Shubham Vishwakarma
Full Stack Developer - Averlon
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JOB TITLE: LEAD GENERATION SPECIALIST
Location: New Delhi
Experience Level: 1-3 years
Industry: SaaS / B2B / Enterprise Solutions
About the Role
Geotrackers, is looking for a Leads Generation Specialist to support the organization with various responsibilities including content creation, lead generation and e-mail campaign management. Our ideal candidate is a self-starter with strong communication (both verbal and written), negotiation and execution skills.
Key Responsibilities
Ø Proactive Prospect Outreach: Independently generate qualified leads every week through email, cold calling, and social media engagement. Craft compelling pitches to build relationships and secure meetings with key decision-makers
Ø Lead Generation: Identify, research, and target potential leads across LinkedIn, industry platforms, events, tailored email campaigns, and professional networks
Ø Target Achievement: Take full ownership of lead generation metrics and consistently meet growth-oriented goals
Ø Market Research: Stay current with industry developments, competitor activity, and market trends to discover new business opportunities
Ø Lead-Nurturing Programs: Create and execute strategic nurturing campaigns to move leads through the funnel using tailored content and timely follow-ups
Ø Act as a key bridge between prospective client needs and the organization's service-based offerings
Ø Provide valuable market intelligence to support strategic decision-making
Skills Required
Ø Education Qualification: B.Tech / BBA / MBA
Ø High degree of proficiency in content creation, communication, social media management, LinkedIn outreach and email campaigns.
Ø 1-3 years of experience in related activities in social media management, growth hacking and related fields.
Ø Natural problem solver who can uncover client pain points and effectively position offerings as solutions through market research
Ø Experience in digital integrated marketing and sales skills with the ability to convert leads into customers
Ø Experience in managing social media account and also email campaigns
Ø Excellent written and verbal communication skills and fluency in English
The Brand Concierge is a Delhi-based digital marketing agency looking for social media enthusiasts to join our team. It's a multi-faceted role with a prime focus on executing digital/social media content, influencer marketing and performance marketing.
Responsibilities:
- Content Creation - Develop engaging content (posts, reels, stories) using creative tools, AI tools, and apps like Canva, Inshot, CapCut, etc.
- Social Media Strategy - Assist in designing and executing brand-specific social media strategies to grow communities organically.
- Brand Management - Coordinate with designers, performance marketers, and web developers to ensure cohesive brand communication across platforms.
- Influencer Marketing & Collaborations - Identify and collaborate with influencers and brand partners to build awareness and recall.
- Client Servicing - Support day-to-day communication with clients and ensure timely deliverables.
Skills required:
- Minimum 1 year of experience in social media/digital marketing.
- Strong creative eye with comfort in using design + AI-based content tools.
- Excellent writing, communication, and organizational skills.
- Ability to work seamlessly within a team and coordinate across departments.
- Self-driven, proactive, and eager to grow in a fast-paced environment.
- Proficiency in Microsoft Office (Excel, Word, PowerPoint) is a plus.
- Must bring your own laptop.
- Minimum 2 year experience
- Fluency in Microsoft Office suite (Excel, Word, PowerPoint, etc.)
- Self-motivated and proactive
- Strategic and creative thinker
- Strong communication skills
- Savvy with creating content on apps like Canva, Inshot, etc
- Own laptop to bring to office
- To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
- Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
- To prepare and own content calendar for the content marketing team
- To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
- To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
- To write clear marketing copy to promote our products/services
- To prepare well-structured drafts using Content Management Systems
- To proofread and edit blog posts before publication
- To coordinate with marketing and design teams to illustrate articles
- To conduct extensive keyword research and use SEO guidelines to scale web traffic
- To ensure all-around consistency (style, fonts, images, and tone)
- To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
- To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas
Our client is a call management solutions company, which helps small to mid-sized businesses use its virtual call center to manage customer calls and queries. It is an AI and cloud-based call operating facility that is affordable as well as feature-optimized. The advanced features offered like call recording, IVR, toll-free numbers, call tracking, etc are based on automation and enhances the call handling quality and process, for each client as per their requirements. They service over 6,000 business clients including large accounts like Flipkart and Uber.
- Understanding the organizational vision and mission and implementing the same through content marketing strategies.
- Ensuring that the content marketing team primarily facilitates brand and purpose to our end target groups with an aim to create better awareness about the product with clients and better brand strategy execution.
- Developing best practices and guidelines for the content team for various channels like social media, internal & external blogs, websites, newsletters, whitepapers, presentations, etc.
- Checking if the contents are aligned to the organizational mission and brand strategy & SEO needs.
- Training direct reports & peers by developing understanding of clients, product, use cases & industry solutions for story ideas.
- Keep aligned with SEO benefits.
- Monitoring & analyzing performance & quality of various contents across platforms and constantly working to improvise on outcomes.
- Working with other departments to generate product / mission use case / benefit stories and executing in distribution strategies.
- Pushing other department peers to generate insights, benchmarks, and use cases that can be shared from various channels
What you need to have:
- Graduate and over with excellent oral and written communication skills. MBA in marketing a plus.
- 7+ years experience in content marketing. 2+ years of experience managing content teams.
- Strong networking and interpersonal skills and should be able to establish quality social media communication.
- Strong analytical skills and hands-on with spreadsheets, presentation & document writing.
- Strong understanding of SAAS and other internet-based software products.
The Company:
Testing Ground is disrupting the way new business ventures develop and grow in the different industries. We help founders and innovation leads in companies figure out where their new business vertical, test demand for it from customers across Asia and help them scale it up. We hand the new to the world and new to market products and solutions which will change the way the industry operates. We also work towards creating a workforce who is able to help other companies test and grow their business model.
Testing Ground is a Singapore based startup with early satellite bases in Indonesia, Malaysia, India, Bangladesh, China and Vietnam. Joining us means that you will get the opportunity to learn from the founding members. Our founder has deep experience building and mentoring start-ups across Southeast Asia. His previous startup counts Eduardo Saverin, Co-founder of Facebook, as one of their investors. Our co-founders are experts in community and partnership development in China and Singapore as well as skilled in future oriented capabilities such as digital marketing, viral growth, content marketing and latest innovation strategies.
At Testing Ground, we want our team to be made up of people who have the ability to become the best. We practice Lean Startup and Agile. We do stand-ups and run experiments often. We have an open work culture but yet we are very focused and very energetic.
If you would like to learn and get your hands dirty in doing the work related to the latest innovation and methodology to creating a sustainable business model, this is the place for you.
As a startup, everyone in the team are do-ers and want to make a name for themselves. We are driven and open to new ideas. Join us and have a chance to craft out your own growth as well as the company’s growth.
The Opportunity:
Unleash your capability with us
Small and medium enterprises (SMEs) are facing an upcoming upheaval with technology disrupting the way things are currently run. Beyond providing consulting services to these companies, we want to help them by providing them with a clear methodology to support them through this transition.
That is where you come in.
As a copywriter at Testing Ground, you will have the opportunity to architect the copy of our collaterals, as well as play a part in envisioning the direction for our company and our clients. We are looking for someone who is always hungry to learn new tools and skills to develop great content that communicate key messages in a clean, simple way. Apply now if you thrive on watching your content come to life while bringing out the spirit of our brand.
About the Role:
- Create Brand Identity
- Produce Testing Ground’s pitch deck, brochure, fliers, sales decks as well as other marketing material
- Produce other content-based collateral based on our clients’ project brief
- Research competitors /industry clients and extract exact pointers for us and our clients.
- Manage Content from Concept to Production
- Work according to briefs for the branding needs and guidelines
- Write clear, persuasive, original copy
- Proper documentation of all content files
Why You Will Love Working with Testing Ground:
- If you have been thinking of starting your own business, this position will give you an in-depth insight to what works and doesn’t in the different industries and countries across Asia.
- The firm believes that it is critical to encourage personal development to have a successful team. As such, we have a variety of online learning courses which you can use to pick up different skills and capabilities.
- You will be exposed to different platforms and tools to help you become more efficient in doing your job.
Requirements:
At least Diploma in English-related/Communications-related backgrounds
Skills Required:
- Strong copyediting and proofing skills.
- Experience in creating publicity/marketing collaterals
- Attention to small details in both copy decks and designs.
- ·Strong organizational skills and the ability to meet strict deadlines, often while working independently.
- ·Perfect in English.
- Independent learner, can conceptualize available information into good quality content
What we’re looking for in you:
- Desire to learn and adapt to new technologies
- Able to work independently and proactively in a team
- Strong communication skills to liaise with marketing team and external vendors
- Ability to prioritize and manage multiple projects deadlines
- Positive attitude and willingness to learn
- Keen eye for detail
P.S: Assess us like we assess you. If you’d like to check out who our founder is, you can connect with him via his LinkedIn page url here and say “Hi, I saw your job post on….” :https://www.linkedin.com/in/thehappybryan/"> https://www.linkedin.com/in/thehappybryan/
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon