spectrus group

Job Title: Media Relations & Communication Executive

Years of Experience: 2-3

Working Geographies: International

Job Summary:

We are seeking to hire a Media Relations & Communication Executive who will be

responsible for building and maintaining a relation with media houses for the brand. The

Media Relations & Communication Executive will be responsible for promoting and

protecting the brand’s reputation by developing and executing media relations

strategies and plans for brand building/innovation, media promotions, news

communications, and public affairs initiatives.

Job Responsibilities:

• Responds to requests for information from the media.

• Establishes and maintains cooperative relationships with construction industry

bloggers, publishers, news portals, and media houses.

• Writes press releases and prepares information for the media to promote viAct.

• Plans or directs the development of media programs to maintain favourable public

and stakeholder views of the organization’s agenda and accomplishments.

• Ensure press releases for new product launch.

• Analyses the organization’s objectives, promotional policies, and needs to build

media relations strategies that influence public opinion and promote products,

ideas, and services.

• Maintains the organization’s image and identity.

• Draft’s speeches and schedules interviews.

• Prepares and edits organizational materials, newsletters and other publications for

external audiences.

• Collaborates with managers to identify trends and evaluate advertising to determine

whether it is in sync with the organization’s media relation efforts.

Public Relations Qualifications / Skills:

• Superior written and verbal communication skills

• Knowledge of writing media publishable drafts

• Ability to make media pitches