Educational Technology

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

A Social Media Marketing job description outlines the responsibilities and qualifications for professionals who manage and enhance a company's online presence through various social media platforms. Here's a breakdown of the key aspects:

Core Responsibilities:

• Strategy Development:
• Creating and implementing social media strategies that align with business goals.
• Identifying target audiences and tailoring content accordingly.
• Staying up-to-date with the latest social media trends and best practices.
• Content Creation and Curation:
• Developing engaging content, including text, images, and videos, for various platforms.
• Managing content calendars and ensuring consistent posting schedules.
• Curating relevant content from external sources to share with the audience.
• Community Management:
• Monitoring social media channels and responding to comments, messages, and inquiries.
• Building and nurturing relationships with followers and influencers.
• Managing online reputation and addressing any negative feedback.
• Analytics and Reporting:
• Tracking and analyzing social media metrics to measure campaign effectiveness.
• Generating reports and providing insights to optimize strategies.
• Using social listening tools to monitor brand mentions and industry trends.
• Advertising and Paid Campaigns:
• Planning and executing paid social media campaigns.
• Managing budgets and optimizing ad performance.
• Analyzing ad metrics and providing recommendations for improvement.

1. Developing HMI application in Qt or similar UI frameworks
2. Develop C++ or Rust backends for the HMI
3. Understand and optimize potential performance bottlenecks

Responsibilities 

• Ability to create tools, microsite, devOps and technical solution for testing.
• Experience in Object Oriented Analysis, Design(OOAD) and development of software using UML Methodology, good knowledge of J2EE design patterns and Core Java design patterns.
• Analyze test logs; create test reports, co-ordinate with stakeholders
• Experience in web application and device test automation using Selenium, Robotium, Appium or any equivalent tool/s.
• Strong experience with Agile development incorporating Continuous Integration and Continuous Delivery, utilizing technologies such as GIT, Maven, Jenkins, Chef, Sonar, PowerMock.
• Design and build scalable automated test frameworks and test suites working across technologies.
• Debugging of any issue faced.
• GoLang, Docker, Kubernetes experience is good to have
• Perform manual testing, the scope of which will encompass all functionalities of services as a prequel to automation
• Experience working closely with development and business teams to communicate impacts and to understand business requirements.
  
  

Qualification –

• A Bachelor's or Master's degree with 1 – 5 years of experience as Developer or SDET.
• Comfortable communicating cross-functionally and across management levels in formal and informal settings.
• Ability to effectively articulate technical challenges and solutions.
• Shows creativity and initiative to improve product coverage and effectiveness.
• Ability to work in teams.
• Deal well with ambiguous/undefined problems; ability to think abstractly.
• Go getter attitude.

• Owns team's output and E2E definition and execution of SDLC. Drives sprint planning, estimates & prioritizes tasks, Keeps key stakeholders updated on progress, milestones, and any potential slippages.
• Identifies pitfalls across codebases proactively. Writes model code that is looked up to. Understands internals of programming languages & runtimes. Creates common reusable components/libraries- Uses advanced data structures.
• Designs API contracts between large systems with end-to-end service design and active leadership towards long-term sustainability including versioning, complex migration plans, impact analysis across products.
• Owns NFRs and pushes the envelope on performance, scalability, and high availability with cognizance towards the cost of infra. Drives tech stack selection independently, mentors junior engineers. Evangelises of generic platform building across the organization.
• Troubleshoots unseen issues across codebases. Solves large end-to-end cross-cutting problems with elegant solutions with an eye on long-term sustainability.
• Partners with and influences product managers on “how”. Leads the pack on hiring and evangelizes steeper hiring standards towards building an A+ team. Represents company on external platforms/conferences.

Qualifications:

• Bachelor's Degree in Computer Science or similar discipline
• 7+ years relevant work experience in software engineering while leading teams.
• Proficiency in more than one modern programming language such as Python (preferred) associated tech stack to write maintainable, scalable, unit-tested code
• Experience in building complex software systems that have been successfully delivered
• Should be strong with System Design and Database designing
• Deep understanding of design patterns, optimizations, deployments with Strong object-oriented design skills
• Experience mentoring other software engineers.
• Experience with full life cycle development in any programming language

Location : Hyderabad

Timings  : 1.30 to 10.30 PM IST

Primary Responsibilities:

• Technical design, development and testing of core Dynamics 365 Business Central Apps
• Work with internal stakeholders to understand the technical requirements and scope out modifications and custom development
• Convert functional requirements to technical specifications and design documents
• Ensure development best practices are adhered to by other team members
• Conduct Code Reviews and mentor other team members

Qualifications:

• Minimum of 10+ years of Dynamics NAV Development and/or Dynamics 365 Business Central experience
• Strong knowledge of C\AL, and experience with AL
• Understanding of Events and Subscribers
• Dynamics NAV Web Services/API experience to integrate with 3rd party software’s
• Working Experience on Integrations
• Real-time Knowledge on RDLC Reports
• Strong Knowledge in Purchase, Sales. Finance is plus
• Strong understanding of the SDLC
• Excellent communication, planning and organization skills
• Good working experience with US customers/teams

Preferred Qualifications:

• Certificate in Dynamics NAV development (or equivalent in Dynamics 365 BC)