Presales Executive

Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles

Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior

Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research

Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements

Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation

Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology

Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness

Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams

Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role

Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Candidates from institutes with strong behavioral research exposure are preferred

Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms

Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights

Responsibilities:

• Develop application modules independently and fix any bugs promptly.
• Perform unit testing for the development work carried out
• Act as a mentor to the junior resources and provide technical guidance.
• Build scalable and secure video conferencing platforms using WebRTC
• Integrate AI-based chatbots, real-time messaging, and WebSocket channels
• Troubleshoot problems and provide solutions.
• Conduct and participate in project planning & scheduling, design discussions, and provide assistance during testing.
• Remain up to date with the modern industry practices involved in designing and developing high-quality software.
• Ability to perform engineering and identify and fix bottlenecks.

Must Have:

• Must have at least 5+ years of experience in MERN Stack development.
• Strong expertise in Nodejs, ReactJs, and MongoDB

       ●  Must possess strong analytical skills to be able to break down complex problems into

smaller atomic units of work.

• Good knowledge of Express.js & JS libraries.
• Experience with WebRTC for video conferencing solutions
• Proficiency in real-time communication using Socket.IO/WebSockets
• Hands-on with AI chatbot integration or NLP-powered UI interactions
• Sound understanding of microservices architecture.
• Team Handling experience for at least 2 years. 
• Excellent grasp of data structures and designing and developing Rest APIs.
• Good skills in NoSQL (MongoDB or equivalent).
• Experience in developing responsive web applications.
• Willingness to learn and adopt new technologies in a short period as required by

the project.

• Sound understanding of Agile and Scrum methodologies and ability to participate in Sprint

ceremonies.

ROLE REQUIREMENTS:

• Experience of 5+ years working as a Quality Assurance Analyst
• Experience with test management tools such as Quality Centre, JIRA, ADO.
• Knowledge of automation tools like Selenium
• Knowledge of Non-Functional testing - Accessibility, Performance
• Educated to degree level, ideally in Computer Science
• ISEB certification in Testing (intermediate level) is advantageous
• Experience in participating in process change is advantageous
• Experience testing commercial websites in a creative and/or agency environment is advantageous
• Experience testing native iOS and Android applications is advantageous

QUALIFICATIONS & CHARACTERISTICS

• 5+ years’ industry experience.
• Analytic and positive mindset with a personable and professional approach.
• Sharp attention to detail and a passion for new technology.
• Professional written and verbal communication.

• Create an inspiring team environment with an open communication culture
• Set clear team goals
• Delegate tasks and set deadlines
• Oversee day-to-day operation
• Monitor team performance and report on metrics
• Motivate team members
• Discover training needs and provide coaching
• Listen to team members’ feedback and resolve any issues or conflicts
• Recognize high performance and reward accomplishments
• Encourage creativity and risk-taking
• Suggest and organize team building activities
• Responsible for distributing information to team members and stakeholders
  
• Coordinates operation strategies and activities to ensure the provision of outstanding customer service while adhering to regulatory and company guidelines
  
• Address customer concerns in reference to products, services rendered or employee interactions
  
• Train new employees on company standards and procedures, from how to handle a negative customer experience to how to properly interact with clients

Business Development Manager’

CupShup is looking for a qualified business development specialist to extend our reach through expert discovery and exploration of new and untapped business opportunities and relationships. Our ideal candidate will be trusted to dive right in, take the lead, use initiative, and help build billion-dollar brands that make everyday activities easier for people around the world. Highly skilled at sales and business operations, this person will join and inspire a team of like-minded go-getters to achieve our company vision.

Responsibilities:

• Manage both our existing sales pipeline and the development of new business opportunities
• Take a lead role in developing new-business proposals and presentations that create and nurture opportunities and partnerships
• Identify trends and customer needs, building a sales pipeline for short/medium/long term in accordance with targets
• Develop strategies and positions by analyzing new-venture integration
• Assist in the coordination and implementation of marketing strategies, and delegate tasks to achieve strategic goals
• Motivate the team, track performance, and report metrics
• Manage proposal response process, including detailed RFP requirements, content creation, and inputs from various sources
• Generate new leads, identify and contact decision-makers, screen potential business opportunities, select deals in line with strategies, and facilitate pitch logistics
• Develop and implement overarching outbound sales and business development strategy, sales processes, structure, and best practices across the company
• Support deal structure and pricing with business-value analysis, and negotiate prices for proactive bids and proposals
• Maintain and share professional knowledge through education, networking, events, and presentations

Requirement:-

• Post Graduation in business or related fields preferred
• Minimum of 5 years experience in acquisition of brands, B2B sales, consultative sales
• Successful track record in B2B sales and negotiation
• Excellent verbal and written communication skills
• Experience in sales techniques
• Proficiency in data analysis, forecasting, and budgeting
• Proven ability to plan and manage resources
• An analytical mind with good organizational skills.
• Commercial and business awareness
• Agile to adapt with the dynamic business environment

ORGANIZATION OVERVIEW

About CupShup

—-------------------

Byju’s, Ola Cabs, Dunzo, Swiggy, Zomato, Uber.

What is common across all of these shining stars of Indian Startup World? They are the most valued startups of the country. True. They are Unicorns or Soonicorns. That’s also true. They are changing the game and consumer behavior in their respective segments. Correct!

But there is one small detail common across these. CupShup was fortunate enough to partner with all of these brands during nascent/early stages of their journey and we are still helping them reach their audience pan India!

CupShup, a 7 year old RoI-focused growth partner to startups and brands like HUL, Marico, SBI, ICICI, have been a major contributor in scaling the biggest names in the startup world. We are proud to contribute in our small way in taking these brands to its target audience in an innovative way and make a name for ourselves to rely upon in the process. We are a 200 member team spread across 12 cities of the country which specializes in scaling up the brands quickly. CupShup is a 360 degree growth partner with offerings across Creative, Digital and Offline marketing that provides a seamless planning, marketing budget allocation and execution to reach brand goals. CupShup has helped more than 300 brands scale up to its potential across the country and currently we are scaling up a cohort of 45 brands.

We need more hands on the deck! People who are fascinated by the entrepreneurial zeal that has gripped our country and hustle that goes behind the scenes. If you are a hustler who wants to understand and be part of the sea change that India is witnessing and wants to be a part of a dynamic team.

You can read about us and understand how we have brewed innovation in detail at http://www.cupshup.co.in">www.cupshup.co.in 

We are looking for an outstanding ML Architect (Deployments) with expertise in deploying Machine Learning solutions/models into production and scaling them to serve millions of customers. A candidate with an adaptable and productive working style which fits in a fast-moving environment.

Skills:

- 5+ years deploying Machine Learning pipelines in large enterprise production systems.

- Experience developing end to end ML solutions from business hypothesis to deployment / understanding the entirety of the ML development life cycle.
- Expert in modern software development practices; solid experience using source control management (CI/CD).
- Proficient in designing relevant architecture / microservices to fulfil application integration, model monitoring, training / re-training, model management, model deployment, model experimentation/development, alert mechanisms.
- Experience with public cloud platforms (Azure, AWS, GCP).
- Serverless services like lambda, azure functions, and/or cloud functions.
- Orchestration services like data factory, data pipeline, and/or data flow.
- Data science workbench/managed services like azure machine learning, sagemaker, and/or AI platform.
- Data warehouse services like snowflake, redshift, bigquery, azure sql dw, AWS Redshift.
- Distributed computing services like Pyspark, EMR, Databricks.
- Data storage services like cloud storage, S3, blob, S3 Glacier.
- Data visualization tools like Power BI, Tableau, Quicksight, and/or Qlik.
- Proven experience serving up predictive algorithms and analytics through batch and real-time APIs.
- Solid working experience with software engineers, data scientists, product owners, business analysts, project managers, and business stakeholders to design the holistic solution.
- Strong technical acumen around automated testing.
- Extensive background in statistical analysis and modeling (distributions, hypothesis testing, probability theory, etc.)
- Strong hands-on experience with statistical packages and ML libraries (e.g., Python scikit learn, Spark MLlib, etc.)
- Experience in effective data exploration and visualization (e.g., Excel, Power BI, Tableau, Qlik, etc.)
- Experience in developing and debugging in one or more of the languages Java, Python.
- Ability to work in cross functional teams.
- Apply Machine Learning techniques in production including, but not limited to, neuralnets, regression, decision trees, random forests, ensembles, SVM, Bayesian models, K-Means, etc.

Roles and Responsibilities:

Deploying ML models into production, and scaling them to serve millions of customers.

Technical solutioning skills with deep understanding of technical API integrations, AI / Data Science, BigData and public cloud architectures / deployments in a SaaS environment.

Strong stakeholder relationship management skills - able to influence and manage the expectations of senior executives.
Strong networking skills with the ability to build and maintain strong relationships with both business, operations and technology teams internally and externally.

Provide software design and programming support to projects.

 Qualifications & Experience:

Engineering and post graduate candidates, preferably in Computer Science, from premier institutions with proven work experience as a Machine Learning Architect (Deployments) or a similar role for 5-7 years.