Digital Content Writer

Job Title: Digital - Growth & Content Strategy

Location: Andheri (W), Mumbai

Department: Digital

Reporting to: Business Head

About Us:

At Swastik Stories, storytelling is not just art — it is legacy. Since 2007, under the visionary leadership of Siddharth Kumar Tewary, we have been shaping narratives that transcend entertainment. Our canvas is history, mythology, and imagination; our mission is to bridge India’s timeless past with a boundless future. From the epic battlegrounds of Mahabharat to the majestic courts of Porus, from the wisdom of Chandragupt Maurya to the divine odysseys of RadhaKrishn, Shrimad Ramayan, and Veer Hanuman — every story we tell is both a reflection of heritage and a promise to tomorrow

We excel in producing compelling television and OTT shows, feature films, and engaging content that resonates with audiences worldwide. Over the years, we have earned a prominent reputation in the Media and Entertainment industry, especially for our extensive work showcasing Indian mythology and culture through various shows. Many of our productions consistently rank among the highest-rated on major television networks. To date, we have delivered over 100 TV serials and more than 5,000 hours of televised content. In addition, we maintain a strong digital footprint with a combined audience of over 9 million subscribers across platforms such as YouTube, Meta, X, and Instagram.

Website - https://swastikstories.com/

Role Overview

Role:

This is a growth and revenue role, not a content creation role. And it is not a strategy-on-paper role either as YouTube & Social Growth Lead, you are the digital strategy lead for Swastik Stories. You will own the subscriber and revenue trajectory across YouTube, Instagram, and Facebook — setting the strategy, executing in the trenches, co-owning the content calendar alongside the Marketing Lead, managing our YouTube CMS vendor, driving community engagement, and leading a small team. You will have a dedicated data analyst and a community manager supporting your work. The decisions, the direction, and the results are yours to own.

If you’re someone who reads a drop in RPM before anyone else notices, knows why a thumbnail A/B test matters more than a posting schedule, has grown a channel or community from the ground up, and can turn an analytics dashboard into a growth decision within the hour — this role is for you.

What You’ll Own

YouTube Channel Growth

• Subscriber growth strategy and week-on-week execution
• Upload consistency — co-own the content calendar with the Marketing Lead and ensure zero-gap months
• Thumbnail strategy and A/B testing (in coordination with the design team)
• SEO across all uploads — titles, descriptions, tags, chapters, end screens
• Playlist architecture and homepage row optimisation
• YouTube CMS vendor management — brief, review, hold accountable

Revenue Optimisation

• AdSense revenue tracking — RPM, CPM, watch time, long-form vs. Shorts mix
• Mid-roll ad placement strategy and continuous optimisation
• Diaspora market activation — USA, UK, UAE, Canada, Australia
• Identify and close content-search gaps driving unmonetised organic traffic
• Facebook in-stream and Reels revenue management

Instagram & Facebook

• Reel and short-form strategy for discovery and channel conversion
• Cross-platform content adaptation strategy (repurposing, not production)
• Facebook page monetisation — Stars, in-stream ads, Reels bonuses

Community Engagement

• Own the community engagement strategy across YouTube, Instagram, and Facebook
• Community engagement directly affects algorithm performance and revenue — this sits with this role
• Manage and direct the community manager who reports into this role
• Comments, polls, community posts, pinned content, subscriber interaction — all under this purview

Analytics & Reporting

• Weekly performance dashboard — subscribers, views, watch time, RPM, revenue
• Monthly revenue vs. target review for leadership
• Direct management of the in-house data analyst

What We’re Looking For

Must-have

•      5–8 years in digital marketing, with at least 3 years directly owning YouTube channel growth metrics

•      Demonstrable track record — come prepared to share subscriber growth numbers, RPM improvements, or revenue milestones you personally drove. Numbers, not narratives.

•      Deep YouTube Studio proficiency: analytics, A/B thumbnail testing, monetisation dashboard, audience retention curves

•      Working command of Meta Business Suite for Facebook and Instagram revenue

•      Strong data fluency — comfortable owning dashboards, reading trend data, and making channel decisions from numbers

•      Vendor management experience

•      Comfortable being hands-on — this role sets strategy and executes it. If you need a large team to implement what you think, this isn’t the right fit.

• Write well designed, testable, efficient code by using best software development practices
• Create website layout/user interface by using standard HTML/CSS practices
• Integrate data from various back-end services and databases
• Gather and refine specifications and requirements based on technical needs
• Create and maintain software documentation
• Be responsible for maintaining, expanding, and scaling our site
• Stay plugged into emerging technologies/industry trends and apply them into operations and activities
• Cooperate with web designers to match visual design intent

Avegen is a digital healthcare company empowering individuals to take control of their health and supporting healthcare professionals in delivering life-changing care. Avegen’s core product, HealthMachine®, is a cloud-hosted, next-generation digital healthcare engine for pioneers in digital healthcare, including healthcare providers and pharmaceutical companies, to deploy high-quality robust digital care solutions efficiently and effectively. We are ISO27001, ISO13485, and Cyber essentials certified; compliant with NHS Data protection toolkit and GDPR.

Job Summary:

We are looking for a Mobile Automation Tester who is passionate in Mobile App Automation and works in one or more mobile automation frameworks. 

Roles and Responsibilities : 

1. Write, design, and execute automated tests by creating scripts that run testing functions automatically.
2. Build test automation frameworks.
3. Work in an agile development environment where developers and testers work closely together to ensure requirements are met.
4. Design, document, manage and execute test cases, sets, and suites. 
5. Work in cross-functional project teams that include Development, Marketing, Usability, Software Quality Assurance, Customer Learning, and Support.
6. Review test cases and automate whenever possible. -Educate team members on test automation and drive adoption. 
7. Integrate automated test cases into nightly build systems.

Required Skills:

1. Previous experience working as a QA automation engineer.
2. Experience in Mobile Testing. IOS automation and Android automation.
3. Hands-on experience in any programming language like Java, python, javascript, Ruby, C#.
4. Experience & knowledge of tools like JIRA, Selenium , Postman, Web and App test automation.
5. Ability to deliver results under pressure.
6. Self-development skills to keep up to date with fast-changing trends.

Good to Have Skills:

1. Experience working with CI/CD pipelines like (Jenkins, Circle CI).
2. API, DB Automation.
3. Excellent scripting experience.

Educational Qualifications:

● Candidates with Bachelor / Master's degree would be preferred

Job Description:

• Individual Contributor role reporting to Business Development Manager.
• Minimum 1 year of experience from B2B Presales/ Sales/ Business Development/ Customer Service with upselling involved.
• Communication should be above average in both Oral and written with emphasis on vocabulary.
• Should be from international focused companies/teams. Domestic also can be considered if communication is excellent.

            Involving Business Development activities for US market

• B2B sales experience (US Market)
• Build and maintain strong client relationships
• Lead Generation
• Cold calling
• Outbound sales experience
• Hard core sale
• Pre- sales / Online Marketing/ Email Marketing