Lead- Influencer Marketing

Marketing Executive/Intern: (0-2 Years)

About the Role: BondScanner is looking for a Marketing Executive/Intern to join our Growth Marketing team, with a strong focus on Affiliate and Influencer Marketing. You'll own day-to-day execution of partner and creator-led growth channels, working directly with senior marketing leadership. Strong performers will be converted to a full-time role at the end of 3 months.

What You'll Do

Affiliate Marketing:

• Identify, onboard, and manage affiliate/partner relationships across finance and investing niches
• Track affiliate performance (clicks, signups, conversions, payouts) and optimize commission structures
• Coordinate with affiliate networks and individual partners on creatives, links, and tracking setup
• Monitor affiliate compliance and flag fraudulent or low-quality traffic

Influencer Marketing:

• Source and shortlist finance/fintech influencers and content creators across Instagram, YouTube, and X
• Manage outreach, negotiation, briefing, and campaign execution end-to-end
• Track influencer campaign performance (reach, engagement, conversions, ROI) and build a repeatable playbook
• Build and maintain relationships with a pipeline of creators for ongoing collaborations

Supporting Channels:

• Support content and social team with campaign assets tied to affiliate/influencer pushes
• Track and report on growth metrics (CAC, conversion rate, ROI by channel) using analytics tools
• Conduct competitor research on affiliate/influencer strategies in the fintech and investing space

What We're Looking For

• Pursuing or recently completed a degree in Marketing, Business, Communications, or related field
• Genuine interest in affiliate and influencer/creator marketing
• Comfortable with outreach and relationship management — cold emails/DMs, negotiation
• Basic understanding of marketing tools or willingness to learn quickly
• Familiarity with social platforms and creator ecosystems (Instagram, YouTube, X)
• Analytical mindset — comfortable tracking ROI and campaign performance
• Excellent written and verbal communication skills
• Self-starter with strong ownership, able to work in a fast-paced startup environment

Details

• Duration: 3 months {Converted to Full time post the tenure after performance review}
• Location: On-site

Job Title: Social Media & Influencer Executive

Location: Malad East, Mumbai — In-office (Monday to Saturday)

Employment Type: Full-time

Experience: 6 Months to 1 year

Reports to: Founder

About the Role

We are a fast-growing, founder-led direct-to-consumer (D2C) company. We're looking for a Social Media & Influencer Executive to handle our day-to-day organic social media execution primarily on Instagram — alongside owning influencer relationships end to end. You'll ensure content goes out at the right time, in the right way, while also identifying, onboarding, and managing influencers who represent the brand.

Key Responsibilities

Social Media

Schedule and publish content (reels, posts, stories) across social platforms — knowing the right day, time, and format for maximum reach.

• Maintain and update the content calendar in line with the strategy set by Founder.
• Write clear, error-free captions and copy in English for posts, reels, and stories.
• Track day-to-day performance (reach, engagement, saves, shares, follower growth) and report on what's working.
• Engage with the community — respond to comments, DMs, and relevant conversations in the brand's niche.
• Stay updated on trending formats, audio, and cultural moments, and flag opportunities to the Organic Marketing Head.
• Coordinate with video editors to ensure content is ready and posted on schedule.

Influencer Management

• Identify and shortlist relevant influencers/creators for the brand's niche.
• Reach out to influencers, pitch collaborations, and negotiate basic terms (barter/paid).
• Brief influencers clearly on deliverables, timelines, and brand guidelines.
• Follow up on content delivery, review it for brand fit, and coordinate posting schedules.
• Maintain relationships with influencers for repeat collaborations.
• Track and report on influencer campaign performance (reach, engagement, conversions where applicable).
• Keep records of influencer contracts, payments, and deliverables organized.

Must-Have Skills & Qualifications

• Strong written and spoken English — you'll be communicating directly with influencers and drafting captions/copy.
• Good understanding of when and how to post for reach — timing, formats, hashtags, platform best practices.
• Experience reaching out to, negotiating with, and managing influencers/creators.
• Comfortable using social media scheduling and analytics tools.
• Detail-oriented, organized, and able to manage multiple influencers/deadlines at once.
• Familiarity with trends, reels, memes, and niche content culture.

Good to Have (Plus Points)

• Existing network of influencers/creators in relevant niches.
• Experience using tools like Canva, Meta Business Suite, or influencer marketing platforms.
• An eye for good content and what performs well on Instagram.

What We Offer

• Direct collaboration with the Founder and Production team.
• Room to grow into a larger organic/social media role as the brand scales.
• Fast-paced, hands-on experience at a growing D2C company