Influencer Marketing Manager

Key Responsibilities:

• Make outbound calls to potential customers and provide information about company products/services and highlight key features.
• Schedule appointments and demo calls for the sales team with interested clients.
• Stay informed about the company's products/services.
• Clearly articulate product features, benefits, and unique selling points.
• Follow up with potential clients to confirm scheduled appointments and provide necessary information.
• Generate new leads through cold calling.
• Maintaining positive rapport with customers to build long-term relationships.
• Update and maintain customer records in our system.
• Provide feedback on customer responses and concerns.
• Collaborate with the sales and marketing teams to optimize strategies.
• Participate in regular team meetings to discuss progress and challenges.

Qualifications & Skills:

• Bachelor’s degree or higher in any field.
• Active listening and attention to detail abilities.
• Excellent verbal and written communication skills.
• Ability to handle rejection positively and persistently pursue leads.
• Ability to follow scripts and guidelines to deliver an effective sales pitch.
• Ability to build rapport with potential customers.
• Organizational and time management skills.
• Basic computer skills and proficiency in MS Office.
• Knowledge in Finance Domain would be an advantage.

Vice President (Marketing) - Y Combinator backed Shopify-like platform

About Merito :

- We are working with the mission to change the way hiring is done.

- The company is founded by a team consisting of alumni from IIM Ahmedabad, McKinsey with more than 2 decades of experience in recruitment, training, and coaching.

About Our Client :

- Our client is headquartered in California and Y Combinator backed Shopify-like platform for creators & knowledge professionals (coaches, instructors, experts, artists etc.) to launch, manage and grow their business online.

- Founded by IIT/ IIM/ BITS/ Yale/ BCG Alumni and 3X Entrepreneurs, they are well funded and backed by top Indian VC firms along with start-up veterans like Kunal Shah (CRED). The company is founded by alumni from top IITs, IIMs, BITS, Yale including ex-entrepreneurs and from firms such as BCG, Hike, Dunzo and P&G.

- Since the launch of its first version in December 2020 they have grown 25X. Creators have earned more than $1 Million since launch through the platform.

- We have just closed our series A (yet to announce) and are looking to build out our leadership team across functions.

Job Description :

- The Head of Marketing will own and drive the end-to-end marketing stack for the entire organization.

- You will report directly to the founders and will work independently/with the senior team dependent on goals and aligned objectives.

- Marketing Strategies, Ideas and Execution ; Ideate, iterate, and execute marketing strategies that help in growing Exly's client base and achieve our marketing goals.

Key Responsibilities :

- Responsible for leading all of marketing & comms initiatives - Drive market leadership by distributing our product to 1M+ creators & building a strong brand.

- 5+ yrs leading marketing at top early-stage startups; experience in SMM, brand building, performance, SEO and other innovative channels to drive high quality MQLs.

- Build and lead a results-driven growth marketing function. Partner with Sales and Marketing leadership to define the team's objectives and goals within the larger marketing organization and business.

- Define the appropriate mix of campaign elements (including account-based marketing, search, social, direct mail, email, webinars, events, content syndication, direct response online, etc.).

- Create and test campaign messages, landing pages, and lead nurturing to optimize conversions and lead quality.

- Implement metrics and reporting for various marketing programs, campaigns and pipeline results.

- Consistently use data to iterate and improve marketing programs and results. Own the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.

- Manage and develop the standards and best practices for campaigns, marketing operations, and reporting.

- Developing PR campaigns and developing a relationship with various industry stakeholders, to ensure Brand / product advocacy on relevant forums. Setting up marketing technologies to monitor the campaign effectiveness.

The successful applicant will be :

- Someone who has scaled the marketing function through the growth stage of any B2B SaaS preferably one of the well-known SaaS companies in India.

- Individual contributor experience of around 3 years with responsibility for organic growth and/or demand generation.

- Experience of managing teams focused on different functions of Marketing.

- Wide breadth and depth of experience in organic, performance and product marketing.

- Expert level knowledge & hands-on experience in use of marketing automation & data systems.

- An analytical approach to solve complex problems with a sharp eye on ROI and creative flair.

- Willing and eager to roll up your sleeves to step in for your team, if needed.

- Excellent communication and presentation skills (written and verbal).

- Familiarity with working in cross-functional environment and distributed team setups.

- Ideal candidate would have built marketing team from scratch for a SaaS start-up from seed to Series A/B or would be from a Tier 1 MBA college.

We are looking for a performance marketer who can profoundly understand the user and plan search engine and display advertising to generate MQLs. You are someone who likes working with data and insights and making decisions based on it. You should be able to lead multiple performance marketing initiatives like Google Ads, Linkedin Ads, Facebook Ads, Display Ads, GDN, Bing Ads etc in international markets like MENA, USA, EMEA & SEA. An eager candidate to make an impact at Xoxoday and thrive in a fast-paced, dynamic, hyper-growth environment and can operate fluidly between the 30,000-foot strategy level and the micro-detail to get things right.

• Segment our users by deeply understanding our clients and end users. You will talk regularly to users and prospects and draw qualitative and quantitative insights.
• Define and execute the SEM & performance marketing strategy. It will include work like demand generation, landing pages, keywords research, Ad copies, competition research & analytics.
• Work closely with a range of cross-functional teams - product, design, marketing, and sales to craft highly effective, data driven campaigns on Google Adwords, Linkedin & Facebook.
• Understand and analyze campaigns regularly and optimize the CTR, CPL & CPA.

An enthusiastic individual with the following skills. Please do not hesitate to apply if you do not match all of it. We are open to promising candidates who are passionate about their work and are team players.

• Expertise in Google Adwords campaigns for international markets.
• Experience working on marketing or growth throughout a product’s lifecycle.
• Working experience in SaaS, preferably for international markets.
• Hands-on experience in Google Analytics, Google AdWords, Linkedin Ads, Facebook Ads, Hubspot CRM, Landing pages and Webflow.

You will be working closely with the growth marketing head and the marketing team members. 

A wholesome opportunity in a fast-paced environment that will enable you to juggle between concepts, yet maintain the quality of work, interact and share your ideas and have loads of learning while at work. Work with a team of highly talented young professionals and enjoy the comprehensive benefits that Xoxoday offers.

A fast-growing PE funded Fintech SaaS company based in Bangalore with offices in Delhi, Mumbai, California, New York, Dubai, Singapore, and Dublin. We have three products in our portfolio: Plum, Empuls and Compass. Works with over 2000 global clients. We help our clients in engaging and motivating their employees, sales teams, channel partners and consumers for better business results.

My Digital Shelf is an expanding and highly entrepreneurial start-up research and production company producing B2B conferences for the global Digital Retail and Consumer goods industry

The role of the Marketing Manager will be to perform general duties to support event planners, project managers and the Global Event team

• Social media daily management - primariliy linkedin and Twitter 
• Digital marketing - SEO, PPC advertising and more 
• Website content develpoment and management
• Copy writing for press releases, website and ad-hoc pieces
• Market research including competitot analysis and performance improvement 
• Liaising with external media agencies and association for advertising campaigns and barter agreements/partnership opportunities 
• Liaising with suppliers including printers, design agencies and publications
• Reporting directly to the Director and planning the event calendar with them
• Ad hoc support to team including assisting with events management and promotional activity
• Maintain production schedules for event materials/collateral
  Work on event follow-up and Event Metrics and Analysis

Candidate requirements:

• Graduated to degree level or equivalent in your chosen discipline, ideally Marketing, Social Sciences, Humanities, Languages or similar
• Fluent in written and spoken English
• Ability to work under pressure and meet demanding deadlines
• Confident and mature approach, reflective of the profile of the position and organisation

• Ability to work independently and show a strong sense of initiative, taking ownership of key projects when required with a proactive attitude
• Ability to multitask, prioritise and be flexible is essential
• Works well as part of fast-paced team, prioritising effectively and managing workload
• Excellent IT skills - proficient in both Windows and Mac operating systems (i.e. PowerPoint, Keynote, Excel, Word, Outlook)
• Strong interpersonal and communication skills both verbal and written, able to successfully interact with all parts of the business and stakeholders at all levels
• Excellent organisational, analytical and administrative skills, meticulous attention to detail
• Flexible in approach and able to amend hours as required to suit business needs
• Able to work with confidential material and sensitive information with absolute discretion