Content Writer

Content Strategist / B2B Content Marketer

EXPERIENCE : 3 - 5 Years

As we expand our marketing efforts, we’re looking for a Content Strategist / B2B Content Marketer who can translate complex ideas into powerful stories that resonate with our ideal customer profile and fuel our demand generation efforts.

Role Summary:

We are looking for a strategic content marketer who can craft high-value content that is aligned with our ICP and demand generation goals. You will own the planning, development, and optimization of thought leadership content that drives awareness, engagement, and leads.

Roles & Responsibilities:

●      Research, write, and optimize blogs, eBooks, whitepapers, reports, and other long-form content.

●      Collaborate with SEO & design to ensure content is both discoverable and visually engaging.

●      Develop monthly content calendars aligned with campaigns, ICP, and lead lifecycle.

●      Ghostwrite or support director-level content (LinkedIn posts, interview-style articles, etc.).

●      Contribute to newsletters, landing pages, and social copy as needed.

●      Maintain quality, originality, and consistency across all formats.

Must have skills:

●      3-5 years of experience in B2B content marketing or content strategy.

●      Strong storytelling and writing skills with a portfolio of long-form content and campaign-driven copywriting.

●      Understanding of SEO, content funnels, and ICP-based content planning.

●      Comfortable collaborating with designers and subject matter experts.

●      Self-starter with a proactive mindset and the ability to work in a fast-paced, high-growth environment.

Good to have skills:

●      Experience in IT services or SaaS domain.

Position Description:

As a dynamic Copywriter at Team Pumpkin, you hold a key role in shaping and delivering compelling narratives that resonate across diverse media platforms. Your expertise encompasses both digital and mainline. Serving as the Lead Copywriter, you contribute creative direction for various assets, ensuring alignment with strategic objectives and maintaining the highest standard of written excellence. Your autonomy extends to independently developing impactful concepts, gaining project approvals, and addressing revisions with Project Managers, all while keeping the Creative Lead informed of project progress. With a sharp eye to spot copy errors, a keen interest in picking up the latest trends, and an individual style of writing, you contribute best practices to uphold Team Pumpkin’s creative quality, collaborating seamlessly with a multidisciplinary team, including designers and production artists.

Detailed Responsibilities:

• Independently craft compelling narratives with top-tier quality across all media platforms.
• Apply creative direction across various mediums, digital and mainline, for a diverse clientele.
• Proactively generate written content, ensuring adherence to brand standards, and incorporating the latest trends and industry best practices.
• Foster constant and accurate communication within the team, collaborating with designers, writers, production artists, and managers.
• Provide supervision for other writers when needed, sharing knowledge and expertise.
• Report timelines, issues, and concerns, maintaining open communication with the Creative Lead.
• Collaborate on developing and maintaining brand voice and messaging consistency.
• Seamlessly integrate written content with design elements for cohesive solutions.

Supervisory Responsibilities:

• Leverage your experience to share knowledge with the Copywriting team and make impactful strategic decisions related to copywriting.

Required Qualifications:

• Proficient in conceptualizing ideas and communicating effectively within a creative team.
• Strong organizational skills, including effective time management.
• Independent follow-up ability, with keen attention to detail and monitoring and control capabilities.
• Comprehensive knowledge across various communication vehicles: Digital, Print, Packaging, Corporate ID, style guides, advertising, and catalogs.
• Ability to thrive under pressure.
• Proficient in presentation development and delivery to senior executives.
• The ability to write impromptu topicals for brands is a plus.

Languages:

Proficiency in English.

Proficiency in other regional languages is a plus.

Experience:

• 2-3 years of hands-on copywriting experience.
• Proven experience in Advertising agencies & brands.
• Essential experience in utilizing various writing tools and platforms.

Education:

• Degree from an accredited undergraduate program in English, Journalism, Media, Communication, or a related field.

Preferred Qualifications:

• Proficiency in content creation/ writing tools.
• Showcase your exceptional portfolio demonstrating industry expertise in the advertising world

WHY JOIN QRATA

• Work with the best: Learn from leaders who have built Qrata from the ground up. Work with down-to-earth, highly experienced, and insanely ambitious colleagues.
• As the business grows, you grow: We want Qrata to be built from within. We look at you as a business leader with the potential to make an impact in the talent space for the Indian startup.
• Great Culture and Work life Balance: Wins are celebrated: We have clear and frequent processes in place for recognizing the achievements of their employees. Leadership and management style that encourages teamwork, frequent engagement, fun activities and transparent communication which is vital to creating a positive feeling in the workplace.

WHAT WE DO AND WHO WE ARE

• We started Qrata in 2016. We are a 40+ person team based out of Mumbai and Bangalore.
• We have our own platform and framework that includes pre vetting talent for accelerated hiring as well as building a composite talent profile including community references to create predictable hiring outcomes/structured learning for our talent community.
• We are building an ecosystem that connects untapped talent in India irrespective of location to realize their full potential through careers in the fastest growing start-ups around the globe from India.

WHAT WILL BE YOUR MISSION AT QRATA?

This staff member will join our diverse and passionate team, whose primary role is to ensure the digital traction needed to fuel our organization, build fierce momentum around our product through creative and effective branding, and build win-win partnerships with multiple aligned organizations. Within this team, the Content and Marketing Partner will primarily own the Communications and Digital Marketing work, while also collaborating actively on other team projects. We are looking for a passionate storyteller who can identify, curate, and amplify our impact, through stories and statistics, across various mediums.

WHAT ARE YOU GOING TO DO AT QRATA?

• Design approaches to establish and amplify Qrata’s brand presence on social channels
• Develop metrics to measure the Content and Marketing team’s reach and depth of impact
• Collaborate with design and writing teams to produce high quality content
• Provide engaging text, image and video content for social media accounts
• Be the voice between Qrata & the community, able to relay Qrata’s POV forward as well as collect actionable information from the community (+ social listening) for the organization
• Establish meaningful relationships across our communities; leverage selected influencers within the community or community leaders to trigger conversations
• Edit, proofread, and improve the content.
• Optimize content considering SEO and Google Analytics.
• Analyze web traffic metrics.
• Ensure a strong web presence on various channels.
• Generate ideas to increase customer engagement from 0 - 100. 
• Drive growth in our talent community via our product.
• Respond to comments and client queries in a timely manner

MUST HAVE’S

• Bachelor's degree in Media or Communications or Journalism or Humanities, or a related field.
• Project management skills and attention to detail
• Excellent communication and writing skills in English
• Proficiency in LinkedIn,Instagram, and other social media platforms.

GOOD TO HAVE’S

• 1-2 years of relevant experience in startups or Media Houses(Digital)
• Previous experience working in early stage start-ups.

LOCATION

402 Pharma Search House, -, BG Kher Rd, Vasi Naka, Siddharth Nagar, Worli, Mumbai, Maharashtra 400018

• Writing, editing and publishing engaging, compelling and trending posts for social media networks (e.g. Facebook, Instagram, Linkedin and Twitter)
• Proofread the content for grammar, punctuation and spelling.
• Create monthly content calendars and take approval from clients.
• Maintain content hygiene of the social media pages.
• Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
• You will be responsible for establishing and nurturing strong relationships with clients. This involves regular communication, understanding their needs

Requirements

• Experience: Fresher
• Ability to create innovative social media content, supported by relevant images and videos
• Creative thinking and Creative Writing skills.
• Proficiency in English
• Strong verbal as well as written communication skills
• Exceptional time-management and organizational skills
• A keen eye for details

Job Type: Fresher

Salary: ₹20,000.00 - ₹25,000.00 per month

Schedule:

• Morning shift

Expected Start Date: 17/04/2023