Founder's Office (Growth, Revenue),

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.

That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.

We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.

What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

• Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
• CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
• CAC payback period short enough that growth doesn't starve cash flow
• Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
• A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

• Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
• Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
• Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
• Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
• Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
• Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why

Required Skills & Background

• A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
• 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
• Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
• Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
• Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
• Experience managing a team (content and/or performance). This role leads people, not just plans
• Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
• Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product

Good to Have

• Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
• Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
• Prior experience at an early-stage startup where they built the growth function rather than inheriting one
• Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally

What We Offer

• Direct ownership of the marketing function, reporting to the founders and CMO
• Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
• Competitive pay, with ESOP and ownership options so your upside grows with the company's
• A team that already executes well. Your job is to point it in the right direction, not build it from zero
• Real accountability: revenue and ROI, not vanity metrics
• Fast growth and more scope as the company scales

Bozzo Cabs | Hyderabad | Founding Team | Equity Only

Bozzo Cabs is building a new urban mobility platform, starting with Hyderabad.

We're looking for a GTM & Growth Manager to take ownership of how we enter the market, acquire customers and build sustainable growth.

This is a hands-on founding-team role—not a traditional marketing position. You'll work across GTM, customer acquisition, pricing, partnerships, competitor analysis and business strategy.

What you'll work on

• Build and execute Bozzo's Hyderabad GTM strategy.

• Identify high-potential customer segments, locations and growth opportunities.

• Build acquisition strategies across digital, offline, community and partnership channels.

• Experiment with social media, influencers, referrals, WhatsApp, campuses, offices, apartments and local communities.

• Build referral and partnership-led growth loops.

• Track the customer funnel from Awareness → Install → First Ride → Repeat Ride → Referral.

• Analyze CAC, conversion, retention, repeat rides and campaign ROI.

• Study competitors such as Uber, Rapido and Ola, including pricing, offers and positioning.

• Help shape Bozzo's pricing and promotional strategy.

• Identify market gaps and opportunities across Hyderabad.

• Continuously test, measure and improve growth initiatives.

What we're looking for

• 4–6 years of experience in one or more of:

• Growth / Customer Acquisition

• GTM / Business Strategy

• Digital Marketing

• Consumer Internet

• Mobility / Ride-hailing

• Marketplace / D2C / E-commerce

• Startup environments

You should be:

• Highly entrepreneurial and execution-oriented

• Comfortable with numbers, CAC, conversion, retention and ROI

• Strong at market and competitor analysis

• Creative in developing new customer-growth ideas

• Comfortable with both online and offline growth

• Strong in communication, partnerships and negotiation

• Familiar with the Hyderabad market

• Comfortable working with ambiguity, limited resources and high ownership

What makes this role different

We're not looking for someone who only manages social media, runs ads or prepares reports.

We're looking for someone who can connect:

Market → Customer → Pricing → Acquisition → First Ride → Repeat Ride → Referral → Growth

You'll have the freedom to identify opportunities, propose experiments and take them from idea → execution → measurement → scale.

Founding-Team Opportunity

This is an equity-only founding-team opportunity.

You'll work closely with the founders and have direct ownership over one of the most important challenges for an early-stage mobility company:

How do we acquire customers, create repeat usage and build a scalable growth engine?

If you enjoy building from zero, solving ambiguous problems and seeing your work directly impact a startup, we'd love to hear from you.

Location: Hyderabad

Experience: 4–6 years

Compensation: Equity Only

Role: GTM & Growth Manager

Chief Operating Officer (COO) – Business Growth & Operations

Experience: 10+ Years

Location: Ahmedabad (On-site)

About the Role

We are looking for a commercially driven COO to lead business growth, sales strategy, and operational excellence across IT services, SaaS, and AI solutions. Working closely with the founders, you will drive revenue growth, strengthen client relationships, scale teams, and streamline business operations.

Key Responsibilities

• Drive revenue growth, business expansion, and go-to-market strategies.
• Lead enterprise sales, client acquisition, strategic partnerships, and key accounts.
• Build and manage high-performing sales and business teams.
• Establish sales targets, pipeline forecasting, and performance metrics.
• Oversee business operations, delivery alignment, resource utilization, and profitability.
• Identify new markets, business opportunities, and strategic growth initiatives.
• Collaborate with founders and functional leaders to achieve business objectives.

Requirements

• 10+ years of experience in business leadership, sales, business development, or operations within IT / Technology.
• Proven track record in revenue growth, enterprise sales, and client acquisition.
• Experience managing teams, business operations, and cross-functional initiatives.
• Strong commercial acumen, leadership, negotiation, and stakeholder management skills.
• Entrepreneurial mindset with a strong focus on ownership and execution.

Why Join Us?

• Work directly with the founders on business strategy and expansion.
• Take ownership of business growth and operational outcomes.
• Play a key role in scaling a growing technology company.

Help new products find their first customers in the US, and teach our systems how you do it.

Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.

What you'll do

- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.

- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.

- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.

- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.

Who you are

- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.

- Taken a product from near zero to real US traction, with numbers you can show.

- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."

- A clear writer. You explain your reasoning so that others can act on it.

- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.

Details

- Full-time and remote within India, engaged as an independent contractor.

- ₹45–55 LPA based on experience, plus equity.

- Process:

1. A short application with a 20-minute exercise.
2. A conversation with the founder.
3. A second conversation.

To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform

The application includes the exercise. Please don't send a CV alone.

About the Role

We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.

You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.

What You’ll Do

Define our target audience, segments, and customer personas

Build and execute GTM and growth strategies

Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.

Work closely with the content team on campaigns, social content, and brand messaging

Improve website/product-page conversion and customer journey

Track CAC, conversion rate, repeat purchases, retention, and revenue

Run growth experiments and double down on what works

Understand customer behaviour, feedback, and purchase drivers

Work with founders and the team to build a repeatable D2C growth engine

What We’re Looking For

3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth

Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus

Strong understanding of customer acquisition and conversion

Hands-on experience with social media, influencers, performance marketing, and/or e-commerce

Comfortable working with data and making decisions based on results

Strong execution mindset and ability to work independently

Someone who builds, tests, learns, and moves fast

What We Want

We’re not looking for someone who just makes marketing plans.

We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.

Head of Sales – Job Description

Experience: 12–18 Years

Salary: Up to ₹15 LPA (Based on experience) + Performance Incentives

Location: Remote / Work From Home

Working Days: 6 Days per Week

Industry Experience: Minimum 5–6 years in EdTech Sales preferred

Team Size: Proven experience managing 30–40+ sales professionals

About Us – The Language SKOOL (TLS)

The Language SKOOL (TLS) is one of India's leading online foreign language learning platforms, with over a decade of excellence in transforming careers through language education. We offer professional training in German, Japanese, French, Korean, Spanish, and Chinese, helping learners unlock global opportunities.

At TLS, we believe language skills are the gateway to international careers, higher education, and personal growth. Our mission is to make world-class language learning accessible, engaging, and career-oriented.

Role – Head of Sales

We are looking for an exceptionally strong, experienced, and result-oriented Head of Sales to lead our entire sales function and drive significant business and revenue growth.

This is a senior leadership position for a highly experienced sales professional who understands not only how to manage sales teams, but also how and where to generate business, build sales strategies, increase revenue, solve problems, and create a high-performance sales organisation.

The Head of Sales will be responsible for managing multiple layers of sales leadership, including Sales Managers, Team Leaders, and large teams of Sales Executives/Counsellors. The ideal candidate must have proven experience in managing leaders and building a strong leadership pipeline.

We are looking for someone with deep sales expertise, strong business acumen, excellent leadership skills, strong industry understanding, and the ability to take complete ownership of sales numbers and business growth.

Key Responsibilities

Sales Strategy & Business Growth

• Own the overall sales strategy, revenue targets, sales planning, and execution for the organisation.
• Develop and implement short-term and long-term sales strategies to achieve aggressive business-growth objectives.
• Identify where and how new business can be generated, including new channels, markets, partnerships, customer segments, and business opportunities.
• Continuously explore new avenues to increase business, revenue, conversions, and market reach.
• Develop strategies to ensure the sales team works effectively and consistently delivers against its targets.
• Take complete ownership of increasing sales and driving sustainable business growth.
• Identify opportunities to improve existing revenue streams and develop new sources of business.
• Use industry knowledge, market understanding, professional networks, and business connections to identify potential growth opportunities.

Leadership & Team Management

• Lead, manage, mentor, and scale a 30–40+ member sales organisation.
• Manage and develop a strong second line of leadership, including Sales Managers, Team Leaders, and other sales leaders.
• Ensure Sales Managers and Team Leaders are effectively managing their respective teams and delivering their targets.
• Build a strong leadership pipeline by identifying, mentoring, and developing high-potential employees.
• Set clear expectations, targets, accountability, and performance standards for all levels of the sales organisation.
• Create a high-performance culture focused on ownership, accountability, discipline, and consistent target achievement.
• Coach and guide sales leaders to improve team productivity, conversions, revenue, and overall performance.
• Ensure that managers and leaders have the right strategies, resources, and direction to make their teams successful.

Target Achievement & Performance

• Set and monitor daily, weekly, monthly, and quarterly sales targets.
• Ensure that the entire sales organisation consistently meets and exceeds its revenue targets.
• Analyse team and individual performance and immediately identify gaps affecting business performance.
• Create effective strategies to improve productivity, conversion rates, collections, and revenue.
• Establish performance frameworks and ensure strict accountability across the sales hierarchy.
• Develop and implement performance improvement plans wherever required.
• Ensure that every sales leader understands their numbers and has a clear action plan to achieve them.

Problem Solving & Decision Making

• Act as the key problem-solver for the sales organisation.
• Be capable of understanding problems quickly and providing practical solutions on the spot.
• Identify the root causes of sales, team, conversion, productivity, or process-related challenges and take immediate corrective action.
• Guide Sales Managers and Team Leaders in handling difficult situations and achieving their targets.
• Make quick, effective, and commercially sound decisions when business challenges arise.
• Take ownership of problems rather than waiting for other teams to resolve them.

Sales Process & Analytics

• Drive the complete sales funnel — lead generation, qualification, counselling, conversion, collections, and retention.
• Analyse sales data, conversion ratios, productivity, CAC, revenue, collections, pipeline, and other key sales metrics.
• Develop effective sales processes, SOPs, forecasting systems, incentive structures, and performance frameworks.
• Ensure effective utilisation of CRM and sales technology across the organisation.
• Establish high standards of sales discipline, reporting, process adherence, and execution.
• Own sales forecasting and provide accurate revenue projections to senior management.

Cross-Functional Collaboration

• Work closely with Marketing, Operations, Product, and Management teams to improve lead quality, customer experience, and overall conversion.
• Provide clear feedback to Marketing regarding lead quality and business-generation opportunities.
• Collaborate with other functions to identify and remove bottlenecks affecting sales growth.
• Represent the sales function in strategic business discussions and provide data-driven recommendations to management.

What We Are Looking For

• 14–18 years of overall professional experience, with the entire career primarily focused on Sales.
• Minimum 5–6 years of hands-on experience in EdTech Sales strongly preferred.
• Strong and demonstrated experience in Sales Leadership, Business Development, Revenue Growth, and Team Management.
• Proven experience managing 30–40+ sales professionals.
• Strong experience managing multiple layers of leadership, including Sales Managers, Team Leaders, and senior sales professionals.
• Proven track record of consistently achieving and exceeding sales and revenue targets.
• Strong understanding of EdTech sales, customer acquisition, lead conversion, counselling-based sales, and online education business models.
• Proven ability to understand where business can be generated and how to build channels to bring in new business.
• Strong professional network and business connections that can potentially contribute to business development, partnerships, referrals, or revenue opportunities will be highly valued.
• Excellent understanding of sales strategy and business development, with the ability to create strategies that make teams work more effectively.
• Strong ability to convert organisational objectives into clear, actionable sales plans.
• Exceptional leadership and people-management skills.
• Proven experience in managing and developing sales leaders, not just individual sales executives.
• Strong ability to motivate, mentor, coach, and hold leaders accountable for their teams' performance.
• Excellent problem-solving and decision-making abilities, with the capability to provide effective solutions quickly.
• Should be a quick thinker, proactive, solution-oriented, and commercially sharp.
• Strong business acumen with a clear understanding of revenue, profitability, conversion, productivity, sales forecasting, and growth.
• Highly analytical and data-driven approach to decision-making.
• Strong communication, negotiation, coaching, and stakeholder-management skills.
• Strong ability to take complete ownership of sales numbers and business outcomes.
• Ability to work independently, handle pressure, and make sound business decisions in challenging situations.
• Experience in Education, EdTech, Online Learning, Training, SaaS, or other high-growth sales-driven businesses will be highly valued.
• Bachelor's degree in Business, Management, Marketing, or a related field preferred.

The Ideal Candidate

We are looking for someone who is not just a sales manager, but a true sales leader and business builder.

The ideal candidate should be someone who:

• Knows how and from where to generate business.
• Has a proven track record of increasing sales and revenue.
• Can create strategies that enable the team to work effectively and consistently achieve targets.
• Has significant experience in EdTech and understands the industry and its sales dynamics.
• Has successfully managed Sales Managers, Team Leaders, and large sales teams.
• Can build, mentor, and strengthen a strong sales leadership team.
• Can identify problems quickly and provide practical solutions on the spot.
• Has strong business connections, market understanding, and the ability to identify potential business opportunities.
• Is highly target-oriented, commercially sharp, and focused on measurable results.
• Has the maturity and experience to take complete ownership of the organisation's sales function.

The right candidate should be:

Strategic | Exceptional Leader | Business Builder | Target-Oriented | Data-Driven | Commercially Sharp | Strong People Manager | Solution-Oriented | Highly Experienced | High Ownership | Proactive | Results-Driven

Why Join TLS?

• Lead the sales function of a rapidly growing language education brand.
• Opportunity to build and scale a high-performance sales organisation.
• Work directly on strategic revenue and business-growth initiatives.
• Lead and develop a strong team of Sales Managers, Team Leaders, and Sales Professionals.
• Opportunity to significantly influence the company's sales growth and expansion.
• Remote working environment with a growth-oriented culture.
• Competitive compensation of up to ₹15 LPA + performance incentives, based on experience and interview performance.
• Opportunity to take complete ownership of a critical business function and directly contribute to the organisation's growth.

Bozzo Cabs Pvt. Ltd. | Hyderabad | 4–6 Years Experience | Founding Team | Equity Only

About Bozzo

Bozzo Cabs is building an urban mobility and ride-hailing platform, starting from Hyderabad. We are looking for a hands-on, entrepreneurial professional to lead marketing, customer acquisition, GTM strategy and business growth.

Hands-on role: you'll run campaigns and on-ground acquisition yourself in the early days, before building a team.

Key Responsibilities

• Digital & Performance Marketing: Plan and manage Google Ads, Meta Ads, paid campaigns and customer acquisition initiatives.
• SEO & Content Marketing: Improve search rankings, organic traffic, website visibility and online presence.
• Brand Marketing: Build brand awareness through social media, content, influencers, Reels and creative campaigns.
• GTM & Customer Acquisition: Develop and execute Hyderabad launch strategies to drive app installs, first rides, repeat bookings and referrals.
• Growth & Pricing Strategy: Identify target customers, growth opportunities, competitive pricing, promotional offers and innovative customer acquisition ideas.
• Analytics & Optimization: Track CAC, conversions, retention, referrals and campaign ROI to improve marketing performance.
• Partnerships: Develop collaborations with colleges, offices, PGs, apartments, local businesses and communities to acquire customers.
• Competitor Analysis: Study Uber, Rapido, Ola and market trends to identify pricing gaps, customer needs and growth opportunities.
• Growth Experiments: Test new marketing channels, referral programs, viral campaigns and creative strategies to accelerate customer growth.

What We're Looking For

- 4–6 years of relevant experience in growth, digital marketing, performance marketing, SEO or GTM.

- Hands-on experience with Google Ads, Meta Ads, SEO and campaign analytics.

- Strong understanding of customer acquisition, branding, CAC, conversions and ROI.

- Creative, analytical, entrepreneurial and execution-oriented.

- Ability to develop growth ideas, analyze results and turn strategies into measurable outcomes.

- Startup, consumer internet, marketplace or mobility experience is an advantage.

- Familiarity with the Hyderabad market is preferred.

Why Join Bozzo?

Join the founding team and take ownership of building Bozzo's brand, marketing engine and customer base from the ground up. Work closely with the founders and help shape the company's growth and future.

Compensation: Equity Only (no fixed salary at this stage). Equity terms will be discussed during the selection process.

Location: Hyderabad, Telangana

Role: GTM & Growth Manager

Company: Bozzo Cabs Pvt. Ltd.

Hi. Lazer Software is looking for a Co-Founder and Investor. The startup is 5 months old. It has 1 Artificial Intelligence product (an online career counseling product) and also offers custom software development services. The website is https://career.nsm-consultant.com. The Co-Founder and Investor will have to invest ₹ 1 Crore in exchange for an equity stake of 1% in the company. If you act as intermediary, then you also will get 1% stake. The co-founder will be assigned a position of Director in the company and will receive salary and profit sharing. Lazer software is based in Bengaluru, India. It has 23 team members as of 21-Jul-2026. It is currently a Proprietorship firm and needs to be incorporated as a Pvt. Ltd. Firm.

Job Title: Chief of Staff (AI & Data-Driven Strategy) 

Company: StarApps Studio 

Experience: 4+ years 

Location:Pune (On-site) 

About StarApps Studio 

StarApps Studio is a fast-growing Shopify app development company building high-impact ecommerce SaaS products for global merchants. We operate in a high-ownership, fast-execution environment where data, clarity, and speed matter.

Role Overview 

We are looking for a highly analytical and operational Chief of Staff to serve as the right-hand strategic partner to our founders and leadership team. This role is a force multiplier—you will drive executive execution, improve high-level decision-making, and lead strategic initiatives across the company. This requires strong analytical thinking, AI fluency, and the operational rigor to turn visionary ideas into measurable results.

Key Responsibilities

• Executive Strategy & Alignment: Act as a strategic partner to founders by managing business priorities and driving key organizational deliverables.
• Cross-Functional Leadership: Own the execution of high-impact cross-functional initiatives across Product, Growth, Support, and Operations.
• Business Intelligence: Build dashboards, trackers, and comprehensive reports to empower data-backed leadership decision-making.
• AI & Operational Excellence: Leverage AI tools (ChatGPT, automation, analytics) to aggressively optimize workflows and scale internal productivity.
• Operating Rhythm: Drive the cadence of leadership by preparing strategic meeting agendas, synthesizing notes, and ensuring relentless closure on action items.
• Market & Product Strategy: Conduct deep-dive market, competitor, and product research within the Shopify and SaaS ecosystem to inform strategic direction.
• Stakeholder Management: Drive seamless communication and alignment between internal teams and external partners.
• Trusted Advisor: Maintain strict confidentiality and high ownership while handling ambiguous, complex business challenges.

Preferred Qualifications

• 3+ years of experience as a Chief of Staff, Strategy Consultant, or in a similar strategic role.
• Strong data-driven mindset with proven experience using Excel/Google Sheets, dashboards, and reporting tools.
• High proficiency with AI tools like ChatGPT, Notion AI, automation workflows, and prompt-based productivity.
• Exceptional written and verbal communication skills paired with strong stakeholder management abilities.
• Proven ability to operate in a fast-paced startup environment, taking high ownership of outcomes.
• Elite organizational skills, sharp attention to detail, and the ability to multitask seamlessly across competing priorities.
• Experience in ecommerce, SaaS, the Shopify ecosystem, or tech startups is a strong advantage.
• Comfortable working directly with founders and independently solving ambiguous, unstructured problems.

What We Offer

• Direct exposure to startup leadership and strategic decision-making.
• A high-impact role with a significant ownership and growth trajectory.
• The opportunity to work at the cutting-edge intersection of AI, ecommerce, and product execution.
• Competitive compensation with performance-driven growth opportunities.

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.