Software Developer to be Placed at Canadian Based Company

Job Description – Digital Marketing

• Assist in planning and executing digital marketing campaigns.
• Manage social media platforms and create engaging content.
• Perform basic SEO and keyword research.
• Support Google Ads and Meta Ads campaigns.
• Monitor website traffic and campaign performance.
• Generate leads and improve online brand visibility.
• Prepare basic marketing reports.
• Freshers with good communication and a willingness to learn are welcome.

Exp: 3 - 6yrs
Notice period : Immediate - Max 60 days
Job Location : Gurgaon

Experience with client side Web technologies/frameworks such as Angular.js 1.x, React.js, Backbone, KnockoutJS, Bootstrap Experience with AngularJS 2+ is a strong plus.

Strong understanding of Web markup with HTML(5) and CSS(3) is a strong plus.

Ability to write high-performance, reusable code for UI components Build and support scalable, re-usable software Ability to work independently and within a team environment

Good written and verbal communication skills Solid understanding of cross-browser/platform consistency and compatibility Experience with frameworks such as jQuery Mobile, ReactNative, Appcelerator, Mootools, Kendo UI, Sencha Touch and ActionScript is a plus

Experience with Node.js, Bower, Yeoman, Gulp etc. is a plus Basic understanding of server-side CSS pre-processing platforms, such as LESS and SASS is a plus Proficient understanding of code versioning tools, such as SVN and Git is mandatory.

What you need to have:

Farmers Fresh Zone aims at unlocking access to safe-to-eat, pesticide-free fruits & vegetables directly sourced from our farmers. We are an omnichannel platform having both an offline and online presence. Backed by the Indian Angel Network, We are one of the first Indian agri-tech firms to introduce unit-level traceability for all our products which means consumers can track the origin of a product including details of the farms and farmers.

We are all in the quest to create a positive movement, a movement aimed at reducing the gap between a consumer & a farmer, a movement that gives consumers access to safe & non-toxic farmers' produce, a movement that is uplifting the farmer community. Today we are proud to say that we are connecting 1500+ farmers to urban consumers. We envisage our brand to go global soon, post creating a cemented presence in India.

We are not looking for job-seekers, we are looking for impact-creators with a go-getter attitude. We are looking for dynamic individuals who are honestly driven by the cause and are customer-obsessed, be it our end-user, farmer, vendor, or even our internal community.

As a Customer Retention & Market Automation Specialist, you will play a key role in driving & growing our mobile app & website’s engagement and retention metrics. You will run various messaging experiments on multiple channels like notifications, SMS, Email, Whatsapp.

Our ideal candidate will have strong analytical and problem solving skills, led or managed teams, and have understanding of engagement tools like Moengage, Clevertap or Webengage. We love people who are humble and collaborative with hunger for excellence.

Responsibilities:

• Create omni-channel (push notifications, Whatsapp, In-app prompts, SMS, Email etc) marketing campaigns & journeys based on different user segments to drive user acquisition, activation, engagement & retention.

• Define AARRR KPIs and Optimize them with Moengage multi-channel journeys by continuously performing A/B tests. Drive increased engagement & retention.

• Be responsible for and own execution, monitoring and measurement of marketing campaigns and their success. Collaborate with designers & Content creators to get graphic/text content.

• Compile regular reports of campaign performance and results, collaborate with analyst to monitor and review past campaigns and journeys.

• Improve new campaigns using data and feedback from existing and previous projects.

• Create detailed and diverse user-segments to identify high, medium & low activity cohorts. 

• Create communication & content strategies to increase the size of high-activity cohorts.

• Analyze website & mobile traffic, create user journeys & campaigns to enable cross-channel product experience and marketing.

Qualification & Requirements:

• Bachelor’s Degree in Computer Science, Engineering or any other related field.

• 1+ years of experience in creating mobile/web application journeys & campaigns on tools like moengage, clevertap etc.

• In-depth knowledge & hands on experience of digital analytics software like Zoho Page Sense, Google Analytics, CleverTap, Branch, Firebase, Facebook Analytics.

• Excellent copy writing skills to produce high quality copies for marketing campaigns and journeys.

Soft Skills:

• Ability to prioritize and manage multiple milestones and projects efficiently.

• Team spirit, good time-management skills, strong communication skills to collaborate with various stakeholders.

Detail oriented, advanced problem solving skills with customer-centric approach

• Must have knowledge of Website testing and API testing
• Must have knowledge of Linux and SQL
• Should have hands on automation experience with Selenium and developed multiple frameworks
• Should have worked on Robot Framework and can develop automation framework from scratch
• Must have worked on cloud providers such as BrowserStack, SauceLabs, PCloudy, etc.
• Must have worked on running tests parallely on multiple browser instance
• Should knowledge of at least one interpreted programming language like Python OR Java
• Should have worked on CI/CD tool such as Jenkins, CircleCI, TravisCI, TeamCity

• Min. 3-4 years HANDS-ON EXPERIENCE below is mandatory. Altium Designer/Allegro (Preferred tools) Design of multilayer impedance-controlled PCBs
• Schematic symbol and Footprint Library Creation as per IPC standard.
• Hands-on experience with high speed and mixed-signal multilayer layout design.
• Component Placement and Routing plan preparation for design effectiveness
• Complex layout design with DFM and DFT Considerations.
• Gerber Generation and CAM Validation

Required Skill Sets:

• Knowledge of DFM & DFT
• Knowledge of layer stack-up build.
• Knowledge of EMI/EMC considerations for the successful layout design.
• Knowledge of IPC standards.
• In-depth knowledge of PCB fabrication process and Assembly.
• Knowledge in deciphering 2D/3D CAD DRAWINGS
• Willingness to learn new tools, technologies, and processes.

Qualification:

• Diploma/BE/B. Tech in Electronics or any other discipline.