Expansion Head

Mple.ai is an AI-powered training platform for enterprises, designed to deliver scalable, measurable, and impactful training through role-plays and AI-driven evaluations.

Our platform allows enterprises to create custom simulations or use pre-built templates, making training more relevant, effective, and impactful. With mple.ai, companies streamline training, improve communication, and empower teams to sell smarter and faster.

Role Overview:

We are seeking a passionate and hands-on marketing professional with 3 +years of experience to lead our marketing efforts. The ideal candidate should have a proven track record in SEO, digital campaigns, ads management, and marketing strategy execution. Experience in AI companies or technology-driven businesses will be preferred.

Key Responsibilities:

• Develop and execute end-to-end marketing strategies to build brand visibility and drive lead generation.
• Manage SEO activities, ensuring website ranking and organic traffic growth.
• Plan, launch, and monitor digital campaigns across platforms (Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Create and manage content for marketing channels, including blogs, newsletters, and social media.
• Analyze campaign performance metrics and optimize for ROI.
• Collaborate closely with leadership to align marketing goals with business objectives.
• Stay updated with AI industry trends and competitor activities to drive innovation in marketing efforts.

Requirements:

• 3+ years of marketing experience, preferably with exposure to AI/tech companies.
• Strong expertise in SEO, digital marketing campaigns, and paid ads.
• Proven experience working in an individual contributor capacity with end-to-end ownership of projects.
• Excellent analytical skills with proficiency in tools like Google Analytics, SEMrush, or similar.
• Strong communication and creative thinking skills.
• Ability to thrive in a fast-paced, startup environment.

What We Offer:

• Opportunity to build and lead marketing from the ground up in a growing AI company.
• A collaborative and innovative work environment.
• Competitive salary and growth opportunities.
• Onsite role at our Mulund West, Mumbai office (5 days a week).

Job Title: Head of Marketing

Location: Mulund West, Mumbai

Joining: Immediate

Employment Type: Full-Time

Experience: 3+Years

Company Description

Appectual IT Solutions is a software development company based in Mumbai, specializing in creating usable, functional, and intuitive websites and apps. They are known for delivering impactful solutions powered by the latest technologies across various industries. Appectual has a track record of working with reputable brands like L'oreal, Reebok, Wockhardt, Apar Lubricants, and Birla, and is committed to finding the perfect solutions for their clients' needs.

Role Description

This is a full-time Hybrid role for as a Business Development Executive at Appectual IT Solutions in Mumbai. The Business Development Executive will be responsible for new business development, lead generation, business communication, and account management on a day-to-day basis.

Must-Have Skills:

Proposal Creation

Good conversion rate history

Relevant Experience: 6 Months- 2 Yrs

Expected Joining: 30 Days

Qualifications

New Business Development and Lead Generation skills

Strong business acumen and communication skills

Account Management expertise

Prior experience in sales or business development

Knowledge of the IT industry and software solutions

Ability to work well in a team and independently

Bachelor's degree in Business Administration, Marketing, or related field

Job Description – Ground Team (Field Engineers)

Qualification: 10+2+Hardware Course and Networking Course/ Graduate with Hardware and Networking Course, Core Hardware, and Networking Profile field profile.

Communication: Average English and good at Hindi or Local Language

Location: Delhi, Mumbai, Gurgaon, Noida, Chennai, Bangalore

Package: INR 19000 – 21000 CTC Per Month Plus Conveyance as per Policy + Insurance

Experience:

• 1 + yrs (Trouble shoot card level hardware issues related to Laptops, Desktops, Tablets, Mobiles, Printers and other accessories)

Roles and Responsibilities:

• Field Engineer is a role of on-site technical support, troubleshooting and support to corporate and retail clients.

• This role is critical for ensuring that the organization's end-users have great experience with brand representative.

• The field engineer will visit PUDO Centre twice in a day – to collect hardware part as per the calls for the day and in the evening to deposit back the collected part from the client to drop back to PUDO. Field engineer will be responsible for successfully closing the allocated calls for the day.

• MUST know laptop repairs for all BRANDS and Close Tickets successfully

Must Have:

• 2-wheeler with a valid license.

• Open for field profile.

Around 4 years of experience in creating and implementing Web-based applications using

C#, ASP.net, Web API, MVC, Micro Services, JavaScript and SQL Server.

Familiarity or exposure to CI / CD, Dev Ops such as Dockers, containers, Azure, Pipeline is

highly recommended

Ability to work in an Agile, fast-paced environment, and learn rapidly.

Bachelor degree in computer science, computer engineering or similar.

Familiar with object-oriented development, design patterns and specifically in .NET

Framework (C#) with a strong background in web-based development and service-oriented

Architecture.

Expert in HTML, CSS, JavaScript, JQuery, JSON.

Writing clean, readable, and easily maintainable code.

Must have knowledge of project/task management tools like Jira,

Familiarity with Version Control like Bitbucket, Git etc.

Understanding of UI, cross-browser compatibility and web standards.

Build features and applications with responsive design

Good English communication skills, written and spoken.

Able to work with minimum supervision as well as perform under pressure and meet

Deadlines.

What will you do? (but not limited to)

• Design, develop, and maintain our mobile applications using either Flutter or React Native, ensuring high performance and responsiveness across both Android and iOS platforms.
• Collaborate closely with the product and development teams to design and develop innovative features that align with our mission and user needs.
• Write clean, maintainable, and efficient code that adheres to industry best practices, and conduct code reviews to uphold high-quality code.
• Troubleshoot, debug, and upgrade the software to ensure optimal performance, security, quality, and responsiveness of applications.
• Lead and mentor junior developers, fostering a culture of continuous learning, innovation, and improvement.
• Drive architectural decisions and lead efforts to scale and improve our codebases.
• Work closely with stakeholders to understand and address their needs, translating business requirements into technical solutions.

Who can apply?

• Minimum 3 years of experience as a Mobile Application Developer with a proven track record in developing and deploying mobile applications for both Android and iOS platforms.
• Proficiency in React Native, with a deep understanding of cross-platform mobile development and app architecture.
• Strong knowledge of JavaScript (for React Native), and familiarity with native build tools, like XCode, Gradle, Android Studio, IntelliJ, and other IDEs.
• Strong problem-solving skills, with an ability to think algorithmically and a keen eye for debugging and optimizing code.
• Experience with app development languages such as Swift, Kotlin, or Objective-C and with utilizing RESTful APIs for backend integration.
• Proficient understanding and utilizing code versioning tools, such as Bitbucket.
• Experience in a startup environment and building products from scratch is highly preferred.
• Excellent communication skills, with the ability to lead and inspire a team.
• Strong project management skills, with experience in agile methodologies.
• Demonstrated ability to make sound decisions based on a balance of data, experience, and judgment.

About the role:
We’re looking for a dedicated and efficient professional to join our Digital Marketing (Amazon & Website Marketing teams), and deliver timely results on the projects assigned.
● We work in a consultative manner with clients to deliver better value, rather than just acting as the execution arm. We deliver work that increases value across the entire client operations. This requires us to be proactive and creative in our interactions across all channels.
● The world of eCommerce marketing keeps on changing continually, and staying updated is the only key to stay ahead. To excel here, it is crucial to have curiosity and self-drive to solve new problems. And then, also teach others in the team about it, thereby widening the skill-base within the company.
● We may be a bunch of sharp and intelligent chaps, but it is only through extensive collaboration that we have grown, and remain one of the most capable organizations in eCommerce Marketing. We work hard to grow ourselves and also others around us.

Responsibilities:

Project Execution:
● Design digital campaigns and implement various marketing activities to achieve project goals, for multiple clients at a time
● Assist the Project Owner to provide deliverables to the clients in a timely and efficient manner
● Create and analyze business reports on strategy and campaign performance
● Keep up to date with the latest marketing strategies & technologies, and help in improving existing solution offerings
● Participate in the strategizing process for clients and collaborate with internal teams for efficient execution

Client Assistance:
● Understand the client and their business goals from a holistic perspective
● Prioritize client requirements during project execution and deliver on time with perfection
● Collaborate with the Project Owner and other team members to ensure that everyone is aligned
● Look for opportunities to improve processes, further efficiencies, and make communication more effective

What you'll need?
● Bachelor's degree in any field
● Excellent problem-solving and analytical skills
● Strong interpersonal skills and ability to work independently with little supervision on projects
● Aspiration to learn, grow and develop self as a leader
● Ability to prioritize in a high volume and fast-paced environment
● Highly organized and detail-oriented, with a strong ability to manage several competing tasks simultaneously

Who Should Consider Joining?
● If you like challenges and think from a first principle basis,
● If you are driven to take ownership and get on the driver's seat,
● If you have the aspiration to grow fast in the dynamic environment of a start-up,
● If you are a collaborative team member, who believes in collective success,
● If you are someone who makes objective, fact-based decisions

Who should not consider joining?
● If the role description does not excite you, then you should not join us
● We are a startup and things will move fast. If you are not comfortable in a fast-paced environment, then you should not join us
● If you are not a self-starter who is willing to learn & experiment more, then you should not join us.

What We Offer:
● Limitless growth and learning opportunities
● A collaborative and positive culture — Your colleagues will be as smart, helpful, and driven as you.
● Guidance and mentorship from industry experts and renowned IIT Alumnus
● In house digital marketing training from specialists, hence a digital marketing experience is not mandatory for this profile
● An opportunity to make an impact — Your work will contribute directly to our strategy and clients' growth

As a Senior Software Engineer, you will work closely with the Tech/Team Lead, and the rest of the engineering team to build and scale a data-driven platform.

This role will act as a great springboard to accelerate career growth & transition into a Lead level role.

Your primary focus will be the development of server-side logic, building new services and APIs, developing UI components, supporting the maintenance of current APIs, reviewing work, and improving the performance and reliability of our systems as we rapidly scale our product and organization

• An effective Senior Software Engineer will be a self-motivated learner; a highly creative engineer having obsessive attention towards detail and thoroughness.
• You’ve been building web applications professionally for 4+ years
• You’re proficient in NodeJS, TypeScript, MySQL, and MongoDB
• You possess strong OOP and design pattern knowledge
• Familiar with modern engineering practices: Code Reviews, Continuous Deployment, Automated Testing, etc
• You write understandable, testable code with an eye towards maintainability and experience with TDD (Test Driven Development)
• You’ve got the ability to build RESTful APIs
• Explaining complex technical concepts to designers, support team, and fellow engineers is not a problem for you
• Well versed with the fundamentals of computer science and distributed systems
• FrontEnd experience; (Good to have) Angular
• Startup experience, preferably a tech startup
• Open Source contributor
• You have experience with other programming languages -- e.g. Python, Ruby, PHP, Go, C, etc.
• Passionate about/experienced with open source and developer tools
• You have a bachelor's degree in Computer Science, Engineering or related field, or equivalent training, fellowship, or work experience