Digital Content Writer

Join our team and take on a vital role in shaping our brand's online presence, connecting with our dedicated audience, and leveraging influencer strategies.

Responsibilities:

• Craft and implement a comprehensive social media strategy aligned with our brand identity and business objectives.
• Develop engaging content, including visuals, videos, captions, and stories, tailored to resonate with our target demographic.
• Manage and optimize our presence on various platforms (LinkedIn, Instagram, Facebook, X, YouTube) to enhance reach, engagement, and conversion rates.
• Cultivate an active and devoted online community through authentic interactions, user-generated content, and collaborations with influencers to effectively promote our offerings..
• Showcase our company culture and work environment through engaging social media content.
• Establish key performance indicators (KPIs) and monitor the effectiveness of social media initiatives.
• Ensure compliance with relevant laws, regulations, and platform guidelines in all social media content and campaigns.
• Stay abreast of social media trends to develop compelling content that resonates with our audience.
• Flourish the personality of individuals on video, showcasing their unique traits and characteristics effectively.
• Foster a positive online environment by promptly engaging with comments, messages, and mentions.
• Maintain brand consistency across all channels and platforms.

Requirements:

• Bachelor's degree in marketing, communications, or a related field (preferred).
• Proficiency in social media platforms and management tools.
• Strong content creation and storytelling abilities.
• Extroverted and highly creative personality.
• Demonstrated ability to generate creative ideas and possess a mindset, particularly in short-form content creation, video production, and reels.
• Ability to effectively showcase the personality of individuals on video, bringing out their unique traits and characteristics.
• Data-driven approach with the capability to analyze and interpret social media metrics.
• Excellent communication and interpersonal skills.
• Ability to thrive in a fast-paced, collaborative environment.
• Familiarity with influencer management tools and social media apps such as LinkedIn Instagram, X and Facebook. A candidate who is constantly engaged online.

Proficiency in the following is required:

• Illustrator/Procreate
• Video editing

LambdaTest is a cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. LambdaTest provides access to a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing. The product roadmap is evolving and there are many more functionalities and features which will be added to the product. The company is angel funded by the leading investors and entrepreneurs of the industry. We are growing at a fantastic rate. This is an incredible opportunity for someone talented and ambitious to make a huge impact.

You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll out a product that delivers the company’s vision and strategy.

Requirements–

• Experience in creating various types of content such as video scripts, blogs, infographics, guides, website etc.
• Be creative and able to work with subject matter experts to turn ideas into compelling scripts that are shared through video to target our audience i.e. Developers, Product Managers, Designers, and Testers etc.
• Experienced in marketing, digital media, and social media. You are a storyteller, with a passion for sharing and/or creating these stories through video.
• Knowledge of marketing tech like SEO, PPC, keywords optimization, and social media marketing would be a plus.
• Experience with YouTube or any other video marketing would be a solid perk.
• Able to write engaging content for different social media platforms like LinkedIn, Facebook, Twitter etc.
• You’ll lead and create a video that tells our story, promotes our products, and enhances our brand.

Qualifications –

• 2+ years of experience
• Bachelor's degree in Engineering (Computer Science) is Mandatory
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• The person should be a really good communicator & writer.
• Ability to work independently, collaboratively and proved to be a good team player.
• Go getter & self-learning attitude.

Key Functions:

• Create new text and video content for our app and website.
• Moderate reviews and other user generated content submitted by millions of users.
• Increase key performance metrics like time on page and bounce rate.
• Reach out to students and colleges to generate content that users need.
• Work closely with technical team to improve consumption of content.

Key skills: Content writing, primary and secondary research, moderation, web content curation.

Desired Candidate:

• Excellent written and oral communication skills
• Strong vocabulary along with impeccable spelling and grammar
• Understanding of what makes content compelling especially web content or blogs
• Good analytical skills and an ability to present information in a proper format
• Passionate about interacting with students and colleges to gather unique information
• Ability to write interesting, relevant content

We are seeking a talented freelancer Content Writer for a Corporate brand to join our team and create compelling leadership articles from an HR perspective. As a Content Writer, you will be responsible for producing high-quality thought leadership articles on various HR-related topics and other interesting seasonal topics and leadership articles for senior management LinkedIn profiles. Articles will be made for Linkedin and posted from Senior management profiles.

Write for brand’s social media advertising campaigns.

Formulating high-quality still and visual content for each social media

campaign.

Building a social media presence by maintaining a solid online presence by

having a strong social media strategy and planning.

Monitoring the company's brand on social media.

Building brand awareness by engaging relevant influencers.

Managing our online communities to ensure respectful and appropriate

engagement.

Responding to comments on each of our accounts.

Overseeing customer service provided via social media.

Analyzing data to determine whether social media campaigns have achieved

their objectives.