Content Writer- Edtech

We are looking for a creative Social Media Marketing Intern to join our team. In this role, you will be responsible for managing and creating content for our social media channels. You will also be responsible for designing visually compelling graphics and videos for our social media platforms using Canva or Figma.

 Responsibility

   • Develop and execute a social media strategy that aligns with our

brand's goals and objectives

   • Manage and create content for our social media channels including

Facebook, Instagram, Twitter, and LinkedIn

   • Use Canva or Figma to design visually compelling graphics and videos

for our social media platforms

   • Collaborate with the marketing team to ensure that all content is on-

brand and consistent with our overall marketing strategy

   • Monitor and analyze social media metrics to measure the success of

our social media campaigns

Qualification

   • Strong understanding of social media platforms and best practices

   • Strong design skills with a proven track record of designing visually

compelling graphics using Canva

   • Pursuing or completed Graduation at any field

   • Must have completed a course in digital marketing.

Skill required

      Canva English Proficiency (Written), Instagram Marketing, LinkedIn

Marketing, Twitter  marketing

Benefits

   • Monthly stipend + Incentives (based on the quality of work )

   • Internship Certificate

   • Letter of recommendation

   • Full- time Job Offer

   • Free snacks & beverages

We are looking for someone with a flair for communication to join our social media marketing team.

Responsibilities:

•  Overseeing the company’s social media accounts management.
• Developing creative, engaging, innovative content for regularly scheduled posts, which would enlighten audiences and help in promoting brand-focused messages.
• Growing and expanding the company’s social media presence into new social media platforms, plus increases presence on existing platforms including Facebook, Linked In, Twitter, and Instagram.
• Developing social media plans, new content and engagement strategies, and day-to-day management of social media profiles.
• Cultivating leads and sales by online marketing.
• Generating posts for various social media platforms.
•  Managing content (Including website) and SEO ( Search Engine Optimization) and generating inbound traffic.
• Monitoring the social media campaigns with tracking systems to gather visitor data and determine efficacy and areas for social media campaign improvement.
• Participating in interviews, hiring process as well as the learning and development process of the social media team members.
• Working closely with other departments to develop social media timelines that coinciding with new product releases, ad campaigns, or other brand messages.
• Researching and developing reports on competitor activity within social media spaces.

Required Skills

• Bachelor’s degree in a related field or equivalent work experience.

• Background in media, marketing, and/or communications.

• Superior written and verbal communication skills

• Strong grammar and spelling skills with attention to detail and accuracy.

• Ability to produce high-quality work within a short time frame.

• Agile and able to adapt in a fast-paced environment

• Sound understanding of social media and the amplification of digital content.

• The ability to multitask, meet deadlines and work efficiently within a small team environment.

• Polished interpersonal skills and ability to work with the team.

• Enthusiastic, positive and good at idea generation.

• Any photography/videography skills an asset

What you need to have:

• Must be fluent in writing high-quality and error-free content in English.
• Should have excellent grammar skills and vocabulary.
• Willingness to learn and adapt quickly.
• Notable research and time management skills.

• Experienced in creating microcopy that will drive visitors towards taking the right actions across our website
• Experienced in writing technical documents like product sheets, product manuals, technical guides, tutorials, etc
• Experienced in proofreading and editing content copies
• Experienced in creating content as per our Ideal Customer Profile
• Work with the marketing team for generating fresh content ideas
• Should have basic knowledge of search engine optimization
• Experienced in creating concise, eye-catching, and innovative headlines and a body of technical documents.

Our client is a pet-care focused digital aggregator across various categories such as food, accessories, toys and grooming essentials. Their focus segment is the rapidly increasing community of pet parents. They offer expert-led online pet care consultation, training and healthcare services and products for dogs and cats, covering the lifecycle of a pet acting as a one stop shop. It is headquartered in Bangalore and was co-founded by startup veterans of whom 2 are IIM-Lucknow alumni and one is a Chartered Accountant. Our venture capital-backed client is funded by tier 1 investors and has raised approx. $3.5 mn in funding.

As a Copywriter, you will be responsible for starting our journey of creating conversations that connect and engage our audience.

• Thinking, feeling and finding the right words to connect with young pet parents in the country
• Ideating on campaigns and seeing them through execution by writing scripts and other relevant copy pieces
• Collaborating with internal partners to interpret project briefs and developing relevant concepts into copy
• Writing copy for all customer channels, including but not limited to ads, web banners, website copy, newsletters, and emailers

Desired Candidate Profile

• At least 3+ years work experience as a copywriter
• Skill in short form writing
• In-depth knowledge of Google and social media ad writing
• Knowledge on social media trends and content innovations
• Attention to detail
• Excellent written and verbal communication skills
• Comfort in working in a startup environment