Sr. Executive - Social Media

About Company:

The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.

Role & Responsibilities:

1. Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand.
2. Experience in a marketing, communications or internal communications role with a marketing mindset is expected.
3. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must. Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
4. Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements.
5. Interpret data obtained from market research/survey to produce results useful in taking effective business decisions.
6. Carry out demographic surveys to identify potential customers.
7. Contact potential customers through emails, calls, and home visits to create product/service awareness.
8. Employ knowledge of company goals in carrying out marketing operations.

Roles and responsibilities:

• Planning Web, SEO/SEM, email, social media and display advertising campaigns.
• Designing, building, and maintaining social media presence.
• Marketing the Company's software products via emails, blogs, newsletters and social media.
• Devising strategies to drive online traffic to the company website.
• Managing online brand and product campaigns to raise brand awareness.
• Creating content for Company's Software products and services.
• Creating content for online marketing: website, blog, social media, advertising campaigns.
• Design, build and maintain our online media presence and build a constant pipeline of enquiries from potential clients
• Brainstorm new and creative growth strategies
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement Cont.
• Own the look and feel of the website and take steps to keep communication consistent across media
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

Requirements:

• Bachelor’s degree in relevant technical field
• 2-4 years’ industry experience as an effective technical writer
• Proven ability to quickly learn and understand complex topics
• Extensive experience in SEO.
• Working knowledge of Google Analytics.
• Experience with coding techniques.
• Thorough understanding of web design and site structures.
• Good knowledge of back link analysis.

Roles and responsibilities:

• Create a brand and market positioning that maintains Tartan's leadership position in the industry.
• Devise, own, and execute Tartan’s marketing strategy across all formats, both internally and externally.
• Ensure sales and partner teams are enabled and up-to-date with the product, process, competitor, and market content.
• Build Tartan's vocabulary and messaging to effectively tell the company’s story to the modern world.
• Build, maintain, measure, and optimize Tartan’s marketing channel mix, with an eye toward growth initiatives and product adoption
• Work closely with the sales, customer success, alliances, and product teams to identify market opportunities and define market-leading products.

You will be a good fit if you have the below:

• Proven 3+ years of B2B2C marketing leadership experience providing strategic input to high-growth technology businesses with ownership of marketing strategies, goals, and tactics
• Successful track record in building, getting buy-in, and executing marketing plans
• History of building high performing, marketing teams and attracting top marketing talent
• Relevant domain experience preferred in deeply technical products, preferably in API space
• A thorough grasp of the key metrics needed to drive the business
• Ability and desire to use data and metrics to make strategic growth decisions
• Interest in development, training, and mentorship; hands-on in working with teams

• Brand new MacBook
• Stock Options
• Health Insurance
• Unlimited Sick Leaves
• Passion Fund (Invest in yourself or your passion project)
• Wind Down

• Writing clear and error-free content for a website that reflects the company’s voice
• Meeting with clients to understand their message, brand voice and target audience
• Proposing copy concepts in an engaging way for clients and carrying out projects once they are approved
• Interpreting creative direction and technical information and turning them into persuasive copy concepts
• Collaborating with PR and marketing departments to brainstorm and develop a variety of marketing materials
• Working with clients to edit and modify the copy to meet their content expectations

• Bachelor’s degree or equivalent experience in communication or marketing
• Experience producing copy for print and digital media channels
• Proven success in producing copy for advertising or marketing campaigns
• Exceptional skill in social media writing, including use of hashtags and relevant acronyms
• Proficiency with common office software
• Experience with SEO concepts and social media marketing
• Creativity, adaptability and the ability to work collaboratively with a team
• 2-3 years of experience in creative copywriting. 

Location: Mumbai

• Experienced in creating microcopy that will drive visitors towards taking the right actions across our website
• Experienced in writing technical documents like product sheets, product manuals, technical guides, tutorials, etc
• Experienced in proofreading and editing content copies
• Experienced in creating content as per our Ideal Customer Profile
• Work with the marketing team for generating fresh content ideas
• Should have basic knowledge of search engine optimization
• Experienced in creating concise, eye-catching, and innovative headlines and a body of technical documents.