.

Responsibilities:

The React Developer will own and drive web development—including decisions about tools, technologies, and processes - for UPCRED.

This is an incredible opportunity for anyone interested in being a part of a high-performing, fast team with a massive learning curve. Our team moves fast and develops world-class products by pushing the boundaries of React development. If hired, you will be part of UPCRED's in-house Product & Engineering team.

Develop cross-browser & cross platform supported web applications in React which customers love using.

Work with product, design, backend teams to develop features.

Work on bindings and integrations required with react libraries & REST api's.

Plan, estimate, and delivery your project with minimal supervision.

Skills:

2 - 5 years of React experience with some hands-on experience with web application development.

Experience with React Ecosystem (React Router, Styled-components, Server-side rendering, Context API, React Hooks) is strongly preferred.

Experience with state management libraries such as Redux or MobX is a huge plus.

Proficient understanding of cross-browser compatibility issues and ways to work around such issues

Understanding of REST APIs, the document request model, offline storage, state

management.

Experience with Content/Video-based website.

Understanding of Social Video-based web Architecture

HOW?

Apply, and let us know your interest?

UPCRED, that's how we grow, fair and transparent!

Note: Candidates who is having a notice period of more than 45 do not apply

• Designing monthly, quarterly and yearly digital media strategy in line with the business objective
• Designing end-to-end social media campaigns and strategizing brand building activities
• Developing monthly reports on emerging social media trends that will be submitted to the management and executive teams
• Monitoring the company’s social media accounts and offer constructive interaction with users
• Creating methods for finding and solving online customer reviews
• Analyzing the long-term needs of the company’s social media strategy and offering quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan
• Identifying opportunities for partnerships, in terms of social media and required content
• Managing of various social media platforms and the content for the same
• Planning and executing of all communications and media actions on the social media platform
• Creating and managing promotional collateral for establishing and maintaining product branding
• Managing the budget for advertising and promotional items
• Competitor and customer insights analysis (basis the strategies implemented)
• Analysis of sales forecasts and relevant financials and reporting on product sales (basis the strategies implemented)
• Establishing performance specifications, cost and price parameters, market applications and sales estimates

Desired Candidate Profile

• Bachelor’s Degree in Marketing, Communications or related field
• 3+ years’ experience in social media management
• Exceptional multi-tasking skills
• Ability to explain complex social media data in an understandable way
• Strong problem-solving skills
• Knowledge of Facebook’s advertising platform
• Knowledge of influencer marketing and Instagram content creation
• Demonstrable experience leading and managing SEO/ SEM, marketing database, email, social media and/ or display advertising campaigns
• Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/ B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, Web Trends) and experience in setting up and optimizing Google AdWords campaigns
• Strong analytical skills and data-driven thinking
• Up to date knowledge with the latest trends and best practices in online marketing and measurement
• Prior experience of working in a start-up would be an added advantage

An ideal Academic Research Associate will guide international students in their course modules and academic projects through one-to-one online tutoring sessions; develop learning modules and sample academic model solutions based on specific criterion for students of foreign universities. The job would require constant discussions of the candidate with the client both verbally and in written form to understand the requirements of the client and facilitate the service as required. The candidate should be an avid learner and have zeal in writing. The candidate should have excelled in the academics and have a good command over his/her specialization subjects.

Key Responsibilities:
➢ To comprehend the requirements of each project as per the requirements of the client.
➢ To conduct secondary research and study the involved concepts on various domains.
➢ To write plagiarism free, well edited high-quality content and master the art of academic writing.
➢ To ensure compliance with stipulated deadlines of every individual micro projects.
➢ To provide one on one online tutoring sessions to students in their respective subjects.
➢ To train new members on the basics of academic writing and explore in depth learning of conceptual theories as used in foreign universities.

Required Skills:
➢ Excellent Written & Oral Communication Skills in English, Strong Comprehension Ability.
➢ Exceptional Subject Matter Expertise.
➢ Intensive and Extensive Internet Research Skills, Output Authenticity & Reliability.
➢ Ability to work under pressure, Target and Quality oriented.
➢ Inclination towards Research and Writing.
➢ Must possess high level of concentration abilities and must be open to learn new concepts quickly.

Qualifications:
We are looking for Masters or PhD candidates from the following subject domains:
➢ Management
➢ Accounting and Finance
➢ Economics
➢ Statistics
➢ Engineering & IT
➢ Nursing & Medicine
➢ Law

We are aiming to provide good digital learning solutions to K12 students. Providing Quality learning experience is our Motto.

You will be responsible for certain sections of the product, taking entire ownership. You should be proactive with the short term and long term vision for the product and should be able to lay the roadmap to deliver the same. Cross functional management is an important aspect of this role.

You are expected to do the following things

• Solve user problems and make the user’s life easier by providing value driving solutions.
• Collect requirements using multiple techniques and prioritize them according to the relevant factors contributing to the business vision.
• Make Product Roadmaps and plan the deliveries of the product features.
• Take user interviews for requirement gathering and taking feature wise feedback.
• Should be able to create design wireframes for clear communication with designers and other stakeholders
• Should get the high fidelity designs done with the help of the design team. Involve yourself in the UI/UX process.
• Ensure timely product deliveries and app releases.
• Work on Agile product development, create Product Backlogs and User Stories. Write proper PRDs.
• Prioritize user stories and discuss the same with the engineering and QA team
• Analyse the product/feature performance through metrics and follow a data driven approach.
• Interact with the Testing Team and facilitate the proper issue resolutions.
• Continuously interact with the management, stakeholders, marketing and operations team for various product related decisions.

• Should have strong analytical skills.
• Decent Technical knowledge of Client and Server Functioning.
• Good UI/UX knowledge.
• Should have good presentation skills.
• Should have good written and verbal skills.
• Should be passionate to take up challenges and try to provide apt solutions.
• Experience in Agile methodology for product development detailing Epic, User Stories,managing scrum etc.
• Cross functional experience and managing interactions with various teams
• Should have prior Product Management experience of 2 years.

Requirements and Qualifications

• Bachelor’s degree in Computer Science Engineering or in a related field
• 4+ years of experience
• Excellent analytical and problem-solving skills
• Strong knowledge of Linux systems and internals
• Programming experience in Python/Shell scripting
• Strong AWS skills with knowledge of EC2, VPC, S3, RDS, Cloudfront, Route53, etc
• Experience in containerization (Docker) and container orchestration (Kubernetes)
• Experience in DevOps & CI/CD tools such as Git, Jenkins, Terraform, Helm
• Experience with SQL & NoSQL databases such as MySql, MongoDB, and ElasticSearch
• Debugging and troubleshooting skills using tools such as strace, tcpdump, etc
• Good understanding of networking protocol and security concerns (VPN, VPC, IG, NAT, AZ, Subnet)
• Experience with monitoring and data analysis tools such as Prometheus, EFK, etc
• Good communication & collaboration skills and attention to details
• Participation in rotating on-call duties