
Responsibilities
- Identify, analyze, and interpret trends or patterns in complex data sets to develop a thorough understanding of users, and acquisition channels.
- Run exploratory analysis uncover new areas of opportunity, generate hypotheses, and quickly assess the potential upside of a given opportunity.
- Help execute projects to drive insights that lead to growth.
- Work closely with marketing, design, product, support, and engineering to anticipate analytics needs and to quantify the impact of existing features, future product changes, and marketing campaigns.
- Work with data engineering to develop and implement new analytical tools and improve our underlying data infrastructure. Build tracking plans for new and existing products and work with engineering to ensure proper
- Analyze, forecast, and build custom reports to make key performance indicators and insights available to the entire company.
- Monitor, optimize, and report on marketing and growth metrics and split-test results. Make recommendations based on analytics and test findings.
- Drive optimization and data minded culture inside the company.
- Develop frameworks, models, tools, and processes to ensure that analytical insights can be incorporated into all key decision making.
- Effectively present and communicate analysis to the company to drive business decisions.
- Create a management dashboard including all important KPIs to be tracked on a company and department level
- Establish end to end campaign ROI tracking mechanism to attribute sales to specific google and Facebook campaigns
Skills and Experience
- Minimum 1-2 years of proven work experience in a data analyst role.
- Excellent analytical skills and problem-solving ability; the ability to answer unstructured business questions and work independently to drive projects to conclusion.
- Strong analytical skills with the capacity to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy.
- Experience extracting insights using advanced SQL or similar tool to work efficiently at scale. Advanced expertise with commonly used analytics tools including Google Analytics, studio and Excel.
- Strong knowledge of statistics, this includes experimental design for optimization, statistical significance, confidence intervals and predictive analytics techniques.
- Must be self-directed, organized and detail oriented as well as have the ability to multitask and work effectively in a fast-paced environment.
- Active team player, excellent communication skills, positive attitude and good work ethic.

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Experience : 2 to 10 years (flexible)
Location : Noida Sector 18
Job Summary :
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Hello
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Experience: 1 Year to 3 Years
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Great to have:
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Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns |
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Design, build and maintain our social media presence |
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Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs) |
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Identify trends and insights, and optimize spend and performance based on the insights |
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Brainstorm new and creative growth strategies |
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Plan, execute, and measure experiments and conversion tests |
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Collaborate with internal teams to create landing pages and optimize user experience |
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Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points |
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Instrument conversion points and optimize user funnels |
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Collaborate with agencies and other vendor partners |
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Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate |
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Transforming from agency driven to in-house digital marketing functioning |
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Supporting in building in-house digital marketing function |
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Hands-on experience with JIRA, WIKI, or Zephyr applications
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Understanding and working knowledge in Scrum Methodology
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Experience in Web,mobile, cross browser and device testing.
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Experience in Automation testing with Java and Selenium
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experience in frameworks like TestNG and Cucumber








