Digital Marketing Executive

Role : Digital Marketing Trainee

Responsibilities :

- To Manage the social media handles through tools like Buffer, Canva ETC.

- To work on YouTube Analytics and analyze the reach and engagement 

- To handle the promotional activities 

- To assist with team with day-to-day media marketing tasks 

Work Location : Hinjewadi, Pune  

Monday - Saturday 

Timings:10-7pm

website:www.ifasonline.com

6 Month:

- Probation Period

- Salary:7 K 

Based on performance promoted to Digital Marketing Associate and salary revised to range 12 K - 15 K 

Address:1st floor, ISH Infotech, Phase 1, Hinjawadi Rajiv Gandhi Infotech Park, Hinjawadi, Pune, Pimpri-Chinchwad, Maharashtra 411057

Desired Candidate Profile:

• Minimum of 1 year experience, preferably within digital marketing.

• Strong written and verbal communication.
• Proficient in the use of Microsoft Office packages.

Roles & Responsibilities:

• Develop and implement SEO and PPC strategies.
• Oversee and understand social media strategies.
• Manage and maintain the organization’s websites.
• Write and optimize content for the website and social networking accounts.
• Track and analyze website traffic flow and provide regular internal reports.
• Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums.
• Edit and post videos, podcasts and audio content to online sites.

• Experience with tracking and improving critical KPIs on a dashboard.
• Content is going to be a huge part of our marketing efforts. Having experience in driving relevant traffic from content and measuring conversion and ROI from it is required.
• Strong understanding of how to drive relevant traffic from channels like Facebook, Instagram, Pinterest, search – both organic and paid.
• Practical experience with email marketing is a must. Proficiency with marketing tools & technologies like email automation, landing page design and instrumentation, and A/B testing are a must.
• Strong sense of product as you’ll be a key influencer in how the product shapes over time.
• Creative thinker, story-teller and problem solver with attention to detail.
• Bachelor’s degree, preferably a master’s degree is required.
• Hands on experience in the eCommerce domain, especially on the seller side.
• Understand how to build and nurture a community of users, advocates and influencers and use this to amplify the word of mouth for the product.
• Exceptional writing skills, ability to edit and proofread content for clarity, grammar and accuracy.
• Hands on experience or comfortable with any or all of the following: SQL, HTML, CSS, JavaScript or programming in any language is a strong plus.
• Any experience with data sciences and analytics, R or python.
• Knowledge of or experience with UI/UX, graphics design or product management.
• US education is a strong plus. All customers are in the US to having spent time there and cultural familiarity is helpful.

We are looking for an enthusiastic marketing intern to join our marketing department and provide creative ideas to help achieve our goals. You will have administrative duties in developing and implementing marketing strategies.

As a marketing intern, you will collaborate with our marketing and advertising team in all stages of marketing campaigns. Your insightful contribution will help develop, expand and maintain our marketing channels. This internship will help you acquire marketing skills and provide you with knowledge of various marketing strategies. Ultimately, you will gain broad experience in marketing and should be prepared to enter any fast-paced work environment.

Responsibilities:

• Collect quantitative and qualitative data from marketing campaigns

• Perform market analysis and research on the competition

• Support the marketing team in daily administrative tasks

• Assist in marketing and advertising promotional activities (e.g. social media, direct mail, and web)

• Prepares promotional presentations

• Help distribute marketing materials

• Manage and update company database and customer relationship management systems (CRM)

• Help organize marketing events

What you need to have:

• 4 plus years of demonstrated track record of developing senior-level client relationships.
• Very strong understanding of Digital Analytics. Hands-on experience and deep expertise in Google Analytics, Google Adwords, and Facebook advertising.
• Strong relationship management skills.
• Excellent communication and presentation skills as well as a proven ability to develop well-positioned and thoughtful documents and presentations.
• Thorough knowledge of the principles of advertising, marketing & media with thought leadership around the dynamics of the digital and interactive space, specifically Social, Digital Media, and Search.
• Ability to use alternative analytical approaches to solve digital/interactive marketing problems.

About WISE

At Wise, we are building the world's best online tutoring platform that companies teaching online can use to manage their online operations from scheduling demos to running classes for your learners. We have designed an extremely user friendly interface for your admins and instructors to set up your online academy within a matter of 5 minutes.

• We are a platform used for online tutoring by over 150,000 teachers to conduct live classes for over 2,500,000 learners
• Our platform has been tested at 500k DAUs and more than 2 billion+ minutes of live sessions have been conducted on the platform
• We have a customised and native Zoom integration (no redirection) for interactive live class experience
• We are building the world's first infrastructure layer for digital classrooms and have open APIs as well as a White-Label options to setup a native experience for your online teaching platform

What we need

A digital marketing expert with 2-3 years of experience running and coordinating digital marketing campaigns. We are execution-focused and work would involve building things quickly & adapting based on market feedback. If you love designing marketing campaigns and want to expand and grow, we would like to talk to you.

What you will do

• Work directly with the founding team and drive key product decisions
• Define and establish marketing strategy with the copy team
• Analyze and take decisions on furthering marketing and creative strategy

Essential skills

• Independent player (We’re a team but, we want you to contradict us on the way)
• Social media and google ads skills
• Spreadsheets, or Airtable (Just give us numbers, or graphs, we love graphs)
• Goal-oriented
• Creative and innovative

Good to have

• Good communication skills
• Team-oriented mindset

Probably not ideal if

• If you have always been right about everything
• Not looking for a full-time engagement

Definitely get in touch if you

• Would have started the exact same company but am willing to build it together with a great team
• Would fight us in a duel to make our product better

• Develops unique strategies and builds upon current client strategies within the digital arena to meet/exceed objectives.
• Executes projects to be high quality, on-time, and cost-effective/on budget.
• Fosters timeline development and monitors progress, ensuring deadlines are met.
• Manages overall project scope and ensures staffing assumptions adhere to a budget.
• Develops strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.
• Manages client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays.
• Manages work and professional development of assigned project manager(s)
• Works with project managers to ensure the team is aligned with client requirements.
• Proactively keeps abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
• Writes communications briefs, ensuring that creative and media are effectively integrated.
• Manages research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
• Develops a total understanding of online target audience and mindset modes.
• Writes and transmits conference reports to clients and agency teams.
• Reviews statements and estimates of work prior to client review.
• Provides campaign performance reporting and analysis to clients.
• Ensures accountability is established during the project planning process.

Skills/Requirements:

• 5-10 years of full-time experience in digital marketing or advertising (digital experience required)
• Superior communication skills, both internal and client-facing
• Strong relationship management, organizational, and project management skills
• Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
• Ability to identify opportunities for growth and incremental opportunities with client partners.
• Strong interest in technology or digital marketing
• Bachelor’s degree or equivalent in a related field.