E-Commerce Manager

Role :Ecommerce Executive

Location : Pune- Hadapsar

Industry: FMCG - Food Products (D2C Brand)

Employment Type: Full-Time, Permanent

Roles and Responsibilities:

1. Online Catalog Management

Ensure menu and product catalog hygiene across all e-commerce platforms.

Update product listings, descriptions, pricing, and availability.

Regularly audit online catalogs to identify and resolve bugs or inconsistencies.

2. E-Commerce Platform Operations

Handle operations on platforms like Amazon, Shopify, Big Basket, Swiggy Instamart,

Blinkit, and others.

Liaise with platform points of contact (POCs) to align on promotions, campaigns, and

strategies.

Coordinate with platforms to resolve technical or operational issues promptly.

3. Sales and Performance Optimization

Meet and exceed sales targets through data-driven strategies and promotions.

Formulate and execute marketing strategies to boost product visibility and increase sales.

Research and on board new e-commerce portals to expand the brand’s digital footprint.

Analyse sales trends, identify gaps, and optimize listings for maximum visibility and

conversion.

4. Customer Coordination

Address and resolve customer queries and complaints across e-commerce platforms.

Collaborate with customer service teams to enhance the buying experience and build

customer loyalty.

Implement strategies for improving customer satisfaction and online reviews.

5. Logistics and Order Fulfilment

Coordinate with production, warehousing, and logistics teams to ensure seamless order

fulfilment.

Track and resolve issues related to order delays, returns, and cancellations.

Monitor inventory levels to prevent stock outs or overstocking.

6. Online Reputation Management

Monitor and manage the brand’s online reputation across all platforms.

Respond to customer feedback and reviews professionally and promptly.

Work with the marketing team to implement strategies for maintaining a positive brand

image.

7. Data Analysis and Reporting

Use tools like Excel to analyse sales data, customer trends, and platform performance.

Generate and present weekly and monthly performance reports.

Provide actionable insights to optimize campaigns and product placements.

8. Collaboration and Coordination

Work closely with internal teams, including marketing, production, warehousing, and

logistics.

Partner with digital media teams to develop promotional campaigns for e-commerce

platforms.

Stay updated on the latest trends in the e-commerce landscape and implement best practices.

Desired Candidate Profile:

Experience: Minimum 2 years in e-commerce operations, preferably in FMCG or D2C

sectors.

Platforms Expertise: Hands-on experience with Amazon, Shopify, Swiggy Instamart,

Flipkart, and similar platforms.

Skills:

Strong proficiency in Microsoft Excel for data analysis and reporting.

Excellent organizational and multitasking abilities.

Strong communication skills for internal and external coordination.

Analytical mind-set to identify trends and formulate data-driven strategies.Education: Bachelor’s degree (B.B.A/B.M.S or equivalent preferred).

Key Skills:

E-Commerce Management: Online catalog management, platform operations, order

fulfilment.

Digital Marketing: Campaign planning, lead generation, promotional strategies.

Customer Relationship Management: Handling customer queries, feedback, and reputation

management.

Data Analysis: Sales performance tracking, trend analysis, and reporting.

Logistics Coordination: Inventory and order flow management.

E-Commerce Executive

Industry: FMCG - Food Products (D2C Brand)

Employment Type: Full-Time, Permanent

Roles and Responsibilities:

1. Online Catalog Management

Ensure menu and product catalog hygiene across all e-commerce platforms.

Update product listings, descriptions, pricing, and availability.

Regularly audit online catalogs to identify and resolve bugs or inconsistencies.

2. E-Commerce Platform Operations

Handle operations on platforms like Amazon, Shopify, Big Basket, Swiggy Instamart, Blinkit, and others.

Liaise with platform points of contact (POCs) to align on promotions, campaigns, and strategies.

Coordinate with platforms to resolve technical or operational issues promptly.

3. Sales and Performance Optimization

Meet and exceed sales targets through data-driven strategies and promotions.

Formulate and execute marketing strategies to boost product visibility and increase sales.

Research and on board new e-commerce portals to expand the brand’s digital footprint.

Analyse sales trends, identify gaps, and optimize listings for maximum visibility and conversion.

4. Customer Coordination

Address and resolve customer queries and complaints across e-commerce platforms.

Collaborate with customer service teams to enhance the buying experience and build customer loyalty.

Implement strategies for improving customer satisfaction and online reviews.

5. Logistics and Order Fulfilment

Coordinate with production, warehousing, and logistics teams to ensure seamless order fulfilment.

Track and resolve issues related to order delays, returns, and cancellations.

Monitor inventory levels to prevent stock outs or overstocking.

6. Online Reputation Management

Monitor and manage the brand’s online reputation across all platforms.

Respond to customer feedback and reviews professionally and promptly.

Work with the marketing team to implement strategies for maintaining a positive brand image.

7. Data Analysis and Reporting

Use tools like Excel to analyse sales data, customer trends, and platform performance.

Generate and present weekly and monthly performance reports.

Provide actionable insights to optimize campaigns and product placements.

8. Collaboration and Coordination

Work closely with internal teams, including marketing, production, warehousing, and logistics.

Partner with digital media teams to develop promotional campaigns for e-commerce platforms.

Stay updated on the latest trends in the e-commerce landscape and implement best practices.

Desired Candidate Profile:

Experience: Minimum 2 years in e-commerce operations, preferably in FMCG or D2C sectors.

Platforms Expertise: Hands-on experience with Amazon, Shopify, Swiggy Instamart, Flipkart, and similar platforms.

Skills:

Strong proficiency in Microsoft Excel for data analysis and reporting.

Excellent organizational and multitasking abilities.

Strong communication skills for internal and external coordination.

Analytical mind-set to identify trends and formulate data-driven strategies.

Education: Bachelor’s degree (B.B.A/B.M.S or equivalent preferred).

About the Company

We are a fast-growing D2C FMCG food brand focused on delivering high-quality food products through both owned and third-party e-commerce platforms. The organization operates in a dynamic, customer-first environment and emphasizes innovation, digital expansion, and operational excellence across online marketplaces. With a strong presence across leading e-commerce and quick-commerce platforms, the company is rapidly scaling its digital footprint nationwide.

Roles and Responsibilities

1. Online Catalog Management

• Ensure product catalog hygiene across all e-commerce platforms
• Update product listings, descriptions, pricing, and availability
• Conduct regular audits to identify and resolve listing issues or inconsistencies

2. E-Commerce Platform Operations

• Manage day-to-day operations on platforms such as Amazon, Shopify, BigBasket, Swiggy Instamart, Blinkit, and others
• Coordinate with platform points of contact (POCs) for promotions, campaigns, and operational alignment
• Resolve technical and operational issues in a timely manner

3. Sales and Performance Optimization

• Drive sales growth through data-backed strategies and promotions
• Plan and execute initiatives to improve product visibility and conversion
• Identify and onboard new e-commerce platforms to expand digital reach
• Analyse sales trends and optimize listings for performance

4. Customer Coordination

• Handle customer queries, complaints, and feedback across platforms
• Work closely with customer support teams to enhance the buying experience
• Implement strategies to improve customer satisfaction and online ratings

5. Logistics and Order Fulfilment

• Coordinate with production, warehousing, and logistics teams
• Track and resolve issues related to delays, returns, and cancellations
• Monitor inventory levels to avoid stock-outs or overstocking

6. Online Reputation Management

• Monitor brand reviews and ratings across e-commerce platforms
• Respond to customer feedback professionally and promptly
• Collaborate with marketing teams to maintain a positive brand image

7. Data Analysis and Reporting

• Analyse sales and platform performance using Excel and related tools
• Prepare weekly and monthly performance reports
• Share actionable insights to optimize campaigns and product placement

8. Cross-Functional Collaboration

• Work closely with marketing, production, warehouse, and logistics teams
• Coordinate with digital media teams on platform-specific promotions
• Stay updated on e-commerce trends and best practices

Desired Candidate Profile

Experience:

• Minimum 1 years of experience in e-commerce operations
• FMCG or D2C background preferred

Platform Expertise:

• Hands-on experience with Amazon, Shopify, Swiggy Instamart, Flipkart, and similar platforms

Education:

• Bachelor’s degree (BBA, BMS, or equivalent preferred)

 About the position: Weare seeking a highly motivated and experienced Marketing manager for our Demand Generation efforts for a fast growing SaaS company. This is a high-impact role, where you will be responsible for driving growth and revenue through outbound across channels. As a Demand Generation Manager, you will be responsible for coming up with both strategic and tactical plans to deliver growth both in terms of revenue and brand value. The ideal candidate should have experience in demand generation and a deep understanding of the sales process.

About EasyEcom: EasyEcom is an industry-leading omnichannel order & warehouse management solution for eCommerce businesses and multichannel retailers like Epigamia, Mondelez International, My Glamm, Borosil, Prestige, etc. We are persistently growing, from a few hundred clients to over 7000+ global clients, a handful of dedicated team members to 110+ members strong team, and being VC funded, we are continuing to expand over and beyond!

Responsibilities:

● Develop and drive business with Digital marketing strategies.

● Proficiency in Google Analytics and Search Marketing

● DataDriven decision making

● Email Marketing Metrics and Planning

● Work closely with the sales and marketing team to align efforts and drive revenue.

● Use data and analytics to measure and improve the performance of the demand generation efforts.

● Develop and maintain relationships with partners, influencers, and other stakeholders.

● Collaborate with other departments, such as product and customer service, to create cohesive demand generation efforts

● Monitor industry trends and stay-up-to-date on new technologies and techniques.

● Conduct market and customer research to identify opportunities and challenges.

● Internal Analysis- Distinctive Competencies & Competitive Advantage. ● Create and manage demand generation budget and forecasts

● Measure and report on the success of demand generation campaigns, using metrics such as leads, conversions, and revenue.

● Identify and resolve challenges and conflicts within the demand generation process

Requirements:

● Bachelor’s degree in marketing or related field.

● 2-3years of experience in demand generation or B2B/E-Commerce space.

● Experience in managing paid search campaigns, demand generation, email marketing.

● Understanding of multiple customer flows and proficiency in marketing automation & CRM software.

● Strong analytical skills, with experience analyzing data and making data-driven decisions

● Knowledge of sales techniques and strategies

● Excellent communication & collaboration skills

● Ability to prioritize and manage multiple tasks and projects

● Knowledge of data analysis and visualization tools, such as Tableau, is a plus.

✅ 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐄𝐱𝐞𝐜𝐮𝐭𝐢𝐯𝐞 | 4+ yrs | IT Services | On-site

Got the experience? Got the drive? We want to hear from you. 💪

E-Commerce Executive

Industry: FMCG – Food Products / D2C Brand

Location: Pune

Experience: Minimum 2 Years

Employment Type: Full-Time, Permanent

About the Role:

We are looking for an experienced E-Commerce Executive to manage and grow our online sales channels across leading e-commerce and quick-commerce platforms. The ideal candidate should have hands-on experience in FMCG/D2C e-commerce operations, catalog management, sales optimization, inventory coordination, and performance reporting.

Key Responsibilities:

• Manage product catalogs, listings, pricing, descriptions, and availability across e-commerce platforms.
• Handle operations on Amazon, Shopify, BigBasket, Swiggy Instamart, Blinkit, Flipkart, and similar platforms.
• Coordinate with platform POCs for promotions, campaigns, visibility, and operational issues.
• Develop strategies to achieve sales targets and improve product visibility and conversions.
• Analyze sales trends, platform performance, and customer behavior to identify growth opportunities.
• Coordinate with production, warehouse, and logistics teams for smooth order fulfillment.
• Monitor inventory and address issues related to stock-outs, delays, returns, and cancellations.
• Handle customer queries, complaints, feedback, and online reviews.
• Monitor and maintain the brand's online reputation.
• Prepare weekly and monthly sales and performance reports using Microsoft Excel.
• Work closely with marketing and digital media teams on e-commerce campaigns and promotions.
• Research and onboard new e-commerce/quick-commerce platforms to expand the brand's digital presence.

Desired Candidate Profile

• Minimum 2 years of experience in E-Commerce Operations, preferably in FMCG or D2C.
• Hands-on experience with Amazon, Shopify, Flipkart, BigBasket, Swiggy Instamart, Blinkit, or similar platforms.
• Strong knowledge of Microsoft Excel and data analysis.
• Good understanding of online sales, promotions, catalog management, and order fulfillment.
• Strong analytical, communication, coordination, and multitasking skills.
• Ability to work with cross-functional teams and external platform partners.
• Bachelor's degree in BBA, BMS, or equivalent preferred.

1. Plan, launch, and manage digital marketing campaigns across Google, Meta, and LinkedIn.
2. Conduct keyword research, Keyword expansion, and optimization for Google Ads campaigns.
3. Build and manage relevant audiences, custom audiences, lookalike audiences, and targeting segments across LinkedIn and Meta.
4. Develop and implement retargeting strategies to improve conversions and re-engage potential customers.
5. Monitor campaign performance and continuously optimize campaigns based on CPC, CTR, CPM, CPL, CPA, ROAS, conversion rates, and other relevant KPIs.
6. Identify campaign performance trends and make data-driven recommendations for campaign rate and performance optimization.
7. Prepare regular campaign reports and performance summaries, highlighting key insights, challenges, and recommendations.
8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
9. Drive organic growth through SEO, AIO (AI Optimization), and AEO (Answer Engine Optimization) initiatives.
10. Conduct ongoing research into search behavior, keyword trends, competitor activity, and emerging digital marketing opportunities.
11. Collaborate with creative and content teams to develop performance-focused ad creatives, messaging, and landing-page recommendations

Job Description

Position Title: Assistant Digital Marketing Manager

Role Type: Full-time | Individual Contributor

Department: Marketing

Location

Ahmedabad, Gujarat|On-site

Job Overview

We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.

If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.

Key Responsibilities

1. Lead Generation & MQL Pipeline

• Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
• Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
• Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.

2. Campaigns & Performance Marketing

• Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
• Actively monitor daily campaign performance, budget utilization, and bid strategies to maximize return on ad spend (ROAS).
• Perform continuous A/B testing on ad copies, creatives, audiences, and landing page messaging to optimize click-through and conversion rates.

3. SEO & Generative Engine Optimization (GEO)

• Manage on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
• Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
• Perform key phrase research, content optimization, and link-building strategies.

4. Social Media Marketing & Outreach

• Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
• Execute targeted outbound outreach strategies (e.g., cold outreach campaigns, partnership co-marketing, and influencer/industry network connections) to broaden brand reach.
• Track engagement, reach, and conversion metrics across all social profiles.

5. Data-Driven Analytics & Reporting

• Utilize marketing analytics platforms (e.g., Google Analytics 4, CRM platforms, platform-native ads managers) to track and analyze campaign performance in real time.
• Build actionable weekly and monthly performance dashboards highlighting key metrics (MQL volume, CPA, CTR, ROAS, pipeline impact).
• Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.

Key Requirements & Qualifications

• Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
• Hands-on Execution: Proven track record as a self-sufficient individual contributor capable of executing campaigns from scratch without agency reliance.
• Core Skills:
• Demonstrated capability in driving MQLs through paid and organic channels.
• Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
• Solid understanding of traditional SEO combined with awareness/experience in GEO strategies.
• End-to-end webinar management and digital outreach experience.
• Advanced proficiency with Google Analytics (GA4), marketing automation/CRM systems (e.g., HubSpot, Salesforce), and ad platforms.
• Mindset: Highly analytical, data-oriented, curious, and comfortable working independently in a fast-paced environment.

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.