Content Writer

Applications through email only.

Please visit the below URL to participate -

https://ukti.co.in/jd_writer.html

About Role

The Writer will play a key role in daily operations, eventually managing a growing team of content creators in the capacity of a Manager/Editor.

The role demands someone proactive (getting to work instead of waiting for instructions) with killer written communication skills. The candidate must hold a deep belief in the power of words and should have some understanding of the purpose of content creation for brands. The candidate should also be familiar with content marketing and the SaaS space.

The role entails a training period of 2 months, during which structured sessions are delivered to help writers excel in their role. Since this is a small and early-stage setup, opportunities to learn, grow and don multiple hats will be in plenty

The Writer will be trained on different types and formats of written communication – blogs, articles, whitepapers, website copy, various marketing collateral.

Roles and Responsibilities

The Writer will be responsible for the following:

• Creating well-researched and punchy content pieces
• Creating content in line with brand and editorial guidelines
• Developing an understanding of the brand and its audiences
• Staying up-to-date with industry developments in the content and marketing spaces

What is Ukti Looking For?

As a Writer at Ukti, you would need to be:

• A minimum of two years of experience in B2B SaaS writing is required
• Detail-oriented
• Creative
• Empathetic
• A problem solver
• A team player
• Able to perform well in high-pressure situations

The Writer must possess the following skills:

• Critical thinking
• Time management
• Clarity of thought
• Leadership
• Strong interpersonal and business communication skills
• Proficiency in verbal and written English
• Familiarity with MS Word
• Ability to work independently and take ownership

Hiring Process

The hiring process consists of two written rounds that assess the candidate’s communication skills and linguistic proficiency, followed by an in-person/video interview where the details of the position are discussed

To participate please visit Careers page at ukti.co.in

• To analyze content marketing metrics and come up with suggestions/solutions make changes as needed that result in the overall growth of the team and content performance
• Regularly audit the content published on various platforms to maintain the content quality standards as per expectations
• To prepare and own content calendar for the content marketing team
• To create content marketing campaigns to drive leads and subscribers; Use SEO best practices to generate traffic to our site to search industry-related topics (combining online sources, interviews, and studies)
• To regularly produce various content types, including email, social media posts, newsletters, videos, blogs, and white papers
• To write clear marketing copy to promote our products/services
• To prepare well-structured drafts using Content Management Systems
• To proofread and edit blog posts before publication
• To coordinate with marketing and design teams to illustrate articles
• To conduct extensive keyword research and use SEO guidelines to scale web traffic
• To ensure all-around consistency (style, fonts, images, and tone)
• To actively manage and promote the company’s blog, and pitch articles to relevant third-party platforms
• To review & edit content produced by other members of the team and collaborate with other departments to create innovative content ideas

POSITION SUMMARY

As a content writer, you will be responsible for creating and engaging relevant content for our various web and social media platforms.

 WHAT YOU’LL DO WITH US:

• Create, edit, and publish written content for various platforms including our company website, Facebook, and LinkedIn.
• Manage published content to ensure timely up-to-date information is posted while properly archiving out of date content.
• Increase engagement through social media channels and content websites by identifying key engagement metrics and optimizing content development.
• Maintain an editorial calendar and keep all campaign objectives aligned with client expectations, goals, and schedule
• Proofreading and editing various content forms as needed
• Thoroughly researches topics to enhance and substantiate content
• Social media management and local citation management for our customers as needed
• Contributes to the overall development of our team’s product and creative strategy
• Work closely with campaign account managers to receive feedback and modify content as necessary.

• Produce well-researched content for publication online and in print
• Organize writing schedules to complete drafts of content or finished projects within deadlines
• Utilize industry best practices and familiarity with the organization's mission to inspire ideas and content
• Communicate and cooperate with a writing team, including a content manager, editors, and web publishers
• Follow an editorial calendar, collaborating with other members of the content production team to ensure timely delivery of materials
• Develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs
• Monitor and analyze the performance of key performance indicators (KPIs) to offer suggestions for improvement
• Use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results

• Proven record of excellent writing demonstrated in a professional portfolio
• Impeccable grasp of the English language, including idioms and current trends in slang and expressions
• Ability to work independently with little or no daily supervision
• Strong interpersonal skills and willingness to communicate with clients, colleagues, and management
• Ability to work on multiple projects with different objectives simultaneously
• Strict adherence to the style guides of each company and their policies for publication
• Good time management skills, including prioritizing, scheduling, and adapting as necessary
• Proficiency with computers, especially writing programs, such as Google Docs and Microsoft Word, Excel, Outlook, and PowerPoint
• Familiarity with each client's requirements and the company's brand image, products, and services

• Promoting business on social media for improving brand awareness and generating traffic through social media engagement
• Create and manage link building strategies, content marketing strategies, and social media presences
• Developing content calendars on a weekly and monthly basis for the company
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Creating engaging social media content
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Developing graphics, video, and collaterals
• Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

About GetMyUni : 

GetMyUni is a Times Internet invested company. We are an education hub which helps prospective aspirants make the right education choice via student reviews and insights. Being India's first social college search platform we help students in making the right college choice. (https://www.getmyuni.com)

Job Responsibilities :

- Content Development for Website.

- Must be genuinely interested and comfortable in Content Writing, Creative Writing, SEO Based Writing, Blog Writing, Email Writing.

- Must have team handling abilities.

Skills Required :

- Should have strong proficiency in writing.

- Should be comfortable using MS-Office (Word, Excel, PowerPoint).

- Should be comfortable working in a team.

Qualifications :

Minimum Educational Qualification : Completed Undergraduate

Personal characteristics :  Adaptive and Enthusiastic, strong interpersonal skills

Others : Applicants must get their personal laptops