Business Development Manager

Role Overview:

As a Social Media Marketer, you will be responsible for managing and growing our presence on various social media platforms such as LinkedIn, Twitter, and YouTube. You will create and implement campaigns that resonate with our B2B audience, specifically targeting Shopify merchants and decision-makers in the e-commerce sector.

Experience: 3-6 years

Industry: B2B SaaS, E-commerce

Key Responsibilities:

• Develop and execute a comprehensive social media strategy aligned with our marketing and brand goals.

• Manage all social media channels (LinkedIn, Twitter, YouTube, etc.) to increase brand visibility, engagement, and lead generation.

• Create, curate, and schedule engaging content, including posts, infographics, videos, and case studies, to educate and engage the target audience.

• Monitor industry trends and competitive activity to inform content creation and strategy.

• Collaborate with the content, design, and product teams to create social media assets that support product launches, webinars, and events.

• Track and analyze the performance of social media campaigns using tools like Google Analytics, Hootsuite, or Buffer, and provide insights and recommendations.

• Engage with followers, industry influencers, and partners to create conversations and foster community growth.

• Stay up-to-date with the latest trends and best practices in social media marketing, particularly in the Shopify and e-commerce space.

Requirements:

• Proven experience as a Social Media Marketer, with a focus on B2B or SaaS.

• Strong knowledge of LinkedIn, Twitter, and other B2B-relevant social platforms.

• Experience in managing paid social campaigns and working with paid media budgets.

• Excellent written and verbal communication skills, with a strong understanding of what resonates with a B2B audience.

• Ability to create both visual and written content.

• Analytical mindset with experience in reporting and improving on key social metrics.

• Understanding of Shopify, e-commerce, and SaaS is a major plus.

• Bachelor’s degree in Marketing, Communications, or a related field.

Why Join Us:

• Play a key role in driving the social presence of a fast-growing B2B SaaS company.

• Collaborative and forward-thinking work culture.

• Competitive compensation and benefits package.

Responsibilities:

- Develop high quality Ruby code for web applications.

- Understanding of core concepts like OOP, design patterns, algorithms and how to run Ruby on a production server.

- Coordinate with the engineering team to accomplish tasks on agile processes.

- Optimize application for maximum speed and compatibility.

- Multitask seamlessly, always maintaining a positive attitude and a client-first mentality.

- Incorporate engineering best practices, methodologies & standards in all deliverables.

- Build customer facing technology products for global customers.

- Work with a performance oriented team driven by ownership and open to experiments.

- Develop a deep understanding of the start-up ecosystem.

Requirement:

- A minimum of 0.6months of experience in software design & development.

- Experience with Ruby & Rails framework.

- Good knowledge on OOPS concepts

- Should have a good understanding of design patterns

- Strong knowledge on Rest API, SOAP, CSV, JSON and XML

- Experience in relational databases and data modeling.

- Experience with designing and rolling out distributed systems at medium scale.

- Experience in agile teams with working knowledge on how work gets from ideation to production.

- Strong focus on clean code and robust design with a focus on reusability and iteration.

- Excellent written and verbal communications skills.

• Coordinate with global hiring managers to identify staffing needs
• Determine selection criteria
• Source potential candidates through online channels (e.g. social platforms and professional networks)
• Plan interview and selection procedures, including screening calls, assessments, and in-person interviews
• Assess candidate information, including resumes and contact details, using our Applicant Tracking System
• Design job descriptions and interview questions that reflect each position’s requirements
• Lead employer branding initiatives
• Organize and attend job fairs and recruitment events
• Forecast quarterly and annual hiring needs by department
• Foster long-term relationships with past applicants and potential candidates

Who we have in mind: 

• Proven work experience as a Talent Acquisition Specialist or similar role
• Familiarity with social media, resume databases, and professional networks (e.g. LinkedIn, https://resources.workable.com/tutorial/post-a-job-on-stackoverflow">Stack Overflow, and Github)
• Hands-on experience with full-cycle recruiting using various interview techniques and evaluation methods
• Knowledge of Applicant Tracking Systems (ATSs)
• Excellent verbal and written communication skills
• A keen understanding of the differences between various roles within organizations

Education: Must have a bachelor’s / Master’s degree in Management preferably in Human Resources, Business, or any other related field from a premier institute.

Experience: A candidate for the position will demonstrate a minimum of 4 years of relevant working experience in the IT industry.

Communication Skills: The position demands constant interactions with employees, management, and stakeholders and, therefore, excellent communication skills are an absolute necessity.

Computer Knowledge: A candidate for this position must be proficient in the use of MS Word, Excel, and PowerPoint, all necessary for the creation of not only visually but verbally engaging materials, reports, presentations, and proposals for departmental heads and management, stakeholders.

Interpersonal Skills:

• He should also possess good
• Verbal and non-verbal communication.
• Listening skills.
• Assertiveness.