Content Writer

Role - Manager - Social Media & Copy

Location - Mumbai

Responsibilities:

• Ability to transform briefs into compelling copy in sync with brand philosophy
• Should be adept at ideation, strategy and copywriting for social media channels primarily Instagram, Twitter and LinkedIn
• Understanding of YouTube channels and ability to create content for the same (along with team members). Good to have: script writing
• Aware of social media analytics that can be optimized to create a data driven social media strategy
• Work closely with internal and external stakeholders to ensure that the social media and YouTube channels content calendars are followed
• Guide team members for timely execution and reporting
• Should be creative and have a strong sense of design aesthetics
• In sync with social media trends and ability to transform them into actionable for the brand
• Impeccable English creative writing skills
• Enthusiastic and passionate about growing brands on digital.

Requirements:

• 3-4 years experience in social media
• Able to work efficiently in a fast-paced, startup environment
• Impeccable English writing skills, degree or postgraduate degree in Mass Communication, Digital Marketing or Copy Writing preferred
• Understanding of how to maintain consistent tone of voice across all brand channels
• Comfortable with both short and long format content (more of short format)
• Must have: Experience in copy writing for social media channels.
• Good to have: Script writing skills
• Previous experience in advertising agencies and D2C companies preferred
• History of successfully growing Instagram channel for a brand

• Expert understanding of On-page and Off-page SEO

• Perform keyword research in coordination with company’s business objectives to optimize existing content and uncover new opportunities

• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

• Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific

• Develop and implement link building campaigns

• Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)

• Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies

• Track, report, and analyze website analytics and PPC initiatives and campaigns.

• Experience in Search Engine Marketing (SEM) and Paid Search (PPC).

• Perform ongoing keyword discovery, expansion and optimization.

• Research and analyze competitor advertising

Selected intern's day-to-day responsibilities include:

1. Producing high-quality, well-researched copy focused on the B2B audience and converting them into blogs, white papers, emails, web copy, case studies, presentations, videos, and research reports
2. Understanding customer challenges and industry trends in order to build more effective and engaging content
3. Promoting content on social media (LinkedIn, Twitter)
4. Conducting simple keyword research and using SEO guidelines to increase traffic
5. Ensuring all-around consistency in various content formats (style, fonts, color, images, and tone)

Skills & Requirements:

1. Someone fresh out of college who is keen to learn in a fast-paced startup that gives them exposure to a B2B SaaS environment
2. Excellent writing, grammar, and communication skills are a must
3. Tech enthusiast and ability to grasp technical topics quickly
4. A team player who can work both independently and collaboratively
5. Video creation skill is an added advantage
6. An eye for capturing design using various platforms like Canva or InDesign is a plus

• Own the UX writing vision, strategy and execution. Drive impact for CHAI's products with clear and compelling messaging.
• Set up and maintain UX content guideline and continuously optimise content quality across CHAI's products (interface content, terminologies, notifications, etc.). Make sure the it is being used effectively by product and design team.
• Work with product designers, product and tech team, and stakeholders to edit, review, and improve content to ensure that the product speaks with brand voice and conveys clear meanings and contexts.
• Work with local stakeholders to optimise content for regional customers.
• Create communication strategy that simplifies complex and abstract concept and flows to user-friendly messagings for each product domains.
• Use quantitative and qualitative data points to identify opportunities to improve user experience with content.
• Use quantitative and qualitative methods to measure the effectiveness of content design.

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyse content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas

• Bachelor’s degree in English, Journalism or related field
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
• Excellent writing skills, as well as the ability to communicate and collaborate effectively
• The ability to consistently meet deadlines
• At least two years of experience writing for a B2B audience
• Experience using WordPress or similar CMS preferred