Media Relations and Communication Executive at Viact · Remote only · 1 - 6 years · ₹2L - ₹5L / yr (ESOP available) · Remote only · Posted 4 Aug 2021

Job Title: Media Relations & Communication Executive
Years of Experience: 2-3
Working Geographies: International
Job Summary:
We are seeking to hire a Media Relations & Communication Executive who will be
responsible for building and maintaining a relation with media houses for the brand. The
Media Relations & Communication Executive will be responsible for promoting and
protecting the brand’s reputation by developing and executing media relations
strategies and plans for brand building/innovation, media promotions, news
communications, and public affairs initiatives.
Job Responsibilities:
• Responds to requests for information from the media.
• Establishes and maintains cooperative relationships with construction industry
bloggers, publishers, news portals, and media houses.
• Writes press releases and prepares information for the media to promote viAct.
• Plans or directs the development of media programs to maintain favourable public
and stakeholder views of the organization’s agenda and accomplishments.
• Ensure press releases for new product launch.
• Analyses the organization’s objectives, promotional policies, and needs to build
media relations strategies that influence public opinion and promote products,
ideas, and services.
• Maintains the organization’s image and identity.
• Draft’s speeches and schedules interviews.
• Prepares and edits organizational materials, newsletters and other publications for
external audiences.
• Collaborates with managers to identify trends and evaluate advertising to determine
whether it is in sync with the organization’s media relation efforts.
Public Relations Qualifications / Skills:
• Superior written and verbal communication skills
• Knowledge of writing media publishable drafts
• Ability to make media pitches

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Preferred(Education): Must have a Bachelor's degree in Mass Communication, Journalism, PR, or a related field.
Location: Remote | Immediate Joining
Duration: 2 months (with potential PPO)
Stipend: ₹10,000 – ₹15,000/month + LoR
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.
About Crea8
"Will this product work for me?" sounds like a simple question. The skincare industry has spent decades making sure it isn’t. Most skincare content online is confusing, biased, or brand-driven. We think that's broken.
Crea8 (www.crea8.co.in) is a skincare personalisation engine that helps D2C brands guide every shopper to the right products. It combines skin profiling, ingredient-level formulation analysis, and explainable AI to deliver transparent, personalised recommendations that build trust, improve conversion, and increase customer lifetime value.
We're early stage, moving fast, and building something that matters in a space that desperately needs more honesty and simplicity.
Why this role exists
There's a rule we build this entire company around: no one cares about you. Not journalists. Not bloggers. Not the brands we're trying to sell. They care about what's useful to them and their audience. The email that says "please write about us" gets ignored. The pitch that hands someone a valuable story, a sharp data point, something they care about, gets a reply.
That's PR, and it's really just sales wearing a different outfit. You're a great marketer if you know how to sell. Instead of convincing a buyer to buy our product, you're convincing a stranger to spend their credibility on you, because what you're offering is genuinely worth their time.
What you'll actually do
Earned Visibility: Build relationships with journalists, independent bloggers, and creators across skincare, beauty, wellness, and the startup world. Get Crea8 talked about because the story earns it, not because we paid for it.
Distribution: Take what we're already writing and put it in front of people who aren't on our radar yet, communities, groups, and creators wherever our audience actually spends time.
You're a good fit if
- You can write a pitch that gives something before it asks for anything
- You're fine hearing NO a lot, and reaching out again anyway
- You think like a salesperson who thinks like a consultant
- You're okay with ambiguity. You'll work directly with me, not inside a structured corporate program
- You actually want to learn how early-stage startups build visibility from zero
Important Note:
Email your resume, work samples, and a brief cover letter to us. Please include your relevant experience and why you believe you would be a good fit for the role.






