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Content Writer
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Content Writer

Atif Khatri's profile picture
Posted by Atif Khatri
1 - 3 yrs
₹3L - ₹8L / yr
Mumbai
Skills
Blogging
Content Marketing
Content Writing
Creative Writing
We know 'Messaging is the new form of Search;' and Haptik is the first app in the world that enables completing tasks, getting product/service information, customer support and commerce over messaging. A user can now get quick help at his own convenience and in a hassle-free manner. In short: Haptik is Everyone's Personal Assistant - A smartphone app that helps people get shit done over messaging.    Haptik at its core is a tech company and we strongly believe that it's technology that will eventually differentiate us to make it a world-class product. We see a world where users will have just one go-to app to get various things done, and we are working around the clock to become that seamless, reliable & convenient service.
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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About Haptik, Inc

Founded :
2013
Type :
Product
Size :
500-1000
Stage :
Raised funding

About

Haptik is an AI-powered conversational assistant company that transforms customer experiences for brands. It enables businesses to communicate with their customers through messaging or digital voice interfaces. Haptik is backed by Reliance Industries, a $100 billion conglomerate with close to 500 million customers. Haptik's conversational AI platform helps businesses to automate their customer support, sales, and marketing processes. It solves the problem of businesses struggling to keep up with the increasing demand for customer support and engagement. Haptik's platform enables businesses to provide personalized and efficient customer experiences, resulting in increased customer satisfaction and loyalty. Haptik operates in various industries, including e-commerce, healthcare, finance, and telecommunications. Its platform is used by leading brands such as Samsung, Coca-Cola, and Oyo.
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JOB DETAILS:

Job Role: Social Media Manager - Gujarati

Industry: Media and entertainment

Function: Marketing

Working Day: 5

Work Mode: ONSITE

Salary: Best in Industry

Experience: 3-6 years

Location: Noida

 

Required Skills: Gujarati Cultural Fluency & Storytelling, Full-Stack Content Creation, AI-Native Creative Execution, Community Building & Engagement, Social Strategy & Analytics

 

Criteria:

  • Candidate must have Deep understanding of Gujarati digital culture, trends, memes, and Gujarati cinema.
  • Candidate should be Fluent in Gujarati (written and spoken) with strong command over cultural nuances and local slang.
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  • Hands-on experience using AI tools such as ChatGPT, Midjourney, Runway, Pika, CapCut, or similar
  • Strong working knowledge of Instagram, Facebook, and YouTube publishing and analytics
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Description

TL; DR: Be a full-stack creator for STAGE's Gujarati social presence. Think content, write it, create it using AI, edit videos, post, and make it viral. We want AI-native creators who love Gujarati cinema, live on memes, know what's trending, and can ride viral waves — not traditional social media managers.

 

🚀 The Mission

STAGE is an Entertainment Platform for India's Regional Cultures.

We exist to celebrate, represent, and elevate the stories, emotions, and identities that define India across regions, communities, and cultural worlds that mainstream entertainment has historically underrepresented.

We are looking for a Full-Stack Creator, someone who owns the Gujarati social media presence for STAGE with deep cultural fluency, creative excellence, and an entertainment-first mindset.

You will be the voice of STAGE in Gujarat, translating our brand narrative into compelling, culturally-rooted content that drives user acquisition, fosters regional pride, and builds lasting community engagement.

 

🎯 What You Will Own (Non-Negotiable)

This role owns the language-specific social media presence for STAGE in Gujarati.

You are the authority on:

● How STAGE shows up in Gujarati social conversations

● Content that drives cultural connection, entertainment value, and rides trending moments

● Community building and engagement in the Gujarati market

● Social-led user acquisition and retention

 

🧭 Key Responsibilities

1. Language-First Social Strategy: Entertainment In Regional Context

● Translate STAGE's cultural brand narrative into authentic Gujarati storytelling that entertains first, educates second.

● Own conversations around titles — driving discoverability through culturally relevant hooks, memes, and moments.

● Determine optimal content formats (reels, memes, shorts, carousels, challenges) based on:

○ What's trending in Gujarati digital culture

○ What's working in our data

○ Our content slate and release calendar

● Align weekly plans with content releases, tentpole events, and regional cultural moments (Navratri, Uttarayan, Janmashtami, etc.).

● Act as the Gujarati brand voice — ensuring tone, language, and cultural references feel authentic, not tokenistic.

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● Lead end-to-end content creation using AI tools (ChatGPT, Midjourney, Pika, Runway, CapCut, etc.).

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● Develop a rapid, engaging, and culturally astute publishing capability that feels native to Gujarati audiences.

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● Support content/title marketing by promoting trailers, artist features, key dialogues, and cultural moments.

● Monitor platform analytics closely: views, shares, watch time, saves, conversion metrics, and sentiment.

● Build recurring social IPs that meet the "Entertainment In Regional Context" mandate — integrating STAGE titles across key formats.

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🧬 Who You Are

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● You are Gen-Z native and meme-fluent — you know what's trending, what's about to go viral, and how to ride those waves. You live on social, understand algorithms, and can turn any moment into a brand opportunity.

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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