Customer Engagement and Sales Executive

We’re looking for a Digital Marketing Expert with 1 year of experience to join our growing team. You’ll be responsible for planning, executing, and optimizing marketing campaigns across various digital platforms.

Job Summary:

We are looking for a talented and results-driven Digital Marketing Executive to join our team. You will be responsible for developing, implementing, and managing marketing campaigns that promote our company's products and services. You should be passionate about digital marketing and up-to-date with the latest tools, trends, and technologies in the field.

Key Responsibilities:

• Develop and execute digital marketing campaigns across various platforms (Google, Facebook, LinkedIn, Instagram, etc.)
• Manage and optimize website content for SEO and user experience
• Monitor and report on performance of campaigns using tools like Google Analytics
• Plan and execute email marketing and newsletter campaigns
• Collaborate with the design and content team to create compelling creatives and copies
• Manage and grow social media presence by creating engaging posts and strategies
• Run PPC ads (Google Ads, Facebook Ads) and analyze ROI
• Research market trends and competitors
• Stay up-to-date with the latest digital marketing best practices and technologies

Requirements:

• Bachelor’s degree in Marketing, Business, or related field
• 1-3 years of experience in digital marketing (internships count)
• Hands-on experience with SEO/SEM, Google Ads, Facebook Ads Manager, email campaigns
• Familiarity with tools like Google Analytics, Search Console, Canva, Mailchimp, etc.
• Good understanding of digital metrics and KPIs
• Strong written and verbal communication skills
• Ability to multitask and meet deadlines

Skills:

 Design and build web applications with React and TypeScript, ensuring high-quality and responsive

user interfaces.

 Write unit tests and integration tests using Jest to ensure code reliability, performance, and

scalability.

 Ensure performance optimization, code modularity, and maintainability of applications

About the job

Job Description: Area Sales Manager Education Sector

Market Segment: B2B 

About Ezyschooling

Ezyschooling is a technologically driven admissions platform that bridges the gap between admission-seeking parents and schools. We believe that parenting is the toughest journey in a person’s life, and so we have made it our mission to create a one-stop destination for all your parenting worries.

Our quest is to guide parents in their decision of choosing the right school for their child as we understand the impact this decision can have on their family’s future. Parents aren’t the only group we are helping through our platform. We help schools boost their admissions by completely digitalizing and streamlining the process.

Overview of the Role:

As a Area Sales Manager specializing in the Admission Business, you will be responsible for driving sales and revenue growth within your assigned territory by promoting and selling Ezyschooling Services to various educational institutions, including CBSE, ICSE, IGCSE, IB, and Boarding schools.

Your primary focus will be on understanding the unique admission challenges of each type of institution, building relationships with key decision-makers, and achieving sales targets.

Key Responsibilities:

A. Sales and Business Development:

1. Develop and implement a comprehensive sales strategy for the admission business, targeting Preschools, CBSE, ICSE, IGCSE, IB, and boarding schools within the assigned territory.
2. Identify and prioritize target schools and institutions, generating leads through various channels such as networking, referrals, and online research.
3. Conduct thorough research on individual schools, understand their admission processes, pain points, and requirements, and tailor admission sales pitches and product offerings accordingly.
4. Engage with school administrators, principals, admission officers, and other stakeholders to demonstrate the value and benefits of the admission management solutions.
5. Conduct product presentations and demonstrations to highlight key features and advantages of the solution.
6. Develop and negotiate pricing proposals, contracts, and agreements in collaboration with the sales team and the legal department.

B. Relationship Building and Account Management:

1. Build and maintain strong relationships with key decision-makers at CBSE, ICSE, IGCSE, IB, and Boarding schools, including school administrators, admission officers, and management teams.
2. Act as a trusted advisor to schools, providing expert guidance on streamlining admission processes, enhancing efficiency, and improving the overall admission experience.
3. Conduct regular check-ins with existing customers, address inquiries, and provide excellent customer service.
4. Identify upselling and cross-selling opportunities within the customer base and develop strategies to maximize revenue.

C. Area Management:

1. Effectively manage and prioritize the assigned area, including travel planning, scheduling meetings, and optimizing sales routes.
2. Stay updated on the latest trends, regulations, and industry developments related to admission processes in CBSE, ICSE, IGCSE, IB, and Boarding schools.
3. Attend relevant conferences, trade shows, and educational events to network, gather market intelligence, and represent the organization.

Requirements:

1. Proven experience in sales and business development, preferably within the education sector, specifically in selling admission management solutions to CBSE, ICSE, IGCSE, IB, and boarding schools.
2. Strong understanding of the admission processes and challenges faced by educational institutions.
3. Excellent communication and presentation skills, with the ability to effectively engage with school stakeholders at all levels.
4. The proactive and results-driven mindset with a track record of meeting or exceeding sales targets.
5. Ability to build and nurture long-term relationships with customers.
6. Strong negotiation and closing skills, with attention to detail in contract and agreement management.
7. Exceptional organizational and time management skills, with the ability to prioritize tasks effectively.
8. Willingness to travel within the assigned territory as required.
9. Bachelor's or Master’s degree in business, marketing, education, or a related field is preferred.

Why Ezyschooling & What We Offer:

• Startup Environment - Work with a passionate and energetic team driven by results.
• Growth & Compensation: Competitive Salary + High Incentive + Conveyance

Few Pointers

• Years of Experience: 1-4+ years (2+preferably in EdTech/B2B/School sales)
• Nature of Engagement: Full time
• Salary: As per industry standard.
• Work Location: Delhi/Ncr , Pune, Bangalore, Kolkata, Hyderabad
• Office location: East Delhi
• Role Type: Full time
• Product website Ezyschooling.com

User Experience (UX) Design:

• Conduct user research, including interviews, surveys, and usability testing, to understand user needs and behaviors.
• Develop user personas, user flows, and information architecture to guide design decisions.
• Create wireframes and prototypes to visualize and test design concepts.
• Analyze user feedback and iterate on designs to improve usability and satisfaction.
• Ensure accessibility standards are met.
• User Interface (UI) Design:Design visually appealing and consistent user interfaces that align with brand guidelines.
• Create high-fidelity mockups and prototypes using design tools such as Figma, Sketch, or Adobe XD.   
• Develop and maintain design systems and style guides.
• Collaborate with developers to ensure accurate implementation of designs.
• Optimize designs for various devices and screen sizes.

Collaboration and Communication:

• Work closely with product managers, developers, and other stakeholders to understand project requirements.
• Present design concepts and rationale to team members and stakeholders.
• Participate in design reviews and provide constructive feedback.   
• Effectively communicate design decisions and rationale.

Design Process and Tools:

• Stay up-to-date with the latest UX/UI design trends and best practices.
• Utilize design tools such as Figma, Sketch, Adobe Creative Suite, and prototyping software.
• Apply knowledge of interaction design, visual design, and information architecture.

Responsibilities for SEO Specialist

• Develop optimization strategies that increase the company's search engine results rankings
• Research SEO keywords to use throughout the company's website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Efficiently communicate with other marketing professionals to align goals
• Collaborate with others within the marketing department to manage SEO strategy
• Write compelling and high-quality website content, including blog posts and page descriptions
• Update content and website links for maximum optimization and search engine rankings

Qualifications for SEO Specialist

• Two to three years of experience in successfully developing and executing SEO campaigns
• Understanding of search engine algorithms and ranking methods
• Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Excellent written and verbal communication skills (email, phone, etc.)
• Comfortable analyzing high volumes of data on a daily basis
• Familiarity with WordPress or other content management systems
• Experience with other aspects of marketing, such as customer growth and promotion, is a plus

Product Manager - Chennai  
 

Who we are?  

Kaleidofin is a financial platform for the masses in India, which provides intuitive solutions tailored to the customer’s goals and provides a payments platform for digitizing payments across financial institutions. We are working towards creating fair and transparent financial solutions that can target millions of customers and enterprises in India that don’t have easy access to formal financial planning.  

In a very short time span, global investors such as Oiko Credit, Omidyar Network and Blume Ventures have supported Kaleidofin’s well thought out business model with $8 million in seed and Series A funding. The company was one of only ten startups chosen for the Google LaunchPad Accelerator program in 2019, was recognized as India's Most Innovative Wealth, Asset and Investment Management Service/Product by the Internet & Mobile Association of India (IAMAI) and was selected to present at United Nations General Assembly Special Task Force Event.  

Kaleidofin aims to become a leading FinTech player bringing financial solutions to everyone. We have brought together a fantastic team with folks with prior experience at Google, Amazon, Oracle, Microsoft, IFMR, WebMD, that are all working towards this common mission together. 

To know more about Kaleidofin, do visit our site https://kaleidofin.com/">https://kaleidofin.com/ 

 
Key Responsibilities  

• Manage the execution of the entire product lifecycle management from concept through launch and beyond. 
• Break down the overall roadmap into specific components for you to own the backlog. 
• Grow the products and features for both existing and new products. 

• Own responsibility and accountability for the product experience and associated OKR’s. 
• Define, implement, and own metrics to monitor and communicate product performance, validate hypothesis, refine content and experience. 
• Analyze and educate the business on the market dynamics, trends and our competition.  

 
Requirements/Qualifications 

• 3+ years of experience in product management. FinTech market experience a strong plus.  

• Experience creating and contributing to a software product roadmap, evangelizing the product vision. 
• Experience working directly and cross-functionally with developers, product managers, and other related stakeholders 
• Excellent communication, presentation skills and ability to interact with all levels of the organization.  
• Strong work ethic. Self-starting personality with the ability to problem solve and develop creative solutions. Works well and stays focused under little supervision.  
• Bachelor’s degree or equivalent in work experience.