Conversion rate optimization Specialist

About Company:

The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.

Role & Responsibilities:

     ​

1.   Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand. Experience in a marketing, communications or internal communications role with a marketing mindset is expected. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must.
2.  Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
3. Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements
4. Interpret data obtained from market research/survey to produce results useful in taking effective business decisions
5. Carry out demographic surveys to identify potential customers
6. Contact potential customers through emails, calls, and home visits to create product/service awareness
7. Employ knowledge of company goals in carrying out marketing operations
8. Establish good working relationships and rapport with clients to ensure continued patronage and minimal consumer attrition
9. Support marketing managers in the development of pricing strategies to set suitable prices for products.

Requirements

1.       Excellent written and oral communication skills and detail-oriented

2.       Very good planning & project management skills

3.       Experience in creating digital ads, video, and static across social media platforms such as LinkedIn, Facebook, YouTube, WhatsApp, e-mail, and display

4.       Capable of managing a team & work independently with external vendors

• Build our digital marketing roadmap
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency
• Measure ROI and KPIs and prepare budget
• Develop specific campaigns to create and maintain high levels of customer interaction
• Oversee our social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Forecast sales performance trends and act proactively to increase our market segment
• Liaise with Product, Design and Sales directors to increase client satisfaction through cohesive strategies
• Motivate digital marketing team to achieve goals
• Monitor competition and provide ideas to stand out
• Stay up-to-date with digital technology developments

We are looking for self-motivated and result-driven individuals for the role of Sr. SEO Executive. This person will define long-term goals and identify opportunities.

Designation: – Sr. SEO Executive

Location: – Gandhinagar, Gujarat.

Qualification: – B.tech, M.tech, BCA, MCA, BSC, MSC (IT, CE), MBA.

Experience:– 5+ Years

Working Days:– 5 Days (Mon- Fri)

Roles & Responsibilities:-

• A strong understanding of all aspects of on-page and off-page optimization techniques of SEO
• Must know how to use Google Analytics and Google Search Console tools to create a report
• Must be able to identify SEO-related issues on the website and fix them
• Must be able to proofread articles to ensure that they are SEO friendly
• Must know how to do a competitor analysis and derive insights from it to improve the website performance
• Must perform keyword research on a regular basis
• Must perform link building for critical pages to increase website traffic.

Roles and responsibilities:-

• Implement best practices of SEO on websites to increase organic traffic from different sources such as Google.
• Ensure we are generating a targeted number of qualified leads from the website monthly.
• Optimize existing websites to improve their performance in search engines.
• Coordinate with web developers to get the new content updated on the website.
• Coordinate with content developers to get the content at the scheduled time.
• Perform keyword research for targeted services and countries and suggested topics that need to be written and published in the scheduled time.
• Use marketing tools such as SEMrush to do a competitor analysis and create quality backlinks from different sources.
• Keep track of all the latest updates from Google and ensure that website abides by those updates.
• Perform market research on a regular basis to implement new and productive things on the website.

You should have a strong grasp of current marketing tools and strategies and be able to help integrate digital marketing campaigns from concept to execution. The Digital Marketing Intern

 will work with the marketing team, coordinating with other teams (such as design, HR, etc) to launch campaigns on time.

• Coordinate with other support functions to develop marketing material
• Define schedules, handle posting on social media
• Keep an eye on the trends, suggest and execute campaigns around them
• Perform audits, plan and execute all digital marketing activities, including SEO/SEM, email, social media, and display advertising campaigns
• Design, build and maintain social media presence, increase the availability of multiple platforms
• Measure and report the performance of integrated marketing efforts, and assess against goals (ROI and KPIs)
• Brainstorm new and creative growth strategies
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

• BS/MS, BMM degree in marketing or a related field
• Proven working experience of 0-1 year in digital marketing & contribution to B2B sales if any
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience with A/B and multivariate experiments
• Solid knowledge of website advertising and analytics tools (e.g., Google Adwords, Google Analytics, Facebook Advertising)
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Eager to learn and grow from marketing coordinator to digital marketing executive

Working at Apptroit Technologies Pvt Ltd

Develop faster - with our commitment to the best professional development.

Perform better - as part of a high-performance, empowering culture.

Shape an industry - with a market leader that continues to drive innovation.

Make a difference -by helping improve oral health worldwide.

Position

Reporting to the Director, Global Digital Marketing, the Digital Marketing Manager is responsible for the development and adoption of digital marketing strategies and campaign execution to promote demand generation across the business in assigned markets. The successful candidate will work with key business partners to deploy a consistent operating model across the business and manage the omni-channel deployment of digital marketing initiatives. The ideal candidate will handle communications on status of ongoing initiatives and develop analysis of opportunities in the digital space and own the digital marketing strategy and overall results of the program.

The successful candidate will have a strong background and understanding of not only of digital marketing, but all facets of digital business including analytics, site optimization, and the evolving interactive marketing landscape. Strong working knowledge around digital marketing channels and strategic development of local and global plans is a key component to success in this role.

The Digital Marketing Manager will be responsible for building a culture of quality and performance within the team and to develop data-driven, customer-centric and innovative marketing strategies.

Key Responsibilities

Develop and drive multi-channel digital marketing planning and strategy across the business

• Function as single point of contact for assigned markets to align their strategies to execution on digital channels
• Work’s cross-functionally with stakeholders in the development of strategic digital marketing plans, content and campaigns; drives collaboration on execution, building insights and optimizations with local market execution
• Owns adoption of Digital Marketing Programs and Playbook; works cross-functionally with internal and external partners to ensure adherence and consistency across execution guidelines are met.
• Collaborates with Corporate Marketing, Site Operations, Customer Analytics, and Commercial team partners in the execution of strategic, omni-channel digital marketing campaigns.
• Measures and analyzes performance of all digital campaigns and assess against goals (ROI and KPIs); adjust and execute changes to strategy based on results.
• Develop regular incrementality testing strategies to ensure highly optimized and valuable programs
• Work closely with key stakeholders within the Global Digital Marketing team to drive collaboration and alignment on planning, operations and reporting for all digital marketing initiatives.

The Ideal Candidate Will Have

Key Qualifications and Experience

• Bachelor’s degree in marketing, communication or related field
• At least 5-7 years of experience driving digital marketing programs, execution, and analysis preferably for fast paced industries (healthcare, finance, retail, manufacturing)
• Strong experience in driving B2B and/or B2C demand generation.
• Solid understanding of ecommerce and digital channels (digital advertising, email, social media and web operations)
• Strong communication skills: ability to lead high-level strategic planning sessions and deliver key findings and results to a broad audience
• Experience in supporting global markets a plus
• Experience in working within complex matrixed organizations with multiple stakeholders and dotted lines of responsibility.
• Previous experience with marketing planning tools, a plus.

Requirements

In addition to relevant industry background and functional skills, the key competencies of the ideal candidate include:

• Strong analytical skills and data-driven strategy development
• Strong project management experience and organizational skills; ability to handle multiple projects/campaigns simultaneously.
• Results orientation
• Cross-industry subject expertise
• Curiosity and ability to learn
• Plan and execute social media campaigns on all social platforms, Good knowledge of Search engine Optimization, Google Ads, PPC, and other ad campaign tools, Plan strategies for Digital marketing, Find and target audiences, Content creation skills
  Excellent communication and organizational skills, KPI Management.
• Must Knowledge of these tools SEMrush, Moz, Ahrefs, Mailchimp, sendinblue, Hubspot
• Excellent communication skills and presentable

We are looking for a data-driven & creative Performance Marketer with 3-5 years of experience for a high-growth healthcare start-up. 

This role will be very hands-on in the beginning, but if you have what it takes, you will eventually take up hiring and capacity building.

Responsibilities:

* Take care of all the digital marketing efforts end to end.

* Run highly targeted & optimised paid campaigns on Facebook & Google. 

* Maintain campaign calendar by collaborating with Strategy & Marketing teams

* Set up process to identify, track & analyse KPIs efficiently 

* Ensure that the ads are not just reaching a large number of audience, but the right audience.

* Budgeting 

* SEO optimisation

* Work with the content and design teams to make compelling ad creatives

* Help achieve digital sales targets and our growth target by making use of conventional and unconventional platforms.

* Hire and build marketing capacity as required

Requirements:

* 3-5 years of hands-on experience with all different types of Facebook ads & Google ads.

* Sound knowledge of Facebook Pixel & Google conversion tracking.

* Data-driven & organised, with good analytical skills

* Creative edge

* Attention to detail

* Self-motivated and eager to learn and grow with the team