
We are looking for you if you are inspired by the vision of building India's first global premium beauty house which is dynamic and beautifully crafted with consumer centric and world class Clean Beauty products.
Overall objective of the Role:
Develop, own, drive and implement the overall e-commerce strategy to ensure revenue growth through increased customer acquisition, conversion and AOV . This will incorporate digital marketing strategy including PPC, SEO, affiliate, email and social media marketing.
Responsibilities
• Develop and manage own website (and sub-sites) by working closely with the IT team, the E-commerce / Website Manager and external agencies
• End-to-end ownership of strategic and operational initiatives for paid marketing campaigns including budgeting, tracking, creative production, landing page optimisation etc.
• Develop a model of iterative testing and optimisation of all campaigns to drive efficiency in paid spends
• ideate and execute strategies for keyword optimisation, campaign restructuring, improved retargeting of the users
• Develop and manage customer relationship with eCommerce platforms such as Amazon, Nykaa, Myntra etc.
• Develop and implement customer acquisition strategy, including: SEO, PPC, affiliate, social, print advertising, direct marketing and leafleting, as well as emerging channels
• Optimize customer acquisition costs, sales and brand experience
• Manage overall website performance and online trading and ensure continuous improvements to the website
• Measure and report performance of all digital marketing campaigns, and assess against ROI, ROAS and KPIs
• Identify trends and insights, and optimize spend
• Forecast and correlate sales
• Conduct regular and in-depth analysis of our customer trends and patterns and act on this analysis to inform short, medium and long termstrategy
• Manage the annual marketing budget (customer acquisition and e-commerce) with regular review and reporting on ROI of each activity
• Support brick and mortar retailers through in-store and online sales initiatives to most effectively promote their products in an omnichannel methodology, to capitalize on cutting edge trends in these rapidly evolving markets.
Work Experience:
•Experience with eCommerce marketplace such as Amazon, Flipkart, Myntra
•5+ years of experience in digital marketing
Skills & Competencies required:
• Credible and extensive experience of leading e-commerce and digital marketing in a commercial environment - preferably consumer goods
• A strong understanding of current online marketing strategies and best practices
• Understanding of retail and online business development.
• Strong understanding of Affiliate and Social MediaMarketing
• Ability to travel required
• Experience in building an online-first brand is a plus
• Must have experience in working with tech team in developing brand website for product sales and partnered with social media influencers to review the platform and merchandise
• Ability to collaborate with multiple internal teams to create strategies and plans to maximize sales of managed accounts.
Experience:
5+ years
Experience of working in D2C brands/ cosmetics & clothing brands preferred

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Greetings from Cygnet!
We are glad to offer you a career opportunity with cygnet InfoTech private limited, which we believe would excite you, as it matches up with your profile updated on to the leading job portal. Cygnet is a leading software-technology solutions provider based out of the city of Ahmedabad, Gujarat-India.
Company:
Cygnet’s tryst with excellence in customer relations began in the year 2000. Today, Cygnet has emerged as one of the most respected names in the Information technology circuit in the state of Gujarat, India. With its unique client-focused business model, Cygnet delivers best-in-class offshore IT solutions to its clients across the world. Cygnet is committed to providing "Real Value Creation and Customer Delight" to all its clients, through its decades-old successful service delivery track record, process, and innovation culture powered by technology professionals.
Cygnet has Offices in India (Ahmedabad), Mumbai, Pune, Delhi, USA, UK, South Africa and is expanding its wings to achieve PAN India Development centers/business centers in the coming few years.
The Cygnet is a member of NASSCOM, AMA, FICCI, CII, GESIA, and Indo-American chamber of commerce. Microsoft Certified Gold Partner, Intel software partner, CMMI Level 3, ISO 9000:2008, ISO27001:2005, with Nearly 1000+ Employee Strength For more details please visit www.cygnet-infotech.com
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