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Content Writer
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Content Writer

Atif Khatri's profile picture
Posted by Atif Khatri
1 - 3 yrs
₹3L - ₹8L / yr
Mumbai
Skills
Blogging
Content Marketing
Content Writing
Creative Writing
We know 'Messaging is the new form of Search;' and Haptik is the first app in the world that enables completing tasks, getting product/service information, customer support and commerce over messaging. A user can now get quick help at his own convenience and in a hassle-free manner. In short: Haptik is Everyone's Personal Assistant - A smartphone app that helps people get shit done over messaging.    Haptik at its core is a tech company and we strongly believe that it's technology that will eventually differentiate us to make it a world-class product. We see a world where users will have just one go-to app to get various things done, and we are working around the clock to become that seamless, reliable & convenient service.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Haptik, Inc

Founded :
2013
Type :
Product
Size :
500-1000
Stage :
Raised funding

About

Haptik is an AI-powered conversational assistant company that transforms customer experiences for brands. It enables businesses to communicate with their customers through messaging or digital voice interfaces. Haptik is backed by Reliance Industries, a $100 billion conglomerate with close to 500 million customers. Haptik's conversational AI platform helps businesses to automate their customer support, sales, and marketing processes. It solves the problem of businesses struggling to keep up with the increasing demand for customer support and engagement. Haptik's platform enables businesses to provide personalized and efficient customer experiences, resulting in increased customer satisfaction and loyalty. Haptik operates in various industries, including e-commerce, healthcare, finance, and telecommunications. Its platform is used by leading brands such as Samsung, Coca-Cola, and Oyo.
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Monsoonfish
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Shravani Mhetre
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Monsoonfish is a premier design and brand strategy consultancy specializing in UX/UI design, product strategy, and corporate branding. We build impactful digital products and brand experiences for both internal initiatives and a diverse roster of forward-thinking clients. We value high integrity, extreme ownership, and a deep-seated passion for quality over rigid corporate structures.


Role Overview

We are seeking a highly driven, strategic, and deeply creative Senior Content Writer & Marketing Manager. This is a hybrid, multi-faceted role divided into three core pillars:

  1. Brand Custodian & Marketing Lead for Monsoonfish: Driving the strategic growth, brand equity, and lead generation engines for Monsoonfish itself.
  2. Client-Facing Content & Strategy Consultant: Spearheading copy, UX writing, and marketing content for our clients’ websites, branding projects, and digital products.
  3. AI Transition & Infrastructure: Helping Monsoonfish evolve into an AI-enabled marketing organization by establishing scalable workflows, documentation systems, content repositories, and brand frameworks that improve efficiency, consistency, and quality.

This is a self-driven, high-ownership role where micromanagement does not exist. Working hand-in-hand with our internal Design Leader, you will lead from the front, safeguarding the Monsoonfish brand archetype while executing multi-channel marketing campaigns.


Location: In-Office (Pune, MH), with performance-based, flexible WFH exceptions.

Employment Type: Full-time

Experience Level: Mid-to-Senior level (5+ years preferred in marketing, copy/content writing, or agency environments)


Key Responsibilities


Pillar 1: Monsoonfish Brand Strategy & Marketing (Internal)

Brand Custodianship:

Act as the ultimate gatekeeper for the Monsoonfish brand. Ensure every internal and external touchpoint—from social media to HR appointment letters, exit documents, proposals, case studies, and pitch decks—aligns perfectly with our brand archetype, tone of voice, and visual standards.

Lead Generation & Growth:

Design and execute short-term marketing initiatives to generate high-quality inbound B2B leads and prospective clients.

Social Media & Content Management:

  • Develop and execute comprehensive content calendars and thematic content buckets.
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  • Manage and distribute content across LinkedIn, X (Twitter), Medium, Dribbble, and the corporate website/blog.
  • Collaborate directly with internal graphic designers and video editors to bring visual narratives to life.

Agency Management & SEO/AIO:

Partner with the internal Marketing Design Leader to co-manage external agency partners (such as our SEO/AIO agency). Act as the content anchor, ensuring everything the agency requires—headlines, meta tags, landing pages, and web collaterals—is perfectly written, aligned with our brand, and delivered efficiently.

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Swiftly adapt your writing style and tone to match various client industries, personas, and unique brand voices.


Pillar 3: AI Transition & Infrastructure

AI-Led Workflow Documentation:

Lead the marketing department's transition into an AI-augmented workflow.

Repository Management:

Build, organize, and maintain digital frameworks, rules, content repositories, tone-of-voice guidelines, and brand archetype style guides that will feed into and support future internal AI-based tools.


Key Performance Indicators (KPIs)

Your success in this role will be directly measured by:

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  4. Project Pipeline for Cognilense: Expansion of retail reach and successful corporate/educational sign-ups for Cognilense workshops.
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What We Look For (Requirements)


Technical & Creative Skills

  • Proven experience as a Content Writer, Copywriter, or Marketing Manager (agency or design studio experience is a massive plus).
  • Exceptional command of the English language, with the ability to pivot seamlessly between business-focused B2B positioning and human-centric UX copy.
  • Familiarity with modern SEO practices and a keen interest in AI Engine Optimization (AIO).
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at Web5 Solution
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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