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Role: Sr. Copy Writer
Exp: 3+ Years
Salary: up to 50K
Key responsibility areas of a Sr. Copywriter:
1. Develop content ideas and strategies for assigned brands
2. Ensure the smooth execution of content strategies
3. Create high-quality and engaging copies for digital platforms
4. Ensure the content aligns with the brand voice and messaging strategy
5. Develop and implement effective copywriting strategies to meet client objectives and campaign goals
6. Coordinate internally and externally for project completion
7. Conduct research and gather information for existing and new projects
8. Develop content guidelines for all assigned brands
9. Set processes for smooth workflow and adherence to existing structures
10.Responsibly and effectively handle client questions for allocated brands
About Us: YMGrad is a leading study abroad consultancy firm dedicated to helping students achieve their dreams of higher education abroad. We provide comprehensive services, including application assistance, university shortlisting, and expert guidance throughout the admissions process.
Job Overview: We are seeking a skilled and motivated Content Writer to join our dynamic team. This role involves crafting compelling and personalized application materials, including Statements of Purpose (SOPs), Letters of Recommendation (LORs), resumes, and other college applications. Additionally, the writer will produce SEO-friendly blogs on study-abroad topics and provide consultancy to clients about the admissions process. The ideal candidate will be adaptable, collaborative, and enthusiastic about contributing to various aspects of our consultancy services.
Key Responsibilities:
1. Application Materials: Write and edit Statements of Purpose (SOPs), Letters of Recommendation (LORs), resumes, and other application documents tailored to individual client profiles.
2. Blog Writing: Develop and publish SEO-friendly blog content on study abroad topics, including tips, trends, and country-specific information.
3. Client Consultation: Provide personalized advice to clients regarding the admissions process, application strategies, and document requirements.
4. University Shortlisting: Assist clients in shortlisting suitable universities based on their academic profile, career goals, and preferences.
5. Collaborative Support: Work closely with other team members, including advisors and counselors, to ensure a seamless and integrated service for clients.
6. Quality Assurance: Ensure all written content is error-free, adheres to client requirements, and maintains high standards of professionalism.
7. Continuous Improvement: Stay updated on changes in the study abroad landscape and admissions requirements to provide current and accurate advice.
Job Description
We are looking for a talented Content Marketing Head to take full responsibility of our content marketing strategies including blogs, guides, white papers and podcasts.
Our ideal candidate is a creative marketing professional, preferably with a technical writing background. You should be able to develop engaging content to attract and retain our customers which are developers, CTOs/CIOs, product managers and marketeers. For this position, it’s also essential to be up-to-date with new technologies and SEO marketing trends.
Ultimately, you should be able to nurture, maintain and expand our company’s digital footprint and brand awareness.
Responsibilities
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Leading and directing the work of content produced by content team members including text, images, audio, and video.
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Research, pitch, execute and analyse new content initiatives.
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Creation of standard operating procedures (SOPs) for the planning,
execution, optimization, distribution, and amplification of the organization's
content.
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Managing pipelines of in-house and outsourced content creators, analysts,
graphic designers, videographers, developers, etc. Identifying successful content and mapping out new ways to repurpose the same across different channels.
Skills & Requirements
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Proven work experience in Content marketing domain
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Excellent test and grasp of technical content
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Understanding of web publishing requirements
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Editorial mindset with an ability to predict audience preferences
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Project management skills and attention to detail
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Excellent communication and writing skills in English
Apply only on this link - https://loginext.hire.trakstar.com/jobs/fk0qu53?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk0qu53?source=
LogiNext is looking for a dynamic generalist marketer who will be responsible for the growth of our blog and website traffic. Your role would involve writing blogs, building marketing collateral, internal communication material, content for social media, newsletters and other related activities.
To be successful in this role, you should have hands-on experience with tools like Adobe Suite, Hubspot, Google Analytics and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain (this is a big plus). You have an ability to perform in agile and multi-tasking work environments, which will lead you to remarkable growth and leadership opportunities at LogiNext.
Responsibilities
Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
Bachelor’s degree of higher in Arts/Commerce/Science/Technology 2 to 3 years of experience in B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment
We are a team of 3 founders, previously co-founders of the used car platform, Truebil. At Truebil, we worked together for 5 years and built a category defining user experience for used car buyers solving the problem of trust at scale. Truebil was the largest used car retail brand in
India when it was acquired by Spinny in 2020.
💰 Crypso is backed by leading angels and micro VCs in India.
👀 What we're looking for
We're looking for rockstar individuals who are passionate to create impact, excited to work in an early stage startup, love to take responsibility & ownership, and curious to learn. You'll be working closely with founders, participate in building product ground up, and grow with the company's growth. This is an incredible opportunity to make a meaningful impact on millions of crypto traders.
🛠 Core Skill needed
● Lead Content strategy & Community team to ensure smooth functioning of content operations
● Design Incentive structure to onboard tons of creators/Influencers on the platform to kickstart initial user engagement
● Understand user behaviour across social community and build relevant content strategy
● Keen to learn about crypto/blockchain eco-system is a must since it's a very evolving field and would require immense enthusiasm to understand native crypto behaviour
● Work closely with co-founder to help give shape to relevant product suites on the platform
💼 What kind of work will you do?
● You will build content strategy end to end with co-founders
● You will define content strategy for Crypso
● You'll set the initial guidelines for Content & Brand
Essential Functions (Listen>>Create>>Engage) -
● Write targeted content for C-Suite individuals & Founders.
● Develop website content & social media content with well-researched & engaging content
● Develop and manage supporting marketing programs and tools with a robust content calendar
● Analyze customer insights, industry insights, consumer trends, market analysis, competitors and
marketing best practices to build successful and consistent content pieces
● Develop thought leadership with a strategic and operational focus
● Upgrade website content with relevant content
● Execute email, and newsletter content development to nurture communities
Who are you?
To be successful in this role, you:
● Have 2-4 yrs of experience in content marketing, preferably in B2B or Finance
● Are creative, curious and enthusiastic
● Have a strong entrepreneurial spirit and the ability to creatively think and hustle to achieve goals
● Are a learner; As this is a new technical domain or preferably belong to a finance background
● Have a high sense of ownership and can continuously reinvent and improve how to do things
● Keep abreast with the latest trends, Identify industry trends, insights, and changes in UI/UX and digital
marketing
● Have exceptional analytical and research skills
What You’ll Love About Us
Our culture:
Complete autonomy and authority is given to each team member who is ready to take complete
ownership of their expertise to make the best decisions for the company. We believe in a diverse and
inclusive environment where all can achieve their full potential, leading to company, customer, and
community success.
Our benefits and perks:
We offer competitive compensation, including industry-leading maternity and paternity leave, wellness
programs, remote working, leave flexibility and work time flexibility.
Responsibilities
- Take ownership of copywriting function within the content marketing team and manage it to a very high standard
- (Write and edit) crisp and engaging ad copies and video scripts for search, social media, YouTube, and Product marketing activities
- Demonstrate a clear understanding of campaign objectives, offer creative ideas, and devise strategies to achieve them
- Understand target audience personas and their preferences to create engaging journeys that encourage interaction with the website, are forward-thinking, and are in line with current trends.
- Review copy, lead campaign, and copy ideation, continually improve quality of writing, and ensure all-around consistency (style, tone, fonts, and images) in the communication across channels.
- Analyze campaign performance in conjunction with members of other marketing teams to set benchmarks and continually streamline copywriting practices for enhanced quality and business outcomes.
- Convert the creative brief into a coherent, cohesive and compelling communication concept development and its translation to campaign idea/script/copy.
- Collaborate with talented team of creatives to gain deeper understanding on messaging front to storyboard campaign and develop multiple variations for creative testing.
- To Provide deputy support to the Creative Head
- To craft witty and impactful copy for individual deliverables, with a cogent call to action and ensure synergy with campaign goals
- To craft and supervise concise corporate and B2C communications and PR initiatives, including mailers and posts.
- Write effective and grammatically correct copy for target audience from conceptualization to
final execution.
- To guard the Literal Brand Tonality, as a second to the marketing team.
- Stay on top of current industry trends and happenings to use that as an opportunity to create campaigns. Think out of the box but still be relevant.
Requirements
- 6-9 years of professional copywriting experience in creative solutions for digital services with strong portfolio of Creative Concept Solutions and it's translation to script/copy.
- Proven expertise as a Content Writer, Copywriter, or a similar role
- Experience managing multiple projects, with the ability to switch from one to the other seamlessly and adhere to deadlines.
We are looking for someone with a flair for communication to join our social media marketing team.
Responsibilities:
- Overseeing the company’s social media accounts management.
- Developing creative, engaging, innovative content for regularly scheduled posts, which would enlighten audiences and help in promoting brand-focused messages.
- Growing and expanding the company’s social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Linked In, Twitter, and Instagram.
- Developing social media plans, new content and engagement strategies, and day-to-day management of social media profiles.
- Cultivating leads and sales by online marketing.
- Generating posts for various social media platforms.
- Managing content (Including website) and SEO ( Search Engine Optimization) and generating inbound traffic.
- Monitoring the social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
- Participating in interviews, hiring process as well as the learning and development process of the social media team members.
- Working closely with other departments to develop social media timelines that coinciding with new product releases, ad campaigns, or other brand messages.
- Researching and developing reports on competitor activity within social media spaces.
Required Skills
- Bachelor’s degree in a related field or equivalent work experience.
- Background in media, marketing, and/or communications.
- Superior written and verbal communication skills
- Strong grammar and spelling skills with attention to detail and accuracy.
- Ability to produce high-quality work within a short time frame.
- Agile and able to adapt in a fast-paced environment
- Sound understanding of social media and the amplification of digital content.
- The ability to multitask, meet deadlines and work efficiently within a small team environment.
- Polished interpersonal skills and ability to work with the team.
- Enthusiastic, positive and good at idea generation.
- Any photography/videography skills an asset
BetterInvest is an Alternative investment platform that envisions to empower retail investors with access to investment opportunities, which were available to the wealthy 1%, via fractional ownership.Visit http://www.betterinvest.club/" target="_blank">www.betterinvest.club to learn more.Responsibilities
- Research and write industry-related content
- Create new content to assist marketing campaigns
- Promote content through multiple channels
- Update website content as needed
- Optimise content using SEO best practices
- Expertise in using content management software, social media platforms and SEO techniques
- Must have written and published blog articles and social media content
- Knowledge about personal finance and investment opportunities is a plus

