Counselling & Applied Psychology

About the Role

We’re looking for a Demand Generation Lead who can create and manage content that resonates with a US audience. You’ll plan, write, and manage different types of content that tell our story, support growth, and drive engagement. If you love writing, enjoy building content strategies, and can juggle multiple projects, this role is for you.

What You’ll DoContent Strategy & Marketing

• Plan and execute content strategies that align with business and ABM goals.

• Write and edit across formats: blogs, case studies, emails, newsletters, templates, social posts, and landing pages.

• Own the content-driven demand generation funnel from awareness to MQLs to pipeline influence.

• Create and manage gated assets (ebooks, whitepapers, playbooks, case studies) to drive lead capture.

• Engage with clients and experts through content strategies that drive engagement and conversions.

SEO & Content Management

• Manage end-to-end blog workflows, including topic research, keyword planning, assigning content to writers, editing, creating CTAs, and publishing.

• Collaborate with SEO teams and freelancers to ensure all content is optimized for search and published on time.

• Use analytics to measure content performance and suggest improvements.

• Track and optimize content performance based on traffic, conversions, MQLs, and pipeline contribution.

Campaign & ABM Support

• Create and review newsletter content, manage group postings, and track analytics.

• Support ABM and LinkedIn campaigns by providing required collateral.

• Work closely with the Sales and Growth teams to align content with ICP-driven ABM campaigns.

• Support outbound and inbound motions with sales enablement content.

Planning & Coordination

• Own and manage monthly content calendars to ensure smooth delivery across channels.

• Collaborate with design, product, and social media teams to align content with campaigns.

Performance, Quality & Metrics

• Maintain consistent tone, voice, and messaging across all channels.

• Review and approve freelance work, and manage their monthly budgets and invoices.

• Monitor newsletter subscribers and maintain records.

Performance & Growth Metrics (New Section)

You will own and optimize key metrics, including:

• Content-driven leads and MQL growth

• Engagement rates across assets and channels

• Contribution to pipeline and revenue influence

• Performance insights via Google Analytics, HubSpot, and LinkedIn Campaign Manager

What We’re Looking For

• 5-6 years of experience in demand generation, content marketing, or SEO.

• Experience creating content for a US audience.

• Strong writing, storytelling, and ABM-focused content skills.

• Comfortable with SEO basics and tools like Google Analytics.

• Strong project and deadline management skills.

• Team player with excellent communication abilities.

Good to Have

• Experience in B2B SaaS or tech.
• Knowledge of social media marketing and paid campaigns.
• Familiarity with tools like HubSpot, WordPress, or other CMS platforms.

Why You’ll Love Working Here

• Own and shape our content marketing and ABM initiatives.
• Work with a friendly, collaborative team.
• Flexible, remote-friendly work setup.
• Make a real impact on our brand growth in the US.

Key Responsibilities:

• Identify potential clients through online research, LinkedIn, email campaigns, and other lead generation channels.
• Develop and execute outreach strategies via email, social media, and cold calling (if required).
• Build and maintain a pipeline of qualified leads for the sales team.
• Understand client requirements and promote our services effectively.
• Schedule meetings or demos for the sales team with potential clients.
• Maintain accurate records of leads and follow-ups using CRM tools.
• Collaborate with the marketing team to align lead generation with campaigns and content strategy.

Requirements:

• Strong communication and interpersonal skills.
• Ability to research and identify relevant leads and decision-makers.
• Familiarity with digital services like web design, mobile app development, and SEO.
• Self-motivated with a strong work ethic and target-oriented mindset.
• Basic knowledge of CRM tools (e.g., HubSpot, Zoho, or similar) is a plus.
• Bachelor’s degree in Marketing, Business, IT, or related field preferred.

Job Title: Lead Generation Executive

Location: Remote

Job Summary:

We are in search of a "Lead Generation Executive" for a remote role. Your primary responsibility is to help us find potential clients, create leads, and contribute to our sales goals.

Responsibilities:

• Find and create leads to support our sales goals, and also screen the leads and set up meetings.
• Identify new markets and potential customers by doing research.
• Reach out to potential clients through various methods such as calls, networking, and social media.
• Communicate with potential clients, understand their needs, and introduce our products.
• Keep track of sales and performance data and report on progress.

Qualifications and Skills:

• Minimum of 3 years of experience in lead generation or a related field.
• Proven success in lead generation or sales.
• Strong experience in generating leads, cold calling, email campaigns, LinkedIn outreach, and rate negotiations.
• Ability to plan and execute effective lead generation strategies.
• A good understanding of sales and marketing.
• Current knowledge of market trends and competitor activities.
• Strong negotiation and problem-solving skills.
• Excellent communication skills.
• Proficiency in phone calls and presentations.
• Self-motivated, results-driven, and passionate about lead generation.
• Ability to work independently and proactively.
• Familiarity with Microsoft Office, CRM systems, and sales software.

ABOUT THE COMPANY

Augment was started in 2015 in Madison, Wisconsin USA (three hours North of Chicago). We offer Digital Innovation, Application Development, and Staff Augmentation services to clients in the USA. We wanted to help not only our clients but also to provide a good home for developers, designers, and QA team members to work, grow and thrive.

We are a 70+ person team headquartered in Madison, Wisconsin, USA with a larger office in Coimbatore, India. We are also building our teams in Brazil and Eastern Europe. Our company takes pride in genuinely attracting and retaining the best talent. If you want to be part of a high-achieving, knowledgeable, and fun team, then here’s your chance to join a rapidly growing startup that offers an international and diverse work atmosphere. If you are interested in learning more about us, please contact us. You can also talk to our team members to see how they like working with Augment.

Desired Candidate Profile

• Bachelor’s degree in finance, accounting, economics, business administration or related field (MBA preferred)
• FRM or CFA is a plus
• Highly skilled in Math and Finance
• Good connection around investors in the market and can get them onboard
• Ability to understand the Income structure in a Fintech environment
• Strong analytical skills
• Excellent communication skills
• Strong time-management skills
• Negotiation and project management skills
• Excellent critical thinking skills
• Working knowledge of business and data intelligence software    

About ekincare 

Join the fastest growing health benefits platform in India. ekincare is a Series A funded startup, Operating in one of the few industries with tailwinds from COVID-19. We are at the intersection of health & insure-tech, targeting South East Asia’s multi-billion dollar corporate health benefits market. Trusted by Fortune 500 companies, ekincare’s patent-pending preventive, predictive and personalized platform helps employers administer their health benefits efficiently, reduce health care costs by 20% and increase employees’ engagement. Recognized for our innovations by NASSCOM (10 most innovative start-ups), Aegis Graham Bell Awards (Most innovative enterprise app) and named as the best "Healthy Workplace Brand" in the IHW Summit. If you are ambitious, willing to unlearn and relearn in a fast-growing startup, dream about MAUs, client segmentation, funnels etc. and excited to apply your skills towards making India Inc. healthy, come, join us! 

Position : Process Associate - Contract to Hire 

Location -Hyderabad 

➔ Responsible for handling operations related to the backend by coordinating with vendors, customers & internal teams. 

➔ Manage the Backend process such as Appointment Confirmations, Reports Uploading with assertiveness. 

➔ Responsible for End to end backend support to operations enquiries, Confirmation follow-ups with Vendor/DCs. Working closely with Vendors/DC, Corporate Customers and internal stakeholders for Appointment confirmation, reports and ensure timely action of completing tasks at hand. 

➔ Ability to analysis the situation in hand and take a business decision to ensure Customer experience is not impacted 

➔ Working knowledge of Google sheets/Excel 

➔ The candidate should be self motivated and take initiatives and flexible to accommodate new responsibilities as and when the role demands. 

➔ Good communication skills in English & Hindi. 

➔ Additionally, should be Punctual, have an Eye to Detail, Quick learner, Team player, Basic computer Skills,& Professional approach towards work, with good work Ethics.

You would possess experience building web applications using MVC frameworks (Reactjs, Redux) in a service-oriented environment.

• In-depth experience in object oriented Javascript.
• Excellent knowledge of professional software engineering practices and best practices for the full Software Development Lifecycle, including coding standards, code reviews, source control management, build processes, testing and operations.
• Proficiency to code in front-end technologies such as Javascript/HTML/CSS.

JD:

Required Skills:

• Intermediate to Expert level hands-on programming using one of programming language- Java or Python or Pyspark or Scala.
• Strong practical knowledge of SQL.
  Hands on experience on Spark/SparkSQL
• Data Structure and Algorithms
• Hands-on experience as an individual contributor in Design, Development, Testing and Deployment of Big Data technologies based applications
• Experience in Big Data application tools, such as Hadoop, MapReduce, Spark, etc
• Experience on NoSQL Databases like HBase, etc
• Experience with Linux OS environment (Shell script, AWK, SED)
• Intermediate RDBMS skill, able to write SQL query with complex relation on top of big RDMS (100+ table)

Full Stack Developer for a leading E-Commerce MNC
Job Responsibilities :

- Developing new user-facing features using React.js. 

- Building reusable components and front-end libraries for future use. 

- Translating designs and wireframes into high-quality code. Skills 

- Strong proficiency in JavaScript, ES6 and it's newer specifications 

- Thorough understanding of React.js and its core principles 

- Experience with popular React.js workflows (such as Redux) 

- Familiarity with RESTful APIs

- Experience working with preprocessing stylesheet language (LESS)

- Experience with common front-end development tools such as NPM, etc.

- Familiarity with GIT version control system. 

- Ability to understand business requirements and translate them into technical requirements

• Advising and selling term and health insurance to interested customers by understanding the customer’s needs in particular and their ability to pay.

• Analyzing and understand customer’s current insurance policies and suggest them with best available plans.

• Keep a track and check on the ongoing transactions with the customers.

• Solving day-to-day issues of customers with respect to their policies to maintain a strong and healthy relationship with them.

• To generate the desire for our product in the Customer’s mind by making them understand the value proposition.

• Successfully create, develop and retain relationships with customers through understanding their needs and explaining the benefits of the policies.
• Doing proper follow-up with the prospective customers and simultaneously converting them into sales.

• RM’s should generate a good pipeline for themselves over a period of time so that it helps them in achieving their daily targets.

• Reaching out to maximum prospective customers from the base assigned and explaining them the insurance plans by providing them with proper presentation on call and simultaneously generating sales and achieving their daily numbers.

• To constantly upgrade with changes, to ensure you provide the most up-to-date product information to the customers.