Senior Lead - UX Researcher

Designation: Senior Lead - UX Researcher (ABL_SS_565)

Position description:

• Establish UX Research practice for your pods and collaborate closely with the product and other cross-functional stakeholders to shape our products. 

• Conduct and evaluate independent quantitative and qualitative research at every stage of the product lifecycle from identifying unmet user needs & conceptualization to prototype validations & usability tests on the product. This includes conducting ethnographic studies, contextual discovery, concept tests, benchmarking, online surveys, cognitive walkthroughs, quantitative analysis, VoC studies, usability and accessibility testing, amongst others.
• Understand and incorporate complex technical and business requirements into research.
• Lead prioritization about what we research, when to research it, and how that research is conducted; This includes working with cross-functional teams, multiple devices, and platforms, in order to find opportunities to further improve the user experience.

• Create rich & detailed written presentations & reports to document the findings of all user research activities.
• Build & deliver user personas, user flows, consumer journey maps, experience maps, and storyboards basis research studies.
• Present & communicate research findings in an impactful & engaging way to cross-functional teams & the wider organization so that they build a strong understanding of user needs and pain points.
• Work closely with designers and product managers to turn user research findings into user stories and actions that lead to improving the user experience.

• Collaborate with key stakeholders to identify user-centric products and designs. Monitor & measure success criteria post the launch of features/products.
• Introduce industry best practices associated with conducting user research and testing. Continuously monitor and improve practices that are being used for UX research and testing.
• Lead regular competitive benchmarking with similar products available to users.

Primary Responsibilities:

• Perform user research, customer study, for our projects across Mobile Apps, Web, and alternative platforms and work closely with key stakeholders in the business, product, technology, operations, marketing

Reporting Team

• Reporting Designation: Head - Digital Strategy (ABL_SS_251)
• Reporting Department: Digital Strategy (2172)

Required Skills:

• 6+ years of UX research experience.
• Bachelor's or MS in a human behavior-related field eg. HCI, HFI ( or equivalent and demonstrable work experience ).
• Ability to quickly and effectively share research results.
• Ability to perform all research-related tasks including research planning, evaluating, and iteration.
• Ability to formulate specific, answerable, and practical questions.
• Curiosity about customers, their behavior, and how they interact with mobile/digital products. 
• Ability to collaborate effectively with stakeholders and act as a strategic partner in product decisions.
• Strong communication & presentation skills (written, oral and visual). 
• Detail-oriented and able to manage multiple projects simultaneously.
• Hands-on skills: Surveys, User Interviews, Focused Groups, Card Sorting, Contextual Inquiry, Persona, Empathy mapping, Competitive Analysis, Usability testing.
• A creative problem-solver who seeks to deeply understand the business so that you can define the most meaningful and strategic research plans.