content writer

About Us:

POSHN is a new and exciting India-based ag-fintech venture founded in 2020 and supported by leading US based VCs, big venture debt and leading NBFCs.

Were on a mission to organise and digitally transform global agri-supply chain market. We are applying first principles thinking and re-imagining the solutions with a tech-product first mindset.

The agri-supply chain space is gigantic, complex and has been largely un-organised. So, we are taking the hassle out of it by creating a platform that empowers our products and facilitates a better, efficient and seamless experience between each stakeholder.

Team:

Core team holds together alumni of BITS Pilani, IIM & XLRI with each having decade long experience in the fields of supply chain, technology and product. Previously, we have built several highly impactful tech-product startups from ground up.

About the role:

As a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral. The role demands strong leadership to drive step change- improving supplier performance and innovation- with appropriate support from the stakeholder community to enable success.

Get ready for a lot of exposure to internal senior stakeholders!

Roles and Responsibilities:

• Collaborate with marketing, design, website and product teams to create sticky content for target audiences.
• Develop a refined understanding of the brand, category, and overall marketplace.
• Execute long-form / short-form copy development for brand engagements.
• End-to-end leadership of content for ad campaigns, social media, website pages, product descriptions on e-commerce platforms, blogs, brochures, cards, etc.
• Manage and lead the content team.
• Manage and work independently, under tight deadlines, while juggling multiple projects.

Skills:

• Superior knowledge of grammar, spelling, punctuation, and proofreading symbols.
• Ability to recognize strong creative ideas and see them through to completion.
• Ability to sell ideas to other members of the creative team.
• Ability to work with the marketing team and figure out what type of content is working, and refine the future content strategies accordingly.

Qualifications:

• 2+ years of content writing experience, preferably with a digital FMCG brand or start-up.
• A Bachelor’s degree
• A strong content writing portfolio will be preferred
• Track record as a creative problem solver with a knack for fresh ideas and a new perspective.

About you:

• We want you to come with creativity, expertise, flexibility and drive, but above all a desire to learn and keep learning
• You enjoy taking responsibilities and ownership of tasks.
• Curious and a continuous hunger for learning and staying up to date with the latest solutions on the market
• Analytical mind Creativity, open-minded attitude

Benefits:

• We offer a competitive salary and ESOPs to make sure you are rewarded for your best work
• Flexible hours and work arrangements
• Become one of the key team members of an exciting startup changing the agri-supply chain industry
• Open, fun and collaborative work culture
• Training and development to the areas of growth you'd like to uncover
• Autonomy at work

Responsibility:-

• Create content marketing campaigns to drive leads and subscribers Use SEO best practices to generate traffic to our site
• Regularly produce various content types, including email, social media posts, blogs and white papers
• Actively manage and promote our blog, and pitch articles to relevant third-party platforms
• Edit content produced by other members of the team
• Analyze content marketing metrics and makes changes as needed
• Collaborate with other departments to create innovative content ideas

• Write content for website funnels, web pages, blogs & marketing

• Create website content that is accurate, attention-grabbing, well-researched, and meets the needs of international clients

• Edit, proofread work to ensure high editorial standards are met across all content outputs

• Collaborate with creative, product, marketing teams to assess project needs and help with messaging

• Speak with internal, external stakeholders to learn about their content needs, develop and implement brand guidelines

• Work closely with the accounts, design teams to brainstorm ideas & create concepts, develop messaging

• Assist in other aspects of the creative or research processes to create accurate content and maximize growth

• Stay current on trends and competitors within the editorial sphere

• See projects through the whole creative lifestyle, from inception to deployment (digitalyards.in)

• Create content to be used for blog posts, social media, press releases, and other platforms.

• Research industry-related topics.

• Collaborate/coordinate with the marketing team to prepare various marketing collateral and communications for both public and internal use.

• Compose and develop content for all communication channels and across mediums (digital, print, web).

• Learn the functions of internally developed software to write end-user documentation (such as online help, quick reference guides, and release notes).
  REQUIREMENTS-

• Should have a good understanding of SEO best practices to increase traffic to the company website.

• Must have a flair for creative writing

• 1-3 years experience in content writing for a B2B company

• Knowledge of tools like Grammarly or equivalent, Keyword research tools

• Knowledge of content distribution is preferred

• Experienced in creating microcopy that will drive visitors towards taking the right actions across our website
• Experienced in writing technical documents like product sheets, product manuals, technical guides, tutorials, etc
• Experienced in proofreading and editing content copies
• Experienced in creating content as per our Ideal Customer Profile
• Work with the marketing team for generating fresh content ideas
• Should have basic knowledge of search engine optimization
• Experienced in creating concise, eye-catching, and innovative headlines and a body of technical documents.