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Demand Generation - Inside Sales Specialist
Demand Generation - Inside Sales Specialist

Demand Generation - Inside Sales Specialist at ExtraaEdge · Pune · 1 - 5 years · ₹6L - ₹9L / yr · Raised funding · Posted 17 Jul 2024

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Demand Generation - Inside Sales Specialist

Ratnali M.'s profile picture
Posted by Ratnali M.
1 - 5 yrs
₹6L - ₹9L / yr
Pune
Skills
Lead Generation

About ExtraaEdge : 

We are a venture-backed, product SaaS startup & have raised Pre-Series A round led by OnDeck Fund, Pentathlon Ventures, 9 Unicorns, IAN & prominent Unicorn founders & angels. 

 Recognized as one of the top 100 edtech companies in India and South Asia by HolonIQ, we are the most preferred admissions and marketing automation Education CRM. 


With a global presence, & 350+ customers across India, UAE & UK we help admission teams increase, manage & predict their admissions!


You can learn more about our award-winning Sales & Marketing Automation Software here: https://www.extraaedge.com


Job Title: Demand Generation- Inside Sales Specialist


Here’s what you will be doing at ExtraaEdge 

  • You will be responsible for creating sales opportunities for the Field Sales Team.
  • Generating BANT-qualified demos with prospects and ensuring a set target revenue is achieved consistently month on month.
  • Connecting with the decision makers of edu-institutions, universities, private coaching, overseas consultancies etc & generating sales opportunities through outbound calls, emails & LinkedIn activity.
  • Maintaining prospects pipeline. Updating and tracking metrics on CRM.

You have… 

  • Excellent English- both written and verbal communication (Regional language fluency is an added advantage if applying for a specific region).
  • Strong track record of performance in goal-oriented environments. 
  • Enjoys working in a fast-paced start-up & growth environment.
  • Target-driven & thrives under pressure. 
  • We deeply value building the right culture at ExtraaEdge, and these are a few things that we look for in each hire – Strong ethical sales practices, the Ability to innovate and build rapidly, Coachability, Curiosity, Ownership, Hustle, and Humility. 

 

Work Location: 

Baner, Pune (Work from Office).


We will be considering only those applicants, who have submitted this form:

https://docs.google.com/forms/d/e/1FAIpQLSfJl2PdxoDP8TkiYL098a6a4U5_LchpIJncO0yMJAqqaR5PZg/viewform?usp=sf_link

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About ExtraaEdge

Founded :
2017
Type :
Products & Services
Size :
100-1000
Stage :
Raised funding

About

ExtraaEdge is a data science-driven Sales and Marketing software developed for Educational Institutes. Focused on increasing student enrollments and optimizing the marketing cost via automation and analytics. 


ExtraaEdge is an early start-up founded in 2017, currently powering 350+ Educational Institutes with the cloud computing solution. Founded by Abhishek Ballabh (ex. HSBC Data Scientist) & Sushil Mundada (ex. HSBC - Lead BA & CRM Architect) ExtraaEdge delivers all the required tools for End-to-End automation of admissions processes. With their combined passion for education and knowledge expertise in Data and CRM, they contribute by developing ExtraaEdge.


What is the purpose of ExtraaEdge?

It enables educational institutes to automate, streamline and manage their student enrollment funnel. Also through behaviour analytics, institutes can measure their ROI during the critical admission period. Take course corrective measures, optimize efforts to the granular level and much more. Overall increasing admissions and reducing the marketing spend for Educational Institutes.


Benefits of having our Admissions and Marketing Automation Software for any Education Setup are as follows:

  1. Increase your Marketing Return On Investment
  2. Optimize the efficiency of the Counselling team 
  3. Accelerate Admissions with Marketing & Admissions Automation
  4. Track your end to end marketing and admissions activity to perform better year on year


Bouquet of Tools & Technology;

  1. Predictive Analytics
  2. Lead Management System / CRM
  3. Mobile CRM
  4. Marketing Automation
  5. In-built communication Channels
  6. Online Application Form solutions
  7. Chat solutions for Website - Chatbot, Live Chat
  8. Application forms
  9. Payment Solutions
  10. End-to-End Reports & Analytics


To know more visit - http://www.extraaedge.com

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  • Develop an understanding of the competitive landscape and common security challenges within assigned territories.


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Execution & Reporting

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  • Conversion rates
  • Handle objections effectively and continuously improve prospecting performance.


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Experience

  • 1-3 years of experience in B2B SaaS sales development, outbound sales, or a similar role.
  • Prior experience selling or prospecting into international markets is required, particularly the US and/or Europe.
  • Experience selling into the US market from India is strongly preferred for US-focused roles.
  • Experience selling into European markets from India is strongly preferred for Europe-focused roles.
  • Experience in cybersecurity, developer tools, mobile application security, or enterprise SaaS is a strong advantage.


Track Record

  • Proven ability to consistently meet or exceed outbound meetings, qualified opportunity, or pipeline targets.
  • Demonstrated success working closely with Account Executives in a quota-driven environment.
  • Strong understanding of outbound sales motions and pipeline generation.


Prospecting Skills

  • Strong cold-calling, email outreach, and social-selling skills.
  • Comfortable engaging senior stakeholders, including security, engineering, and technology leaders.
  • Ability to research accounts, identify relevant stakeholders, personalize outreach, and build compelling prospecting sequences.


Communication

  • Excellent spoken and written English.
  • Clear, confident, concise communication suited to international buyers.
  • Comfortable communicating with senior technical and business stakeholders.
  • For Europe-focused roles, proficiency in additional European languages such as German, French, or Spanish is a strong plus.
  • Exposure to European business communication styles and buying behaviour is an advantage.


Market Understanding

  • Understanding of B2B SaaS buying cycles and enterprise sales processes.
  • Familiarity with security, technology, or engineering buying personas is preferred.
  • For Europe: understanding of GDPR, regulatory considerations, and sector-specific compliance requirements is an advantage.
  • For the US: familiarity with US enterprise prospecting, communication styles, and buying processes is preferred.


Organization & Ownership

  • Strong time-management and prioritization skills.
  • Highly disciplined approach to prospecting, follow-ups, sequencing, and CRM management.
  • Ability to work independently and take ownership of pipeline generation.
  • Comfortable working in a hybrid setup while managing international time zones.


Tools & Technology

  • Hands-on experience with CRM systems such as Salesforce, HubSpot, or equivalent.
  • Familiarity with:
  • LinkedIn Sales Navigator
  • Sales engagement/sequencing platforms
  • Prospecting and intent-data platforms
  • CRM and sales analytics tools


Territory-Specific Expectations

Depending on the assigned territory:


US Market

  • Work primarily in US-aligned working hours.
  • Prospect into mid-market and enterprise accounts across relevant US industries.
  • Comfortable engaging US-based CISOs, Application Security leaders, Engineering leaders, and technology decision-makers.
  • Prior experience with US outbound prospecting from India is strongly preferred.


European Market

  • Work primarily in European-aligned working hours.
  • Prospect across key European markets and industries including BFSI, fintech, telecom, SaaS, and digital platforms.
  • Adapt outreach based on country, industry, regulatory environment, and GDPR considerations.
  • Additional European language skills such as German, French, or Spanish are a strong plus.


Growth Path

High-performing SDRs will have the opportunity to progress into Senior SDR or Account Executive roles as Appknox continues to scale its US and European businesses.


Interview Process

  • Round 0: Profile Evaluation – HR
  • Round 1: Interview with Sales Team
  • Round 2: Assignment
  • Round 3: Interview with Head of Sales
  • Round 4: Final HR Round


Compensation

Competitive base salary plus performance-based commission tied to pipeline and revenue generated.


Why Join Us?


Global Impact & Innovation: Be part of a cutting-edge cybersecurity company serving Fortune 500 clients and enterprises globally. Gain exposure to international sales strategies and work with customers across multiple industries and markets.

Learning & Growth: Access continuous development opportunities through on-the-job learning, professional courses, mentorship, and exposure to experienced sales and cybersecurity professionals.

Flexible Culture:Enjoy a flexible schedule and hybrid work model. Appknox trusts employees to take ownership of their work while maintaining a healthy and positive work culture.

Competitive Compensation:A rewarding package comprising base salary, performance-based commissions/bonuses, and equity options.

Benefits & Wellbeing:Comprehensive medical insurance for you and your family, Corporate-NPS participation, and wellness benefits including gym memberships and mental health support.

Collaborative Team: Join a diverse, cross-functional team of cybersecurity experts, marketers, and sales professionals. You’ll work closely with the global sales organization, Account Executives, Marketing, and leadership teams across regions.


Ready to secure the future of mobile apps?

If you’re a driven SDR with a passion for B2B SaaS, cybersecurity, technology, and international sales, we want to hear from you. Join Appknox and help us build the next phase of our global sales journey across the US and Europe.















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Shubham Vishwakarma

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