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Job Title: Growth Marketing Analyst
About MyYogaTeacher
MyYogaTeacher is a well funded Silicon Valley startup with headquarters based in California, USA and Bangalore, India. We have a marketplace product for Yoga where we connect incredible Yoga Teachers from India with clients in the US, for online 1-on-1 Yoga & Fitness sessions.
We have a team of 60+ people across various functions – Marketing, Product, Engineering, SDET, Customer Support, Design, Operations, Data Science and Executive Leadership. We hire extremely skilled, smart, trustworthy, kind, supportive, and caring people. You will be working in a stimulating environment.
Being a seed funded company, there is a tremendous scope for growth for people joining at this stage. You could potentially catapult 5-10 years of your career by working in a team like our’s! You will be working closely with the executive leadership.
The CEO is Jitendra Gupta, and this is his 3rd business. His previous venture (Punchh) was acquired for $500 Million in 2021. He has hand picked everyone on the team.
Read more on our website
MyYogaTeacher is seeking a Growth Marketing Analyst for our lean and dynamic marketing team. As a Growth Marketing Analyst, your job will be to create project definitions, carry out required research, coordinate with people and processes to ensure that our projects are delivered on time and produce the desired results, measure results once the projects are released and identify growth opportunities. You will be the go-to person for everything involving a marketing project’s organization and timeline.
Expected experience: 2+ years
Job Description: You will be responsible for
Growth Strategy & Execution:
- Develop and implement data-driven strategies to drive customer acquisition, engagement, and retention.
- Collaborate with product, design, data science and engineering teams to align growth initiatives with overall business goals.
Email & SMS Marketing Optimization:
- Launch, manage, and optimize multi-channel marketing campaigns, with a focus on customer experience, conversion and retention.
- Run A/B tests, analyze campaign performance, and continuously refine to improve key metrics such as open rates, click-through rates (CTR), and conversion rates.
Product & Pricing workflow Optimization:
- Optimize the landing pages, onboarding funnels, pricing pages and other key areas of the product for better conversion rates and customer retention.
- Conduct A/B testing on pricing models, page layouts, and messaging to improve customer understanding and purchase decisions.
- Support the team for paid acquisition channels with data-driven insights to optimize campaigns and ensure maximum ROI.
Upsell and Cross-Sell Funnel Development:
- Develop strategies, design and optimize upsell and cross-sell funnels to increase customer lifetime value (CLV) at different stages of the customer journey.
- Monitor the performance of upsell funnels and optimize them through continuous testing and refinement.
Data Analysis & Reporting:
- Analyze customer behavior, product performance, and market trends to provide insights on how to maximize user conversion and identify growth opportunities.
- Track and report on key growth metrics, including CAC (Customer Acquisition Cost), CLV, email and SMS campaign performance, and upsell funnel success.
- Present data insights to key stakeholders and provide actionable recommendations for future growth initiatives.
Market Research & Competitor Analysis:
- Learn required technical skills on the job, stay ahead of digital marketing trends, tools, and technologies to implement best practices.
- Monitor industry trends and identify new opportunities, to improve our growth strategies and stay ahead of competitors.
Required Skills:
We're looking for someone who is organized, self-motivated, and takes ownership of their projects and tasks. The required skills are
- Education: Bachelor’s degree in Marketing, Business, Economics, Data Science, or a related field.
- Experience: 2-4 years of experience in a growth marketing, product marketing, or marketing analyst role, preferably in a startup or high-growth company.
- Marketing Channels: Proven experience in email and SMS marketing, and familiarity with other digital marketing channels such as paid media, SEO, and social media.
- Pricing & Funnel Optimization: Experience with A/B testing and optimizing conversion on pricing pages and upsell funnels.
- Data Analysis: Strong analytical skills with the ability to interpret data, identify trends, and provide actionable insights.
- Tools & Platforms: Experience with marketing and analytics tools such as Google Analytics, Tableau, ActiveCampaign, Twilio (for SMS), and other CRM/email marketing tools would be preferred.
- A/B Testing: Hands-on experience with running A/B and multivariate tests to optimize campaigns.
- Communication: Excellent communication skills, strong analytical and problem solving skills, be able to find good solutions to simple and complex problems, and known for getting things done.
- Organization: Able to manage multiple projects at one time while keeping aligned with the big picture and taking care of the many little details.
- Agile: Able to pivot strategies or a project's direction quickly, when company strategy requires it.
- Commitment: Go the required length to meet the committed deadlines, does not require a follow up for agreed on deliverables.
- Team Collaboration: Strong collaboration skills to work effectively across teams, including product, sales, and engineering.
We're hiring for talent, skill, work ethic and professionalism.
Must be willing to work evenings, much of the team is in the US PST time-zone, so our team often does meetings from 8:00AM-11:30AM PST.
• Oversee lifecycle marketing strategies which identify valuable consumers and opportunities and ensure error free continuous implementation
• Pilot new campaigns that drive increased engagement and revenue
• Create and continually refine email strategy to increase acquisition, retention (CLV) and subscription rates
• Manage external agency and multiple vendor relationships related to CRM, personalised consumer marketing and database management
• Serve as a CRM business intelligence leader, utilizing analytics to drive customer-centric action plans
• Manage the distribution and presentation of CRM reporting and status to executive stakeholders
Digital Activation / DMP
• Develop audience segments by applying CRM learnings
• Create test and learn approach to optimize performance and develop insights on best practices
• Provide support in measurement and analysis of precision media campaigns
Qualifications
• 2-8 years CRM and/or Direct Marketing experience, preferably in a Retail, CPG or ecommerce industry
• Knowledge of database marketing strategies including the use of 1st, 2nd, 3rd party data
• Creative thinking and exceptional analytical skills; experience conducting CRM campaign analytics and consumer research to inform marketing decisions
- High school diploma or equivalent; a Bachelor's degree in Logistics, Supply Chain Management, or related field is advantageous.
- Proficiency in warehouse management software and familiarity with inventory control systems.
- Strong organizational and multitasking abilities with attention to detail.
- Effective communication skills and the ability to work in a team environment.
- Knowledge of health and safety regulations in a warehouse setting.
- Problem-solving skills and the ability to handle unexpected situations efficiently.
We are looking for:
• Someone who is a highly creative video editor and a graphic designer to lead Equirus creative presence.
• Someone who can work on a wide range of projects, from editing YouTube videos to creating social media graphics and everything in between.
• Someone who has a knack for creativity and an eye for detail.
The candidate will be responsible for:
• Creating and editing posts, reels, and videos for Instagram, Youtube and other social media channels.
• Should know how to edit and transcribe audio from the video.
• Creating graphic based content like infographics, brochures, and image posts
• Creating effective visual designs for campaigns – both offline and online mediums and other internal design requirements that may come up from time-to-time basis • Organizing video content with video editing software
• Working with the social media team for all the creative work
Requirement :-
• Preferably experience 2 – 4 years
• Bachelor’s / Master’s degree in graphic design, Fine Arts, or related field
• Passion and enthusiasm for design with a creative flair • Fluent with video editing software
• Strong hands-on experience using Adobe Premiere Pro / Apple Final Cut Pro, Instagram reels editing, YouTube video editing, Adobe Photoshop, Adobe After Effects, Corel Draw, Autodesk Maya, Adobe Illustrator
• Ability to give attention to details, acknowledge feedback, and manifest it constructively.
• Highly creative and imaginative, self-motivated, and eager to learn.
• Demonstrates ability to work in a deadline-oriented environment, handling multiple projects and priorities.
- Design Infographics from the content/data
- Design Gifographics/Gif
- Presentation Design
- Ebook Design
- Annual Report design
- Motion Graphics Video Data visualisation
- Website PSD Design
- Mobile App UI/UX Design
Responsibilities and Duties
- Reporting to project manager at the end of day
- Working with a team of Designers and Creative
Qualifications and Skills
- Education: BCA.IT, MSC.IT, Diploma in IT, B.E,Fine Art Students
- Experience: Fresher (0-1) Year Experience
- You will be working with IT software development
Benefits
5 Days working/Saturday-sunday holiday
ABOUT QUICK RADIUS:-
Quick Radius is a one-stop shop of skilled designers, animators, and writers. We create engaging infographics, entertaining gifographics, motion graphics, ebooks, presentations, and more. From content research to core messaging, from outline to customer-interaction, we provide a creative solution for everything.
-Min 1 yrs exp in dotnet core
-Strong in SQL database
-Excellent communication skill
-Open for Pune or Permanent remote
Seeking a senior, dynamic, highly motivated full stack developer interested in working for a very early stage bootstrap startup. We have a Beta/MVP live, but need to get bug free and fast ASAP. The position has pay commensurate with local salaries in low-cost countries but will earn equity equivalent to their salary which could be worth up to more than that when the company is successful. I can show you our assumptions and estimates once you sign an NDA).
About Us
We are a company dedicated to helping people find the food they love, no matter what food interests or dietary preferences they may have. You’ll be joining in the very early stages of the company, and have the chance to influence the direction of the company with your ideas and contributions.
Our Tech Stack (Front End):
- JQuery
- Bootstrap
- EJS templates
- HTML/CSS All new modules
- js with a team-maintained and crowd-sourced component library Middleware/Back end.
- Express
- js
- MongoDB
- MySQL
- API layer
- Elastic Search
Desired attributes:
- Enjoys iterative/agile development – We will iterate based on internal and customer feedback until we make an awesome product! We also have a very deep and compelling product roadmap we make consistent progress against.
- Works well collaboratively with other developers, contributing to the codebase, performing code reviews, and mentoring a team of junior developers. We have a lot of junior developers learning to code that need mentorship/leadership.
- A passion for food would be great, our business is to help pair people up with amazingly good food.
- Results-oriented
Responsibilities:
- Ability to build on and maintain a fully functional responsive web application
- Experience building API-driven applications
Qualifications:
- CS Degree is great but development skills are more important than degrees
- Ability to build and maintain a fully responsive website
- Prefer proficiency in our tech stack, but willing to teach people who are highly motivated and can spend significant time on the project for equity.
- GitHub or similar source code management system experience
- Nice to have: Experience developing customer-facing web applications
- Developing a comprehensive and sustainable employee engagement strategy using data by dividing members into different cohorts.
- Defining engagement and growth strategies for every member quarterly.
- Becoming an expert in our Engagement and Recognition tools
- Improving the Employee Engagement Index across teams by conceptualizing and implementing various employee development and engagement initiatives.
- Using tools to keep records of engagements, initiatives, processes, solutions, etc. thus building a playbook of success stories.
- Gathering, analyzing and presenting key employee engagement metrics to help support the delivery of key initiatives and preparing reports for key stakeholders in a timely fashion.
- Developing and delivering the organization's internal communication strategy, planning and making a calendar of activity to continually drive positive employee experiences.
- Initiating and implementing innovative team-building and collaborative initiatives that help improve the Organizational Development Index.
- Building feedback mechanisms into employee engagement activities and internal communications to enable employees to have an opportunity for dialogue.
- Synthesizing engagement data and developing clear stories for stakeholders
What you need to have:
- Engineer plus MBA/PGDM from Tier 1 B - School
- Experience of working in hyper-growth start-up
- 4-7 years of experience in engagement/ talent development role, out of which at least 2 years in leading specific projects.
- Engagement expert with strong domain knowledge.
- Ability to maintain a high level of confidentiality and work with sensitive data and information.
- Prior background in building unique engagement experiences.
- Good command over documentation and process flowcharting using tools.
- Excellent organizational skills and an ability to multi-task across concurrent projects with strong attention to detail.
- Proven ability to drive assignments on metrics using technology.
- Strong analytical skills/ comfort in data analysis, including MS Excel modelling & data manipulation skills and ability to manage reports & dashboards
- Passion for creating seamless and engaging user experiences.
- Curious about metrics, execution processes, people trends.
- Excellent communicator having the ability to influence and persuade others.
- Commitment to demonstrably improving team metrics.
- Positive, flexible, and proactive, hands-on with a can-do approach.
- Good command over documentation and process flowcharting using tools.