Content Writer

As a content writer, you’ll be working with product and marketing teams to create valuable content to educate and wow our customers. Your work will have you fiddling with taglines on website pages, writing blog posts for feature announcements, writing content for our consumer and SaaS applications, putting together thought leadership posts for guest publications, sketching educational collateral, framing scripts for feature videos, building presentations to better explain features, and so on.

• Develop, write and deliver persuasive copy for the website, consumer application, email marketing campaigns, sales collateral, videos, and blogs
• Build and manage an editorial calendar; coordinate with other content crafters to ensure standards
• Measure impact and perform analysis to improve KPIs.
• Include and optimize all content for SEO
• Contribute to the localization of process and content to ensure consistency across regions
• Review and implement process changes to drive operational excellenc

• 1-3 years of working as a content writer / marketer
• Bachelor's degree in English, communications, linguistics, or related field (Master's degree, a plus)
• Strong attention to detail and ability to multi-task projects and deliverables
• Proven experience working under pressure to deliver high quality output in a short span of time
• Passion for sustainability is a huge plus
• Excellent verbal and written communication skills

• An exciting and enriching work environment
• Ability to work directly with founders
• Opportunity to participate in the zero to one journey of building a startup.
• Ability to contribute towards some of the most core problems that the customer faces
• A competitive salary and comprehensive medical insurance coverage
• Significant upside through an employee friendly ESOP policy
• Generous PTO / sick leave
• Annual company retreat
• Bring your dog to work 🐶

About the Job:

We are looking for a Content Writer, preferably a medical professional who has a passion for writing or a writer who found niche in healthcare industry, to create, edit and maintain high quality edit technical and marketing documents for internal and external use.

In this role, you will research, organize, write, and edit health Insurance related medical policies, technical and marketing & sales-related contents, as required.

Responsibilities:

As a Product Marketing Content Writer:

• Create, curate and syndicate content to increase brand awareness.
• Write storyboard and script content for digital and print channels for Sales and Marketing materials.
• Maintain a comprehensive library of technical terminology, standards, and documentation to unify communications.
• Plan future content in collaboration with management to maintain consistency and high-quality for future documentation.
• Proactively and strategically plan content to achieve business goals and user needs.
• Analyse documents to maintain continuity of style of content.
• Serve as writing consultant to other business segments as needed.

As a Technical Writer:

• Obtain a deep understanding of the Medical and Healthcare industry to summarize policy information into simple, polished, and engaging content for internal and external users.
• Write health insurance and medical related content that meets the business needs.
• Develop and maintain detailed repositories of appropriate reference materials in healthcare policies. 
• Research, develop and document technical design specifications and requirements documents and translate technical data into user-focused language.
• Gather information through research, subject matter experts and by reviewing technical requirements.
• Evaluate current content and develop innovative approaches for summarizations and improvement.
• Establish standards and protocols with team members for project documentation.
• Plan, develop, organize, write, and edit internal operational procedures, and training manuals.

Experience in Technical writing: 5 - 9 Years

Notice period : 0-30 Days

Location: Jaipur / Jodhpur (Initially Remote) 

Requirements:

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

Requirements:

- Writing, editing and proofreading website content.

- Write Articles, Blogs, Social media,  Forum and other SEO best practices.

- Develop content to support SEO strategies to drive traffic to the site and improve website Ranking.

- Understanding of Web publishing requirements.

- Experience in creating content for the web and growing a social audience.

- Editorial mindset with an ability to predict audience preferences.

- Expertise in social media platforms.

- Collaborate with multiple teams to develop compelling content plans.

- Ability to deliver high-quality documentation paying attention to details.  

- Basic Knowledge of technical terminologies.

- Excellent communication skills in English both written and spoken.

Role: Associate - Employer Branding

Experience: 1-3 years

Location: Hyderabad

Technovert is not a typical IT services firm. We have to credit two of our successful products generating $2M+ in licensing/SaaS revenues which is rare in the industry.

We are Obsessed with our love for technology and the infinite possibilities it can create for making this world a better place. Our clients find us at our best when we are challenged with their toughest of the problems and we love chasing the problems. It thrills us and motivates us to deliver more. Our global delivery model has earned the trust and reputation of being a partner of choice.

We have a strong heritage built on great people who put customers first and deliver exceptional results with no surprises - every time. We partner with you to understand the interconnection of user experience, business goals, and information technology. It's the optimal fusing of these three drivers that delivers

Responsibilities:

• Drive Technovert’s Employee Value Proposition and talent attraction strategy externally and internally.
• Infuse human element into all communications to personify the brand and demonstrate an emotional connect with employees.
• Drive brand evangelists network internally by working in collaboration with Marketing, HR & Talent Acquisition leaders on employee branding, campaigns, programs, and events to boost pride amongst associates.
• Promote employee referral programs to foster referrals.
• Plan and execute campaigns to maintain the company's positioning on social media platforms like LinkedIn, Instagram, YouTube, and Facebook.
• Design email marketing campaigns to promote positive referrals on job portals like Glassdoor, Naukri and Ambition Box.
• Expand the company's online presence on different employment sites, developing creative ways to draw prospective employees to the company's website and identifying new recruitment opportunities through social media.
• Developing employer branding event concepts - online and in person.
• Organizing employer branding material.

Must have:

• Sound understanding of brand management strategies.
• Great interpersonal communication to influence and prepare speakers.
• Hands-on experience with social media management.
• Strategic thinking and problem-solving skills.
• Strong communications and organizational skills.
• Meticulous attention to detail.
• Multi-tasker with a strong work ethic.
• Creativity.

Nice to Have:

•   Presence on Social Media platforms.
•   Understanding of E-mail Marketing.

Qualification: 

MBA/PGDM with majors/minors in Marketing.

Content Writer 

Responsibility

• Produce well-researched content for publication, social channel and website.
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results
• Identify customers’ needs and gaps in our content and recommend new topics.
• Ensure all-around consistency (style, fonts, images and tone).
• Update website content as needed.
• Video Content Writing

• 1- 6 months experience as Content Writing Internship or Bachelor's degree in communications, marketing, english, journalism, or related field.

• Proven work experience as a Content Writer, https://resources.workable.com/copywriter-job-description">Copywriter or similar role.
• Experience doing research using multiple sources.
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Portfolio of published articles.
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Familiarity with each client's requirements and the company's brand image, products, and services

Candidate Profile:

Role: Marketing Campaign Coordinator

Vertical: Marketing 

Education:  Any graduate or postgraduate but  MBA - Marketing( preferred)

Understanding of: Marketing Campaigns, IT Sales process, CRM system, Lead sourcing

Total Experience: Around 2 years

Overview of the Company

Armentum is an IT Services company that provides the following services. 

1. Website Design and Development
2. Web and Mobile Application Development (LAMP and MEAN/MERN Stack)
3. SEO Services

and our development center is based in Bangalore, India. Our total team strength is over (50) people. Our team has deep expertise in building large scale applications in the finance, real estate, and banking industry. 

Specific Responsibilities

• Excellent Communication Skills and Content Writing skills - this is non-negotiable and is a must.
•  Will be responsible for planning and managing all Inbound and Outbound outreach campaigns that are a mixture of email marketing and telemarketing
• Having prior knowledge of working with Product Marketing 
• Coordinate with Telemarketer to make the follow-up to convert sourced leads into appointments
• Maintaining the KPI for the team and the campaigns, drafting an analytics report every month and evaluate the performance with the growth manager and do course correction where required.
• Prior knowledge of working on any CRM for an end to end marketing and sales campaigns 
• Promptly responding to emails from potential clients, coordinating with the sales team to ensure the appointment is set up, and to ensure all sales collaterals are ready before a sales call.

Ideal Candidate Description

• 1.5-2 years of working in Marketing services specifically in IT Product Marketing.
• Excellent Writing and Communication Skills
• Proficient using tools like MS Office & Google Drive
• Must possess knowledge of CRM systems and how they operate
• Excellent presentation skills
• Ability to learn things quickly 
• Industrious, Orderly and Disciplined
• Must be able to meet tight deadlines 
• Excellent documentation skills
• Ability to effectively communicate with different teams
• Quick thinker, ability to get things quickly, and to manage time

• Research and write industry-related content
• Create new content to assist marketing campaigns
• Promote content through multiple channels
• Update website content as needed
• Optimise content using SEO best practices

• Expertise in using content management software, social media platforms and SEO techniques
• Must have written and published blog articles and social media content
• Knowledge about personal finance and investment opportunities is a plus

Job Summary
Responsibilities and Duties
Key Responsibilities:
o Manage social media platforms such as Facebook, Instagram, YouTube & Twitter
o Ideate and develop creative content strategies for each social media platform
o Supporting the Marketing team with content in the form of visual assets
o Creating images, memes, animated videos with graphic overlays for all clients. Creating Landing pages. Shooting videos, photos, editing and posting on SM.
o Evaluating the competitive landscape and suggesting new ideas for visual content
o Assisting with honing brand identity on the blog and social media
o Prepare monthly social media calendars
o Design, create and manage promotions and Social ad campaigns.
o Posting and engaging with the audience
o Proficiency in the use of Adobe Creative Cloud (Illustrator, Photoshop, InDesign, Acrobat, Dreamweaver, and Flash)
o Compile report to show results (ROI) and identify KPIs to be monitored and work closely with the marketing manager to set awareness goals and plan ways to achieve them. We offer the flexibility to work from home.

Additional Skills not mandatory
SEO, Website Optimization