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- To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
- Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
- To prepare and own content calendar for the content marketing team
- To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
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- To write clear marketing copy to promote our products/services
- To prepare well-structured drafts using Content Management Systems
- To proofread and edit blog posts before publication
- To coordinate with marketing and design teams to illustrate articles
- To conduct extensive keyword research and use SEO guidelines to scale web traffic
- To ensure all-around consistency (style, fonts, images, and tone)
- To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
- To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas
Job description
- Research trending topics in social media, influencer marketing, and lifestyle niches.
- Write engaging, SEO-friendly blog posts that resonate with our target audience, budding influencers, content creators,
- Use keyword research tools to optimize content for search engines.
- Assist in content planning and work closely with the marketing team to align blog content with social media efforts.
- Proofread and edited blog posts before publication.
We are looking for a creative storyteller aka Content writer who is digital savvy and has a good hold on brand content strategy and initiatives. The successful candidate will be responsible for building brand content across all internal as well as external platforms. Most importantly, this individual should have a high sense of ownership, who can conceptualize and strategize our visual and written content endeavours.
Role & Responsibilities:
Work closely with business and product managers to understand content strategy objectives and deliverables.
Strong project manager with the ability to engage productively and successfully with key stakeholders from creative, media, marketing, product, and research teams.
Look after short form of content such as push notifications, SMS, emails & social media; as well as SEO driven long form of organic and paid content.
Understand impact of content on overall customer engagement and prioritize tasks accordingly.
Establish guidelines and best practices across teams on content generation.
Qualifications & Skills:
Demonstrated ability to manage multiple projects - prioritization, planning and task delegation.
Have experience in both long form and short form of content.
Excellent written and verbal communication skills
Good organisational and time-management/team building skills
Bachelors/ Masters in Design, Marketing, Communications, Journalism or relevant field.
The selected intern's day-to-day responsibilities include:
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers' needs and recommending new content to address gaps in the company's current content.
Prior 5-7 years of content writing experience as a content editor, web editor, or a similar role Ability to understand and write about web technologies.
Knowledge about websites and any prior experience managing blogs is a plus.
Ability to write creative, fast, and error-free content Excellent research skills Hands-on experience with Content Management Systems (e.g. WordPress)
Basic knowledge of keywords, meta tags, SEO and its implementation in writing Ability to prioritize work and complete tasks with quick turnaround times
Ability to work well in a team with a range of creative people
Have an eye for detail Ability to learn
Take complete ownership of the entire blogging process Work on adding CTAs and infographics to the blogs
Website: https://zenonco.io/
Selected candidates day-to-day responsibilities include:
1. Create and manage content based on current trends
2. Engage with audiences on our various social media platforms
3. Strategize authentic and impactful digital content and ensuring their role out within specified deadlines.
Required Experience and Qualifications
Social Media Marketing, Adobe Photoshop and Digital Marketing.
- Social media expertise (Instagram/Snapchat/Twitter)
- Good communication skills
- Ambition backed with a desire to succeed
- Elementary knowledge of photoshop, illustrator, etc.