KidNurture is a software startup working in pediatric healthcare . We are currently supported by CNBCTV18, facebook and Nasscom 10000 startups.
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About KidNurture
Founded :
2015
Type
Size
Stage :
Bootstrapped
About
Founded in 2015, KidNurture is a bootstrapped company based in Pune. It has 1-5 employees currently and works in the domain of Healthcare.
This is a full-time on-site role for a Digital Marketing Specialist. The Digital Marketing Specialist will be responsible for the day-to-day tasks of managing and executing social media marketing campaigns, analyzing and reporting web analytics, creating and implementing online marketing strategies, and ensuring effective communication with internal and external stakeholders.
Qualifications
Digital Marketing and Online Marketing skills
Social Media Marketing skills
Web Analytics skills
Strong experience in PPC management
Ability to collaborate and communicate with cross-functional teams
Knowledge of SEO and SEM principles
Experience with Google Analytics, AdWords, and social media analytics platforms
Bachelor's degree in Marketing, Communications, or a related field
We are looking for an SEO (Search Engine Optimization) person who will lead our web marketing and analytics activities with content strategy, link building and keyword strategy.
JOB DESCRIPTION:
Develop a strategy for the improvement of organic search ranking and the maximization of ROI.
Prioritize keywords to attract target audience.
Monitor and analyse SEO statistics such as redirects, click rate, bounce rate and others.
Build systems and best practices to ensure that all content is optimal for SEO.
Manage relationships with web developers and marketing teams to properly implement SEO best practices in coding and campaigns.
Communicate the performance of process improvements to the Management team.
Provide feedback regarding any broken links or other problems through the appropriate channels.
Watch popular SEO Publications and blogs to stay updated on the latest innovations, tools and techniques.
Research and analyse competitor advertising links.
WHAT POSITION DEMANDS:
At least 3 years’ experience within the SEO industry
Strong working knowledge of the latest SEO and SEM techniques and algorithm updates
Good knowledge of Google Webmaster Tools, Google Analytics and Adwords
Strong team management skills
A proven track record in delivering high performance SEO strategies for a range of clients
Experience in creating effective outreach strategies
Excellent communication and client-facing skills
Excellent presentation and reporting skills
Knowledge of ranking factors and search engine algorithms
Leadership: SVP/VP-SEO spearheads all activities of the SEO department and is in direct supervision of the AVP, Director, Group Head, Senior Manager, Manager and supporting personnel. At this capacity, SVP/VP-SEO is also accountable for the end-to-end performance of the SEO & content optimized through the initiatives of the SEO department. VP/SVP-SEO also sets quarterly and yearly SEO department performance targets. Ensures all client campaigns is managed and executed on-time-every-time within the given budgets and deadlines. VP/SVP-SEO also plays a mentorship role to the entire SEO department by guiding them in the execution of their functions, constantly ensuring improvement in their professional skills and essentially readying them for the occupation of his/her position. Strategy: VP/SVP-SEO is tasked with determining the strategic direction of all client campaigns for the business. VP/SVP-SEO ensures that these strategies are in line with the overall business goals and objectives. The formulation of SEO strategies should also, be done in conjunction with the other relevant stakeholders like website, technology, ppc, social & orm teams Innovation and Opportunities: VP/SVP-SEO also plays the role of reviewing the business on a regular basis in an attempt to identify opportunities, areas of improvement, and tools and automation solutions for the team and client business SEO programs. In addition, at this capacity, VP/SVP-SEO attends relevant SEO events for gathering new SEO skills that will give the SEO business & team a competitive edge by effectively maintaining high search rankings and promoting organic visits, leads and conversions over its competition. Collaboration: VP/SVP-SEO identifies skill gaps in the SEO department and works with the HR department in filling these positions with suitable candidates. This is to ensure smooth and effective performance of functions within the SEO department by handpicking key personnel from a long list of qualified individuals. VP/SVP-SEO also works closely with the content editing and content marketing departments and/or 3rd party vendor(s) in tailoring optimized content for the client business both in online and offline programs. VP/SVP-SEO also collaborates with third party influencers, for example, journalists, in order to drive content marketing opportunities for client business Research and Analysis: VP/SVP-SEO also plays a major analytical role in the SEO department. Conducts relevant SEO research on the client business’s content and takes a data-driven approach in the creation of audience profiles that in turn form the basis of SEO strategies. Based on the findings of his research and analyses, the VP/SVP-SEO prepares and leads SEO and content pitches and other SEO strategy proposals and manages a health P&L At this capacity, VP/SVP-SEO employs the use of several SEO related tools such as Google Analytics and Webmaster in identifying trends, issues, and opportunities in the client business’s sites, blogs, and pages and to further ensure that they are optimized to drive higher rankings, traffic, leads & conversions. On top of this, the VP/SVP-SEO also takes charge of conducting SEO audits, development of Google algorithms, and even sometimes engages in the measurement of the effectiveness of PPC activity by applying relevant monitoring tools.
Required Qualifications, Experience & Skills
Education: A candidate for this position will possess an engineering degree in addition to a master’s degree in marketing or business administration from tier 1 collage/university Experience: The candidate must have a proven and successful 15 years record of accomplishment in the designing and delivery of SEO plans and strategies in fast-paced agency, In addition, a suitable candidate will have had substantial experience working in a managerial position involving a team in SEO and content capacity. The VP/SVP-SEO will have a proven ability to take responsibility and sensibly account for a team’s performance. As a strong bonus, the VP/SVP-SEO must also have experience in Ecom (Amazon SEO), App Store Optimization, YouTube Optimization, Google My Business, Voice search and influencer marketing and have a passion for all things digital. Analytical Skills: VP/SVP-SEO also portrays great analytical skills and is able to draw insight from raw information and data acquired through research and others. Will have the ability to analyse this data for determining SEO strategies, approaches, and content planning. The candidate will also demonstrate an ability to conduct SEO analyses for trends, links, and influencers. He will also demonstrate an intimate understanding and interest in analytical tools such as SEOMoz, Screaming frog, Omniture, Google analytics, CleverTap, AppsFlyer, Webmaster tools, Global web index, Similarweb, Algolia others A suitable candidate for this position will not only demonstrate great in-dept and up-to-date understanding of SEO but also of various digital marketing channels, for example, PR, web development, content creation, social media, ppc, UI/UX among others. In addition to this, the VP/SVP-SEO will show superior proficiency in HTML, Java-script, AJAX CSS, Flash, and other valuable media technologies. He will also be proficient in scripting languages such as .php, .aspx, and .jsp. Communication: VP/SVP SEO must also possess exceptional communication skills both in verbal and written form. The effectiveness of leadership and the proper execution of functions by junior SEO management is highly dependent on the clarity of communication down the line. In addition to this, the VP/SVP-SEO also interacts with the key stakeholders of other departments in the creation of department-wide SEO strategies and approaches. He also presents research findings and proposals in the form of reports to the relevant internal stakeholders and clients, and for this reason he must be able to articulate complex concepts in a simple, digestible, and convincing manner. Ms Office/Software: VP/SVP-SEO must be extremely proficient in Ms Word and PowerPoint, which are necessary for the conveyance of SEO strategies and approaches to junior SEO Management, the Content departments, client servicing department, and other relevant departments. These two tools are also necessary for the creation of both visually and verbally engaging reports and presentations for clients and internal stakeholders. Leadership/People Skills: The candidate for the VP/SVP-SEO position must demonstrate exceptional leadership skills. A suitable candidate will have a strong ability to encourage and motivate a cross-functional team into working towards a unified vision and objective. In addition to this, VP/SVP-SEO will demonstrate excellent people skills that make him/her likeable and relatable, making him/her easier to trust making junior SEO and cross-functional personnel willing and ready to follow in his/her directives. Interpersonal Skills: VP/SVP-SEO must also possess certain interpersonal skills that will enable him/her to execute his/her duties much more effectively. He/She must be a strategic thinker who is confident in his/her style of leadership. Must be an avid learner who is constantly taking in new information that keeps his/her team ahead, have an ability to work autonomously with minimal supervision. Have excellent problem solving skills, be comfortable working in a fast-paced environment, be a team builder who is constantly motivating junior and cross-functional staff, be highly organized, have an ability to prioritize and handle multiple simultaneous tasks, and demonstrate calmness and composure in stressful or uncertain situations.
Gen Z is the generation of Innovators😎. They’re creators🤹♀️. They’re hustlers🧑💻. They’re dreamers🤴. And they’re not afraid to take on challenges, especially when it comes to their finances - and we’re here for it.
Fyp is a next-generation financial services company building a better banking experience to help teens achieve financial independence and knowledge at an earlier age.
We’re on a mission to help GenZ become smart about money, financially healthy, and happy adults. We are focused on disrupting banking through a differentiated mobile-first consumer experience.
If you’re passionate about delightful user experiences, clear about doing the right thing, hungry to impact millions of lives, and looking to join a fast-growing company with a strong mission and vision that puts people first, we want to meet you.
The Role
We are looking for an entrepreneurial leader to accelerate our paid media efforts. As the Performance Marketing Manager, you will lead the development and execution of our performance strategy. From creative development to channel exploration and optimization, you will have a direct impact on the growth of FYP. We are looking for someone who thrives in a fast-paced environment and roots their decisions in data.
Responsibilities / Your mission, should you choose to accept🚀
Develop, execute, optimize, and own our performance marketing strategy
Manage the paid budget and drive efficiencies as we scale
Explore and test new channels and audiences, utilizing data to validate the channel’s efficacy
Ensuring best possible spent optimization by continuously optimizing campaigns based on learnings from multiple A/B tests across creatives, targets, and other strategies
Managing full-cycle execution of campaigns with varying objectives across paid media channels
Have a data-driven approach to make informed decisions while optimizing campaigns and improving effectiveness in all paid media channels
Managing performance and post-campaign analysis reporting
You will manage a budget, allocate proper spending across all channels, continuously working on enhancing the ROI
Keep up to date with Gen Z culture and trends to inform new creative and channel strategies
About You
3 years of acquisition and growth marketing experience, preferably with a mobile app
Experience owning the exploration and testing of new channels
Exceptional analytical skills with the ability to answer questions and build reporting using analytical tools, data visualization tools, and spreadsheets
Experience in performance campaign execution with special focus on programmatic platforms such as Google ecosystem and Facebook ecosystem, Affiliate networks, and SEO with a proven track record of successfully executed campaigns
Naturally curious and willing to take measured risks
Working at Fyp
Competitive salary based on experience 🤑
High potential for growth 🏆
Health Insurance for Family 🚑
Employee referral program 👯♀️👯
Subscription to OTT platforms (Amazon Prime, Zee 5, and Hotstar)🤩
We highly stress creating an enjoyable workplace 🥳
Please find the job description for social marketing lead generation below:
Responsibilities include: * Identifying a digital marketing strategy and the best channels and tools to invest time/money in and create an execution plan to reach company goals * Creating compelling content (e.g. emails, social ads) and creative outreach strategies that generate leads (i.e. compels targets to open and click!) * Managing integrated marketing campaigns across email, website, & social channels mainly on Facebook and Instagram * Targeted social media content creation (i.e. memes, visuals, listicles)
Requirements: (We are open to candidates with proven achievement, desire and willingness to learn.)
* Successful track record of building effective digital presence and marketing/sales funnel/ landing page * Tech savvy and great at figuring out new things (entrepreneurial figure ish out mindset) * Experience with the modern marketing tech stack, including Hubspot, SendGrid, Mailchimp, UTM tracking, marketing automation software, webinars, and social media tools preferred * Excellent writing and grammar skills * Collaborative and personable leader * Previous experience building processes related to marketing and sales operations
Selected intern's day-to-day responsibilities include:
1. Answer questions on Quora
2. Blogging / guest posts
3. Work on Google Adwords - remarketing management
4. Handle Facebook group posting
5. Reply to queries on Facebook page/group and Twitter
6. Post on related forums about offers
7. Facebook campaign management
We're looking for somebody that is well versed and has experience in Digital Marketing as a whole. Planning and executing various components of Digital Marketing and working in a team with in-house designers, developers, SEO/SEM experts etc.
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Palak Talwar
Visual Designer, Neysa Networks
It’s important to me that I am able to contribute in a way that is valuable for me as well as the company. When I came across Cutshort, I was able to find a role in a completely new industry and trustworthy people to work with.
Subodh Popalwar
Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Prachi Kodle
Senior Software Engineer (UI), DeepIntent
It was important I find work with a good tech stack at a company with good work culture and good pay. The jobs that Cutshort recommended to me felt like they were made for me!
Palak Talwar
Visual Designer, Neysa Networks
It’s important to me that I am able to contribute in a way that is valuable for me as well as the company. When I came across Cutshort, I was able to find a role in a completely new industry and trustworthy people to work with.
Subodh Popalwar
Software Engineer, Memorres
For 2 years, I had trouble finding a company with good work culture and a role that will help me grow in my career. Soon after I started using Cutshort, I had access to information about the work culture, compensation and what each company was clearly offering.
Prachi Kodle
Senior Software Engineer (UI), DeepIntent
It was important I find work with a good tech stack at a company with good work culture and good pay. The jobs that Cutshort recommended to me felt like they were made for me!
Palak Talwar
Visual Designer, Neysa Networks
It’s important to me that I am able to contribute in a way that is valuable for me as well as the company. When I came across Cutshort, I was able to find a role in a completely new industry and trustworthy people to work with.