
Job Summary
As a CRO specialist you will use a mix of creativity and strong analytical skills to understand website behavior, identify opportunities to drive an increase in conversion, revenue and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and makes design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
Responsibilities and Duties
Use qualitative (heatmaps, sessions recordings, surveys, etc) and quantitative(Google Analytics or similar) sources of data to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
Establish web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design and usability factors of highly converting web pages.
To understand the "WHY" behind the data and deliver actionable insights to further improve UX and conversion rate optimization to increase lead generation and online sales.
Define and maintain overall optimization program (site and e commerce experience, landing pages, forms and calls-to-actions) Use an iterative approach to optimization (hypothesize, design, test, measure, optimize), deriving actionable insights from the results, formulating new experiment ideas and hypotheses, while implementing winning results.
Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization).
Coordinate with developers, analysts, and researchers to drive projects forward.
Required Experience, Skills and Qualifications
Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website.
Prior experience in a customer facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
Understanding best practices for UI and UX for websites
Understand of how E-commerce website work(what is ROI, AOV, Conversion Rate etc.)
Experience with research tools including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ survey Zarget or other similar tools will be a plus
Experience with multichannel media campaigns including a working knowledge of paid search, testing ad text and landing pages Optimization, SEO will be a plus
Prior experience working in diverse client portfolio
Benefits
5 Day working
Flexible work from home policy
Company sponsored team outing and parties
Company sponsored lunch
No dress code
Salaries at par and above the industry standards
Great Learning and growth opportunities
Opportunities to travel onsite (Australia US,UK, South Africa) to meet and work with clients personally
Diverse and exciting client portfolio of internationally renowned brands

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Brief Job description:
- Develop, implement, and optimize our digital advertising strategies on platforms like Google AdSense and Meta Ads.
- Meticulously track key performance indicators (KPIs) and optimize campaign performance.
- Stay aware of the industry trends for performance marketing.
- Conduct rigorous analysis and optimization of campaign performance using data- driven insights and strategies devised using quantitative analysis. Budget management to ensure efficient expenditure while maximizing return on investment (ROI).
- Communicate analyses using visualization dashboards and metrics (demand funnel, marketing plan and budgeting, marketing ROI, operational efficiency, campaign impact, and strategic KPIs).
Sandboxing/proof of concept/Demo during story grooming sessions.
Work on L1/L2 tickets, prioritized backlog, Development task for platform upgrades.
Interaction with end users/teams on Requests / Incidents.
License Reporting & management, Knowledge Artefacts & knowledge sharing sessions.

Key Responsibilities:
- Design and develop training materials for MERN Stack web application development.
- Deliver training sessions to individuals or groups in a classroom or online setting.
- Provide hands-on training on MongoDB, Express JS, React JS, and Node JS.
- Teach how to use No SQL Database, REST API, and how to connect REST API with front-end applications.
- Conduct assessments to evaluate trainees' understanding and progress.
- Provide feedback and support to trainees throughout the training process.
- Keep up-to-date with the latest trends and technologies in MERN Stack web application development.
- Collaborate with the project team to develop real-world scenarios and case studies for trainees.
Requirements:
- Minimum of 2 years of experience in MERN Stack web application development.
- Strong expertise in MongoDB, Express JS, React JS, and Node JS.
- Familiarity with asynchronous JS, No SQL Database, and REST API.
- Excellent communication and interpersonal skills.

Responsibilities:
- Responsible for monitoring project deliverables on day to day basis
- Required to update relevant stakeholders or team members on the project's progress.
- Assist, train, and ensure project team members with tasks that you have assigned to them.
- Test the product modules and manage the change request, bug reports, etc.
- Assist project managers in the planning, execution, and monitoring of projects Develop and maintain project plans, timelines, and progress reports.
- Facilitate communication between intern stakeholders, clients, vendors, and management.
Qualifications:
- Bachelor's Degree or equivalent experience.
- 3+ years of relevant Project Management experience.
- Strong verbal, written, and organizational skills for documentation, user stories, etc.
- Proficient in MS Excel, and Presentation. Proficient in Jira, Confluence, and Notion is a plus.
- Excellent organizational and time-management skills.
- Strong communication skills, both verbal and written.
- Ability to work well in a team environment.
- Experience with project management tools and software.
- Ability to identify project risks and issues, and develop mitigation plans.
Responsibilities
- Develop and implement HR strategies and initiatives aligned with the overall business strategy
- Bridge management and employee relations by addressing demands, grievances or other issues
- Manage the recruitment and selection process
- Support current and future business needs through the development, engagement, motivation, and preservation of human capital
- Develop and monitor overall HR strategies, systems, tactics, and procedures across the organization
- Nurture a positive working environment
- Oversee and manage a performance appraisal system that drives high performance
- Maintain pay plan and benefits program
- Assess training needs to apply and monitor training programs
- Report to management and provide decision support through HR metrics
- Ensure legal compliance throughout human resource management
We are looking for an ambitious and energetic Research and Market Entry Strategist to help us expand our clientele. You will be the front of the company and will have the dedication to create and apply an effective sales strategy.
The goal is to drive sustainable financial growth through boosting sales and forging strong relationships with clients.
Responsibilities:
- Develop a growth strategy focused both on financial gain and customer satisfaction
- Conduct research to identify new markets and customer needs
- Arrange business meetings with prospective clients
- Promote the company’s products/services addressing or predicting clients’ objectives
- Prepare sales contracts ensuring adherence to law-established rules and guidelines
- Provide trustworthy feedback and after-sales support
- Build long-term relationships with new and existing customers
- Develop entry level staff into valuable salespeople
activities.
Sales Executive responsibilities include visiting schools, promoting Schotest, negotiating
deals and maintaining customer satisfaction. If you have excellent communication skills and feel
comfortable reaching out to potential customers to demonstrate our services , you are welcomed at
Schotest.

