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Content writer
Content writer

Content writer at EditPDF123 · Remote only · 1 - 3 years · €5K - €10K / yr · Profitable · Remote only · Posted 2 Apr 2024

EditPDF123's logo

Content writer

Denys Strukevych's profile picture
Posted by Denys Strukevych
1 - 3 yrs
€5K - €10K / yr
Remote only
Skills
Search Engine Optimization (SEO)
Time management
Adaptability
Content Strategy

We're looking for a creative, detail-oriented Content Creator to join our marketing team. As the voice of EditPDF123, you'll craft compelling content that educates, engages, and inspires our audience. You'll play a key role in shaping our brand narrative, driving awareness, and fostering community engagement across various platforms.

Key Responsibilities:

  • Develop and execute content strategies that align with our brand values and business objectives.
  • Create high-quality, original content for our website, blog, social media channels, and marketing materials, including articles, infographics, videos, and social media posts.
  • Collaborate with the marketing and product teams to create promotional materials and product-related content.
  • Analyze content performance metrics and adjust strategies accordingly to maximize engagement and reach.
  • Stay abreast of industry trends and incorporate best practices in content creation and distribution.

Qualifications:

  • Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
  • Proven experience as a Content Creator, Copywriter, or similar role with a portfolio of work.
  • Excellent writing, editing, and communication skills.
  • Strong understanding of SEO principles and social media marketing.
  • Creative thinker with the ability to generate fresh ideas and translate complex topics into engaging content.
  • Self-motivated with strong organizational skills and the ability to manage multiple projects simultaneously.
  • Experience with content management systems, digital publishing, and analytics tools.

Join Us:

If you're passionate about storytelling and want to contribute to a company that's making a real difference in the world of digital document management, we'd love to hear from you. Apply today to become part of the EditPDF123 family, where your creativity and innovation can shine.

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About EditPDF123

Founded :
2024
Type :
Services
Size :
20-100
Stage :
Profitable

About

At EditPDF123, we're revolutionizing the way people interact with PDFs. As a dynamic and growing company, we provide a suite of online PDF tools that empower users to convert, merge, split, compress, and edit their documents with unparalleled ease and efficiency. Our commitment to innovation, user-friendly design, and exceptional service sets us apart in the digital document management industry. Join us on our journey to make PDF management a breeze for everyone, everywhere.

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Candid answers by the company

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We provide a suite of online PDF tools that empower users to convert, merge, split, compress, and edit their documents with unparalleled ease and efficiency.

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Company: Sisuni Technology Pvt Ltd

Department: Marketing & Creative

Role: Digital Marketing & Content Creator

Experience: 2–5 years preferred

Employment: Full-time / Remote

Role Overview

Sisuni Technology Pvt Ltd is looking for a creative and performance-focused Digital Marketing & Content Creator to build our online presence, generate leads, create engaging content, and support business growth.

The ideal candidate should be able to handle both digital marketing execution and content production, rather than focusing only on social media posting.

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1. Digital Marketing

  • Develop and execute digital marketing campaigns.
  • Manage Instagram, Facebook, LinkedIn, YouTube and other relevant platforms.
  • Plan and optimize Google Ads and Meta Ads campaigns.
  • Conduct SEO and keyword research.
  • Generate qualified leads through digital channels.
  • Monitor campaign performance and improve ROI.
  • Conduct competitor and market research.
  • Prepare weekly and monthly marketing reports.

2. Content Creation

  • Create social media posts, carousels and promotional creatives.
  • Develop Reels, Shorts and other short-form video content.
  • Write captions, advertising copy, blogs and website content.
  • Create content calendars and campaign concepts.
  • Edit videos and basic graphics.
  • Maintain consistent company branding across platforms.
  • Use Canva, Adobe or equivalent creative tools.

3. AI & Modern Marketing Tools

  • Use AI tools responsibly for content ideas, copywriting and research.
  • Use AI-assisted image/video creation where appropriate.
  • Research emerging digital marketing trends and tools.
  • Improve productivity through marketing automation.

4. Analytics & Growth

  • Track reach, engagement, leads, conversions and campaign costs.
  • Use Google Analytics and platform analytics.
  • Identify high-performing content and campaigns.
  • Recommend improvements based on data.
  • Maintain a clear record of marketing activities and results.

Required Skills

Must-have:

  • Digital marketing
  • Social media marketing
  • Content creation
  • Copywriting
  • Video editing
  • Canva / Adobe
  • SEO fundamentals
  • Google Ads
  • Meta Ads
  • Lead generation
  • Analytics and reporting
  • Excellent creativity and communication

Good to have:

  • WordPress/CMS
  • Email marketing
  • CRM knowledge
  • Marketing automation
  • YouTube growth
  • LinkedIn B2B marketing
  • Basic photography
  • AI content tools

Key Performance Indicators (KPIs)

The employee will be evaluated based on measurable results, including:

  • Qualified leads generated
  • Social media growth
  • Engagement rate
  • Website traffic
  • Content output and consistency
  • Advertising performance
  • Cost per lead
  • Conversion rate
  • SEO improvement
  • Campaign ROI
  • Quality and creativity of content
  • Timely completion of marketing tasks

Candidate Practical Test

Candidates should complete a practical assignment before final selection.

Test: 7-Day Digital Marketing Campaign

Prepare a campaign for Sisuni Technology Pvt Ltd containing:

  1. 3 social media posts
  2. 2 Reel/Shorts concepts
  3. 7-day content calendar
  4. 3 advertising captions
  5. Target audience definition
  6. Basic Meta or Google Ads strategy
  7. 10 relevant keywords/hashtags
  8. One promotional creative
  9. One short video/Reel
  10. Expected KPIs and measurement method

Candidate Evaluation

Area

Weight

Digital marketing knowledge

20%

Content creativity

20%

Video/creative skills

15%

Advertising knowledge

15%

SEO knowledge

10%

Analytics & KPI understanding

10%

Communication & presentation

10%

Total

100%

Recommended Hiring Standard

Junior: 0–2 years

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Mid-Level: 2–5 years

Should independently manage campaigns, content, ads, SEO and reporting.

Senior: 5+ years

Should be capable of developing the overall marketing strategy, managing budgets, generating leads and mentoring junior team members.

Ideal Candidate

The strongest candidate for Sisuni Technology Pvt Ltd should be a hybrid digital marketer + content creator who can:

Plan → Create → Publish → Advertise → Analyze → Improve → Generate Leads

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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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