Content Writer

Roles and Responsibilities

§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.

§ Tracking and reporting on social media responses by analyzing traffic to the site

§ Update our social media pages with compelling company news, events, celebrations or solutions and services

§ Respond to questions and comments on our social media pages in a timely and accurate manner

§ Maintaining a visible online on social media presence and adhering to the marketing goals

§ Increasing the company's awareness and readership by using relevant advertising techniques

§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience

§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content

§ To create a range of engaging digital content such as Marketing and      

 Promotional videos and Reels to be used across a variety of online

 platforms and social media channels.

§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.

§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.

§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc

§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.

§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website

§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation

§ Continuously discover and implement new editing technologies and      industry best practices to maximize efficiency

§ Requirements and skills

§ 3+ years of solid experience in digital content marketing or related fields

§ Excellent written and oral Communication skills

§ The ability to create original web content with images or videos

§ Proven work experience as a Social Media content writer or a similar role

§ Hands-on experience using various social media platforms to advertise

§ Proven record of excellent writing demonstrated in a professional portfolio

§ Ability to work independently with little or no daily supervision

§ Working knowledge of SEO, analytics tools, and keyword research

§ Strong research skills and the ability to synthesize complex information into clear and concise content

§ Creative thinking and the ability to generate innovative ideas

Profile: Technical Content Writer

Experience : 3 to 6 years (IT Industry Experience Only)

Location: Ahmedabad

We are looking to hire a driven Technical content writer to develop and execute content strategies that drive traffic and generate leads for Sigma Solve Ltd (sigmasolve.com). The content strategist's responsibilities include determining which formats best communicate various types of content, identifying ways to increase brand awareness, and conducting keyword research. You should also be able to analyze user engagement metrics to determine whether the content is well-received or not.

To be successful as a Technical content writer, you should be able to collaborate with the marketing team to develop innovative ideas. Ultimately, an outstanding content strategist should demonstrate exceptional content presentation skills and be able to work well under pressure.

Technical Content Writer Responsibilities:

• Should be a literal thinker and a storyteller, have good experience on understanding brand voice, tone, and monitoring activity.
• Develop content strategies for digital marketing channels.
• Develop content marketing and distribution strategies.
• Developing clear and engaging content that is consistent with the company's brand image and addresses both business goals and consumer needs.
• Performing content audits to assess how well existing content is performing.
• Analyzing content marketing data to identify trends and anticipate consumer needs.
• Creating, adjusting, and managing the editorial calendar.
• Generate high-quality content for our corporate website, based on IT selling services [Digital transformation, AI, Data Analytics, Machine learning].
• Understand our business, strategy, and SaaS / product offerings.
• Experience in In-bound lead generation through content marketing.
• Ideating & deriving 360- strategies along with the subject matter expert team.
• Optimize existing content for inbound marketing activities.
• Co-ordinate with cross functional department to collect requirements and execute task to meet the deadline.
• Research industry-related topics (combining online sources, interviews, whitepaper, webinars etc.).
• Edit content for grammar, accuracy, clarity, readability, and consistency.
• Proofread and edit blog posts before it goes live.
• Coordinate with the marketing team to define, plan and run demand generation campaigns.
• Conduct simple keyword research and use SEO guidelines to increase web traffic.
• Identify business needs and recommend new topics based on competitor research.
• Contribute to a positive, healthy, fun, and driven culture.
• Must have written inbound and outbound marketing content [landing page, emailers, infographics, webinar, PPT, whitepaper, case study, use cases etc.]
• Should have knowledge of Tools like SEMRUSH, how to find trending topics for monthly content request.

Qualification:

• 5+ years’ experience as a content strategist/marketer
• Bachelor's degree in marketing, communications, advertising, journalism, or related field
• Proven content strategy and project management experience
• Sound knowledge of content management systems, keyword research tools, social media platforms, search engine optimization (SEO), and search engine marketing (SEM).
• Exceptional marketing and collaborative skills
• Deep understanding of technology such as IoT, AI, Data science and emerging technologies
• Proven record of delivering requested content on time without compromising writing quality
• Organized and should be able to handle team 
• Outstanding written and verbal communication skills
• Should be familiar with simple graphic design tools (Canva, etc.)
• Must have proof reading skill of written piece of content 
• Must be following AP style guide and guide team to follow best practices and approach of content marketing
• Self-motivated and should work under pressure situation 

About Sigma Solve Ltd:

Sigma Solve Inc stands at the forefront of AI and digital transformation companies, swiftly advancing in the competitive landscape of America. With a strong presence in the USA, Australia, and India, we embrace the mission of reinventing businesses through innovative solutions and harnessing the power of human creativity and technology.

At Sigma Solve, our commitment lies in delivering best-of-breed AI solutions for various digital applications, coupled with comprehensive data services, eCommerce expertise, enterprise mobility solutions, and digital transformation services for enterprises of all sizes. Drawing from over a decade of experience, catering to start-ups to Fortune 500 companies, we have honed our proficiency in providing strategic guidance, innovative design, robust engineering solutions, and cutting-edge research and development services.

Our guiding philosophy revolves around assisting our clients in staying ahead of the curve amidst the fast-paced world, ensuring their growth and success by embracing forward-looking technologies and services. 

Digital Solutions and Specializations: 

1. Consulting Services: Expert guidance for custom strategies and business growth. 
2. Artificial Intelligence: AI-driven solutions for operational efficiency and enhanced experiences. 
3. Digital Solutions: Empowering businesses with diverse digital tools, including eCommerce, CRM integration, Intranet Portals, CMS and mobility applications. 
4. Data Analytics & Intelligence: Unleashing the power of data for informed decisions and sustainable growth.
5. Our other service offerings: 

• Custom Software Development 
• UI / UX Design & Development 
• Digital Marketing & Automation 
• Opensource services 
• DevOps: CI, CD

#technical content writer # content writing # itservicecompany

# contentwriterjob #ahmedabaditjobs #hiring alert

• Create content to be used for blog posts, social media, press releases, and other platforms.

• Research industry-related topics.

• Collaborate/coordinate with the marketing team to prepare various marketing collateral and communications for both public and internal use.

• Compose and develop content for all communication channels and across mediums (digital, print, web).

• Learn the functions of internally developed software to write end-user documentation (such as online help, quick reference guides, and release notes).
  REQUIREMENTS-

• Should have a good understanding of SEO best practices to increase traffic to the company website.

• Must have a flair for creative writing

• 1-3 years experience in content writing for a B2B company

• Knowledge of tools like Grammarly or equivalent, Keyword research tools

• Knowledge of content distribution is preferred

Desired Candidate Profile

• Around 15 years of experience with at least 5 yrs of learning content reviewing
• Experience of working as a a Learning Content Head in a good ed-tech
• Ability to engage constructively with people
• Ability to manage a number of competing demands
• Excellent delegation skills
• Ability to develop your skills and seek advice from a variety of sources
• Good ambassadorial and diplomatic skills
• Willingness and ability to exercise judgment and take risks
• Good communication and interpersonal skills
• Strong analytical skills    

We are looking for a copywriter with an experience of 2 years who could take care of different marketing content throughout its journey until it gets published. It means you would not just write content but use Canva to design images, coordinate with the SEOs to optimize the content for search engines, and work with different team members to get the content uploaded.

We are looking for a writer who loves reading and for whom writing is second nature. If you read books, especially novels and newspapers, we would love to talk to you.

Our target audience comprises businesses. Therefore it is essential that you are able to write in a business language yet make it engaging.

PLEASE NOTE:

1.     This is an in-office role

2.     You must complete a series of in-office tasks if you are shortlisted.

3.     When we say 2 years of experience, we mean experience working for an organization as an employee. It won't include freelancing.

4.     You would be working with an enthusiastic and dynamic team of digital marketing specialists who have built the digital presence of Focus Softnet from the scratch.

5.     We expect you to be self-driven. You would get strong support from the team to help you in your work. However, we expect you to be committed and responsible regarding your own work.

Responsibilities:

·       Read and absorb everything related to our products and software

·       Write about our products and software in an engaging way

·       Ensure the content is in line with our branding and messaging style

·       Create new content to assist marketing campaigns

·       Work closely with marketing team members

·       Optimize content using SEO best practices

·       Write blog articles based on SEO guidelines and keywords which you would be provided with

·       Write content for Case Studies and White Papers after carrying out thorough research on relevant topics

Qualifications:

·       Any graduate or post-graduate with proficiency in the English language

·       Must be a regular reader

·       Proficiency in major digital and print platforms

*Must Have Experience in IT service (web development) based industry*

Responsibilities:

• Research industry-related topics
• Write clear marketing copy to promote our services
• Prepare well-structured drafts using Content Management Systems
• Proofread and edit blog posts before publication
• Submit work to editors for input and approval
• Coordinate with marketing and design teams to illustrate articles
• Conduct simple keyword research and use SEO guidelines to increase web traffic
• Promote content on social media
• Identify customers’ needs and gaps in our content and recommend new topics
• Ensure all-around consistency (style, fonts, images and tone)
• Update website content as needed

Requirements

• Proven 2-4 years’ work experience as a Content Writer, Copywriter or similar role
• Experience doing research using multiple sources
• Familiarity with web publications
• Excellent writing and editing skills in English
• Hands-on experience with Content Management Systems (e.g. WordPress)
• Ability to meet deadlines
• Graduation / Masters in Marketing, English, Journalism or related field