Digital Marketing Expert

This is a build role and so our ideal candidate has the passion and experience to create the best possible people strategy for our team, using a combination of best practices, insight and innovation with an understanding of the needs of a growth stage company.

Job responsibilities include, but are not limited to:

People Management & Leadership: Lead the P& C team to continue developing People & Culture processes as outlined below. Continue to develop the existing team of People leaders through coaching, mentorship, and leadership. Recruit and hire new P& C staff as needed.

Employee Lifecycle Management: Oversee the end-to-end employee lifecycle from onboarding and development, through to transitions and exits, creating a positive experience for all employees and driving engagement. This will include the development of a data-driven framework for continuous improvement in all aspects of the employee experience.

Talent Acquisition and Recruitment: Partner with talent acquisition team on strategies including job description creation, vacancy advertising, candidate screening, interviewing, and hiring processes - ensuring the adoption of best practices in inclusive hiring.

Compensation and Benefits: Develop and implement a competitive compensation philosophy and benefits strategy that motivates employees, supports retention, and attracts new talent.

Talent Management and Succession Planning: Implement comprehensive talent management strategies that ensure the right people are in the right roles, manage performance, provide career development opportunities, develop skills matrices, and oversee promotions and transitions. Develop and execute succession-planning strategies that ensure business continuity and support our future growth.

Learning and Development: Develop and implement comprehensive learning and development programs, focusing on the skills and knowledge that employees need to excel in their roles. Develop a strategic L& D program to support Parachute's leaders to help the company level up and scale.

Diversity, Equity, and Inclusion (DEI):Champion DEI by fostering a work environment that values diverse perspectives, promotes equal opportunities, and is inclusive of all employees. Develop policies and procedures that reflect the company's DEI-B Values.

Employee Relations: Create and support a program that strengthens relationships between employees and the organization, resolving workplace conflicts, handling disciplinary procedures, and promoting employee well-being. Use metrics to address systemic issues, define root problems of employee-relation issues, and create programs to systematically address them. Support existing P& C team currently responsible for this function.

Legal Compliance: Ensure all HR policies and practices comply with local, state, and federal labor laws and regulations.

Organizational Development, Design, and Change Management:Drive organizational development and design efforts, working in collaboration with senior leaders across the organization to develop key HR staffing plans for new and existing departments.

HR Metrics, Analytics, and Strategic Investment:Implement a comprehensive HR dashboard that tracks key metrics across all HR functions. Utilize data analytics to inform strategic decision-making and guide investment in new full-time employees (FTEs), thereby maximizing profitability and optimizing capital deployment.

Future-of-Work Thought Leadership:Be a strategic thinker on how to position Parachuters to help the company achieve its 3-5-7+ year ambitions. Have well-researched and thoughtful stances on topics such as hybrid, remote-first, time-off, flexible time, sabbatical programs, comp philosophy, etc. to fully leverage the People & Culture function as a differentiator for the company.

What will set this person apart:

• Proven business leader with 3+ years of leadership or management experience, in a leadership role within Human Resources.
• Experience working in a high-growth tech startup or similar fast-paced industry is strongly preferred.
• Demonstrated expertise in various aspects of HR management, including but not limited to talent management, learning & development, compensation strategy, and legal compliance.
• Experience managing the end-to-end employee lifecycle and succession planning.
• Proven track record of strategic thinking and decision-making ability, with the capacity to manage a critical function within the company.
• Experience leading a team of HR professionals and working closely with senior leaders and executives in an organization.
• Strong understanding of HR metrics and data-driven decision-making.
• Excellent communication, negotiation, and presentation skills.

Benefits

• 21 days of paid vacation, 7 days sick leave, 3 days of no questions asked leave
• Encouraged time off on your birthday
• Flexibility for remote work on a case by case basis
• Comprehensive insurance plans (from Plum) and commuter benefits
• Rewards for every work anniversary
• One month paid sabbatical after your five year Skimm'versary as a full-time employee. and more.

ABOUT Company

We are changing the way cataloging is done across the Globe. Our vision is to empower the smallest of sellers, situated in the farthest of corners, to create superior product images and videos, without the need for any external professional help. Imagine 30M+ merchants shooting Product Images or Videos using their Smartphones, and then choosing Filters for Amazon, Asos, Airbnb, Doordash, etc to instantly compose High-Quality "tuned-in" product visuals, instantly. They have built the world’s leading image editing AI software, to capture and process beautiful product images for online selling. We are also fortunate and proud to be backed by the biggest names in the investment community including the likes of Accel Partners, Angellist and prominent Founders and Internet company operators, who believe that there is an intelligent and efficient way of doing Digital Production than how the world operates currently.

ABOUT THE ROLE

We are looking for builders of the 1st order. You should get a rush from creating things from scratch and take pleasure in watching users try to tear them apart through sheer volume and strange, unthinkable use cases. And when it breaks, you are to — make everything smooth, secure, and stronger than ever! If you inhale resilience and exhale code, apply now!

You will work closely with founders to build features, tools, and scalable architecture As with any startup, responsibilities will vary frequently. You’ll wear multiple hats, and work across many different technologies, might talk to clients directly, and have an active say in the direction of our product. We want someone who is passionate about this type of environment!

JOB RESPONSIBILITIES

• Design and build applications for the iOS and Android platforms
• Ability to lead a team of engineers as they execute on building new features for IOS and Android platforms
• Ensure the performance, quality, and responsiveness of applications
• Collaborate with a team to define, design, and ship new features
• Identify and correct bottlenecks and fix bugs
• Help maintain code quality, organization, and automation
• Work proactively in a fast-paced dynamic environment
• Provide work estimates and deliver projects on schedule
• Owns success – Takes responsibility for successful delivery of the solutions.

JOB REQUIREMENTS

• Minimum of a bachelor's degree in engineering or relevant field and Tier 1 college
• Overall 6-10 yrs exp with Min 4 years relevant in iOS, Android, Swift, Kotlin and Objective C
• Strong understanding of Hybrid mobile skills such as Ionic, Cordova, PWAs, Flutter, ReactJS and React Native , Cordova or Capacitor
• Good understanding on native mobile skills include iOS, Android, Swift, Kotlin and Objective C.
• Good to have knowledge JS frameworks such as Angular
• Good hands-on experience on various design and architecture aspects - MVP, MVVM etc.
• Good knowledge of writing unit tests for mobile
• Strong knowledge of mobile app performance, using various tools and Android Studio IDE
• Strong background in Agile and working closely with product management
• Should be able to conduct scrum meetings and ensure team is not blocked
• Leadership skills necessary to manage and develop a team
• Organizational competencies and project management skills to keep projects, processes, and the entire engineering team on track
• Self-motivated attitude with the ability to multitask and thrive in a timeline-driven environment
• Interpersonal communication skills with expertise in distilling complicated topics to a broader audience

This is a part-time / Freelance opportunity

Vai Ra is a fine jewelry start-up based in Hyderabad. Founded in 2022, we are a digital-first D2C brand offering lab-grown diamond and moissanite jewelry. We are looking for a part-time/freelance digital marketing consultant who will work closely with the founders to drive the digital marketing activities.

Sales are the lifeline for a start-up, so ROAS and sales will be the main KPI. All the efforts of the person in this role should focus on maximizing sales through our campaigns. This will also fuel your growth within the organization. This role requires creative thinking to design profitable sales campaigns outside the "big agency" thought process. Our key performance indicator is Return on Ad Spend (ROAS) with a target of 12X. This target is achievable given our product range from 35k to 1 lac.

What would you be doing?

• Develop interactive ads with the available creative content. Our primary source of the content is photos and videos of real products (not photoshoots with models). You should be able to use these materials to build, test, and run your creative campaigns.
• Create interactive landing pages using Shopify-compatible apps
• Manage Google Ads and Meta ads campaigns independently, from strategy to optimization. You should be able to take complete ownership of the campaigns. Your performance will be measured by the sales reflected in your weekly dashboards.
• Manage email, WhatsApp, and SMS campaigns. These campaigns need to be designed daily, and you should be able to show revenue and Click-Through Rate (CTR) for them, similar to other paid advertising campaigns.
• Campaign management and optimization will be an integral part of this role. You should have good domain knowledge to detect and rectify technical problems across all ad tech tools, such as Google, Meta, and Bik.
• Implement exit popups, generate leads, and use these leads to create FOMO campaigns in regular intervals

Domain skills you must have to apply for this role:

• Google Ads
• Google Analytics
• Meta Facebook Business Manager
• Bik or similar marketing platforms
• Shopify

Other requirement for the role:

• You should be able to design sales campaigns that sell. We don't spend millions on campaigns. So you should be able to set aside the vanity metrics and be creative enough to create campaigns that mean the most for a startup
• You should be able to do everything from strategizing to running the campaigns without much supervision. Just like you, we dislike micromanagement.
• You’re organized with a high attention to detail: You’ll be managing all our ad campaigns

Experience

• 1-2 years experience in a performance marketer role
• Experience in managing campaigns for a luxury/lifestyle brand with high ticket orders is highly preferable
• Ability to work remotely (This is as much a skill as a perk)

Time commitment

• 20 hours per week

Why should you apply

• You will be our first digital marketer with a scope of making a great impact on a growing company
• Join a small team where every idea matters and a place that can take your skills to the next level
• Have an inside view of how D2C marketing works

ROLES AND RESPONSIBILITIES

• Interface with leads via inbound and outbound calls with various source (in-house / Microsite) Converting leads into confirmed applications PAN India

•Source new sales opportunities through inbound lead follow-up and outbound cold calls and emails

• Responsible for student admission and achieve their targets

• Understand student needs / requirements and pitch a suitable program

• Counselling, Interacting with students and Parents.

• Support students one on one in their selection of course, application process and meeting application deadlines.

• Should be able to assist students in obtaining the necessary documentation needed for the application process.

• Provide students, parents, and guardians with information regarding admissions requirements and processes, enrolment process or other procedures.

• Coordinate systematic and efficient handling of applications and communications with parents of student applicants.

CANDIDATE SPECIFICATIONS

• Ability to empathize with students and parents, thus able to build relationships through conversations

• Ability to handle end to end admission cycle

•Vendor management

• Strong inclination to work in a target driven sales environment.

• Proven expertise in converting leads into a sale

• Experience working with CRM

• Strong listening and presentation skills

• Minimum UG degree

• 1+ years of relevant experience